Tag Archives: Scripps

5 Tips for Creating an Event

By: Morgan Blank

Being in Public Relations it is inevitable that we will be planning and putting on events.  The biggest trouble most people have with creating an event is how to make it unforgettable and stand out.  Here are five tips to help plan your event and keep all of your bases covered. 

1. The tip most PR superstars would give it to plan early.  Making a timeline and starting early can help fix problems you may run into later in the event planning process.   

2. Another tip that will help create a lasting impression is to pick a theme and keep it throughout the whole event, starting with the invitations all the way down to table centerpieces. 

3. No matter what kind of event, you need publicity, publicity, publicity.  The more publicity the better, you want to get you event out there, and you want the public talking about it as much as possible. 

4. Have a B plan for everything.  Someone will be late, something may not arrive at all, there is no event where everything goes exactly the way it was planned.  You never want to have to throw something together last minute because something did not pan out the way you wanted.  Try to predict what is more significant to your event and make a back up plan. 

5. Send a recap or overview out right after the event is over.  When the event is over, your job is not.  Within a day or so after the event send out a post event email.  A news letter with the best pictures from the event and a recap of the activities, talking about what a success it was, this will keep the guests chatting over what an awesome time they had. 

When creating an event you need to prepare for the worst and advertise the best.  Keep your guests wondering how you threw such a flawless party, and keep them talking about it.   

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Beyond the Basics Regional Conference: A once-in-a-college-career opportunity

By: Marisa Dockum 

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Beyond the Basics, brought to you by Scripps PRSSA, is a Regional Conference that will unite motivating speakers with ambitious students to learn, network and discuss the latest industry trends.

Regional Conferences are designed for PRSSA Chapters and industry related students to learn about public relations, the communications industry, career development and social media.  This event is a great tool for those who may not be able to attend national events, such as National Conference or National Assembly. 

Taking place on March 16, 2013, Beyond the Basics has planned a jam-packed day of awe-inspiring speakers and break out sessions. 

Keynote speaker: Ben Lincoln, from GolinHarris.

Break out #1: The first break out session will explore social media, with Scripps PRSSA advisor Dan Farkas, industry professional Nate Riggs, and branding guru Ed Burghard. 

Break out #2: During the second break out session, students will learn to deal with crisis management, featuring presentations from the Ohio University Leadership Center and President of Regional Marketing Alliance of Northeast Ohio, Richard Batyko. 

Break out #3: The last break out session #PostGradPRoblems, students will hear from the Ohio University Career Services and industry professional, Demi Clark. 

A more detailed schedule can be found here: http://prssarcbeyond.com/speakers/speakers/

After absorbing an abundance of new knowledge, attendees will have the opportunity to network at the Opportunities Fair. Professionals from different companies and agencies will be there for students to connect with, many regarding prospective career or internship openings.

For updates and more information, visit the Beyond the Basics website: http://prssarcbeyond.com/

This is a once-in-a-college-career opportunity that is taking place right in our backyard.  If you haven’t registered, I strongly encourage you to do so today! The cost is $20 for PRSSA members, and $25 for non-PRSSA members.  Late registration fees will apply beginning after March 12.

Register here: http://prssarcbeyond.eventbrite.com/

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