Ohio University ImPRessions

Ohio University ImPRessions

You can scroll the shelf using and keys

Networking with Professors

April 15, 2014

professorAn average student has roughly five different professors in a semester. In a year, they probably have nine or ten. By the time a student graduates there is a good chance that they will have had 35+ professors. Each one has taught you something that you may or may not use in your profession, but are they here for more than being an instructor? The answer is yes.

They are here for you to network with, to help you potentially find an internship for the summer or a job after graduation. For some students it is intimidating to approach a professor. Students may not know how to network with a professor, or which professor to approach. To make the process a little easier, here are some guidelines to think about when starting to network with professors.

  • Find the right professor: This may seem difficult at times, but there are ways to tell which professor is right for you. Choose a professor that you like as an instructor and who has values you admire. Don’t pick one just because s/he is in your discipline, you have to be able to converse with him/her too.
  • Use your email: Sometimes the best first step is just sending a professor an email and asking them to meet you for coffee. You could also set up a meeting for their office ours. Just make an effort to get to know them.
  • Ask the questions: Be one of the students that actively participate in class, but be careful not to overdo it. Just be sure the professor is seeing your interest and knows your name.
  • Take small classes: This is easier said than done, but when possible take the smaller classes. The professor will get to know you better and vice versa. This allows for engagement in a more comfortable atmosphere.
  • Research the professor: Knowing more about your professor than just what they tell you in class is more beneficial than you think. This shows that you wanted to know a little more about them, and took an initiative to do so. Be cautious about coming off as a stalker.
  • Accept Advice: Be willing to accept the advice they give openly, many times they are just trying to help. Some information may really change your perspective.
  • Don’t Dine and Dash: Don’t be one of the students that takes advantage of your professors connections. Truly get to know them because you never know when they will be able to help in the long run.

These are just a few tips to consider when beginning to network. Don’t try to network with all your professors; it will get overwhelming and counterproductive. Remember to just take a leap of faith, because many professors want to help you. If you strikeout with one, move on to the next until you find the one you are proud to call a mentor.

Austin Ambrose is a freshman studying Journalism. You can follow him on Twitter at @tex_ambrose7.

College Bookstore

April 11, 2014

banner_moms_2014

Another Mom’s Weekend has come and gone here at OU and it’s ok to let out a little sob, we are all sad. On a happier note, the College Book Store account worked with the store in their sixth annual philanthropic event to raise money for My Sister’s Place – a local shelter for abuse victims.

The College Book Store designed a special shirt to represent this year’s Mom’s weekend. Each shirt purchased added $2.00 to the check that the store owner will send to the organization. Last year there was a whopping 528 shirts sold, 57 of those being from the Mom’s Market and the account hopes they beat that number this year!

Preliminary numbers show that shirt sales were up, but the account is still waiting for the final numbers to come in. To ensure a larger turnout, the account hung posters around campus and uptown, as well as ran a table at the Mom’s Market in Ping. The number of shirts sold at the market this year trumped last year’s.

To encourage moms to wear their new gear, College Book Store tried a side event: Get Carded! Mom’s who wore the shirt on Saturday had a chance to win a $9.99 gift card. Account members were roaming the campus and carding mothers sporting the new attire.

Thanks to all of the mom’s and their OU students who participated to help College Book Store with raising money for My Sister’s Place. We will release the final sales numbers when we receive them. 

Austin Ambrose is a freshman studying Journalism. You can follow him on Twitter at @tex_ambrose7.

Campus jobs that help your future career

April 10, 2014 1 Comment

diningLet’s face it, college is expensive. Many of us need to find jobs to help with tuition or even to have spending money. You can either take a dining hall job or you can find a job that will benefit your career. The choice is yours, but I would much rather be doing work that is related to public relations than cleaning dishes.

Become a Campus Rep

So many companies look for students to represent them on campus so that they can gain recognition among students. This job requires many of the same communication skills that we will need in the real world as public relations professionals.

PACE Jobs 

Apply for PACE Jobs! These can count as internships and provide students with very valuable experience in their direct field. There are tons of PACE positions out there, and they’re all really cool jobs too.  (Note: You must be financially eligible for a PACE position.)

Find a virtual internship

Although I personally have not done this yet, I know many people who have. Virtual internships are great because the location doesn’t stop you from interning at a firm that you’ve always wanted to work for. There are plenty of search engines that allow you to search specifically for virtual internships. If you have a certain firm and mind, it doesn’t hurt to email them and ask if they offer any virtual internships.

Working for the University

This can include jobs like becoming a learning community leader, tour guide, student ambassador or any other campus job that works to assist the university. These jobs will help you improve your leadership and communication skills, which will definitely help when applying for jobs and internships.

At the end of the day, any job that requires communicating with others is going be beneficial to a career in public relations.When choosing a job, make sure it is something that is truly interesting to you and that you enjoy doing. No amount of money is worth a semester or year of misery, so keep these jobs in mind for next semester. You’ll be happy that you’re making money while gaining valuable experience at the same time.

Jess Carnprobst is a sophomore studying Strategic Communications. You can follow her on Twitter at @jess_carnprobst.

Who let the Dogs and Cats out?

March 20, 2014

Moms weekend

Drinking a variety of wine with your loving mother, all while supporting animals in need. Can you think of a better way to spend your Friday evening? I don’t think so.

The Athens County Humane Society’s ImPRessions team is holding their annual wine tasting fundraiser, Woof n’ Wine, this upcoming Mom’s Weekend! The team of upcoming PR pros is carrying on the tradition that started last year, in hopes to raise not only funds, but also awareness for the Athens County Humane Society.

The ACHS is a non-profit organization that receives no funding from the National Humane Society. Their mission is to promote better care and compassion for animals, as well as provide spay and neuter assistance, and education to reduce local abandonment and euthanasia rates of healthy animals. They currently have no shelter, and all their staff works on a volunteer basis.

The event is open to all Ohio University students and their mothers. An assortment of five different wines will be served throughout the night, accompanied by Murray’s cheese. Plus, all guests will receive a quick lesson about each wine they taste from our wine educator. Live music from Ohio University’s acappella groups will entertain you and your mom while sipping on some merlot. Not to mention all of the other fun activities to do such as decorating your own wine charm or snapping a few quick pictures in the photo booth with your mom! Did I mention the awesome prizes you could win at the silent auction?

Kroger helps make all of this possible by donating wine glasses for each guest to take home, as well as the time of the wine educator. The event is taking place at 7 pm on Friday, April 4th, 2014.

So by now you are dying to bring your mom to the coolest event of the weekend, and you’re not alone! Last year Woof n’ Wine sold out within 24 hours, so do not miss your chance. Tickets are on sale now! Click here to purchase.

The ACHS ImPRessions team has been hard at work all semester planning and executing to make this event nothing short of perfect. We plan on growing the event to be double the size of last years, and twice the fun as well! We broke up into four smaller teams, each one having a step in the planning process to focus on. Each member of the ACHS account has proven to be a crucial part in making this event successful, and as a whole we are not only executing a stellar event for our client, but having fun and learning so much while doing it.

If you want to find out more, follow Athens County Humane Society on Twitter and Facebook. Checkout last year’s video if you want an inside peek of Woof n’ Wine!

Logan Trautman is a junior studying Strategic Communications and Marketing. You can follow her on Twitter at @logantrautman.

AVW Week: Planning for Perfection

March 14, 2014 1 Comment

AVW WeekAs the anticipation of AVW Week approached, the ImPRessions AVW Productions account was hard at work, planning for perfection. AVW Week is happening this week and will continue through Sunday. As the Account Executive, I worked closely with Elyse Freeman, the Assistant Account Executive, and Thomas Sinard, the Marketing Manager of AVW. Our wonderful and hard-working associates are Alex Davies, Angela Keane, Brooke Robinson, Carolyn Nachman, Erica Stonehill, Jill Kata, Kat Safreed, Megan Valentine, Rachel Fleig and Rachel Shehy.

The week of events has included the release of the new AVW website on Monday, commercial releases on Tuesday and producer interviews on Wednesday. On Thursday, AVW hosted an AVW Fair in Baker 226 from 3 p.m. to 7p.m. so students can learn more about the organization. Tonight, AVW will have a premiere in the Bobcat Student Lounge from 5:30 p.m. to 8 p.m. where members can see a new and collaborative episode from AVW Newstime and Fridays Live. On Saturday, students around campus will be participating in AVW’s newest show, TOUR. You can follow them with the hashtag #TOUREP1. AVW Week will wrap up with the video game tournament hosted by Tech Heads starting at 11:30 a.m. on Sunday in Baker 240.

In order to plan and execute these events in the best way possible, we decided to split our associates up into two teams: event planning and media relations. Our two teams worked to complete and pitch a press release, make a flyer, pitch to classes throughout the week, talk to businesses in order to get food and prizes donated, brainstorm ideas and event names, social media and anything and everything else we asked them to do. It has been amazing to watch each of our associates step up to the plate and complete each and every task above and beyond the expectations we had set.

Events such as AVW Week allow students to create, pitch and implement their own ideas, helping them to grow further in love with their major. We have seen so many associates grow as leaders throughout the planning of AVW Week, and can’t wait to see what the rest of the week brings!

You can follow #AVWweek on AVW’s Twitter, Facebook and new Instagram account.

Diversifying my Skills: Documentary Filmmaking

March 12, 2014 1 Comment

 1622881_773739329321709_239015431_nTwo months ago I had one of the most amazing and stressful experiences I have ever had in my 19 years of life, the opportunity to study abroad in Quito, Ecuador for a documentary filmmaking program through Ohio University. I was not exactly prepared when I walked into my first class session during fall semester – because this was my first experience ever working with film beyond the mediocre short movies I made using a digital camera and a trial version of Final Cut Pro. During the first week, we split up into the four documentary groups we would work with for the entire trip.

Over the next few months we started preparing for the trip by finding contacts, doing pre-interviews and laying out the overall concept of our film. Those class and preparation sessions taught me a lot about film, but when we landed in Quito and got to work on producing the documentary, I realized just how much I was going to learn. Here are the five basic lessons I learned about documentary filmmaking while on an amazing adventure in Ecuador.

  1. Always Have a Backup for EVERYTHING: This means having backup batteries for your camera and audio equipment, a backup camera, a backup microphone, a backup tripod, quite literally a backup everything. I can’t even count the number of times a camera dies during a shoot or the amount of audio problems we had with the lavalier microphones (the personal ones that hook onto the interviewees shirt), and had to use the backup audio from the RODE microphone (the one that attaches to the top of the camera). Having a backup means you at least have something to work with even if it’s lesser quality than what you were hoping for.
  2. You Have to Learn to Roll with the Punches: Things don’t always work out with filmmaking, especially with nonfiction documentaries, and you need to learn to adjust to the issues. Traveling to Quito we didn’t know many places to set up a shoot at, so much of the time we went to our interviewees homes. We had to do our best to control the settings, but its hard to control when a child yells or a dog barks, and it’s impossible to control when the sun goes down or a cloud changes the lighting. For all of these problems you need to learn to adjust, whether it’s reshooting that portion of the interview or entertaining a 3-year-old girl by going to watch Finding Nemo with her.
  3. Film is HARD: I’ve been around a lot of people who work in photography or film, and I always knew the technical aspect must have been difficult, but I never realized just how difficult. I went into Ecuador thinking it’s a camera, they’ll tell me how to set it up and I’ll press record. Definitely not the case. You have to shoot manually in film because the automatic settings will adjust to the slightest change and usually overcorrect. So every setting needs to be set manually, and that is something I still cannot do. I would try and help set up the camera, and I could set up the frame, but then I had to have Gretchen Kessler (a film major in my group) come and set focus, aperture and basically everything else you can think of.
  4. Audio is HARDER: Now this may not be the case for everyone, but from what I experienced dealing with, audio is on a whole new level. Recording the audio itself isn’t difficult at all, other than the cruel and unusual punishment that is holding the boom for an hour interview. The real difficulty with audio is listening. While recording audio you have to make sure there is no background noise – background noise can come from something as small as the buzzing of a light bulb. While you’re recording the audio you have to make sure there are no peaks in sound and no unwanted noises or echoes. If there is an issue the only thing you can do is ask the question again until you get the right sound.
  5. Editing Takes a Special Type of Patience: I enjoy playing around on Final Cut Pro just as much as the next person, but when it comes to making a documentary you don’t realize the amount of video you have until you start editing. I would estimate we had over 15 hours of video that we had to be cut down into a 12-minute documentary. Thank goodness we had our own personal editing king, Jarrett Lehman, to shift through hours upon hours of film and edit everything into our final piece, and my first documentary.

I learned a lot during my experience in Quito, from a filmmaking and a cultural perspective. This past winter break has prepared me for a lot for my future in Journalism, and has given me a new sense of respect for all the hard work that goes into documentary filmmaking.

You can watch our documentary, “Ecuador, The American Dream” here.

Ecuador

Becca Zook is a sophomore studying Strategic Communication with specializations in South American Studies and Sports Management. You can follow her on Twitter at @BeccaZook.

What if Bobcats started their own PR Firm?

January 28, 2014 1 Comment

bobcatsThere have been many times that my friends and I have had discussions on how it would be if there were a PR firm that was owned and operated by Ohio University alumni? The answer: amazing!

We are already on a good start since there is our student-run PR firm, ImPRessions. So we have that going for us.

The mornings would most likely start out with the playing of the fight song or the alma mater to get our day going on the right foot, followed by sweet treats catered by Fluff Bakery.

Just about every desk would have an Athens brick, a “Pubs of Athens” poster, an Ohio University coffee mug, thermos and water bottle, and pictures of dear friends that we celebrated many nights with on the hallowed streets of Athens.

burritoLunch would be filled with the scent of Goodfellas pizza, and Burrito Buggy would have its own parking space.

There would be cubicle shuffles.

East, West and South Greens would designate different departments in the office.

There would be our own Scripps statue to give associates luck before client pitches.

Casual Fridays would most likely be, “wear your OU hoodie day.”

There would be an office cat named Rufus.

And of course, there would be a bar for the office with Jackie O’s on tap, where happy hour would be a regular occasion with recordings from The Bob Stewart band on repeat.

Working with only Ohio University alumni would give clients the opportunity to work with the most fun and driven people in the industry. If there is one thing that students in Athens know is how to work just as hard as they play.

Because of ImPRessions, students already have a small grasp on what it is like to be in an agency. We have around 100 colleagues and now 12 clients. We know how to support different clients to better the agency as a whole. ImPRessions is a group of students with high ambitions that know how to push each other in a positive way. With the backing of a journalism education and a think tank of bright, young Bobcats, in a real PR firm we would be an unstoppable firm with clients just as fun and hard working as we are.

- Ben Clos is a junior studying Strategic Communications. Follow Ben on Twitter at @BenClos1

PR, Music and Culture Merge with AMplified Communication

November 7, 2013 1 Comment

Amplified

About: 

AMplified Communication is a full service public relations, media and event planning organization. Our mission is to connect and expose student brands at Ohio University and throughout Ohio in the industries of art, entertainment, entrepreneurism and lifestyle. We want our clients to gain full potential of their brand’s exposure and positive recall right now and in the future.

Uniquely, AMplified will integrate media platforms in campaign and branding strategies. All clients will be college-aged students, looking to create and build their personal brand. Helping these students effectively reach their goals will be their colleagues who are looking for experience in brand development. Our organization is based on a value of “students helping students.”

We provide a multitude of public relations and branding services for independent, young entrepreneurs and their brands.

Our services include:

  • Public relations research
  • Development of public relations campaign for client brands
  • Brand building and consulting
  • Social media management and marketing
  • Event planning

We combine all these services with our passion for entertainment, media and lifestyle and our dedication to assisting clients in reaching their ultimate goal. We believe in working in conjunction with our client’s team. We focus on bringing visions to fruition with emphasis on a collective effort that helps shape unique brands.

We meet Thursday’s at 7:30pm in Ellis Hall 024 and members are able to join throughout the year.

Nature of General Body meetings:

  • Planning for company and client events (The Dean’s List Tour)
  • Members of organization recommended to be involved with PRSSA or ImPRessions
  • Branding workshops
  • Seminars with professional speakers from the targeted industries
    • Entertainment, lifestyle, fashion, entrepreneurship

Organization members will be organized into groups or accounts that will handle organization clients. Account members will collectively handle press and media relations, strategic brand implementation, and event planning for their client.

Twitter: @AMplifiedOU
Facebook: AMplified Communication

3 Ways to Survive Freshman Year

November 3, 2013 4 Comments

freshmen year 1Whether you were the star athlete, book worm or shy one in high school, it doesn’t matter anymore. You are in college with new people in a different environment, which gives everyone a fresh start. This is the first time that YOU are in charge of your own life. Your parents will not be contacted for any of the mistakes that you make, it is all on you.

With the new academic year (already) upon us it’s nice to have a few tips on making your freshmen year a GREAT one. These three tips are ones that will give you an amazing kick-start:

1. Make friends early. Everyone starts their freshmen year coming in looking for the same things as their peers. Go out and make new friends right from the beginning because all the other freshmen are looking to do the exact same thing. By making friends as early as possible it is almost guaranteed that you will make a few ones that will become your best friends.

Take advantage as early as possible to make good friends. You want to also make sure you make friends that bring you closer to college life rather than straying from it. These friends should be socially connected people who can introduce you to other people. Now, I’m not saying to disconnect yourself from your friends you already had coming into college. Simply try to find OTHER people who have the same major or interests as you.. These friends are the people who you can carry through the four short years you have in college and better impact your college career.

2. Get involved.  It is important to attend class and be a student first. This is SO important because attending class can give you the opportunity to create close relationships with your professors. When you need letters of recommendation or references for an internship or job, these close-knit relationships are easy resources to turn to.

If you have huge lecture classes it is still possible to create these relationships. Sit in the front of the class and they will be sure to notice you. ASK QUESTIONS if you need help! Professors are always happy to help – that’s the reason they’re there. It also puts your foot in the door and shows your strong work ethic.  The university has all the resources needed to help lead you to internships. Join clubs and organizations within the field of your studies to put you ahead.

3. Time management and personal discipline. One of the biggest wake-up calls when you first enter college is that every choice you make is strictly on you. Mommy and daddy will not be called if you miss class, oversleep on a test, or get into trouble. I know it is a scary thought but it is your life now – you are in full control of your decisions.

We all know that it is easy to slack off and be influenced by your friends to do the opposite of what we should be doing. However, time management and personal discipline are two major successors in college and everyone needs to learn how to use these skills to be successful in school. You have to learn to study, work and socialize all at the same time. Learning to balance your schedule to maintain good grades while also rewarding yourself later is the best bet.

The four years of college are said to be the “best time of your life,” right? So live it up while also taking the steps to have a beneficial time to later bring you success after college.

-Melissa Clark is a junior public relations major. Follow her at @clarkieee5.

First ImPRessions: PRoperly PRofessional

October 31, 2013 1 Comment

Think back to your first few weeks as a freshman in college.

I’m sure we all made those frantic calls back home in which we were convinced we were simply meant to join the fast food industry because we really just didn’t know what we were doing. “You’ll find your place,” said every adult we’ve ever known. “Just get involved!”

So we gathered our group of equally confused, bright-eyed and bushy-tailed freshmen and made our way to the ever-confusing involvement fair on College Green. With so many organizations offered, we couldn’t even distinguish which paths we’d traveled thus far; the Renaissance and fencing clubs dressed in full attire served as our only road marks.Moline

We’d sign up aimlessly, questioning how we’d ever manage to attend all the meetings, nevertheless find the buildings in which they’re located.

But then we, the PR geeks of OU, found PRSSA and ImPRessions. It’s like a love story waiting to happen.

Hand-in-hand, the aspects of these organizations calmed my anxieties concerning whether I was even on the right track to being in the perfect major.

Here’s how I knew I had found my new home:

Sense of community. I never felt uncomfortable at a single meeting. Though I can’t speak for every member of PRSSA and ImPRessions, I’d say it’s pretty safe for me to assume that the chapter is welcoming to new members and anyone interested in exploring the world of PR.

Everyone shows respect. I feel as though I could say the most ridiculous idea possible in my ImPRessions account meetings, and my fellow associates and executives would take it into consideration and see how we could build off it. Even though I’m the only freshman in my ImPRessions account, my ideas are valued just as much as members who have been participating in the organization for multiple years.

Clear sense of professionalism. The young men and women of these organizations have figured out a way to utilize social media in a fun, yet professional manner in order to branch out to other PRSSA chapters and PR professionals. They make communication seem effortless while they build a solid professional background that will help them in their future careers.

Opportunities for advancement. Opportunities to excel in PR are constantly available. Smaller projects within each ImPRessions account are offered regularly, whether it is researching an aspect of copyrighting or getting the opportunity to map out a social media calendar for a professional account.

Looking back now, I can’t believe I’ve only been at OU for 10 short weeks. I feel like I’ve gained a world’s worth of wisdom since that confusing time at the involvement fair. I think I can attribute a great amount of this wisdom to both PRSSA and ImPRessions.

-Amanda Moline is a freshman studying strategic communication. Keep up with her trials and tribulations of freshman year at @mandamoline.

Follow

Get every new post delivered to your Inbox.

Join 134 other followers