Memes that (almost) every PR pro can relate to

By: Elise Mills, @itsELISElove

With all the stress of papers, upcoming finals, and internships, it’s about time for all of us to have some good laughs. Even though there are many different forms of PR, these memes are universal to those of us who are in the strategic communication field.

1. “Welcome to PR, where everyone thinks you “spin storie and that tweets don’t matter.”

Drew Carey (1)

Whether it is your mom who watches Scandal, or the elderly neighbor who is constantly looking for your name in the paper, few understand exactly what the entire job entails and why it is even important.

2. “Content, it’s kind of a big deal.”

MEME-BLOG-content-its-kind-of-a-big-deal (1)

Content, it’s the peanut butter to great idea’s jelly. You have a campaign idea? Cool, but where’s the content? Wanna do a press release? Awesome, but what are you going to say after the opening paragraph? Make sure you have content.

3. “One does not simply appear in search engine results”

images (1)

No, typing your name 100 times isn’t going to put you on the first page of results. Although we all wish it were that easy, the facts tell us otherwise.

4. “Public Relations”

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Enough said.

5. “I got 99 problems but a pitch ain’t one”

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Life is crazy, you are drowned in student loans, and your favorite pair of shoes is out of commission, but you’ll always have the perfect pitch.

6. “Every day I start by hitting up Facebook, Twitter, tumblr, and Instagram.”

Tom-Haverford-Catherine-Limcaco

Us too Tom, us too.

Memes that (almost) every PR pro can relate to

By: Elise Mills, @itsELISElove

With all the stress of papers, upcoming finals, and internships, it’s about time for all of us to have some good laughs. Even though there are many different forms of PR, these memes are universal to those of us who are in the strategic communication field.

1. “Welcome to PR, where everyone thinks you “spin storie and that tweets don’t matter.”

Drew Carey (1)

Whether it is your mom who watches Scandal, or the elderly neighbor who is constantly looking for your name in the paper, few understand exactly what the entire job entails and why it is even important.

2. “Content, it’s kind of a big deal.”

MEME-BLOG-content-its-kind-of-a-big-deal (1)

Content, it’s the peanut butter to great idea’s jelly. You have a campaign idea? Cool, but where’s the content? Wanna do a press release? Awesome, but what are you going to say after the opening paragraph? Make sure you have content.

3. “One does not simply appear in search engine results”

images (1)

No, typing your name 100 times isn’t going to put you on the first page of results. Although we all wish it were that easy, the facts tell us otherwise.

4. “Public Relations”

frabz-Public-Relations-What-your-friends-think-you-do-What-your-mom-th-7d3330 (1)

Enough said.

5. “I got 99 problems but a pitch ain’t one”

3c3f4d50ca18b386137904d60ddd8100 (1)

Life is crazy, you are drowned in student loans, and your favorite pair of shoes is out of commission, but you’ll always have the perfect pitch.

6. “Every day I start by hitting up Facebook, Twitter, tumblr, and Instagram.”

Tom-Haverford-Catherine-Limcaco

Us too Tom, us too.

PR Skills Make Everything Easier, Even Sorority Recruitment

By: Corina Rolko, @CRolko

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Working long hours and balancing multiple projects at the same time are just two of the obstacles one will face as a professional in the public relations industry.  In fact, any student who is studying public relations, and staying involved in related organizations on campus, can already attest to that.  Although it can be overwhelming at times, the skills and lessons you learn as a PR student or professional will benefit you outside of a professional or academic setting.

Anyone who has participated in the sorority recruitment process, on either side, knows how overwhelming it can be.  The days are long and the heels on your feet are far from comfortable. However, as a junior studying public relations and advertising at Ohio University, the professional skills I gained have enhanced my life on a daily basis, but especially during sorority recruitment season.

Here are just a few examples of PR lessons or skills I’ve learned, which have gotten me through two years of formal recruitment with a smile on my face.

Time and task management skills.  At Ohio University, formal recruitment takes place within six short days. During these six days, recruitment starts early in the day and ends late. As a result of learning how to balance multiple clients and prioritize different tasks, I have learned to prepared to stay on top of school work, and still manage to get a good night’s rest during recruitment.

Communication skills.  Communication skills are necessary to be successful in most professions, but it’s central in the public relations industry.  PR professionals are constantly communicating with clients and their colleagues.  Therefore, holding a comfortable conversation with a stranger during recruitment is a simple task.

Working with others.  Cooperativeness is a personality trait found within many PR experts because in this profession you are typically expected to work both individually and on a team.  When striving to do the best work, or recruit the best new members, both require the ability to work with others toward a common goal.

Living a fast paced life style.  As a public relations student or professional, one has many responsibilities each day. In addition, you are expected to be able to stay on top of a workload that is constantly changing.  As a result, PR professionals live a go, go, go lifestyle, which makes the fast-paced, chaotic days of sorority recruitment a little easier to handle.

There’s No ‘I’ in Team

By: Allison Evans, @Allison_Evans

Teamwork and team spirit

We all love that public relations can take us down many avenues, and that no two resumes are the same. However, no matter which workplace you choose, you will have to be a team player. I’ve had so many valuable experiences to teach me what that means, and how far you may need to go for the people we respect and care for.

Team Client

The internship I took on as a freshman taught me that clients value humility and service in their representatives. I advocated for people with developmental disabilities, in the form of marketing their capabilities to local businesses, with the hope of creating employment opportunities for them. In other words, their finances and employment depended on our office. I can’t think of a moment where I felt more accomplished than when my clients opened their checks at the end of the week. I was a part of their team. They needed me, so I needed to do my job for them.

Team Community

One of the largest parts of our job as PR professionals is to inform the community. Working for the Department of Transportation taught me that people really do depend on the information they receive. In this case, knowing the conditions of the roadways meant their safety was dependent on that information. This extended to impaired driving workshops at the local colleges, helping students stay safe.

Our Team

There is no accomplishment within public relations that comes from a single person. With every project produced, there is a group of people that came together to produce it, and that is where the value lies within our profession. My internship with Global Prairie taught how to be a respected member of the internal team by having me cover for someone who was sick, stay late to meet a deadline, answer the phone when I was off and to do anything I could to make life easier for my teammates.

My resume may be full, and the words on it reflect my accomplishments. I am not blind, however, to the fact that these successes are not just my own, and that I couldn’t begin to tackle communication without the help of so many. Where would I be without my teams? I can hardly imagine.

Resolve to Be Involved – 5 Resolutions to make 2015 Your Best PR Year

By: Sarah Rachul, @SarahMRachul

blank list of resolutions on blackboard

I have always loved the new year. It’s a clean slate, a whole new year to accomplish everything you couldn’t in the previous year. Generally, our resolutions consist of new diet plans, new workouts, relationship changes or even attitude changes. But how many people make resolutions about their job? The following is a list of the top 5 resolutions every rising PR pro should make in 2015.

  1. Attend a Public Relations Conference
    • There are so many amazing PR conferences that occur every year, and they are the perfect opportunity to learn from some of the best pros in the business. Personally, I’ve been to two PRSSA National Conferences, and they provided a chance to both network and learn. Building your network, chances to see a new city and learn about different parts of PR are just a few of the many reasons attending a PR conference should be at the top of your resolutions list for 2015.
  2. Design a personal website
    • I made this resolution about two years ago and I’m so happy that I followed through. It may seem daunting to start a website from scratch, but sites like WordPress make it easier with pre-designed templates. Once you decide what template best represents your brand, all you have to do is include your amazing portfolio pieces, resume and a description of your life as a PR pro. Feel free to include a blog if you feel you have a lot of professional opinions to share.
  3. Learn a new skill that will enhance your PR prowess
    • Public relations is an amazing field, which covers so many different topics. This is both a blessing and a curse when you’re entering the work world. While the choices for a career are great, so is the number of other young PR pros looking for jobs. Upon graduation, you’ll need to have some special skills that will set you apart from the crowd. Whether this be a certificate in entrepreneurship, a minor in the business school, classes in visual communications or even taking up broadcast/video editing as a hobby. Having specialized skills like this will not only set you apart in an interview but can also help pad your resume and portfolio. Use 2015 as the year to add to your already awesome set of skills.
  4. Resolve to be more active on LinkedIn
    • LinkedIn is often referred to as the social network of business professionals. As future PR pros, we should be well versed in all aspects of social media. So why aren’t more of us on LinkedIn? Spend the first couple of months of this year constructing a great profile (or rebuilding your existing profile) and start compiling a list of connections. Alway remember to send a somewhat personalized message when asking to connect and even use LinkedIn as a tool to research future coworkers or people interviewing you for a job. It never hurts to be prepared, and LinkedIn is just another research tool to add to your social media arsenal.
  5. Get involved in your PRSSA chapter and/or school PR firm
    • This resolution may seem obvious and you might even say “Well I’m already a PRSSA member and a member of my firm.” But the important word in this resolution is: involved. What does it really mean to be truly involved? It’s not just attending weekly meetings (although that is a start) or doing the bare minimum for your account. It’s about really committing yourself to making a difference in your chapter and your firm. Volunteer to plan an event or be the first to raise your hand with new ideas for your client. Take that extra step in 2015 and you, and your resume, will be glad you did.

Tumblr: Less is more

By: Gabrielle Gamad, @gabbygamad

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While procrastinating in the library, I discovered why one social media site is taking the field. Archive after archive, I began to see an abundance of things Tumblr did better than the more popular social media platforms.

For starters, Tumblr hits the hard-to-reach demographic, teen to twenty-something year olds. According to the Business Insider, GlobalWebIndex’s survey reported that 34 million Internet users, globally, said that they contribute to, or use Tumblr on a monthly basis. Nearly half, 46%, of these users were between the ages of 16 and 24. Tumblr appeals to this age group by keeping posts simple.

I can confidently say a majority of my newsfeed is Parks and Recreation memes (usually Leslie Knope inspirational quotes), dancing babies from Vine and GIFs from old 90’s movies. Under all the fluff of my favorite memes and GIFs is something every person interested in PR can take away. Going into 2015, people in PR should consider that sometimes less is more when trying to target the 16 to 24 age group.

Hear about “The Woman and Black 2” coming to theaters January 2nd? There’s a GIF for that. What about the Hawaii vacation give away contest St. Ives is promoting? Yeah, there’s a GIF for that too. Instead of watching a three minute movie trailer, there is a couple of highlights from the movie, conveniently located to the right of your newsfeed. Also, a picture of two sandy feet in the ocean is a lot more appealing than a list of reasons why you should pay attention to St. Ives. We live in a fast paced world where advertisements are long and attention spans are short. Quick GIFs and images gets advertiser’s point across without wasting the time of their audience.

Scroll through Tumblr, you can immediately see there is an array of multimedia content that appeals to our microscopic attention spans, keeping posts short, sweet and to the point. Tumblr is similar to Twitter and Instagram in the way they distribute their content. What sets Tumblr’s apart is the ability to have multimedia, and various other mediums, on a newsfeed. Instagram is strictly pictures or videos, and Twitter is 140 character posts and pictures. Tumblr is all media you need concentrated into one area.

Tumblr began utilizing their unique multimedia abilities when native, sponsored posts were created in Spring 2013. Since then, they have been revolutionizing the way companies are promoting themselves and engaging with consumers. An example of the paid advertisers Tumblr has is the telecommunication company, AT&T.

AT&T is currently on a journey to look at the way humans are evolving and connecting through mobile devices, which they call, The Mobile Movement. Anyone can track their journey on AT&T’s Tumblr. Students, artists, innovators and every day people can share their stories about their networked life through customer created GIFs, making it personal and relatable. AT&T is connecting with their customers in a way that no one else is.

Even their sponsored post is simple, a text bubble that reads “when you know what you want call me.” AT&T is bringing life to their brand by using reblogs, GIFs and memes to connect with their customers personal loves and experiences. That is the most significant difference between Tumblr, Twitter and Instagram. Tumblr has the ability to bring people together through experiences and human insights.

Those in the PR field should begin prioritizing Tumblr as a primary social media platform, maybe even more than Twitter and Instagram. Tumblr is quickly increasing the number of companies they are sponsoring, as they continue to revolutionize the way companies engage with young consumers. When it comes to targeting young consumers, Tumblr proves that simple multimedia posts are most appealing.

Celebrity Scandals are Becoming too Much to Handle

By: Annie Beard, @annie_beard

The days of endorsers standing by their celebrity through think and thin, scandal or no scandal, are no longer happening. Companies are now dropping celebrity endorsement deals quicker than ever. We have seen it everywhere, from Ray Rice, to Adrian Peterson to Bill Cosby, to name a few recent examples. An article from the “New York Times” says it best: “There is no “till death do us part” in marriages by endorsement, only “till you doth embarrass us.””

In 2009, when Tiger Woods was facing, and admitting to, claims of infidelity, Nike stood by Woods and even featured him in a TV commercial about the scandal, highlighting Wood’s remorse, which you can watch here:

In 2014, only five years later, Nike was quick to drop Rice and Peterson. They were both dropped shortly after allegations were made. This seems to be the best and most effective PR move these days in order to save a company’s reputation. When it comes to cutting the cord, “Just Do It” is the best advice.

Bill Cosby’s celebrity scandal is recent and still ongoing. In case you are unaware, a dozen women have accused Cosby of drugging them and taking advantage of them sexually. Cosby has already lost projects. TV Land is pulling reruns of The Cosby Show, NBC is dropping its deal with Cosby to do a sitcom and Netflix cancelled a special on Cosby that was supposed to air on November 28.

So, why do we think this is becoming the best way to deal with scandals? Why are companies becoming less tolerable in situations like these? One reason, and probably the biggest reason, is because everything goes viral. In today’s world, if a celebrity does something we consider immoral, it will be on millions of phone and computer screens within hours. When bad press is surrounding a celebrity, it is normal for brands to want to get as far away as possible, but it is happening faster, and more often, than ever.