Annual ImPRessions Awards Banquet Recap

By: Kiley Landusky


Last night the OU ImPRessions internal account hosted an all-firm end of the year banquet in Ping lounge. It was a night to celebrate and recognize numerous accomplishments of the 18 accounts all linked under the ImPRessions name. Each account announced awards to two of their associates as an “outstanding associate” or “rising star”. The buffet table was not lacking; it included six gargantuan Subway party subs, two cakes and Insomnia cookies just to name some of its contents. The event began with the guests taking to the table and proceeded with a brief introduction from senior CEO Heather Bartman. VP of Operations Sienna Tomko followed and updated the members on the status of the Teahan application, case studies and account work.

The Athens County Humane Society account had an incredible year. Its account executive, Kate McFadden shared its successes with the guests. ACHS hosted four very successful events throughout the year including “Woof and Wine” on Mom’s Weekend. This event welcomed 95 guests and raised an astounding $1,300. It also had two live musical performances. This generated 11,691 impressions and a guaranteed sponsor from Kroger for next year’s event. The banquet guests got a glimpse of the event from a video produced by ACHS account associate, Tiffani Bauer. Kate announced her outstanding associate and rising star then passed it on to the Amanda J. Cunningham Leadership Center account.

Katie and Ashley from AVW Productions followed and told us of their first feature length film premiere in Baker Theater, wrap up party at Red Brick and new cartoon show premiere. Backdrop magazine went up next. Ben and Allison told the crowd of the Breakfast with Backdrop event, advertising for Backdrop’s release parties, Backdrop beach volleyball tournament and campus-wide food drive as their philanthropy. Most importantly, they shared their appreciation for each other and ended their time in the spotlight with a hug. The crowd “awwwed” at the PR love in front of them.

Bird Arena then took the stage and told us about the survey they created to figure out how aware OU students are of events at Bird arena and also that they had written six different press releases for events in the arena. Cardinal Health came up next. They reminded us of their huge success last year as they won “best student-run campaign” and told us they wanted to continue their success this year. Of course they were again very successful. They developed a campaign for pharmacy students that can be used not just at OU but other colleges as well and focused heavily on social media. College Bookstore then told the guests about their blogs and Twitter contests such as their “Follower Frenzy” event which featured a gift card reward for a special follower and increased their followers by 209 people. They also benefited non-profit organizations such as Habitat for Humanity and My Sister’s Place through donations with purchase of t-shirts on Halloween weekend, Sibs Weekend and Mom’s Weekend.

College Green Magazine announced their excitement for their premiere of “Trashed”, a documentary film TONIGHT 7:00 pm at the Athena. Copperheads then came up and told us about the tailgates they hosted and World Series watch party. The E.W. Scripps School of Journalism account bragged that Dr. Stewart claimed them as his “social media S.W.A.T. team” and told us about their Scripps chat series once a month. The Scripps chat brings in alumni to discuss their accomplishments as students and professionals. This account also developed Twitter interaction between Scripps professors and high school students to help familiarize them with the Scripps school. Finally, they urged everyone to come to the “Farewell to Scripps” event 5:00pm-6:30pm this Friday with free Brenen’s and live music.

The Express account told the guests about their visit to the headquarters in Columbus and the survey they developed which generated 300 responses. Heather told us about the new ImPRessions account, FlashCrop, an app for students that creates note cards for studying. Nicole Spears then talked about the GoBus account. GoBus had two campaigns this year, one of them being SafeTravels which was asked to be repeated next year. Nicole also shared GoBus’s new slogan: “If you’re in the know, you’re on the go”. The House execs then talked about the tailgates they had in the fall and their “Toss the House” game which raised over 300 impressions for the new account. Theresa and MaryKate then talked about the ImPRessions internal account. They told us that their account had helped assist the other accounts, written blog posts, managed social media and planned the beginning and end of the year banquets. The ITS J. Warren McClure School of Information and Telecommunication told us about their accomplishments. ROTC followed and talked about their work with media relations and workshops to sharpen their PR skills. The Student Senate account told us that they strive to promote their name, create surveys and brainstorm for next year.

Heather Bartman took the stage and thanked all of the ImPRessions members. She announced Kate McFadden as the outstanding account exec of the year. She then passed it on to VP of Administration Dan Mulvey. Dan announced the outstanding account supervisor of the year, Kristin Yerecic, and the new ImPRessions board for next year. On it was Melaina Lewis as junior assistant director, Jasmine Garcia as finance director and Ashleigh Mavros as communications director. Dan asked the 2013-2014 account execs to stand and be recognized. Next year there will be ten ImPRessions accounts with about ten associates for each. The big reveal of the new ImPRessions logo appeared on screen and a round of applause followed. However, ImPRessions wasn’t the only one with a fresh look. Dan received a “Director Dan” t-shirt as a gift from Sienna and Heather which he proudly modeled immediately. Sienna and Heather were in tears as their time in ImPRessions winded to an end but were overjoyed in recognizing the future of the incredible organization. Kristin stood to tell the crowd what they were already thinking; they were an outstanding part of this team and will be missed. Heather closed by saying “stick around, eat cake, hug people”. The members did just that and took pictures together, laughed, jammed to a little rap and said their goodbyes.

From being at the banquet, anyone could see that ImPRessions is more than just a learning experience. It is hard work, encouragement, outstanding accomplishments and outstanding people who go above and beyond to help each other out and to build the brand they are responsible for. As a prOUd organization, it is tough to say goodbye to such a successful and fun-filled year. It makes the anticipation for next year’s ImPRessions even greater.

My Journey as a Young PR Professional

Briagenn Adams

 I came to Ohio University with my heart set on news writing and print journalism. As a bright-eyed and bushy-tailed freshman, I bounced out of bed every Tuesday and Thursday morning at 7:15 a.m. sharp, convinced that Journalism 101 was the gateway to the rest of my life as a hard-hitting, caffeine-addicted reporter for the New York Times.

 Every day I practically skipped to the Little Professor Bookstore to pick up my newspaper. Strutting around campus, The New York Times tucked neatly under my arm, I was the epitome of sophistication. Watch out, world! Here comes Briagenn Adams.

 Reality set in Winter Quarter. Maybe it was the continuous cold weather, maybe it was Christmas cheer wearing off. For whatever reason, news writing journalism was no longer for me. After constantly listening to my friends and family members refer to print journalism as a dying industry, I began to get nervous about my future success. I gloomily realized that I couldn’t live the rest of my career with this impassioned attitude, and something needed to be done

At the end of Spring Quarter, I met with my advisor. Together, we decided to make the big switch from News & Information to Strategic Communications. At the time, I felt as though a part of my soul had withered away and died – I would never become a world-famous reporter! I would never see my freakishly Irish name by-lined in bold font! My life was over.


Incidentally, however, it had only just begun.

At the beginning of my sophomore year, I made the decision to throw myself into PRSSA and ImPRessions at Ohio University. I dutifully attended Monday meetings in Scripps 111, and became an Account Associate for the ImPRessions Internal Account. Little by little, I found my niche within these student organizations, and began to feel more comfortable with my profession. However, something still felt a little bit off.

I’ll be the first to admit it – I’m not a Social Media Queen. I’m not always up-to-date on the latest Internet trends, and I definitely don’t have fifteen plus internships under my belt. Basically, I felt overwhelmed and inadequate. For the second time, I questioned my choice of major. 

Instead of retreating with my tail between my legs, I decided to confront the problem head on. Didn’t have an internship? I made one for myself. Three weeks before OU went on Winter break, I called the Admissions Director of my Catholic high school and asked if I could help with PR and recruitment throughout December. Next thing I knew, I was editing an alumni magazine, managing the school’s Twitter account, and conducting honor’s program interviews. ET VOILA! Empty resume no longer! 

With refreshed vigor, I attacked Spring Semester. I got an internship as a reporter for OU’s Communication and Marketing Department. Writing for COMPASS has basically been the Reece’s Cup of jobs, but instead of chocolate and peanut butter, it is PR and reporting merged as one delicious combination. COMPASS has taught me that I really can have the best of both worlds, as long as I am willing to bid goodbye to my sanity on approach to deadline.   

I guess what I am trying to say – via an extremely circuitous route – is that Public Relations is what you make it. Not every PR professional is glued to their Twitter feed 24/7. Likewise, not every PR professional experiences pleasure in finally finding the perfect word to complete a sentence. We are versatile people, catering to an even more varied profession. I can think of but one thing that unifies us all: when we want something, we go get it. PR can be a cutthroat industry as times, competitive and self-promotional. However, the Scripps School of Journalism has taught us well, and I am confident that each and every one of my fellow PRSSA and ImPRessions members will go on to do big things.

So, whatever your passion, be it writing, Tweeting, blogging, or painting, use it. Don’t forget about the dream that kept you up at night as an 18-year-old college freshman. That dream is what makes you special, and that dream is what will make you stand out to an employer. You don’t have to be kind of good at everything – be excellent at what you love to do, and trust that the rest will follow. 

Tips for the Career Fair

By: Whitney Hatano 

If the warm weather and sunshine hasn’t been enough of a clue that spring is among us, then maybe the Spring Career & Internship Fair will be. The fair will be held on Tuesday, February 19, 2013 from 10:00am-3:00pm in Baker Ballroom. Most college students attend at least one career fair in their years at school. At first the concept of a career fair may seem extremely nerve racking and stressful but in the end it is a worthwhile experience. Try not to fret too much; here are a few tips for success at this year’s career fair!

A common piece of advice is to dress professionally! It doesn’t matter whether one is searching for a life long career or just attending the fair for the first time. Chances of a business taking you seriously while you’re still in your PJs are slim to none. First impressions are very crucial and you never know whom you’re going to meet. Being overdressed is more forgivable than being underdressed. The dressed up also does not mean putting on your going out outfit, make sure to clean up and look appropriate.

One of the most important tips is to do your research before the event. With long lines and packed rooms, it’s hard to scope out the entire fair without feeling even more overwhelmed than you probably already are. You also need to take into consideration that not every booth is suitable for you. Researching the companies present beforehand will make it easier for you to filter out which booths are worth stopping at. On the same note, be careful not to rule out any options because you may just be surprised about what a company has to offer. Research different companies by visiting their websites and reading their values and option positions to get a feel for their business. Social media is also becoming a great tool for companies, so try checking out their Twitter or like their Facebook page, too!

Maintaining a positive attitude throughout the day can be tiresome, but keep that smile and handshake firm. If you show you’re genuinely interested in the employer, then they’re going to be just as enthusiastic to give you more information about themselves. Bringing your resume is only half of the battle; you have to have an impressive personality too. Potential employers are not going to want to hire someone who isn’t going to add to their company rapport. Try not to sell yourself too much though, employers want to hear about the real you, not a pitch you’ve repeated to every other booth.

These are only a few tips that can be used to make your career fair experience successful. Just remember to look professional, do your research and bring you’re a-game. Career fairs shouldn’t be scary; they are here to assist students in meeting new people and creating a professional network for free!