Ohio University ImPRessions

Ohio University ImPRessions

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How to Up Your PR game Over Spring Break

February 26, 2015

By: Elise Mills, @itsELISElove

Are you going on an amazing trip for spring break? Yeah, me neither, but don’t worry! For those of us who don’t have trips planned, there is still plenty for us to do. With the spare time, here are some simple things to do to up your PR game.

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1. Update your LinkedIn.

Yes, most of us have one by this point, and we can all admit it could look better. Spend some time making sure your biography really reflects your personality or spend some time actually writing about your volunteer work with Habitat for Humanity, instead of only having the standard name and date.

Goal: Try to reach ‘Expert’ or even ‘All-Star’ on your profile bar.

2. Remember that you have a blog.

Oh yeah, that thing you created when you bored. It’s time to hash out some new ideas. A blog is only as effective as you allow it to be, and if you only post once every couple months, it’s not truly showing your creativity or dedication to the craft.

Goal: Post once at the beginning of break and once at the end, it’ll help get those creative juices flowing and remind you why you started blogging in the first place.

3. Check out PR Daily (prdaily.com).

They are chalked-full of articles from crisis communications, to social media, to writing and editing. The latest post I read? “6 ‘House of Cards’ quotes that apply to PR.”

Goal: Read a couple of articles throughout the week. Not only are they fun, but informational.

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4. Look up internships.

If you are trying to get an internship then this is not new to you, but for those who have yet to start looking, this is the best time. Take an hour or two and look up some of the places you could see yourself applying to in the next few years and look at what it takes to be an intern there. Not only does it give you a sample of what you’ll be doing soon, but also it shows you areas to improve or what you could be doing now.

Goal: Look up a couple internships and ask yourself, am I on the right track? If not, what could I do to get there?

Don’t Worry, You’re in the Right Major

February 25, 2015

By: Elaine Carey, @snakesona_laine

jobs

You have decided to major in Strategic Communication. Congratulations! Now what? What happens after graduation? Sometimes I wonder why I didn’t just pick something concrete to major in like engineering or biology! Then, I remember that I hate math and science, and that writing is my world. I have to admit that I’m jealous of my peers who have those skills that are completely foreign to me, and will be able tell everyone, for the rest of their lives, that they’re engineers or doctors. Us PR folks, well, we’re writers, and communicators, and social media moguls, and email connoisseurs, and branders and planners. There’s a high chances we’re going to have a million job titles over the course of our careers.

A Google Image search of “PR jobs” reveals that we will be doing a lot of standing, wearing suits, and giving thumbs up. Not helpful.

A Google Image search of “PR jobs” reveals that we will be doing a lot of standing, wearing suits, and giving thumbs up. Not helpful.

My friends are going to apply to jobs or graduate programs in engineering and biology. Neat! I’m going to apply to any job vaguely resembling something in PR. I’m pretty unsure of what my future holds. But guess what? I wouldn’t have it any other way. Every once in a while, I need to remind myself of one very important fact: Everyone’s different.

I am a Strat Comm major, with no desire to work at a huge PR agency. Of course, that’s subject to change. I know some people who are going to KILL IT when they get their crazy awesome dream job at a top agency in NYC, but I’m still figuring out what my perfect job is and how to get there.

I know some other people who are going to be pretty amazing engineers and doctors. Those hours and hours spent studying are going to pay off, and I’m so thrilled for them.

As for me, I’m going to make a pretty great something-or-another one of these days.

I am a writer, a communicator, and a lover of people and I can never make up my mind. I’m in the right major. I absolutely know this. The next step is figuring out what comes next, but that’s all part of the fun, and there’s no rush.

Do as I say, not as I do – senior advice on my freshman mistakes

February 18, 2015

By: Logan Trautman, @logantrautman

Sincerely-Seniors

It could be the fact that the final semester of my final year at OHIO is quickly coming to a close, but recently I’ve been reflecting back on the last four years. As I try to plan my post-grad life, when I’m not hyperventilating, I catch myself thinking what I would have done differently in the years leading up to these final months to better prepare myself for what lies ahead.

Internships are not for upperclassmen only

I have held three internships since being in college; all three took place within my junior and senior years. It is easy to think that you have endless time at OU, but please, go explore the world of internships early. You probably won’t get the internship of your dreams as a sophomore, but gain the experience now that will help you secure that dream internship as a senior. Plus, why wouldn’t you rather do a fun, worthwhile internship, rather than a summer job passing out free samples at Costco? I’m not sure either, ask my underclassman self.

Seniors are not scary

As a freshman, I was terrified of seniors. Who wouldn’t be? They looked like they were ten years older than me, they beamed professionalism, and they could drink… legally. As a senior, I love freshmen. In fact, the freshmen on my ImPRessions team are a few of my favorite people in Athens. As a freshman, you are encouraged to network, but approaching someone who is soon to graduate while you still have the “greatest four years” ahead of you is intimidating and easily avoided. As a senior, I welcome any underclassman that allows me to ramble about college. A bobcat is a bobcat, regardless of class rank.

Do not underestimate the power of a good schedule

Every semester, we all face the same slightly irritating routine of scheduling classes. As much as you want to take classes with newly made friends, in buildings that are only a five-minute walk, choose wisely. The hard truth is that some professors are better suited for you than others, and some courses will teach you more than you expected. Do your research, talk to upperclassmen, and take classes that will benefit your learning experience. I know taking a course in scuba diving is tempting, but think about your future!

There are clubs that exists outside the Scripps world

The world of Scripps is fascinating. It presents you with such a diverse group of people and opportunities. You know what other world is fascinating? The business world, or fine arts, or even the engineering world! It’s easy to get caught in the Scripps bubble, but explore! Join organizations comprised of people in all different majors. After all, in PR, it’s your job to know EVERYONE!

Best Cities for PR Professionals

February 5, 2015

By: Autumn Cooper, @autumncooper5

When it comes to world of PR, deciding where to start your career could have a huge impact on your future happiness, success, and salary in the industry. PR is such an exciting field and it could take you anywhere in the world. I love to travel so for someone like me, I love knowing that the field I chose could help me live out another passion of mine.

During the past couple of months, I have spent many hours online searching for an internship. With a willingness to relocate to anywhere the job requires, I noticed it was very difficult to decide what city to begin applying to internships in. I realized that if I’m having this much trouble with just finding a summer internships, then I can only imagine the difficulties a graduating seniors must be facing.

One thing you’ll learn is that you don’t have to be in the U.S. to take advantage of a great PR job. Whether you’re working for a firm, business, or a non-profit, PR can take you anywhere in the world. In my opinion, everyone should experience living in a different city at least once. PR is ever changing, just like the rest of the world; go experience it.

So here are some of the top cities around the world for PR professionals to take their career (in no particular order).

1. New York, New York

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New York is an obvious choice because it is highly concentrated with PR jobs. New York will give you a chance to work with some of the best in the field, and work for some of the top agencies in the world. If you can make it in New York, you can make it anywhere!

2. Washington, D.C.

Being the U.S. capital, there is also a huge concentration of jobs in D.C., especially political PR jobs. Not only is there a large amount of jobs, but they also pay well. The average salary in D.C. is almost double the nation’s average salary.

3. Seattle, Washington

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Seattle is one of the fastest growing cities in the U.S., and is absolutely beautiful. The PRSA chapter that started in Seattle is one of the 10 largest chapters in the country. Edelman, the world’s largest PR firm, has an office in Seattle, Washington.

4. Chicago, Illinois 

Chicago has a large amount of political, healthcare, and financial PR jobs. Whatever your interests are, Chicago most likely will have a job for you! Chicago is a great choice so you can still get the large city feel, but it can still feel like home, since it’s not as large as NYC.

5. London

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London has some of the world’s largest and best agencies (Ogilvy, Edelmen, and Weber Shandwick). International PR is becoming huge, and London is a great city to experience it in. I know after studying abroad in London this past summer that it is an amazing city to visit and live in. Definitely on the top of my list to live in after college!

6. Toronto, Ontario

Toronto has a number of opportunities, especially in public relations. Toronto has one of best strategic communications firms in the world, Fleishman-Hillard. Toronto isn’t just known for its job opportunities, but also its quality of life.

7. Boston, Massachusetts

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Boston has been ranked one of the top metropolitan areas for “PR Specialists.” This city will be a great city for PR professionals, no matter what stage of your career you’re in. It also thrives in culture, nightlife, and social interactions.

8. Sofia, Bulgaria

I love learning about PR opportunities internationally. There is an increasingly number of opportunities in PR that are happening outside of the United States. Sofia is home to M3 Communications Group, which won top PR Agency in Europe. I say you should book your flight and give it a try!

9. San Francisco/Los Angeles, California 

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Cities in California are known for their high pay. California gives you a wide variety of options for the type of PR job you could get. Whether you want a publicity job or work in healthcare, California has it!

10. Salt Lake City, Utah 

There is always something to do in Salt Lake City, with a variety of attractions like art galleries, professional sports, and festivals. These types of attractions will make your quality of life as a PR professional even better. To make things even better, Salt Lake City also has a large amount of PR/communication firms, non-profits, and corporations.

4 Reasons PR Pros Need theSkimm in Their Life

January 27, 2015

By: Annie Beard, @annie_beard

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theSkimm, a daily email newsletter, has taken over email accounts around the country, and even the world, one newsletter at a time. Created by two former NBC staffers, it has become the go-to news source for over 500,000 people. There are plenty of qualities that make theSkimm wonderful for everyone, but if you are a PR professional, theSkimm is even more wonderful. Here are four reasons why PR pros need theSkimm in their life:

1. The most imperative news, all in one place.

theSkimm curates all of the top and timely news and presents it to us daily. As a PR professional, knowing the news is part of the job, a big part at that. With all of the important news in one place, we can start our day informed and ready to go.

2. Quick news

Not only does theSkimm collect and curate all of the news for us, but it also presents it in a timesaving method. Because PR professionals are always on the go, quick news on our phone is what we love. With brief synopses, and links to the stories if we want more, it makes it simple to know what is going on around the world.

3. Witty, relatable writing

As journalists, we can appreciate simple, yet entertaining writing. theSkimm writers are great at giving us the news while writing with witty, sharp language. As a millennial, it is easy to relate to this style of writing and feel like you are chatting with a friend about the news.

4. It’s free

While I love supporting newspapers, a subscription is not in my near future, and I think that many other broke college students could agree with me. theSkimm offers all of the news, but its quick, entertaining and free.  It’s hard to beat a free news subscription that comes right to your phone.

Starting 2015 right: Cleaning up your online PResence

January 21, 2015

By: Alexandra Corsi, @acorsi17

Twitter was full of blunders in 2014. Between DiGiorno Pizza’s insensitive tweet, in light of the Ray Rice domestic violence accusations, and U.S. Airways’s leak of a pornographic image. Poor online public relations decisions made headlines left and right this past year. Taking these PR fails into account, here are some ways you can start 2015 right by cleaning up your online footprint.

1. Think before you tweet.

Check out this infographic from Mashable. If you’re ever wondering whether you should post something, this is a good flowchart to help guide your decision. Almost 80 percent of employers will consider someone’s online presence before hiring them. Even if you’re not currently considering internships or job offers, thinking before you tweet, or even having two different social media accounts—one private for personal use and another public for professional use—is important for preventing future debacles.

2. Always do your research.

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The reason DiGiorno’s tweet came across so insensitively was their lack of researching the meaning behind #WhyIStayed. Instead of coming off as snarky and funny, the tweet was received by Twitter users as ignorant and insensitive. Hashtags often relate to current events, so even if you do keep up with the news, doing your research before using a hashtag can prevent your tweets from coming off as ignorant and being used incorrectly.

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3. Create a brand for yourself, and make sure your online profiles are consistent with that brand.

How do you want to come across to potential future employers? This is something I always keep in mind when I’m drafting a tweet. Nothing online is private anymore; between screenshotting and quote-tweeting, there are multiple ways to save someone’s tweet, even if they have deleted it. You, typically, don’t want to come across to a potential employer as a crazy party person, with the mouth of a sailor. If you want to brand yourself as a professional, hard-working public relation mastermind, make sure your social media is consistent with that brand too.

Let your 2015 resolution be to shape up your social media presence. I think that one of the main problems is that with phones and technology, people feel like they are invincible, when hiding behind a phone. Keep in mind that what you post online reflects upon you in person. Practice good personal PR and keep your social media clean!

Why I Will Always Apply for my Dream Internship

January 20, 2015

By: Erica Stonehill, @estonehill13

interns wanted

When it’s time to start applying for internships, it’s important to try and experience every possible route in the PR world: corporate, agency, non-profit, etc. It’s very common that your first internship will be at a firm, close to home. You’re aiming to get your feet wet and learn the ins and outs of the business. That being said, you should always shoot for the stars, and apply for your dream position, whatever that may be at the time. We hear too many stories from working adults about the horrors of nine to five jobs and getting stuck in a rut. What I find most exciting about PR is that there is vast amount of options to do in this business. I could be a publicist for Ed Sheeran, work the red carpet at the Grammy’s, or (the Holy Grail) manage social media for One Direction.

Speaking from my own experience, I have been fascinated with music for as long as I can remember. I realized very early on, however, that I do not have a trace of musical talent in my bones, which is fortunate for the people around me. Rather than allowing this lack of to hinder my desire to work within the industry, I switched my sights to the business side. Anything to bring me as close as possible to the magic of it all.

As internship season quickly approaches, I began searching for any opportunity within a reasonable distance of Lima, Ohio. I find myself punching the ‘APPLY’ button for a concert venue or record label that I really would like to work for. While I know it’s a long-shot to score my first internship with Columbia Records, it can’t hurt to try. The worst they can do is tell me no, and to apply again in the future.

We should never let the fear of being inexperienced, or too young, keep us away from going after the positions we want. Keep applying for those dream internships, get your name into the system (they may remember you when you apply next year) and build up your resume. A rejection never killed anyone. With  so many possibilities in this business, there is nothing wrong with taking risks and actively working toward those dream positions.

A Graduating Senior’s Advice to New ImPRessions Members

January 12, 2015

By: Kerry Tuttle, @kerrtut

2011-2012 E.W. Scripps School of Journalism ImPRessions Account

2011-2012 E.W. Scripps School of Journalism ImPRessions Account.

The fact that I’m even writing this post is insane to me. I joined ImPRessions at the beginning of winter quarter (RIP quarter system) my freshman year. That was three years ago. Now I’m sharing what I’ve learned since then, and why joining ImPRessions is one of the smartest choices you can make for your future career.

Our 13 clients span various industries, and we are one of the largest firms nationally. Although we are student-run, our leadership is some of the best of any organization on campus. From the administration to our associates, and everyone in between, we are made up of smart, hard-working, outgoing students who will be a driving force in the industry someday. ImPRessions gives members the tools to excel fast in this field at a young age. Here’s how to get the most out of your experience, both professionally and personally:

Look at this as a learning opportunity. Who cares if you’ve never written a blog post before or have no event planning experience? This is the chance to learn in an environment where it’s OK for you to have no idea what a press release is. Everyone has to start somewhere.

Try out different industries. I have worked with higher education, political and non-profit clients during my time in ImPRessions. The experiences with each account were vastly different and I had to navigate unfamiliar territory with every new client. This only benefitted me and gave me a lot to talk about during internship interviews. You may discover a new passion. Maybe food PR is your thing, even though you’ve been dead set on fashion. You never know until you try.

Network. Do you see those ten students sitting in your account meeting with you? Someday they’ll be working in the PR field so get to know them now! Form relationships with your account executives and your fellow account associates. Don’t be intimidated by members who are older and seem more experienced than you. Ask them to coffee now. It could pay off later in a big way.

Spend time outside of your account meeting. A slightly different point than above, ImPRessions is a great place to form personal relationships as well. Some of my closest friendships at Ohio University have resulted from my involvement in ImPRessions.

Don’t compare yourself to others. Our firm attracts some of the best and brightest Ohio University has to offer. Our members’ resumes and life experiences are completely different from one another. It’s easy to look at your AE’s LinkedIn and think, “Wow, I’ve had no PR experience compared to her/him. Cue panic attack.” Trust me, I’ve been there. As long as you work hard and are open to learning, great things will happen for you. The good thing about ImPRessions is that you don’t need to have had three internships to have your voice heard and your opinion respected.

I’m depressed that I only have 15 weeks left with my favorite organization, but the future of ImPRessions is so bright and I look forward to seeing the firm continue to evolve.

Happy Holidays!

December 17, 2014

By: Rosie Haren, @rosieharen

Do you ever worry about being fully inclusive to all cultures during the holiday season? It’s a constant worry for most professionals. Businesses and restaurants have the difficult task of spreading holiday cheer, while being inclusive to all cultures and traditions. But, how do they do that?

One option businesses use is to avoid directly advertising with Christmas representations in their ads, but using themes that remind people of winter. An example of this would be using music lyrics.

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The amount of Christmas ads seen, versus ads you see of other cultures, like the Jewish culture, are greatly higher. There are few ads that promote traditions besides Christmas, but if stores work harder at promoting other cultures, they could benefit themselves by attracting more people, a diverse group of people and educate others on different traditions.

Television shows have done a good job at creating a variety of episodes directed towards other groups. One of these shows is “Rugrats,” having an entire episode devoted to Kwanzaa.

Rugrats Kwanzaa

This is beneficial because there are many different types of people that do not know much about traditions beyond Christmas. This is an opportunity that gives people a chance to learn about other cultures, and at the same time, attract people of other cultures to start watching the show.

Is it possible that people of cultures that don’t celebrate Christmas get offended by how much celebration of Christmas there is, and not about other traditions? Avital Field, a sophomore at Ohio University and of Jewish descent, says that sometimes she and her family feel frustrated because the use Christmas is everywhere. Field also says that Christmas music gets stuck in her head more then Chanukah music.

When it comes to the holiday season it’s usually a descent idea to tell people, “Happy Holidays,” because you never know who celebrates what and that phrase covers them all! This action is one that marketers and advertisers should adopt, to help be culturally inclusive.

Summer Reflection Series: Erica Stonehill

October 8, 2014

3 Lessons, 2 Jobs, 1 Summer: Where PR, Panera, and Aeropostale overlap

By: Erica Stonehill @estonehill13

panera

This summer I took on the exhausting task of working two jobs. I’ve been a tried and true Panera Bread employee for going on three years, and recently landed a position at the local Aeropostale. After learning more about public relations in the past year, I’ve noticed on more than one occasion how my current jobs intermix with my future career.

  • The customer is always right – As frustrating as it may be sometimes, you are employed to make others happy. That is your job. If a customer requests no broccoli in her broccoli cheddar soup, you will stand there and fish every green tree out of her bowl because you are paid to please.

    Very rarely does a customer/client leave unsatisfied and only think poorly of the one person they dealt with – the blame falls back on the entire company. Sally Smith didn’t give me loads of broccoli in my soup, Panera Bread did. You are the face of an entire company, and your mistakes become everyone’s mistakes. Please the client at all costs, because one bad review can outshine ten outstanding ones.

  • You will never know it all – My first few shifts at Aeropostale were nerve racking. I was so used to being a veteran at Panera that it was terrifying to be the new kid again. Retail and fast food are two totally different ball games, and I realized that immediately. I had to adapt to the different environment quickly and understand both types of customers that I was working for.

    When working in the food industry you’re expected to greet the customer and be friendly, but quick. Get them their food and move on. Retail requires a conversation, the building of trust and ability to relate to the customer. The same goes for PR. Some clients will want to build a relationship with you and others will want the job done quickly and clean. You have to be able to adapt and read your client. Everyone is different, and it’s your job to please them all.

  • Loyalty goes a long way – I’ve had the pleasure of gaining “regulars” at Panera, this summer. I opened almost five days a week, and as a result, I see a lot of the same customers on a weekly (or daily) basis. One particular lady came in every morning, and instead of bringing her Panera card, has me look it up by her phone number. After a few visits I had her number memorized, and now when she comes in, she knows I already have her squared away. Last week I forgot her coffee when she came through the drive thru, but because I had built a sense of loyalty with her she was understanding and didn’t get upset when she had to come back for it.

    Treat each client as an individual rather than a task, and they will notice. In the event that you do make a mistake, they’re more likely to understand and excuse it. There are plenty of other companies they could go to. Remind them every day why yours is the better choice and it will not only keep your relationship strong, but it will bring in new clients as well.

Even though I didn’t have an internship this summer like many of my fellow classmates, I still tried to gain knowledge and experiences from my two jobs. I was surprised by how much they connected back to public relations. Doing whatever to please the client, giving yourself room to grow in everything you do, and building loyalty with your clients are three important parts of PR, as well as retail or fast food. My summer wasn’t all glitz and glamour in a big city, but I learned a few things that I will be able to use in the future.

 

 

 

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