April 21, 2014
In an age where employers expect to learn everything there is to know about a job candidate from a simple Google search, maintaining your personal brand online is a must.
But what if you don’t feel like you’re being perceived quite right?
1) Figure out what makes you different
Unfortunately, there are a lot of resumes out there that look just like yours. This makes it important to find details about yourself that set you apart from your competitors. Do you know how to use a certain computer program? Did you study abroad in a foreign country?
Leveraging your special skills and experiences can help you make your personal brand more unique.
2) Develop your story and share it with others
Look at where you are in life and how you got there. Writing your own narrative allows you to examine how your experiences have shaped you. This exercise also helps you learn where your values lie.
Once you figure out your story, you’ll need to put it out there. A personal blog or website is a great place to start. Find three social media channels that you consistently post content to that you want to make public. Then, use these social networks to communicate your fresh, new brand to the rest of the world.
3) Prove your worth
Like the saying goes, if you talk the talk, you’ve got to walk the walk. For example, if your brand communicates that you’re well organized, people should see this in real life.
Remember, your brand shouldn’t paint a fictional picture of who you wish you were. Communicating your goals and hopes for the future is ok, but make sure you remain honest. Saying you’re a neurosurgeon and saying you’re an aspiring neurosurgeon is not the same thing.
Hopefully, using these tips will help you define your brand more clearly on the web.
How do you communicate your personal brand online? Leave us a comment below!