Ohio University ImPRessions

Ohio University ImPRessions

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Find Your Focus: How to Narrow that Over Involvement

April 22, 2015

By: Sam Miller, @keepcalmsam14

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I’m sure we all remember our first weekend on campus. After a riveting speech from President McDavis, your entire class marches up Richland Avenue to College Gate, and here you truly become a bobcat. Another event that everyone undoubtedly remembers is the involvement fair. Hundreds of organizations, and thousands of students, crammed onto College Green, each of them trying to find the place they want to get involved. If you’re like me, then you probably signed up for at least 10 clubs, but you only became a member of about half of them.

Fast forward to the end of the year. You’re beginning to realize that you are spreading yourself a little too thin with your involvement and you need to cut back. But where do you even start? I am currently having this experience, and was recently given some advice on how to limit my involvement to three activities, and I’m passing it along to help all my over-involved friends out there.

1. Keep it professional

When it comes to deciding on organizations to keep, the one at the top of the list could be your pre-professional organization. These organizations for all the PR stars out there would be PRSSA, ImPRessions, SPJ, or Ad Club. These are the organizations that focus on your development and are going to arm you with the skills that will make you extremely hirable as you make your way into the work field.

2. Stay true to your values

The next organization that you should be sure to keep is any that advance your values and opinions. It is important to not lose sight of the things you believe in as you make your way through college. These organizations will help you do that. Examples of these organizations include any political parties student organizations, those with affiliation to special interest groups, or ones that have religious connections.

3. Having Fun

These groups are the ones you do for the heck of it. Your involvement in these groups should serve as the place where you forget about classes and go to relieve stress. These could include anything from a group that talks about your nerdy TV obsession, or one that works to give back to the community. Never underestimate the importance of keeping one of those organizations. It could be the one thing that keeps you sane.

Bonus: Once you choose your three organizations, it is then up to you to gauge your involvement in them. It is important to focus on the quality of your involvement as opposed to the quantity. If you devote all your time to one organization, and can only attend one meeting a month in the other two, do that. The people running the organizations will totally understand because we’re all college kids and we’re all in the same boat when it comes to involvement.

PaRtner’s Conference 2015

April 21, 2015

By: Jess Carnprobst, @jess_carnprobst

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This past Saturday, Melaina Lewis, Allison Evans, Kelsey Miller and I traveled to Columbus for this year’s PaRtner’s Conference at Capital University. After attending last year’s conference at Ohio State, I was excited to see what was in store.

Capital welcomed us with some breakfast foods, juice and coffee, before starting the keynote speaker. Then at 9, we heard from Amanda DeCastro, who is currently working at Resource Ammirati and talked to us about the things we won’t learn in school. She told us to have an elevator speech, learn to speak in public, take big risks, build our online presence wisely, understand that we will fail, become an expert in one thing, listen, find a work/life balance that works for you, master the art of writing and storytelling, bring a pair of flats (this one was for the ladies), you will get hung up on when calling people, don’t burn bridges and lastly my favorite advice, make your passion your paycheck.

In our first breakout session, we chose to attend the “art of the resume” workshop, gaining a professional’s understanding of the resumes we turn in. Here we learned that it’s important to be careful when choosing to create a design heavy resume, because every professional looking at it will have a different opinion. To reiterate on something we’ve learned at OU, they stressed the importance of tailoring resumes to a specific job and finding a way to link the skills gained in a previous position with the job description of the position you’re applying for. Others attended the personal branding workshop, which helped those students gain further understanding to the importance of establishing and maintaining a brand both on and offline.

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For session number two, we moved downstairs to learn more about advanced internships, while some stayed upstairs to learn about internships 101. Here, we were prepared for the difference between college life and a job. They stressed the importance of remembering to ask questions as a new full-time employee, and to own the projects you will be given. This is your job now and it’s expected that you do well.

Next, the moment we had been waiting for, a picnic with professionals! Capital University packed us boxed lunches and gave us an informal opportunity to talk with speakers and local professionals, while enjoying our food.

After lunch, we participated in a PR campaign competition seeking to help the Ronald McDonald House in Columbus give thanks to their many volunteers, while recruiting new volunteers. Each of the three groups had an hour to create a news release, social media component, overall goal and strategy and an additional component. All three teams created unique yet exciting campaigns and pitches. Kelsey’s team walked away with the best news release, Melaina’s team walked away with the best pitch and Allison and my team walked away with the best social media campaign and overall campaign.

Overall, this day reinforced the importance of getting to know members from local PRSSA chapters. Between sessions and during the lunch, it was nice talking to other students and hearing their perspective on things, as each school structures their PR classes and PRSSA differently. We all had a fun day of networking in Columbus, and came away with reinforced understandings as well as new perspectives!

4 Ways To Develop A Better Relationship With Your Mentor

February 17, 2015

By: Samantha Miller, @keepcalmsam14

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Being a part of such a great PRSSA chapter has given many of us the experience of being assigned a mentor. This is someone that we turn to if we have questions about the industry, our university, or pretty much whatever else we are curious about. Some, although, may not have a designated mentor, we all should have someone we look up to and turn to with our questions. While the point of this partnership is more on the professional side, that doesn’t mean that these relationships cannot develop into a more well-rounded relationship. By doing some simple steps, you will not only develop a mentor, you will also develop a friend.

  1. Meet with them regularly.

I know that we all lead very busy lives, but remember to make time for your mentor. Even if you can only meet briefly, grab a cup of coffee and chat for a few minutes. It’s just as effective. My mentor and I try to meet at least every couple of week, and it has allowed us to develop a better relationship. We really know what is going on in each of our lives and are also able to easily follow-up on topics we had previously discussed.

2. Find a common interest.

There’s a reason the two of you were matched, and it’s not just because you have the same career goals. You both have something in common that you may not even know about, so try to find it. Once you do, this will allow you to get to know one another on a deeper level. This interest could also allow the two of you to find activities to do outside of quick meetings. The common interest my mentor and I share is politics, and we found it almost immediately. We often send each other funny messages or photos relating to it. Those little connections make our relationship feel a little less serious, and much more fun.

3. Have a balanced meeting.

Don’t let serious topics dominant your conversations, not even the most passionate professional like talking about work all the time. By finding that common interest, you should be able to have a much more laid-back conversation. You will be able to focus much more on the content. The meetings I have with my mentor are about 40% career and industry related and 60% interest related. It creates the sense that you are having a conversation with a friend.

4. Have a two-way relationship.

This is not a relationship where you should expect to only take from your mentor. I know that I am constantly sending my mentor copies of my resume, press releases and sometimes even class essays. Something I often forget to think of is what I can do for her. Don’t be afraid to see if you could write a recommendation for your mentor, or just see if they can use your help with anything. If you can, then most certainly do it. It will mean a lot to them that you asked.

The Advantages of Being a College Student

February 3, 2015 2 Comments

By: Morgan Borer, @MorganBorer

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Last semester, I took World History Since 1750, to fulfill my history requirement. There were mostly freshman, but sprinkled in there was a handful of sophomores and juniors. Somewhere between discussion of the Cold War and the spread of anti-colonial movements, my professor said something that has been etched in my mind ever since. While vehemently urging us to attend an extra credit presentation in Baker Theater, he said “Never again in your life will you have access to this many free resources. After college, you have to pay for everything. Take advantages of these opportunities while you can.”

While I may not recall the details of Jospeh Stalin’s reign, I definitely remember this. As a stereotypical Scripps student, I enjoy being overloaded with classes and student organizations. In the midst of these things, it is easy to forget about the wealth of on-campus resources that OU provides, specifically resources for Communications and PR students.  It is crucial, however, to make time and take advantage of them. After all, most of us only have four (maybe five) years to do so. These opportunities won’t last forever.

The Career and Leadership Development Center

The Ohio University Career and Leadership Development Center provides students with resources in several areas. These include choosing a major, exploring career options, and applying for graduate school. They help students develop leadership skills and work to accomplish career goals. During my first appointment, a faculty member reviewed my resume, LinkedIn profile, and gave me advice about searching for summer internships. The CLDC is open for 10 minute drop-ins Monday-Friday from 11 a.m. – 5 p.m., or 30 minute coaching appointments, which can be scheduled by calling 740-593-2909. They are located on the 5th floor of Baker Center. To learn more, visit their website at http://www.ohio.edu/careerandleadership/

Mock Interviews

The CLDC also offers a Mock Interview Program, which helps students prepare for employer or graduate interviews. These 30 minute mock interview sessions are conducted face to face, over the phone or via Skype. I have never done a mock interview, so I decided to register for a date in February. The CLDC is holding sessions on Thursday, Feb 12 from 10 a.m. – 3 p.m. in Baker Center 507. To register, you must activate your Bobcat CareerLink account at https://ohio-csm.symplicity.com/students/

BobCat Careerlink

In the past few months, this has become my go-to resource for everything job and internship related. Bobcat Careerlink provides current OU students and alumni with job and internship postings from a wide variety of fields. It allows users to post resumes, cover letters, transcripts and other documents online for employers to view.  All OU students are automatically registered for Bobcat CareerLink. Since I have started using this website, I’ve found several postings for summer internships in PR/Marketing/Communications. I’ve also registered for on-campus interviews and the Spring Career and Internship Fair, held on February 17-18 in Baker University Ballroom. To access Bobcat Careerlink, go to http://bit.ly/11bUtvD

Scripps PRSSA

Finally, there is arguably no better resource for aspiring public relations professionals than our very own website, scrippsprssa.org. The “Chapter Events” sidebar includes all upcoming events, conferences, meetings, etc. within the chapter. I refer to this weekly to ensure that I am informed and updated with all things PRSSA.

I whole-heartedly encourage you to take advantage of these free campus resources and search for more!

A Guide to Kick Starting Your Internship Search

January 26, 2015

By: Emily Barber, @emilybarbershop

It’s that time of year again, and the smell of internship applications is in the air. While you may have an idea of what you want to do this spring or summer, it can be difficult to figure out where to begin. Anyone would feel overwhelmed after entering “public relations internship” into Google and seeing thousands of results. Not to worry, young grasshopper! Take a deep breath and check out these sites to find your perfect internship.

1. Career Sushi

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This website is great for people looking to travel for an internship. With opportunities in California, New York, or Texas, you could really go anywhere! The search bar allows you to limit your search by key words, location, industry, position (choose internship for this one!), company size, and more.

2. PRSSA Internship Center

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As a disclaimer, you’ll need to be a member of PRSSA for this site, and have your MyPRSA username and password ready. This is an awesome way to take advantage of being a member of PRSSA. There’s even an open spot for a PR intern in Florida, if you want to spend your days off at the beach!

3. internships.com

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Provided by Chegg, a familiar name in the textbook game, internships.com has a plethora of opportunities to browse. Helpful icons let you know if an internship is full or part-time, paid or unpaid, and even if you have any Facebook connections with the company.

4. Dapsity

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This app you can get on your smartphone, making the internship search even more accessible. It’s like Tinder, but with awesome jobs and internships, instead of creepy pickup lines. Interested? Swipe right. Not so much? Swipe left. Dapsity connects to your Facebook, LinkedIn or email. It then lets you choose keywords and a location and shows you “job cards” that match your inputs. Who knew searching for internships could be so easy?

5.  InternMatch

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This awesome site allows you to apply for many of its internships directly through the website, making it easy to get your resume out there. Searches can also be broken down into categories like arts, business or entertainment. InternMatch allows you to create a profile that possible employers can browse, so make sure to have an intriguing bio!

6. InternQueen.com

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Created by the “Intern Queen” herself, Lauren Berger, this site also features a fantastic blog in addition to its many internships. One opportunity is located in London (!!!) and offers experience in PR and marketing.

Big Lights, Big City: The Small Town Girl’s Guide to a Big City

November 13, 2014 4 Comments

By: Sam Miller @keepcalmsam14

D.C.It’s no secret that in this business big cities are the hubs of public relations. However, being born and raised in small town Somerset,Ohio, does not prepare you for a city that has so many new things to offer. The village I live in is nestled in Perry County, and is a solid hour and a half drive to a city where there are not cornfields every mile. So you could say that being dropped in the middle of Washington D.C. for PRSSA National Conference was a little overwhelming. However, during my stay I picked up a few skills that’ll make surviving a big city a breeze.

 

  1. Enjoy the diversity. In D.C. there were people from all around the world, speaking languages I had never heard before – the experience really opened my eyes to the outside world. Seeing it all me realize just how beautiful the world can be when not surrounded by cornfields. And while being in the setting of one of the most culture-rich cities in the world can definitely be overwhelming, just embrace the city around you and you’ll find yourself in the hustle and bustle of it all!
  1. Try everything. The city offers so many things: amazing places to eat, breathe taking sites, diverse culture and many other exciting things! D.C. not only had amazing landmarks but delicious food. Every meal means something new – I tried Ethiopian food for the first time and it was amazing. Every city has something beautiful to offer, just break outside of your comfort zones to find it. The last experience I recommend to try is public transportation. Whether it’s a bus, taxi or the subway, just try it. Since my little hometown would never dream of having public transportation, it was brand new to me and using it everyday made me feel very metropolitan.
  1. Be prepared. The best piece of advice I can give you is to just be prepared. No matter how prepared you think you are, the city will definitely catch you off guard.. Knowing exactly where you are, what you have with you or what you’ll need will really help you manage the hustle and bustle of the city and will make you feel a lot more comfortable in such a new place.

Knowing how to make your way in place that is new to you is important, but it is especially to those of us who have never lived in a large city before. Being able to manage and navigate such a new, big city will make your next job or internship a breeze, and will allow you to have a much more enjoyable experience during your stay.

For all the Incoming Scripps Kids

August 6, 2014

By: Kelly Hayes @kmshayes

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It’s almost here: the day when you finally walk through College Green and are officially a Bobcat. We are one giant happy family, with a few mishaps here and there. However, for all of you freshman new to the Scripps school, you made the right choice. Welcome to the happiest place on earth.

As a senior entering my last semester at Ohio University, I can only enter it with bittersweet feelings. This summer I spent my time interning at Ogilvy & Mather in Chicago, ready to enter the adult world… boy will I miss Scripps.

What to expect your first few weeks

You are going to go to many, many meetings. I encourage you to go to as many as you want. Sign up for every email list possible, because to find your niche in Scripps you have to try. I signed up for four email lists when I was a freshman – Thread Magazine, PRSSA, ImPRessions and RTDNA. I stuck with two: PRSSA and ImPRessions.

Don’t feel pressured

You do not have to stick to one track. If you want to write for the post and work with WOUB, go for it! The amazing thing about Scripps is that you have the advantage to do what you want to. You’re not stuck in one place because that’s the norm, we all have different paths within the Scripps school – and it’s made us better journalists, writers, editors, PR professionals, advertising gurus and broadcast anchors because of it.

Speak up and try

You won’t know if you like something until you try. Volunteer if it sounds interesting to you. I volunteered for so much in the beginning and it started to overwhelm me a little, but many people will be in the same position as you. And for all the seniors – we’ve been there and won’t bite. Scripps kids stick together.

Talk to your professors, they are much cooler than you think

I would give a shout-out to all of my favorite journalism professors right now, but I’d just be listing all of them. I’ve never had a bad professor, and they give amazing advice. When I had my phone interview for Ogilvy & Mather, I went to Professor Farkas asking for advice –it definitely was great advice because here I am, eight weeks into my dream internship.

Say Hi

Again, we seniors don’t bite. I always love meeting new people in Scripps and helping them out with anything they need. If you’re a freshman, say hi. I was a shy person my freshman year at those PRSSA and Thread meetings, but eventually I just said hi and it all worked out.

Be prepared for the best three to four years of your life

2014-07-10 18.09.06I say three to four because I’m graduating a semester early, but I wouldn’t be where I am today without Scripps. I’ve accomplished so much in my college career with the help of ImPRessions, PRSSA, my professors and friends. I will be very, very sad to leave this place in December, but I know I can always come back and visit the place that helped me get to where I am today: The E.W. Scripps School of Journalism.

 

Successful Scrippsters

May 27, 2014 4 Comments

By: Sydney Gardner @sydneygardner

E.W. Scripps is more than a person or a school – it’s a state of mind. Students have studied at Ohio University’s Journalism school for decades, but it isn’t what they did in their four (or five) years at Ohio University that sets them apart. It’s what they did when they graduate that truly shows why Scripps is a name that carries prestige. I wanted to take a moment to highlight some recent and not so recent grads of Scripps that have found success beyond the bricks of Athens.

Aaron BrownAs a proud member of the Scripps’ Public Relations Student Society of America, no list of mine would dare to start without Aaron Brown. Aaron graduated from Ohio University in 2001 and has been a PR Success ever since. While at Ohio University Aaron was a proud PRSSA member and had internships at Ogilvy Public Relations Worldwide and Babcock & Wilcox. In 2008, Aaron joined the team at Fahlgren Mortine Public Relations as an Associate Vice President. His hard work and Scripps-bred work ethic allowed him to rise to his current position of Senior Vice President. Aaron Brown has traditionally been the speaker at the first Scripps PRSSA meeting of the school year in the fall, so make sure to stop by and meet this success this fall!

Amanda Stefanik graduated from E.W. Scripps in 2012 and has been succeeding ever since. During her years at Ohio University, Amanda was a member of PRSSA, ImPRessions, AVW and Alpha Gamma Delta sorority. She also held various internships including one with the Miss Universe Organization. Upon graduation, Amanda accepted a job at PR Newswire where she currently works as Business Development Representative. Her role includes working with business across all industries to better their marketing and communication efforts.

Devin BartolottaDevin Bartolotta graduated from E.W. Scripps in 2013 with a focus in broadcast journalism. While at Ohio University, Devin interned with WABC-TV’s investigative unit in New York, NY, and with WTAE-TV in Pittsburgh Pennsylvania. Devin was also a member of Omicron Gamma chapter of Delta Zeta Sorority, and part of the winning team at the first Scripps Innovation Challenge. After graduating Devin accepted a Weekend Anchor Position at Rochester, Minnesota’s NBC affiliate, KTTC-TV. Within her first year in a brand new state, Devin survived winter, adopted a puppy and won the Associated Press’ first place award in the 2013 Minnesota Broadcast contest for her “Hearts of Hope” story. Devin’s work at KTTC and her ability to move and make the most out of a career in a new place demonstrates exactly why she is successful Scrippster in my eyes.

I met Allison Jordan at the first PRSSA meeting of the 2012 school year. Even then, I, and many others, knew Allison would do great things. As the 2012-2013 president of Scripps PRSSA, Allison was able to show that she was already a professional and a leader even before graduating. While at Ohio University, Allison was able to leave her mark on Scripps though her commitment to PRSSA and her willingness to mentor any and every underclassmen that reached out to her. Upon graduating in Spring 2013, Allison moved to Chicago to work for Zocalo Group, but has recently accepted and Account Executive position at Global Prairie in Cleveland. Her hard work and attitude truly exemplifies what it means to be a Scripps success and a Bobcat Alumni.

Narrowing down the list of Successful Scrippsters was no easy task, but that’s what makes Scripps so special. The fact remains that there are so many graduates of Scripps that I and many others consider successful. Scripps breeds success, and it’s only for the sake of word count that this list ends at four of them.  Make the most of your years at OU – you never know where those experiences will take you, and good luck to all of our 2014 Scripps grads! (Even though you probably don’t need it.)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

First ImPRessions: PRoperly PRofessional

October 31, 2013 1 Comment

Think back to your first few weeks as a freshman in college.

I’m sure we all made those frantic calls back home in which we were convinced we were simply meant to join the fast food industry because we really just didn’t know what we were doing. “You’ll find your place,” said every adult we’ve ever known. “Just get involved!”

So we gathered our group of equally confused, bright-eyed and bushy-tailed freshmen and made our way to the ever-confusing involvement fair on College Green. With so many organizations offered, we couldn’t even distinguish which paths we’d traveled thus far; the Renaissance and fencing clubs dressed in full attire served as our only road marks.Moline

We’d sign up aimlessly, questioning how we’d ever manage to attend all the meetings, nevertheless find the buildings in which they’re located.

But then we, the PR geeks of OU, found PRSSA and ImPRessions. It’s like a love story waiting to happen.

Hand-in-hand, the aspects of these organizations calmed my anxieties concerning whether I was even on the right track to being in the perfect major.

Here’s how I knew I had found my new home:

Sense of community. I never felt uncomfortable at a single meeting. Though I can’t speak for every member of PRSSA and ImPRessions, I’d say it’s pretty safe for me to assume that the chapter is welcoming to new members and anyone interested in exploring the world of PR.

Everyone shows respect. I feel as though I could say the most ridiculous idea possible in my ImPRessions account meetings, and my fellow associates and executives would take it into consideration and see how we could build off it. Even though I’m the only freshman in my ImPRessions account, my ideas are valued just as much as members who have been participating in the organization for multiple years.

Clear sense of professionalism. The young men and women of these organizations have figured out a way to utilize social media in a fun, yet professional manner in order to branch out to other PRSSA chapters and PR professionals. They make communication seem effortless while they build a solid professional background that will help them in their future careers.

Opportunities for advancement. Opportunities to excel in PR are constantly available. Smaller projects within each ImPRessions account are offered regularly, whether it is researching an aspect of copyrighting or getting the opportunity to map out a social media calendar for a professional account.

Looking back now, I can’t believe I’ve only been at OU for 10 short weeks. I feel like I’ve gained a world’s worth of wisdom since that confusing time at the involvement fair. I think I can attribute a great amount of this wisdom to both PRSSA and ImPRessions.

-Amanda Moline is a freshman studying strategic communication. Keep up with her trials and tribulations of freshman year at @mandamoline.

Should You Switch Journalism Tracks?

August 19, 2013 1 Comment

JournalismEntering my freshman year at Ohio University, I wanted to be a journalist. To me, being a journalist meant working for a newspaper or magazine in New York City and writing every day for the rest of my career. This seemed exciting, but little did I know that this was only the very beginning of where journalism could take me.

I’ve always enjoyed exploring and trying new things, so I signed up for plenty of clubs outside of print journalism. One of those clubs was PRSSA. At the beginning of the year, I didn’t really understand what public relations consisted of or how to build a career out of it, so I kept a close eye on the strategic communications track in order to learn more.

Everyone talked about ImPRessions and how it went hand in hand with PRSSA, so second semester I decided to sign up for ImPRessions as well. After getting hands on experience and getting a better look at what public relations really is, I knew this was the right track for me. It took a lot of exploring and open-mindedness to discover that this was my path, but I am so glad that I took the time to look outside of the box.

As you probably know, it is very common to change your major at some point during your college career. Going away for the first time allows you to take a better look at yourself and what you want out of life. My views changed drastically in just one year of college, and will most likely continue to grow and develop as I do. With that being said, it is important to stay open to career changes or developments.

You shouldn’t worry about changing your major or track so much that you stay put where you are, because at the end of the day, it is important to be happy and enjoy your career. I can’t imagine what my life would be like if I stuck with a major that was no longer the right fit for me because I was scared of what may happen.

If you’re unsure what you want to do or what path you want to take; explore. Take the time to look into different avenues and make sure you talk to people in each of them. I wouldn’t have signed up for ImPRessions or learned as much as I did about public relations if I didn’t talk to people in the strategic communications track. There is no better way to learn about something than by asking questions and finding out the facts. Never be afraid of what may happen if you change your mind and remember to just go for it! At the end of the day, you will be happy you did. I am so glad I took the chance to explore the strategic communications and take the leap to change.

-Jessica Carnprobst is a sophomore studying strategic communications. Follow Jessica at @Jess_Carnprobst.

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