Ohio University ImPRessions

Ohio University ImPRessions

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5 TED Talks to Inspire the PR PRo

December 18, 2013

TED Talks are multi-length videos featuring forward-thinkers in the professional world sharing their experiences and  knowledge.  As PR junkies, we are constantly looking for new ways to innovate and reach into the depths of our creativity.

These clips are a great way to hear about others’ discoveries and how they have climbed the ladder of success.  Here are a few TED Talks videos that could inspire you along your PR journey to achievement:

1. Amy Cuddy: Your Body Language Shapes Who You Are

Whether it was McDonalds or that dream internship, we all can recall the butterflies from our first interview.  Confidence is an obvious must to obtain a 5-star performance, but a simple change in your body language before that small step into the interrogation room could give you the confidence you thought only “that girl” had.

Amy Cuddy, a successful scientist, has studied human body language and how it affects our bodies and brains.  Her studies have shown that not only do others subconsciously judge you, but you also subconsciously judge yourself.  Powerful body language results in a powerful you!

2. Nigel Marsh: How to Make Work-life Balance Work

PR majors are some of the most innovative and dedicated people in the work force.  We are extremely passionate about our careers and it’s easy for us to become soaked up in the amazing work that we do.  Public Relations is a highly demanding career as all of us who are preparing to enter its thrilling dynamics know.  In order to live a happy life it’s important to remember to find your balance.

Nigel Marsh, CEO and author, relates his experience as a hard working professional to his overall happiness and success through 4 observations.  His words of wisdom encourage us to remember that the smallest investments in the right places can largely impact our quality of life.

3. Alexis Ohanian: How to Make a Splash in Social Media

This short video tells a tale about an environmental organization’s efforts to stop a Japanese whaling campaign.  Alexis Ohanian gives us insight through some unexpected repercussions of a “Mister Splashy Pants” whale meme and its surprising success.

What’s the secret to a great social media crusade? It’s simple: LOSE CONTROL!  Spreading awareness across social media puts all control in the hands of day to day social media users.  Sometimes losing that control, can cause a serious message to thrive in an astonishingly silly way.

4. The Happy Secret to Better Work

PR experts know that being average won’t get you far.  Shawn Achor, the CEO of Good Think Inc., believes society pushes us into a norm, and he wants to explore the outliers.  He inspires the audience to think differently about how they view their road to achievement.

With his comedic charm he preaches the steps to rewire our brains into believing happiness can lead us to success.   Next time when your brain is on PR overload, keep in mind that a positive attitude can produce progressive results.

5. How to Make Stress Your Friend

Stress. WOW. I know I don’t even have to say it, but we all can relate to high stress lives, even more so as prospective PR pros.  Kelly McGonigal, a Stanford clinical psychologist, has studied stress and has landed on some amazing discoveries about our thoughts toward our stress levels and how these thoughts can impact our health.

The key is how you look at it! Negative stress can be a killer (literally), but viewing your stress positively can actually cause your body to mimic its reaction to joy and happiness.

-Jillian Kata is a sophomore studying strategic communication. Follow her at @jil_k.

Making an ImPRession in Australia

December 4, 2013 1 Comment

CarlyI’ve spent most of the past four years in a small but passionate community known as Athens, Ohio. However, this past fall I spent two and half months away from my beloved home. Very, very far away. I interned at a small boutique public relations agency called Dani Lombard Public Relations in Sydney, Australia.

Each and every day I learned something new about public relations. Each and every day I learned something new about the beautiful, yet sometimes complicated world we live in. Each and every day I learned how valuable my experiences have been at Ohio University and within the ImPRessions organization, specifically.

One of the main reasons I wanted to step out of my comfort zone and intern abroad was that I knew I had enough preparation and public relations skills under my belt to survive in a foreign country.

Here are a few ways that my ImPRessions experience transferred to interning in Australia:

The value of teamwork. Being a part of ImPRessions for three years requires a tremendous amount of teamwork considering each account is split up into small teams. Last year I worked on the AVW Productions account and we were in charge of planning an event for a new video premiere called Camelittle. Each account associate worked on a different aspect of planning. I specifically worked with another account associate to create a press release for the event. We not only had to work as a team to make the whole event a success but we also had to work together to craft the perfect press release.

Similarly, Dani Lombard Public Relations has four female employees (five including me). During my stay, we all sat around the same large desk and were in constant communication with one another. Often times, we would all be working towards the same goal but each have a different task to accomplish. Teamwork seems like a simple and easily attainable skill but in reality it takes a great deal of patience and practice.

Written communication. Throughout my career as an ImPRessions member, I have volunteered to write a number of PR-related assignments. I knew that these writing tasks would only help me in the long run. Boy, was I WRITE! (get it?!) I had the opportunity to write a number of press releases, pitches and blog posts as an account associate. I believe I gained more PR writing experience through ImPRessions than through my actual coursework.

When I was asked to write a press release for a client at Dani Lombard I first had a minor jump-up-and-down in my seat moment and then proceeded to write the release with confidence. Although writing styles are different and the average length of a press release in Australia is at least two pages, I was still able to show my co-workers that my writing skills are transferable in a global industry.

Knowing your media. Working with an ImPRessions client that spanned the Athens area required me to be very familiar with Dammanthe local media such as The Post, The Athens Messenger, WOUB and other event websites. Depending on the story or event my team was trying to pitch, we would tailor our message to a certain group of people or a certain publication. For example, the Camelittle event previously mentioned was tailored towards young children since it was an animated film. My team and I then crafted our message for Athens elementary school and middle school kids along with their parents.

During my international internship, I had to become very familiar with the media my co-workers pitched to. Dani Lombard has a wide variety of clients. However, its focus is on natural beauty products. Therefore, I became very familiar with magazines such as Australian Vogue, Women’s Fitness, Women’s Health and various other weekly gossip magazines. Knowing your media will allow you to craft your very best pitch to the right audience, no matter where you are in the world.

-Carly Damman is a senior studying strategic communication. To learn more about her adventures abroad follow her @CarlyDamman. To learn more about the company she interned for visit: www.danilombard.com.au

Miley Cyrus is a PR Genius

November 25, 2013 1 Comment

Photo from weheartit.com

Photo from weheartit.com

In terms of marketing herself, Miley Cryus is a living example of the “all press is good press” ideal, even when most is bad press. When you look around, there are not many supporters of Cyrus, however her name has not been out of the media since she put out her music video for “We Can’t Stop.”

She is currently one of the most famous people in the music business, and that fame is certainly helping her out in her success. Many pop stars have gone through similar transitions but there is something unique about what Cyrus is doing. However, these aren’t just random acts of crazy – Miley Cyrus has a strategic plan about how she wants to reinvent herself.

She is a reflection of youth in America. This doesn’t mean that everyone is running around in leotards sticking their tongues out, however Cyrus is using fashion and culture trends to her advantage. Producer Pharrell commented on her in MTV’s “Miley Cyrus: The Movement,” phrasing it perfectly, “…she grew up in the in the era when kids listen to hip-hop. People ask, ‘Why is she twerking? Why is she doing this?’ Because she’s a product of America.”

Twerking, edgy scandalous fashion, and party behavior are all fads among the young adults of the U.S. that Cyrus has incorporated into her image; how couldn’t she be this famous?

She is actually very talented. A celebrity can be all over the media but never actually have success because they have nothing to offer. Miley grabbed the public’s attention with her outrageous performances and music videos, but the girl has talent. “We Can’t Stop” and “Party in the U.S.A. peaked at #2 on Billboard Hot 100, and her most recent single “Wrecking Ball” made it to #1. Her new album topped the charts and had decent reviews by Rolling Stone and Entertainment Weekly, among many others.

Everyone loves a hot mess transformation. She is certainly not Hannah Montana anymore. The change did not happen overnight, and one of the reasons that she has remained famous is because she keeps developing (as anyone does from age 13 to 20) with the times. Cyrus mixed in her do-what-you-want attitude with skills she’s learned from the industry in revamping herself, like what she said in her documentary, “It’s a strategic hot mess.” But strategic, nonetheless.

Whether you love her, hate her or hate that you love her, there’s no denying the impressive way Miley has handled herself over the past year. It will be very interesting to see what she will do next, and if she will continue to hold our attention. Either way there’s no doubt that she is a PR star.

-Morgan Brenner is a freshman studying strategic communication. Follow her at @Morganbren.

Promoting Outside the Box: Innovative PR Stunts

November 19, 2013 2 Comments

Public relations professionals are always on their toes, anticipating what’s next. PR is an industry that is constantly on the verge of change and perpetually in motion. Today’s consumer market is so highly competitive, it forces PR brains to extend beyond traditional promotional tactics and stand out innovatively. Teams work to creatively break through a clutter of brands targeting the same audiences by staging PR stunts.

Small Girl PromTake Small Girls PR’s 30 Days of Prom stunt, for example. Two small girls delved into the glamorous, glittery world of prom by wearing a different Tiza.com prom dress every day for 30 days.  Fashion-crazed, prom-ready teens could follow the activities on a tumblr page to explore prom tips and tricks, and maybe even participate in the challenge themselves. The stunt concluded with a prom event hosted my Styleite, Tumblr, and Tiza.com.

Girls all over the country fell in love with prom again. 30 Days of Prom was even featured in Elle Girl, Glamour and The Gloss, just to name a few. This genius PR stunt created major buzz and hyped the anticipation for girls to find their perfect prom dress via Tiza.com. 30 Days of Prom caught the attention of many, and made Tiza.com stand out as a leading prom dress supplier.

Other mastermind PR stunts include Chevy’s aerial attraction, where Chevy sent a new Sonic sedan out of an airplane and streamed a video of its airborne free-fall on YouTube, generating millions of views. Someone please tell me that they would not be curious to see this?

As young professionals, here’s how we can get our creative wheels turning.

1. Think outside of the box. Tear down all the boundaries that box-in traditional PR tactics. Think beyond city limits, beyond American culture and beyond objectives. Think big and get creative.

2. Recognize that no idea is stupid. Anything can lead to something big and great. Pitch all your ideas, even if you think they’re stupid, because there is always a possibility that your small, silly and underdeveloped idea will snowball into something buzz-worthy.

3. Use your resources. Pull from all angles that are available to you to either create or implement a stunt. What lies in your bag of resources? Printing, street festivals, influential people, college libraries, anything at all can help exponentially.

4. Find what engages your audience and run with it. Hosting PR stunts will only get you so far. Along with a head-turning stunt, take the conversation online. Facilitate a dialogue that engages the audience with your brand, placing the stunt at the center of conversation.

Everyday brands pull out their swords and battle against the cluttered market population to win the hearts of consumers, especially within the plethora of logos, slogans, billboards and blogs. Attracting attention demands innovative, out-of-the-box PR stunts. Brilliant PR stunts can work wonders for your brand’s reputation and recognition, and it all begins with out-of-the-box, innovative thinking.

-Marisa Dockum is a junior communications studies major with a global leadership certificate. Follow her at @MarisaDockum

Blogging – Your Own Blank Online Canvas

November 15, 2013 2 Comments

BrickIf I had a quarter for every time a class, professor or professional stressed the importance of being a good writer I’d be rich enough to have a closet full of Louboutins and Louis Vittons. (A girl can dream, right?!) From press releases to ad copy to news writing to social media lingo, a successful PRofessional is one who can creatively communicate and articulate a message to their audience.

Blogging allows you to demonstrate your strengths and style as a writer. Whether you’re writing for a company or trying to develop your own personal brand, a blog can be your blank online canvas. Plus, it’s a great way to create clips for your portfolio. Whether your blogging about the best blueberry pie recipes or a new fortune 500 company’s philanthropy initiative, a blog can help you be seen as a thought leader. In our ever-changing technological world, brands and businesses are even implementing blogging into their social strategies. In fact, businesses that blog average 55% more website visitors than those who don’t.

Over the years, I’ve blogged a little, writing posts here and there for an organization’s or internship’s website, but this semester I’ve upped the aunty on blogging. In a professional setting I’ve been blogging for my marketing 4900 class taught by Nate Riggs. In an effort to recruit students to next semester’s class, my peers and I have been contributing to our blog – Ohio Marketing Students. From case studies to podcasts to how-to’s and more, our blog showcases the world of content marketing.

Through the purchased version of WordPress, we’ve been utilizing different analytical tools to help gain the best SEO. For example, instead of creating clever or cheeky blog titles, we create titles based on actual search terms. We’ve love for you to join our conversation by subscribing to our blog.

On a personal level, this semester I’ve also started by own blog – One Brick at a Time. In an effort to make the most of my senior year, (because YOSO – you’re only a senior once). I’m blogging about all of my bucket list experiences. From Larry’s Dawg House to karaoke at the Smiling Skull to stealing an Athens brick, each post will follow my journey as I complete signature OU/Athens things that I haven’t done before I leave this special place. Although it’s somewhat of a silly topic, my blog not only gives me a creative outlet, but it also is a way for me to showcase my writing skills.

You too can become a blogger! Choose a topic your passionate about and go!

-Sara Lowenstein is a senior studying public relations with specializations in sociology and community health. Check her out at @SaraLowenstein.

3 Perks of Having a Scripps PRSSA Mentor

November 13, 2013 3 Comments

We’ve all felt that feeling as a freshman; you’re lost, confused and lonely when you first arrive in Athens, especially if you don’t know anyone on campus. I can admit that as a freshman last year, I had no idea what to do with my major and didn’t know anyone who could help me. I wanted to get involved to meet new people by joining organizations so I could gain PR experience. Little did I know that my future PR mentor was someone I looked up to in high school four years ago.

DarbI first met Darby Fledderjohn, a senior PR student, in high school as a sophomore in our journalism class. Darby was a senior and editor-in-chief of our high school’s yearbook. I joined the staff that year and looked up to Darby’s dedication and love for the publication. I admired her hard work the entire year and because of that, I knew I wanted to be editor-in-chief when I became a senior.

Darby and I kept in touch every now and then when she went off to college. I was accepted into Scripps my senior year of high school and was thrilled to know an upperclassman. At that time, I knew I wanted to write so I became a news and information major. However, my mind quickly changed and I switched to the strategic communication track two weeks into my freshman year. I have never been so happy with my decision.

I joined PRSSA to gain experience in the PR field and prepare for future internships. PRSSA offered a mentor/mentee program in the beginning of the year and I immediately thought of Darby. Fortunately, Darby became my mentor that year and she has helped me through so much.

Here are 3 ways having a PR mentor has helped me:

1. Scheduling. As a freshman, I struggled finding classes to take because I did not know which classes were most beneficial for my major. I didn’t know which professors to avoid or take.

Asking Darby to help me with scheduling over coffee in the Front Room was a great decision. She was able to help me pick the classes that were more important and which professors she learned best from. It was a comfort for me knowing that she was looking out for me and making sure I took the best classes possible for success.

2. Advice. A mentor will not only help you with schoolwork, but also with advice about school and life in general. I found myself multiple times texting Darby late at night asking about what to put on my LinkedIn page or resume. She was the first one I talked to when I was interviewed to be on MTV’s True Life. She was the first one I talked to about internships. It was so helpful to know that if I ever had a question about PR, internships, classes or just life in general, Darby would always be there for me.

3. Another Friend. A mentor is just another name for a friend. Darby and I were friends in high school but I feel that we have grown closer as friends ever since she became my PR mentor. We both have the same taste in TV shows (Catfish and Breaking Bad) and know each others likes and dislikes (Darby is obsessed with otters and pugs, but mostly otters). I looked up to Darby in high school but I look up to her now more than ever simply because she helped me through my awkward stage as a freshman and has made me fall even more in love with PR.

I am so sad that this is my last year with her as my mentor, but I am so excited to become a mentor myself and help another freshman just like how Darby helped me. Without Darby, I would not have had the confidence needed for this major. I have her to thank for being such a great friend and an influential person in my life. A mentor/mentee relationship has been one of the best decisions I have made at Ohio University and I recommend the program to anyone looking for guidance in PR.

-Alyssa Keefe is a sophomore studying strategic communication. Follow her at @lyssakeefe.

AMplified Communication Founded From NYC Inspiration

November 7, 2013

While being alone in different environments for all of 2013, I’ve gained a great sense of confidence and growth within myself. I’ve always known I wanted to some day own my own PR firm or agency, collaborating with clients who needed my expertise. I’ve always been aware of my appreciation for the arts, expression and our rising media culture.

As time progressed, I noticed more and more of my friends and peers expressing themselves through their creative art outlet. Whether it’s music, fashion or creating a fresh, new product with a brand, the people I’m surrounded by are some of the most creative and innovative youth! With my passion for public relations, media, connecting and helping others, I decided it was time to create something to begin practicing for what I want to do in the near future.

1146671_10151775824449176_1029182539_nThroughout the summer, Malindi Robinson worked on a NYC young entrepreneur networking party, hosted by Collegiate Crown. I met the founder of Collegiate Crown through a previous internship and also volunteered my time to help planning the event. Malindi was assigned the task of sponsorship outreach and found herself securing over half of the event sponsors, all from Ohio. It was in that moment we realized all of the curators in our surroundings who don’t get enough recognition.

At a very special point near the end of my summer, I was connected with a young NYC entertainer by the name of Nigel Scott Morris. A lover of music being a part of my description in the referral, Nigel invited me to judge and attend auditions for his main music event, The Dean’s List Tour.

The Dean’s List Tour is a concert catered to underground artists, performers and entrepreneurs who are looking to gain exposure in the collegiate consumer market. During the concert, aside from performing their set, performers will have the opportunity to network and mingle with other artists, designers and other young entrepreneurs from Ohio and the East coast – specifically NYC! The concert is sponsored by popular mainstream brands Reebok and Def Jam Records and will be attended by talent scouting reps from C&C Entertainment and other music industry professionals from NYC checking out our underground talent!

I rode the train to midtown Manhattan, on the west side, and got to witness some awesome audition acts! So much talent; singers, rappers and dancers all came out to earn a spot on this tour. After learning about my background, Nigel offered me the position of the Ohio Representative and wanted me to host a stop of The Dean’s List Tour at Ohio University.  Tremendously honored and excited, I accepted the offer almost blindly.

By the end of the summer, Malindi and I both agreed we wanted to create a student organization catered to our specific passions and interests within the public relations field. We decided our organization would be for the students, by the students, and that The Dean’s List Tour would be our first big event.

From August until October, I ran around campus like a chicken with my head cut off trying to figure out the foundation I needed to lay to make this organization and concert happen. With the collaboration of a few of my awesome colleagues, I finally got AMplified Communication registered as a student organization. Also, with the support of Ohio University Association of Black Journalists, I booked Baker Theater to be the venue of Ohio University’s first student-run concert, The Dean’s List Tour.

I am so blessed to have the courage to embark on a personal journey that can only bring growth to so many people besides myself. With three weeks into this organization, there has been a vast amount of support and interest. I’m excited to be able to assist my colleagues in helping them AMplify their platform for their passions as well as connecting them amongst each other to rise to success. I hope to have started an organization that will last at Ohio University even after I’ve graduated. I believe we need more supporting platforms like AMplified Communication because my generation is at the forefront of our culture. Networking and building are the keys to success in society and AMplified is the door where both fit at Ohio University.

AMplified Communication meets Thursday’s at 7:30 p.m. in Ellis 024. For more information on AMplified Communication click here.

-Ashley Osborne is the co-founder and president of AMplified Communication and is a junior studying strategic communication with a Spanish minor. Follow her at @Simply_AO.

PR, Music and Culture Merge with AMplified Communication

November 7, 2013 1 Comment

Amplified

About: 

AMplified Communication is a full service public relations, media and event planning organization. Our mission is to connect and expose student brands at Ohio University and throughout Ohio in the industries of art, entertainment, entrepreneurism and lifestyle. We want our clients to gain full potential of their brand’s exposure and positive recall right now and in the future.

Uniquely, AMplified will integrate media platforms in campaign and branding strategies. All clients will be college-aged students, looking to create and build their personal brand. Helping these students effectively reach their goals will be their colleagues who are looking for experience in brand development. Our organization is based on a value of “students helping students.”

We provide a multitude of public relations and branding services for independent, young entrepreneurs and their brands.

Our services include:

  • Public relations research
  • Development of public relations campaign for client brands
  • Brand building and consulting
  • Social media management and marketing
  • Event planning

We combine all these services with our passion for entertainment, media and lifestyle and our dedication to assisting clients in reaching their ultimate goal. We believe in working in conjunction with our client’s team. We focus on bringing visions to fruition with emphasis on a collective effort that helps shape unique brands.

We meet Thursday’s at 7:30pm in Ellis Hall 024 and members are able to join throughout the year.

Nature of General Body meetings:

  • Planning for company and client events (The Dean’s List Tour)
  • Members of organization recommended to be involved with PRSSA or ImPRessions
  • Branding workshops
  • Seminars with professional speakers from the targeted industries
    • Entertainment, lifestyle, fashion, entrepreneurship

Organization members will be organized into groups or accounts that will handle organization clients. Account members will collectively handle press and media relations, strategic brand implementation, and event planning for their client.

Twitter: @AMplifiedOU
Facebook: AMplified Communication

Transitioning Back to College After a Dream Internship

November 1, 2013 9 Comments

Trump_GortIt felt like I was Cinderella in my own personal fairytale.

I would work at glamorous photo shoots and casually meet celebrity icons. Attending red carpet events were regularly jotted down in my planner. Being chauffeured around New York City with Miss Universe was as normal as drinking a cup of coffee.

Who was I and how did I get to this magical place?

It all started from applying to the Miss Universe Organization, where I worked as a PR intern in NYC for five months. Hands down, the most rewarding opportunity of my life. Working with this prestigious company gave me the best real world PR experience I could’ve ever imagined. I never thought I’d be one to fall in love with a job, but being a part of the 2013 Miss USA competition’s entire production truly helped me discover my passion for becoming a PR professional, specifically in the entertainment industry.

Adjusting back to the college life after interning with MUO, however, was not the easiest transition. There was some inevitable sadness and culture shock after leaving the big city lifestyle. Not to mention, I was anxious to get a real world job instead of being a college student more than ever. Regardless of how ready I was, it didn’t change the fact that I still had to finish my last three semesters at OU.

So for all you bobcats that have taken a semester off or are considering it to complete an internship, here are three tips for moving forward from your dream internship while still being stuck as a college student.

1. Make your planner your best friend. The great thing about taking a semester off to intern is only needing to focus on giving 110% to your job. So probably the cruelest joke of all after getting a taste of the real world is going back to the college grind of taking classes, studying for exams and balancing a social life on top of club work while trying not to have a nervous breakdown. YIKES.

Instead of panicking, I learned that making a to-do list every day is actually a huge stress reliever, especially when you get to cross something off! It might seem simple, but keeping a weekly agenda will keep you organized, which automatically makes you a saner person. The key to balance for any college student is time management!

2. Throw yourself into what you love.  As much as I want to move out to LA and begin my PR career, I sadly know I can’t until I finish school. Being able to hone and sharpen my skills and knowledge with the industry now is extremely beneficial for me as a young professional.

Staying involved with ImPRessions and PRSSA allows me to do real professional work to constantly keep improving my journalism toolbox. For that I’m thankful because I can still get relevant PR experience while finishing up school before I’m ready to take the West Coast plunge.

3. Keep the connections and plan for the future. One of the most rewarding things about working at MUO was the people I met. Every one of my colleagues in the office had something to offer as a role model and mentor. I made strong connections with the people I worked with and my advice to everyone is be sure to keep the connections you make at your internships! It could be valuable for the future when seeking out potential employers or wanting to get hired full-time at your previous job. Because remember: it’s not what you know, but who you know!

First ImPRessions: PRoperly PRofessional

October 31, 2013 1 Comment

Think back to your first few weeks as a freshman in college.

I’m sure we all made those frantic calls back home in which we were convinced we were simply meant to join the fast food industry because we really just didn’t know what we were doing. “You’ll find your place,” said every adult we’ve ever known. “Just get involved!”

So we gathered our group of equally confused, bright-eyed and bushy-tailed freshmen and made our way to the ever-confusing involvement fair on College Green. With so many organizations offered, we couldn’t even distinguish which paths we’d traveled thus far; the Renaissance and fencing clubs dressed in full attire served as our only road marks.Moline

We’d sign up aimlessly, questioning how we’d ever manage to attend all the meetings, nevertheless find the buildings in which they’re located.

But then we, the PR geeks of OU, found PRSSA and ImPRessions. It’s like a love story waiting to happen.

Hand-in-hand, the aspects of these organizations calmed my anxieties concerning whether I was even on the right track to being in the perfect major.

Here’s how I knew I had found my new home:

Sense of community. I never felt uncomfortable at a single meeting. Though I can’t speak for every member of PRSSA and ImPRessions, I’d say it’s pretty safe for me to assume that the chapter is welcoming to new members and anyone interested in exploring the world of PR.

Everyone shows respect. I feel as though I could say the most ridiculous idea possible in my ImPRessions account meetings, and my fellow associates and executives would take it into consideration and see how we could build off it. Even though I’m the only freshman in my ImPRessions account, my ideas are valued just as much as members who have been participating in the organization for multiple years.

Clear sense of professionalism. The young men and women of these organizations have figured out a way to utilize social media in a fun, yet professional manner in order to branch out to other PRSSA chapters and PR professionals. They make communication seem effortless while they build a solid professional background that will help them in their future careers.

Opportunities for advancement. Opportunities to excel in PR are constantly available. Smaller projects within each ImPRessions account are offered regularly, whether it is researching an aspect of copyrighting or getting the opportunity to map out a social media calendar for a professional account.

Looking back now, I can’t believe I’ve only been at OU for 10 short weeks. I feel like I’ve gained a world’s worth of wisdom since that confusing time at the involvement fair. I think I can attribute a great amount of this wisdom to both PRSSA and ImPRessions.

-Amanda Moline is a freshman studying strategic communication. Keep up with her trials and tribulations of freshman year at @mandamoline.

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