July 23, 2014
By: Lindsey Zimmerman @lindseyzim716
Any time you go through the tedious-yet-rewarding process of applying for internships and jobs, it’s almost a given that you’ll be asked to provide a writing sample at some point. A solid example of excellent writing can really put you ahead of the game as more and more PR industry employers are looking for candidates who really have a way with words. With that being said, it’s not always easy to pick out just one or two pieces of writing to showcase, especially if you’re like me and you’ve been writing for a wide variety of student publications and blogs all throughout college.
This is where the online portfolio can really come in handy. Everyone in the public relations industry, from the seasoned professional to the aspiring student, knows that a portfolio is crucial for showing what you’ve accomplished in your career. In today’s increasingly digital and technological society, it’s easier than ever before to keep all of your professional work organized in one place.
I use clippings.me for my online portfolio and keep a link to it right at the top of my email signature so that it catches people’s eye and (hopefully) intrigues them enough to click. I like clippings.me because of the easy, eye-catching organizational options. Every piece of work I’ve done, both for student organizations and for internships, is listed and organized first by publication and then by date. I also have a link to my resume at the very top. This site works well for written work, which is the bulk of what I have, but if you’re interested in showing off your design skills, Mashable has this great list of options for building a more artistic online portfolio.
An online portfolio is a great way to show off your work every chance you get. You can link to it on any social network, from your Twitter bio to your LinkedIn profile, in order to show off your work to anyone who may come across your online presence. It’s also a great way to keep your work organized when you need to provide a sample – simply scroll through your online portfolio and pick something out, as opposed to searching through old blogs and digital files to find that one perfect piece that really showcases what you have to offer.
Beyond showing off your creative talents, this is a great way to prove to potential employers and others in your network that you know how to stay organized, as well as consistent with your personal brand. Customize the layout and design of your site to match your blog, resume, business cards or anything else that reflects your professional self.
With an online portfolio, the possibilities are endless. If you don’t have one already, set aside some time to put one together and link to it wherever you see fit. In the long run, it will only be beneficial.