June 30, 2014
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By: Kerry Tuttle @kerrtut
As PR majors, we’re writers and storytellers and lovers of personal branding. However, making time to blog can be tough, especially because we already spend so much time writing for our classes, internships and student organizations.
Having a blog is not a requirement for getting a job or being a PR major. If you can’t see yourself regularly contributing content, just create a personal website that serves as a landing page for your online presence. Blogging should be something that’s enjoyable for you. It shouldn’t be a burden or feel like it’s another assignment you have to turn in.
That being said, here’s my advice for making time to blog:
- Blogging because you’re inspired to write something, is better than blogging because you haven’t gotten a post in for a while. I don’t keep myself on a set schedule. The content I produce is a result of me finding inspiration or feeling the need to write about a recent experience. Your posts will turn out better if you’re writing because you want to, rather than because you have to.
- Aim for at least one quality post per month. You’re not a professional blogger that’s expected to update us on your life every day. In my opinion, quality is greater than quantity. I’d rather read one well-written, thought-out post per month, than four average weekly ones.
- Keep a list of blog ideas. This will make it easy to write something when you’re feeling like you need to update your site. Also, start posts and save them as drafts. It’s easy to come back to them if you want to publish something.
- Try out new things. I know that everyone says that your blog is supposed to have a theme and I agree to a point. I say write about whatever you want to write about in order to find your voice. A personal blog is a perfect place to experiment with new writing styles and subjects. Every single post doesn’t need to be industry related. If you want to write about your latest travel adventure or an awesome recipe you tried, do it. Your personal blog should reflect you as a person and your interests.
Happy blogging, Bobkittens!
You can read Kerry’s personal blog, Keep Calm and Kerry On, here.