March 27, 2015
By: Melaina Lewis, @melaina_lews
Unbreakable. It’s a miracle. The ingenious mind of Tina Fey and Robert Carlock did it again – this time creating satirical dynamite on Netflix. Unbreakable Kimmy Schmidt released, to what feels like, instant popularity. Within days, people were binge watching the series, then telling their friends to do the same. As public relation professionals, we know word of mouth is the most powerful marketing tool. If a brand can gain the trust of one person, then it can easily gain the trust of ten more people. Let’s be honest, we all wanted to be the first person telling someone to watch Kimmy Schmidt. Like many, I watched 13 episodes over two days, and yes, I can see why this show was a strategically planned PR goldmine. However, Kimmy taught me more than just marketing skills. Here are three lessons I learned from watching the Unbreakable Kimmy Schmidt:
1. You are strong as hell.
As a former mole woman, Kimmy offers a handful of life advice throughout the series. Lesson one: Never allow anyone to make you think you’re garbage. When life gets tough, remember you can do anything for 10 seconds at a time. In all seriousness, you can overcome anything, it’s mind over matter. At times, we lose touch with what’s important in life, and get distracted by work, school or homework. Take a step back and readjust your priorities. Be surprised by your strength.
2. Achieve your dreams
A speaker at Lead365 (a stellar conference for student leaders), told me if you write down your goals and look at them three times a day, you’re more likely to achieve success. You may have to zig more than you zag, but just like Kimmy, you can get friends, a job and an apartment in New York City, all in one day.
3. Don’t be afraid of the unknown
Embrace it. Step out of your comfort zone, and then once you’re out, step again. Great experiences can come from the unknown. Tituss never stopped pursuing his broadway dreams. Like a true entrepreneur, he created his own generic version of Disney’s Lion King. Don’t talk yourself out of an opportunity. Apply for the internship or job in the city of your dreams. Remember, you’re unbreakable.