Ohio University ImPRessions

Ohio University ImPRessions

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Five steps to the perfect pitch

April 9, 2014

pitchWhether it is an internal request or cold calling, pitching can be a nerve-wracking and difficult task. Basically, you have to convince someone to add something to their to-do list, or take out his or her wallets and donate to a cause. However, it has been done, and done successfully. Here are five steps to nail the perfect pitch:

Do your research. Find ways to integrate your pitch into the person or company’s culture or lifestyle. Bringing up past connections is always helpful, along with a positive reminder of that experience. The ties that bring them closer to your pitch will help you get a meeting with them or get them initially interested.

Be friendly. Once you get a chance to talk or meet, be sure you have a friendly and positive attitude about the interaction. When asking someone to take time out of his or her day for you, it is polite and makes the conversation enjoyable and easygoing.

Prepare. Anticipating possible questions, having details ready to go and knowing your pitch inside and out can make the meeting successful and smooth. Think of yourself as an ambassador for your company or organization, in that you need to know important details and how to answer questions. If you are leaving your meeting with a bunch of unanswered questions or unclear details, your contact will be unsatisfied and probably not follow through.

Be clear. Have your key message points ready to go. Tell the person why this is important, the relevance to them and their company, the benefits it can provide and how they can participate. These are all points your contact will want to know, and will make them feel secure with the partnership. Leave something tangible behind so the contact can look over your materials, and think about your pitch thoroughly.

Follow-up. No matter the outcome of the pitch meeting, be sure to follow-up with your contact. A thank you if they accepted, along with an inquiry insuring success. A follow-up is obviously required if your contact is still pondering the decision to offer any more insight or answer any questions. If the contact rejects the pitch right away, follow-up to keep the conversation going in order to help with future pitches.

Though no pitch can be completely predicted or broken down to an exact science, the research, personality, planning, clarity and follow-up can make all the difference when making your perfect pitch.

Allison Evans is a junior studying Strategic Communications. You can follow her on Twitter @Allison_Evans.

Selling Yourself: Pitching Yourself Instead of a Product

June 16, 2013 1 Comment

otterhugIn any number of my journalism classes I’ve learned how to write press releases, media pitches, package audio and video and just about everything needed to sell an idea. What my classes didn’t quite prepare me for was how to sell myself. During the interview process for my current internship at a waste and recycling company, I was asked to prepare a five-minute presentation about what I could add to their communications team.

My first thought was, “how do I do this without bragging?” However, I quickly realized bragging was exactly what I needed to do. Just like with any other pitch, if you don’t believe in the concept, why should anyone else?

Rather than providing a broad summary of my previous experience, which they could easily see from my resume, I chose to focus on spotlighting individual successes. On the ImPRessions networking trip to New York City earlier this year, we all learned that it is often more important to give people a reason to listen to you instead of just yelling and hoping to be heard.

I did my research on the company, and tailored my presentation to speak to their needs. On the company blog there were a handful of personal pieces about company employees. Working for a client with ImPRessions, spotlight pieces were a regular occurrence for me. I chose to focus on this and included screenshots of some of my most popular posts.

Before ending my presentation, I added an element that was inherently my own. A number of my close friends know that one of my main interests is otters, the furry sea creature. I included a short anecdote about how I created a post on Buzzfeed regarding my love for otters and it managed to get a large response on social media. The topic was a little off key but the reaction was impressive, and it definitely gave them something to remember.

Pitching yourself for a job isn’t so different than pitching a story for a client, when you boil it all down. The same strategies apply and as long as you believe in what you’re selling, it’s likely your audience will follow.

-Darby Fledderjohn is a senior strategic communications major with specializations in business and sociology.

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