Ohio University ImPRessions

Ohio University ImPRessions

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Social Media Trends: Ohio University

July 8, 2014

By: Morgan Peterson @mopeeeezy

Social media is a major aspect in everyone’s lifestyle nowadays, but for the average college student it seems like social media activity is on overdrive. From heavy observation, I noticed that during Spring Semester there were a few social media trends that appeared at Ohio University! Here are some that I noticed:

Let’s Take A Selfie

When Instagram came onto to the scene in 2010 taking “selfies” wasn’t exactly a craze. Now in 2014, it’s all anyone does. From Ellen Degeneres taking the infamous giant selfie at the Oscars, to the song by The Chainsmokers “#Selfie”, this craze has gone viral and in turn has taken over Ohio University’s campus. You can see selfies being infused everywhere. The big trend was heavily used during the Student Senate elections between the ACTION and One tickets. Both of these parties used the selfie campaign strategy by having voters take selfies to show support for the respective party. And thanks to Snapchat, you can catch people taking selfies everywhere! People don’t have any shame either! Have you ever caught someone taking a Snapchat selfie in class? Thought so!

Party, Party, Party Lets All Be Festive!

Oh fest season, how us Bobcats love thee! The infamous fest season starts mid March and ends towards the end of April. What’s better than fest season? Capturing the awesomeness that is fest season on camera. Ohio University has been known as a party school for years and now with all this new technology, people have begun to make epic YouTube videos of the fests.

Aside from the fest season YouTube videos, there are also the flood of instagram pictures that appear on your timeline the day of a fest. People like to document their entire “fest process.” If you’re like me (often stuck in the library), you’ll feel like you were at the fest just by looking at everyone’s photos (or feel left out).  Either way there’s no missing fest season even if you have to live vicariously through your friends.

Home is Where the Bobcats Live 

The Ohio University campus is probably one of the prettiest college campuses I’ve ever been to, and I’m not the only one who seems to think so. Walking through college green, you can’t help but want to capture the beautiful array of trees, the buildings, and of course Court Street in all of its glory. The city of Athens even has its own Instagram page (@athensohio) where they artistically capture all the beauty that is Athens.  What’s wrong with sharing with the world how much you love your campus? Nothing! 

Throwback is the New Black

tbt#TBT also known as Throwback Thursday is another social media trend. People love being nostalgic and reminiscing about old times whether it was 10 years ago or 10 days ago, people love looking back. We love the past so much that UPC even threw an event called TBT with UPC (which was a major success might I add). Whoever created #TBT probably never realized how big this “instagram holiday” would get – but now it’s a major phenomenon that is sweeping the nation and the Ohio University campus. 

#LetsTweetAboutIt

I don’t know if this is unique to Ohio Univeristy, but we have a LARGE amount of twitter accounts. Some people might not understand why, but I personally love it. I feel like if I ever have a problem I can just tweet Jenny Hall Jones or VP Lombardi and they will get back to me! With them having twitter it makes me feel like I can reach someone important in no time, and they often respond back! Twitter is used everywhere at OU. You can find out what’s going on in your campus organization, who the basketball team is playing, and if someone is secretly crushing on you all on your timeline. It’s awesome and I hope that never changes!

After long observation Ohio University is definitely on the cutting edge of social media trends, but what do you expect? We’re Bobcats!

Making Time to Blog: Quality > Quantity

June 30, 2014 1 Comment

By: Kerry Tuttle @kerrtut

As PR majors, we’re writers and storytellers and lovers of personal branding.  However, making time to blog can be tough, especially because we already spend so much time writing for our classes, internships and student organizations.

Having a blog is not a requirement for getting a job or being a PR major. If you can’t see yourself regularly contributing content, just create a personal website that serves as a landing page for your online presence. Blogging should be something that’s enjoyable for you. It shouldn’t be a burden or feel like it’s another assignment you have to turn in.

That being said, here’s my advice for making time to blog:

  1. Blogging because you’re inspired to write something, is better than blogging because you haven’t gotten a post in for a while. I don’t keep myself on a set schedule. The content I produce is a result of me finding inspiration or feeling the need to write about a recent experience. Your posts will turn out better if you’re writing because you want to, rather than because you have to.
  2. Aim for at least one quality post per month. You’re not a professional blogger that’s expected to update us on your life every day. In my opinion, quality is greater than quantity. I’d rather read one well-written, thought-out post per month, than four average weekly ones.
  3. Keep a list of blog ideas. This will make it easy to write something when you’re feeling like you need to update your site. Also, start posts and save them as drafts. It’s easy to come back to them if you want to publish something.
  4. Try out new things. I know that everyone says that your blog is supposed to have a theme and I agree to a point. I say write about whatever you want to write about in order to find your voice. A personal blog is a perfect place to experiment with new writing styles and subjects. Every single post doesn’t need to be industry related. If you want to write about your latest travel adventure or an awesome recipe you tried, do it. Your personal blog should reflect you as a person and your interests.

Happy blogging, Bobkittens!

You can read Kerry’s personal blog, Keep Calm and Kerry On, here.

Successful Scrippsters

May 27, 2014 2 Comments

By: Sydney Gardner @sydneygardner

E.W. Scripps is more than a person or a school – it’s a state of mind. Students have studied at Ohio University’s Journalism school for decades, but it isn’t what they did in their four (or five) years at Ohio University that sets them apart. It’s what they did when they graduate that truly shows why Scripps is a name that carries prestige. I wanted to take a moment to highlight some recent and not so recent grads of Scripps that have found success beyond the bricks of Athens.

Aaron BrownAs a proud member of the Scripps’ Public Relations Student Society of America, no list of mine would dare to start without Aaron Brown. Aaron graduated from Ohio University in 2001 and has been a PR Success ever since. While at Ohio University Aaron was a proud PRSSA member and had internships at Ogilvy Public Relations Worldwide and Babcock & Wilcox. In 2008, Aaron joined the team at Fahlgren Mortine Public Relations as an Associate Vice President. His hard work and Scripps-bred work ethic allowed him to rise to his current position of Senior Vice President. Aaron Brown has traditionally been the speaker at the first Scripps PRSSA meeting of the school year in the fall, so make sure to stop by and meet this success this fall!

Amanda Stefanik graduated from E.W. Scripps in 2012 and has been succeeding ever since. During her years at Ohio University, Amanda was a member of PRSSA, ImPRessions, AVW and Alpha Gamma Delta sorority. She also held various internships including one with the Miss Universe Organization. Upon graduation, Amanda accepted a job at PR Newswire where she currently works as Business Development Representative. Her role includes working with business across all industries to better their marketing and communication efforts.

Devin BartolottaDevin Bartolotta graduated from E.W. Scripps in 2013 with a focus in broadcast journalism. While at Ohio University, Devin interned with WABC-TV’s investigative unit in New York, NY, and with WTAE-TV in Pittsburgh Pennsylvania. Devin was also a member of Omicron Gamma chapter of Delta Zeta Sorority, and part of the winning team at the first Scripps Innovation Challenge. After graduating Devin accepted a Weekend Anchor Position at Rochester, Minnesota’s NBC affiliate, KTTC-TV. Within her first year in a brand new state, Devin survived winter, adopted a puppy and won the Associated Press’ first place award in the 2013 Minnesota Broadcast contest for her “Hearts of Hope” story. Devin’s work at KTTC and her ability to move and make the most out of a career in a new place demonstrates exactly why she is successful Scrippster in my eyes.

I met Allison Jordan at the first PRSSA meeting of the 2012 school year. Even then, I, and many others, knew Allison would do great things. As the 2012-2013 president of Scripps PRSSA, Allison was able to show that she was already a professional and a leader even before graduating. While at Ohio University, Allison was able to leave her mark on Scripps though her commitment to PRSSA and her willingness to mentor any and every underclassmen that reached out to her. Upon graduating in Spring 2013, Allison moved to Chicago to work for Zocalo Group, but has recently accepted and Account Executive position at Global Prairie in Cleveland. Her hard work and attitude truly exemplifies what it means to be a Scripps success and a Bobcat Alumni.

Narrowing down the list of Successful Scrippsters was no easy task, but that’s what makes Scripps so special. The fact remains that there are so many graduates of Scripps that I and many others consider successful. Scripps breeds success, and it’s only for the sake of word count that this list ends at four of them.  Make the most of your years at OU – you never know where those experiences will take you, and good luck to all of our 2014 Scripps grads! (Even though you probably don’t need it.)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Instagram: To be Professional or Not to Be

May 22, 2014 2 Comments

By: Morgan Peterson @mopeeeezy

instagramWith summer in full swing, I know everyone is happy to get a little loose, and with this comes a surge of Instagram photos to document the fun times. Just like the average college kid, I have a lot of trouble trying to distinguish what is appropriate to post on my Instagram and what is not. To me many of these lines are blurred, making it hard to separate the two especially working within Public Relations. The battle with being authentic is where many people get into trouble. Even though social media is for you to express yourself, sometimes every moment isn’t “shareable” on the Internet. Here are a few tips on how to manage your instagram personally and professionally.

Define Your Personal Brand

Your personal brand is what people are going to know you by when they see you on the Internet, so be cautious but yourself. Everyone’s personal brand is different, so once you know what yours is, it’ll be easier to know what’s appropriate for Instagram. Instagram pictures help make and enhance your personal brand. Remember, just because someone else posts something that you don’t agree with doesn’t necessarily mean it’s wrong, that might simply be how he or she wants to be portrayed.

If you don’t want your Mom to see it, don’t post it

I think this is a really good rule of thumb. Essentially you want to post things that you want to be known for. So if you don’t want to be known as a party girl, don’t post pictures of you always at a bar. I know sometimes that can hard considering a lot of Ohio University social life is centered around Court Street and fest season. You want to post a picture of you having a good time, but it’s not always the right thing to do. If you feel like you could be hindering yourself from getting a job or internship then don’t take the risk. Another option is to just make your Instagram private.

Show your work

Instagram is a great tool to show others what you’re working on! Lifestyle pictures are great but also try using Instagram as a marketing tool to show people your talents. For example, one of my friends is an artist and all they use instagram for is to promote their artwork. This shows companies that you’re serious about what you do, and you made it easy for them to view it.

Be yourself!

Be mindful of things that you post on the Internet, but at the end of the day the right job or internship will find you. If you feel like you can’t be professional and personal on Instagram, then that might not be the right platform for you to use. If you feel like you’re too scared or restricted on Instagram, then try and find a platform that fits you where you feel like you can be yourself while being professional.

Hope some of these tips help! Happy posting!

Things to cross of yOUr OU Bucket List

May 1, 2014

IMG_2126I guess it’s about time I admit it. After all admitting you have a problem is the first step, right? I don’t want to leave this magical place we call Athens, Ohio. It has been a yearlong mission to cross off my OU bucket list items one by one. With only a few days left and a few more checks to make, I feel it is only fair to pass along some of the favorite things I’ve done during my years at old OU. If I can save one bobcat from missing the hidden gems of Athens, then I will call this a success. So here we go!

Go Stargazing

There have been several times that my friends and I have bundled up, climbed one of the beautiful Athens’ hills and looked at the stars for hours. The conversations you will have while surrounded by a star filled sky will leave you amazed and laughing. It’s even better to head out when there is a meteor shower that evening. In case this sounds appealing, the next meteor shower will be May 5!

Get Chicken and Waffles

You can find Chicken and Waffles at the Uptown Grill located on Union Street across from Jackie O’s.  They serve take-out only and have a lot of great late night options. My favorite, and an OU necessity, is the Chicken and Waffle. It is two fluffy waffles with bacon, chicken fingers and a special sauce that ties it all together. Check out their Facebook page to see the times that they’re open.

Attend thIMG_1799e Pawpaw Festival

A little outside of Athens in Albany, Ohio you will find the annual pawpaw festival. The pawpaw is North America’s largest native tree fruit and has a creamy texture with a tropical taste. It’s also the state fruit! At the festival you can find live bands, local businesses and foods that utilize the fruit (try the pawpaw pizza). The festival lasts three days in the fall and will take place September 12-14 in 2014. Go and check out our native fruit.

Get Mac and Cheese Bites at 2 am

Whoever said nothing good ever happens after 2am never knew about Union Street Diner. They are located around the bend of Union Street and are open 24/7. After a long night of exploring campus, you can count on USD to supply the perfect ending. Their menu is filled with delicious food, but the Mac and Cheese bites are a must. I always order extra ranch too, but that’s just me.

Knock on your neighbor’s door

Put yourself out there and meet new people. I have made some amazing friends by simply knocking on the door and asking if they want to sit outside with me. You never know whom you will meet; they may change your life forever. I know that was the case for me.

I encourage all of you to take advantage of the time you have here. It goes by faster then you would ever expect. As author J.K. Rowling said, “it is a strange thing, but when you are dreading something and would give anything to slow down time, it has a disobliging habit of speeding up”. Don’t let college pass you by. Go out there and enjoy the magic of Athens so that when you graduate you can say, “mischief managed”.

Angela Martin is a senior studying Strategic Communications. You can follow her on Twitter at @_angelamartin.

Networking with Professors

April 15, 2014

professorAn average student has roughly five different professors in a semester. In a year, they probably have nine or ten. By the time a student graduates there is a good chance that they will have had 35+ professors. Each one has taught you something that you may or may not use in your profession, but are they here for more than being an instructor? The answer is yes.

They are here for you to network with, to help you potentially find an internship for the summer or a job after graduation. For some students it is intimidating to approach a professor. Students may not know how to network with a professor, or which professor to approach. To make the process a little easier, here are some guidelines to think about when starting to network with professors.

  • Find the right professor: This may seem difficult at times, but there are ways to tell which professor is right for you. Choose a professor that you like as an instructor and who has values you admire. Don’t pick one just because s/he is in your discipline, you have to be able to converse with him/her too.
  • Use your email: Sometimes the best first step is just sending a professor an email and asking them to meet you for coffee. You could also set up a meeting for their office ours. Just make an effort to get to know them.
  • Ask the questions: Be one of the students that actively participate in class, but be careful not to overdo it. Just be sure the professor is seeing your interest and knows your name.
  • Take small classes: This is easier said than done, but when possible take the smaller classes. The professor will get to know you better and vice versa. This allows for engagement in a more comfortable atmosphere.
  • Research the professor: Knowing more about your professor than just what they tell you in class is more beneficial than you think. This shows that you wanted to know a little more about them, and took an initiative to do so. Be cautious about coming off as a stalker.
  • Accept Advice: Be willing to accept the advice they give openly, many times they are just trying to help. Some information may really change your perspective.
  • Don’t Dine and Dash: Don’t be one of the students that takes advantage of your professors connections. Truly get to know them because you never know when they will be able to help in the long run.

These are just a few tips to consider when beginning to network. Don’t try to network with all your professors; it will get overwhelming and counterproductive. Remember to just take a leap of faith, because many professors want to help you. If you strikeout with one, move on to the next until you find the one you are proud to call a mentor.

Austin Ambrose is a freshman studying Journalism. You can follow him on Twitter at @tex_ambrose7.

College Bookstore throws Successful Mom’s Weekend T-shirt Sale

April 11, 2014

banner_moms_2014

Another Mom’s Weekend has come and gone here at OU and it’s ok to let out a little sob, we are all sad. On a happier note, the College Book Store account worked with the store in their sixth annual philanthropic event to raise money for My Sister’s Place – a local shelter for abuse victims.

The College Book Store designed a special shirt to represent this year’s Mom’s weekend. Each shirt purchased added $2.00 to the check that the store owner will send to the organization. Last year there was a whopping 528 shirts sold, 57 of those being from the Mom’s Market and the account hopes they beat that number this year!

Preliminary numbers show that shirt sales were up, but the account is still waiting for the final numbers to come in. To ensure a larger turnout, the account hung posters around campus and uptown, as well as ran a table at the Mom’s Market in Ping. The number of shirts sold at the market this year trumped last year’s.

To encourage moms to wear their new gear, College Book Store tried a side event: Get Carded! Mom’s who wore the shirt on Saturday had a chance to win a $9.99 gift card. Account members were roaming the campus and carding mothers sporting the new attire.

Thanks to all of the mom’s and their OU students who participated to help College Book Store with raising money for My Sister’s Place. We will release the final sales numbers when we receive them. 

Austin Ambrose is a freshman studying Journalism. You can follow him on Twitter at @tex_ambrose7.

Campus jobs that help your future career

April 10, 2014 1 Comment

diningLet’s face it, college is expensive. Many of us need to find jobs to help with tuition or even to have spending money. You can either take a dining hall job or you can find a job that will benefit your career. The choice is yours, but I would much rather be doing work that is related to public relations than cleaning dishes.

Become a Campus Rep

So many companies look for students to represent them on campus so that they can gain recognition among students. This job requires many of the same communication skills that we will need in the real world as public relations professionals.

PACE Jobs 

Apply for PACE Jobs! These can count as internships and provide students with very valuable experience in their direct field. There are tons of PACE positions out there, and they’re all really cool jobs too.  (Note: You must be financially eligible for a PACE position.)

Find a virtual internship

Although I personally have not done this yet, I know many people who have. Virtual internships are great because the location doesn’t stop you from interning at a firm that you’ve always wanted to work for. There are plenty of search engines that allow you to search specifically for virtual internships. If you have a certain firm and mind, it doesn’t hurt to email them and ask if they offer any virtual internships.

Working for the University

This can include jobs like becoming a learning community leader, tour guide, student ambassador or any other campus job that works to assist the university. These jobs will help you improve your leadership and communication skills, which will definitely help when applying for jobs and internships.

At the end of the day, any job that requires communicating with others is going be beneficial to a career in public relations.When choosing a job, make sure it is something that is truly interesting to you and that you enjoy doing. No amount of money is worth a semester or year of misery, so keep these jobs in mind for next semester. You’ll be happy that you’re making money while gaining valuable experience at the same time.

Jess Carnprobst is a sophomore studying Strategic Communications. You can follow her on Twitter at @jess_carnprobst.

Who let the Dogs and Cats out?

March 20, 2014

Moms weekend

Drinking a variety of wine with your loving mother, all while supporting animals in need. Can you think of a better way to spend your Friday evening? I don’t think so.

The Athens County Humane Society’s ImPRessions team is holding their annual wine tasting fundraiser, Woof n’ Wine, this upcoming Mom’s Weekend! The team of upcoming PR pros is carrying on the tradition that started last year, in hopes to raise not only funds, but also awareness for the Athens County Humane Society.

The ACHS is a non-profit organization that receives no funding from the National Humane Society. Their mission is to promote better care and compassion for animals, as well as provide spay and neuter assistance, and education to reduce local abandonment and euthanasia rates of healthy animals. They currently have no shelter, and all their staff works on a volunteer basis.

The event is open to all Ohio University students and their mothers. An assortment of five different wines will be served throughout the night, accompanied by Murray’s cheese. Plus, all guests will receive a quick lesson about each wine they taste from our wine educator. Live music from Ohio University’s acappella groups will entertain you and your mom while sipping on some merlot. Not to mention all of the other fun activities to do such as decorating your own wine charm or snapping a few quick pictures in the photo booth with your mom! Did I mention the awesome prizes you could win at the silent auction?

Kroger helps make all of this possible by donating wine glasses for each guest to take home, as well as the time of the wine educator. The event is taking place at 7 pm on Friday, April 4th, 2014.

So by now you are dying to bring your mom to the coolest event of the weekend, and you’re not alone! Last year Woof n’ Wine sold out within 24 hours, so do not miss your chance. Tickets are on sale now! Click here to purchase.

The ACHS ImPRessions team has been hard at work all semester planning and executing to make this event nothing short of perfect. We plan on growing the event to be double the size of last years, and twice the fun as well! We broke up into four smaller teams, each one having a step in the planning process to focus on. Each member of the ACHS account has proven to be a crucial part in making this event successful, and as a whole we are not only executing a stellar event for our client, but having fun and learning so much while doing it.

If you want to find out more, follow Athens County Humane Society on Twitter and Facebook. Checkout last year’s video if you want an inside peek of Woof n’ Wine!

Logan Trautman is a junior studying Strategic Communications and Marketing. You can follow her on Twitter at @logantrautman.

AVW Week: Planning for Perfection

March 14, 2014 1 Comment

AVW WeekAs the anticipation of AVW Week approached, the ImPRessions AVW Productions account was hard at work, planning for perfection. AVW Week is happening this week and will continue through Sunday. As the Account Executive, I worked closely with Elyse Freeman, the Assistant Account Executive, and Thomas Sinard, the Marketing Manager of AVW. Our wonderful and hard-working associates are Alex Davies, Angela Keane, Brooke Robinson, Carolyn Nachman, Erica Stonehill, Jill Kata, Kat Safreed, Megan Valentine, Rachel Fleig and Rachel Shehy.

The week of events has included the release of the new AVW website on Monday, commercial releases on Tuesday and producer interviews on Wednesday. On Thursday, AVW hosted an AVW Fair in Baker 226 from 3 p.m. to 7p.m. so students can learn more about the organization. Tonight, AVW will have a premiere in the Bobcat Student Lounge from 5:30 p.m. to 8 p.m. where members can see a new and collaborative episode from AVW Newstime and Fridays Live. On Saturday, students around campus will be participating in AVW’s newest show, TOUR. You can follow them with the hashtag #TOUREP1. AVW Week will wrap up with the video game tournament hosted by Tech Heads starting at 11:30 a.m. on Sunday in Baker 240.

In order to plan and execute these events in the best way possible, we decided to split our associates up into two teams: event planning and media relations. Our two teams worked to complete and pitch a press release, make a flyer, pitch to classes throughout the week, talk to businesses in order to get food and prizes donated, brainstorm ideas and event names, social media and anything and everything else we asked them to do. It has been amazing to watch each of our associates step up to the plate and complete each and every task above and beyond the expectations we had set.

Events such as AVW Week allow students to create, pitch and implement their own ideas, helping them to grow further in love with their major. We have seen so many associates grow as leaders throughout the planning of AVW Week, and can’t wait to see what the rest of the week brings!

You can follow #AVWweek on AVW’s Twitter, Facebook and new Instagram account.

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