Ohio University ImPRessions

Ohio University ImPRessions

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Brands That Are Taking Over Twitter

December 9, 2013 3 Comments

Social media has become a big part of our everyday life. It is how we communicate with one another, receive the news and express ourselves. It only makes sense for brands to keep up the pace and become a part of it, too- the ones that don’t are getting left in the dust.

All of my favorite clothing brands started tweeting late in the evening on Thanksgiving. They were letting all of their followers know about their upcoming Black Friday and Cyber Monday sales. After seeing these tweets, I didn’t even check the sales on the brands’ websites that don’t have a social media presence.

Some of the best accounts I have come across are ones for food brands. My favorite is @TacoBell. I have been a longtime follower of the brand being a lover of cheap fast food. But whether you are a fan or not, this account does everything right in the marketing world.

They have just the right balance of tweets promoting their brand and interacting with their followers. If you check out their Twitter, the voice of @TacoBell is consistent and relatable. They try their best to respond to tweets from followers. Celebrities have even started to tweet at them, especially super model Chrissy Teigen. She has established such a great relationship with them via Twitter that they sent her a wedding present!

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Props to whoever runs the @TacoBell account – they have really created a positive image for the brand that goes beyond just food. When super models are tweeting at you, you know you are doing something right.

Another surprisingly entertaining account is the brand @Oreo. When you first hear the word Oreo, you think “just a cookie”. Not anymore. @Oreo has created a real personality for itself on Twitter and has had a lot of fun doing it. Their tweets are usually witty, sometimes poking fun at other types of snacks like Kit Kat. They also make sure to keep up with holidays and current events. They were actually one of the first brands to acknowledge the birth of the royal baby. The day that it was announced that Kate Middleton had given birth, @Oreo was fast to tweet this:

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Being in the know and always entertaining, the @Oreo personality will carry its brand far. Using their famous cookie in the pictures they tweet reminds followers how good they are every time they appear on Twitter.

Brands like these are setting the bar for others. Take notes, this is how you give a brand personality and how you don’t just become a product, but a lifestyle!

-Lauren Chemas is a senior studying strategic communication. Follow her at @LaurenChemas.

Super Bowl XLVII: The Best and Worst of 2013

February 8, 2013

Briagenn Adams

Not only is the Super Bowl the biggest night for American football fanatics, but it’s also one of the biggest events for PR superstars and advertising addicts alike. During the 2013 Super Bowl this past Sunday, one 30-second advertisement went for as much as a record $4 million. Or – in other terms – about $133,333 per second of TV time. That’s almost enough money to pay for an Ohio University education seven years over. Whoa.

So, which companies spent their money wisely, and who would have done better investing elsewhere? PR daily named three of the best and three of the words advertisements this year.  

Let’s start with the worst. Honestly, who didn’t cringe during the GoDaddy.com kiss commercial? For many, that camera angle was a bit too close for comfort. The now-notorious lip lock that lasted a whopping 10 seconds took up 1/3 of the entire commercial, and cost the company almost $1.4 million. Talk about an expensive date!

Also in the running for worst commercial of 2013 was Beck’s Beer Sapphire advertisement, singing beta fish and all. There might have been an inside joke hidden in the ad somewhere, but we’re not getting it. Beta luck next time, Beck’s!

Last but not necessarily least was the Wonderful Pistachios “Gangnam Style” ad. Although this song has had its share of international acclaim over the past year, people were not pleased by its reappearance during the Super Bowl XLVII.

On a more uplifting note, other companies spent their money very, very well.  PR Daily has praised Audi, Best Buy and Taco Bell for having the best Super Bowl commercials of 2013.

Audi immortalized the secret dream of every teenage boy – to steal the Prom Queen’s heart and impress his entire school – during their 60-second time slot. The hashtag, #BraveryWins was tweeted over 3,000 times following the memorable commercial. Viewers couldn’t help but cheer with the boy as he drove his father’s Audi off into his own sunset of eternal high school glory.

Next on the list of best Super Bowl commercials was Best Buy’s hilarious escapade with comedian Amy Poehler.  Although anything Amy does is bound to be brilliant, Best Buy’s ad provided some much-needed and appreciated comedic relief during the nail-biting Super Bowl game.

And finally, Taco Bell’s, “Viva Young” commercial was a top rated ad. We all knew this was coming! The endearing performance of senior citizens going wild and living up the night could have made even the biggest fast-food hater crave nachos.

Some other memorable ads included Budweiser’s classic reunion story of a Clydesdale horse and his loving owner, Volkswagen’s controversial “Get In, Get Happy” Jamaican ad and Doritos’ makeup-clad, “Fashionista Dad” getup.

No matter the actual outcome of Super Bowl XLVII, the advertisements were, for the most part, all winners that night. 

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