February 27, 2012
By Nicole Bersani, CEO
Every month or so, the leaders in various PRSSA Nationally Affiliated student-run firms from around the country gather to talk about ways to make their firm better. The most recent call on Tuesday, Feb. 21 covered resume building with organizer, Jessica Noonan, PRSSA National Vice President of Professional Development, and guest, Joe Clarkson, PRSSA National VP of Internships/Job Services. Both gave great advice that I would like to share with the rest of our members…
- While some students might not have agency internship experience but want to intern or work at agencies, joining a student-run firm is a great way to showcase your experiences and display that you have work that could mirror agency experience (via Jessica). In ImPRessions for example, members can work on various accounts throughout their four years at Ohio University — some even work on more than one per year.
- “There is no real magic formula for resumes.” -Joe. Try to demonstrate specifics such as using the number of media outlets that covered your client during a certain release, the amount of money you raised in fundraising for your client’s event or the increase in retweets, mentions, etc. while you did social media for your client.
- Avoid being vague (via Joe). You might not have all the specific information/results from your client about the work you did, but try to gather as much information you can, ask your client if they can share their results and/or approve the results you have.
- Be specific but also explain — don’t assume everyone knows what you’re talking about on your resume (via Joe). On my resume, I have it listed as “ImPRessions, PRSSA Nationally Affiliated student-run firm, CEO.” Because I also mention my involvement in PRSSA, I mention that organization in a separate line as “Public Relations Student Society of America, Hugh M. Culbertson Chapter, Executive Board Member” and therefore do not need to write out PRSSA twice. Also, make sure to label that you are an account associate, account executive or account supervisor for Express, Cardinal Health, etc. and not ImPRessions unless you are on the internal account. For example, Sam Barlett is the account supervisor for the E.W. Scripps School of Journalism, College Book Store and ButtOut Ohio accounts in ImPRessions. If you have a sub-title such as social media coordinator, graphic designer, etc. then make sure to make that clear as well but also mention that role was while you were an account associate.
- Highlight key terms and content (via Joe). Key words such as “team,” “community,” and “leader” are good examples of words to add. Also, any certain names of companies, events and software programs can be excellent key terms. Check also the company’s website that you are applying to — copy words they mention in their mission statement and on the application if it’s applicable to your resume.
If you ever need help with how to display your ImPRessions work on your resume, please do not hesitate to contact me at firstname.lastname@example.org, our firm at email@example.com, stop in our office hours on Wednesdays or reach out to our professional adviser, M.J. Clark at firstname.lastname@example.org. Also, more resume tips specific to ImPRessions members can also be found in our 2011-2012 Brand Standards Manual.
If you ever have any questions for Jessica, Joe or anyone else on the PRSSA Naitonal Committee, their contact information can be found on the PRSSA National website.
Members, alumni, professors…any additional tips you recommend?