February 10, 2015
By: Corina Rolko, @CRolko
Working long hours and balancing multiple projects at the same time are just two of the obstacles one will face as a professional in the public relations industry. In fact, any student who is studying public relations, and staying involved in related organizations on campus, can already attest to that. Although it can be overwhelming at times, the skills and lessons you learn as a PR student or professional will benefit you outside of a professional or academic setting.
Anyone who has participated in the sorority recruitment process, on either side, knows how overwhelming it can be. The days are long and the heels on your feet are far from comfortable. However, as a junior studying public relations and advertising at Ohio University, the professional skills I gained have enhanced my life on a daily basis, but especially during sorority recruitment season.
Here are just a few examples of PR lessons or skills I’ve learned, which have gotten me through two years of formal recruitment with a smile on my face.
Time and task management skills. At Ohio University, formal recruitment takes place within six short days. During these six days, recruitment starts early in the day and ends late. As a result of learning how to balance multiple clients and prioritize different tasks, I have learned to prepared to stay on top of school work, and still manage to get a good night’s rest during recruitment.
Communication skills. Communication skills are necessary to be successful in most professions, but it’s central in the public relations industry. PR professionals are constantly communicating with clients and their colleagues. Therefore, holding a comfortable conversation with a stranger during recruitment is a simple task.
Working with others. Cooperativeness is a personality trait found within many PR experts because in this profession you are typically expected to work both individually and on a team. When striving to do the best work, or recruit the best new members, both require the ability to work with others toward a common goal.
Living a fast paced life style. As a public relations student or professional, one has many responsibilities each day. In addition, you are expected to be able to stay on top of a workload that is constantly changing. As a result, PR professionals live a go, go, go lifestyle, which makes the fast-paced, chaotic days of sorority recruitment a little easier to handle.