Ohio University ImPRessions

Ohio University ImPRessions

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PR Skills Make Everything Easier, Even Sorority Recruitment

February 10, 2015

By: Corina Rolko, @CRolko

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Working long hours and balancing multiple projects at the same time are just two of the obstacles one will face as a professional in the public relations industry.  In fact, any student who is studying public relations, and staying involved in related organizations on campus, can already attest to that.  Although it can be overwhelming at times, the skills and lessons you learn as a PR student or professional will benefit you outside of a professional or academic setting.

Anyone who has participated in the sorority recruitment process, on either side, knows how overwhelming it can be.  The days are long and the heels on your feet are far from comfortable. However, as a junior studying public relations and advertising at Ohio University, the professional skills I gained have enhanced my life on a daily basis, but especially during sorority recruitment season.

Here are just a few examples of PR lessons or skills I’ve learned, which have gotten me through two years of formal recruitment with a smile on my face.

Time and task management skills.  At Ohio University, formal recruitment takes place within six short days. During these six days, recruitment starts early in the day and ends late. As a result of learning how to balance multiple clients and prioritize different tasks, I have learned to prepared to stay on top of school work, and still manage to get a good night’s rest during recruitment.

Communication skills.  Communication skills are necessary to be successful in most professions, but it’s central in the public relations industry.  PR professionals are constantly communicating with clients and their colleagues.  Therefore, holding a comfortable conversation with a stranger during recruitment is a simple task.

Working with others.  Cooperativeness is a personality trait found within many PR experts because in this profession you are typically expected to work both individually and on a team.  When striving to do the best work, or recruit the best new members, both require the ability to work with others toward a common goal.

Living a fast paced life style.  As a public relations student or professional, one has many responsibilities each day. In addition, you are expected to be able to stay on top of a workload that is constantly changing.  As a result, PR professionals live a go, go, go lifestyle, which makes the fast-paced, chaotic days of sorority recruitment a little easier to handle.

The Advantages of Being a College Student

February 3, 2015 1 Comment

By: Morgan Borer, @MorganBorer

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Last semester, I took World History Since 1750, to fulfill my history requirement. There were mostly freshman, but sprinkled in there was a handful of sophomores and juniors. Somewhere between discussion of the Cold War and the spread of anti-colonial movements, my professor said something that has been etched in my mind ever since. While vehemently urging us to attend an extra credit presentation in Baker Theater, he said “Never again in your life will you have access to this many free resources. After college, you have to pay for everything. Take advantages of these opportunities while you can.”

While I may not recall the details of Jospeh Stalin’s reign, I definitely remember this. As a stereotypical Scripps student, I enjoy being overloaded with classes and student organizations. In the midst of these things, it is easy to forget about the wealth of on-campus resources that OU provides, specifically resources for Communications and PR students.  It is crucial, however, to make time and take advantage of them. After all, most of us only have four (maybe five) years to do so. These opportunities won’t last forever.

The Career and Leadership Development Center

The Ohio University Career and Leadership Development Center provides students with resources in several areas. These include choosing a major, exploring career options, and applying for graduate school. They help students develop leadership skills and work to accomplish career goals. During my first appointment, a faculty member reviewed my resume, LinkedIn profile, and gave me advice about searching for summer internships. The CLDC is open for 10 minute drop-ins Monday-Friday from 11 a.m. – 5 p.m., or 30 minute coaching appointments, which can be scheduled by calling 740-593-2909. They are located on the 5th floor of Baker Center. To learn more, visit their website at http://www.ohio.edu/careerandleadership/

Mock Interviews

The CLDC also offers a Mock Interview Program, which helps students prepare for employer or graduate interviews. These 30 minute mock interview sessions are conducted face to face, over the phone or via Skype. I have never done a mock interview, so I decided to register for a date in February. The CLDC is holding sessions on Thursday, Feb 12 from 10 a.m. – 3 p.m. in Baker Center 507. To register, you must activate your Bobcat CareerLink account at https://ohio-csm.symplicity.com/students/

BobCat Careerlink

In the past few months, this has become my go-to resource for everything job and internship related. Bobcat Careerlink provides current OU students and alumni with job and internship postings from a wide variety of fields. It allows users to post resumes, cover letters, transcripts and other documents online for employers to view.  All OU students are automatically registered for Bobcat CareerLink. Since I have started using this website, I’ve found several postings for summer internships in PR/Marketing/Communications. I’ve also registered for on-campus interviews and the Spring Career and Internship Fair, held on February 17-18 in Baker University Ballroom. To access Bobcat Careerlink, go to http://bit.ly/11bUtvD

Scripps PRSSA

Finally, there is arguably no better resource for aspiring public relations professionals than our very own website, scrippsprssa.org. The “Chapter Events” sidebar includes all upcoming events, conferences, meetings, etc. within the chapter. I refer to this weekly to ensure that I am informed and updated with all things PRSSA.

I whole-heartedly encourage you to take advantage of these free campus resources and search for more!

Introducing the Administration: Senior Director Kerry Tuttle

January 23, 2015

Have you ever wondered, “Who are these people that send me emails from the OUImPRession’s Gmail?” Well, here’s a chance for you to get to know those names, and not just what their position is in the firm! Kerry Tuttle is the first of the administration to offer herself as tribute. See what she is all about, you may realize you both never left seventh grade (in your music taste).

Kerry

1. Where are you from? 
I’m from Macedonia, a suburb 25 minutes south of Cleveland. I went to Nordonia High School and graduated in 2011​.
 
2. Why did you choose Ohio University?
I made the mistake of visiting Ohio University first and no other college even came close after that. I actually committed to a school to play volleyball, but my heart was always set on Ohio University so I retracted my commitment at the last minute and came to Athens. Best decision I’ve ever made.
 
3. How did you end up at ImPRessions?
I joined ImPRessions the winter quarter of my freshman year after realizing getting involved with major-related activities would probably be a good idea. I honestly can’t remember how I learned about it, but I do know that I had so much fun starting out on the Scripps account. It’s been my favorite student organization all four years.
 
4. What are your guilty pleasures?
If you put a bag of chips and a jar of salsa in front of me, both of them would be gone in less than ten minutes. I also have a deep love for early 2000’s rap and hip hop, so I am queen of all the middle school throwbacks. I’ve basically been listening to the same music since seventh grade.
 
5. Where do you hope to be in five years?
In five years, I hope to be in Chicago doing meaningful work at a company I love (and that pays for my MBA). I hope that I’m able to travel frequently, laugh often and pay all my bills on time.
Be on the lookout to learn more about the other administration members! 

A Graduating Senior’s Advice to New ImPRessions Members

January 12, 2015

By: Kerry Tuttle, @kerrtut

2011-2012 E.W. Scripps School of Journalism ImPRessions Account

2011-2012 E.W. Scripps School of Journalism ImPRessions Account.

The fact that I’m even writing this post is insane to me. I joined ImPRessions at the beginning of winter quarter (RIP quarter system) my freshman year. That was three years ago. Now I’m sharing what I’ve learned since then, and why joining ImPRessions is one of the smartest choices you can make for your future career.

Our 13 clients span various industries, and we are one of the largest firms nationally. Although we are student-run, our leadership is some of the best of any organization on campus. From the administration to our associates, and everyone in between, we are made up of smart, hard-working, outgoing students who will be a driving force in the industry someday. ImPRessions gives members the tools to excel fast in this field at a young age. Here’s how to get the most out of your experience, both professionally and personally:

Look at this as a learning opportunity. Who cares if you’ve never written a blog post before or have no event planning experience? This is the chance to learn in an environment where it’s OK for you to have no idea what a press release is. Everyone has to start somewhere.

Try out different industries. I have worked with higher education, political and non-profit clients during my time in ImPRessions. The experiences with each account were vastly different and I had to navigate unfamiliar territory with every new client. This only benefitted me and gave me a lot to talk about during internship interviews. You may discover a new passion. Maybe food PR is your thing, even though you’ve been dead set on fashion. You never know until you try.

Network. Do you see those ten students sitting in your account meeting with you? Someday they’ll be working in the PR field so get to know them now! Form relationships with your account executives and your fellow account associates. Don’t be intimidated by members who are older and seem more experienced than you. Ask them to coffee now. It could pay off later in a big way.

Spend time outside of your account meeting. A slightly different point than above, ImPRessions is a great place to form personal relationships as well. Some of my closest friendships at Ohio University have resulted from my involvement in ImPRessions.

Don’t compare yourself to others. Our firm attracts some of the best and brightest Ohio University has to offer. Our members’ resumes and life experiences are completely different from one another. It’s easy to look at your AE’s LinkedIn and think, “Wow, I’ve had no PR experience compared to her/him. Cue panic attack.” Trust me, I’ve been there. As long as you work hard and are open to learning, great things will happen for you. The good thing about ImPRessions is that you don’t need to have had three internships to have your voice heard and your opinion respected.

I’m depressed that I only have 15 weeks left with my favorite organization, but the future of ImPRessions is so bright and I look forward to seeing the firm continue to evolve.

Social Media Trends: Ohio University

July 8, 2014 1 Comment

By: Morgan Peterson @mopeeeezy

Social media is a major aspect in everyone’s lifestyle nowadays, but for the average college student it seems like social media activity is on overdrive. From heavy observation, I noticed that during Spring Semester there were a few social media trends that appeared at Ohio University! Here are some that I noticed:

Let’s Take A Selfie

When Instagram came onto to the scene in 2010 taking “selfies” wasn’t exactly a craze. Now in 2014, it’s all anyone does. From Ellen Degeneres taking the infamous giant selfie at the Oscars, to the song by The Chainsmokers “#Selfie”, this craze has gone viral and in turn has taken over Ohio University’s campus. You can see selfies being infused everywhere. The big trend was heavily used during the Student Senate elections between the ACTION and One tickets. Both of these parties used the selfie campaign strategy by having voters take selfies to show support for the respective party. And thanks to Snapchat, you can catch people taking selfies everywhere! People don’t have any shame either! Have you ever caught someone taking a Snapchat selfie in class? Thought so!

Party, Party, Party Lets All Be Festive!

Oh fest season, how us Bobcats love thee! The infamous fest season starts mid March and ends towards the end of April. What’s better than fest season? Capturing the awesomeness that is fest season on camera. Ohio University has been known as a party school for years and now with all this new technology, people have begun to make epic YouTube videos of the fests.

Aside from the fest season YouTube videos, there are also the flood of instagram pictures that appear on your timeline the day of a fest. People like to document their entire “fest process.” If you’re like me (often stuck in the library), you’ll feel like you were at the fest just by looking at everyone’s photos (or feel left out).  Either way there’s no missing fest season even if you have to live vicariously through your friends.

Home is Where the Bobcats Live 

The Ohio University campus is probably one of the prettiest college campuses I’ve ever been to, and I’m not the only one who seems to think so. Walking through college green, you can’t help but want to capture the beautiful array of trees, the buildings, and of course Court Street in all of its glory. The city of Athens even has its own Instagram page (@athensohio) where they artistically capture all the beauty that is Athens.  What’s wrong with sharing with the world how much you love your campus? Nothing! 

Throwback is the New Black

tbt#TBT also known as Throwback Thursday is another social media trend. People love being nostalgic and reminiscing about old times whether it was 10 years ago or 10 days ago, people love looking back. We love the past so much that UPC even threw an event called TBT with UPC (which was a major success might I add). Whoever created #TBT probably never realized how big this “instagram holiday” would get – but now it’s a major phenomenon that is sweeping the nation and the Ohio University campus. 

#LetsTweetAboutIt

I don’t know if this is unique to Ohio Univeristy, but we have a LARGE amount of twitter accounts. Some people might not understand why, but I personally love it. I feel like if I ever have a problem I can just tweet Jenny Hall Jones or VP Lombardi and they will get back to me! With them having twitter it makes me feel like I can reach someone important in no time, and they often respond back! Twitter is used everywhere at OU. You can find out what’s going on in your campus organization, who the basketball team is playing, and if someone is secretly crushing on you all on your timeline. It’s awesome and I hope that never changes!

After long observation Ohio University is definitely on the cutting edge of social media trends, but what do you expect? We’re Bobcats!

Making Time to Blog: Quality > Quantity

June 30, 2014 1 Comment

By: Kerry Tuttle @kerrtut

As PR majors, we’re writers and storytellers and lovers of personal branding.  However, making time to blog can be tough, especially because we already spend so much time writing for our classes, internships and student organizations.

Having a blog is not a requirement for getting a job or being a PR major. If you can’t see yourself regularly contributing content, just create a personal website that serves as a landing page for your online presence. Blogging should be something that’s enjoyable for you. It shouldn’t be a burden or feel like it’s another assignment you have to turn in.

That being said, here’s my advice for making time to blog:

  1. Blogging because you’re inspired to write something, is better than blogging because you haven’t gotten a post in for a while. I don’t keep myself on a set schedule. The content I produce is a result of me finding inspiration or feeling the need to write about a recent experience. Your posts will turn out better if you’re writing because you want to, rather than because you have to.
  2. Aim for at least one quality post per month. You’re not a professional blogger that’s expected to update us on your life every day. In my opinion, quality is greater than quantity. I’d rather read one well-written, thought-out post per month, than four average weekly ones.
  3. Keep a list of blog ideas. This will make it easy to write something when you’re feeling like you need to update your site. Also, start posts and save them as drafts. It’s easy to come back to them if you want to publish something.
  4. Try out new things. I know that everyone says that your blog is supposed to have a theme and I agree to a point. I say write about whatever you want to write about in order to find your voice. A personal blog is a perfect place to experiment with new writing styles and subjects. Every single post doesn’t need to be industry related. If you want to write about your latest travel adventure or an awesome recipe you tried, do it. Your personal blog should reflect you as a person and your interests.

Happy blogging, Bobkittens!

You can read Kerry’s personal blog, Keep Calm and Kerry On, here.

Successful Scrippsters

May 27, 2014 4 Comments

By: Sydney Gardner @sydneygardner

E.W. Scripps is more than a person or a school – it’s a state of mind. Students have studied at Ohio University’s Journalism school for decades, but it isn’t what they did in their four (or five) years at Ohio University that sets them apart. It’s what they did when they graduate that truly shows why Scripps is a name that carries prestige. I wanted to take a moment to highlight some recent and not so recent grads of Scripps that have found success beyond the bricks of Athens.

Aaron BrownAs a proud member of the Scripps’ Public Relations Student Society of America, no list of mine would dare to start without Aaron Brown. Aaron graduated from Ohio University in 2001 and has been a PR Success ever since. While at Ohio University Aaron was a proud PRSSA member and had internships at Ogilvy Public Relations Worldwide and Babcock & Wilcox. In 2008, Aaron joined the team at Fahlgren Mortine Public Relations as an Associate Vice President. His hard work and Scripps-bred work ethic allowed him to rise to his current position of Senior Vice President. Aaron Brown has traditionally been the speaker at the first Scripps PRSSA meeting of the school year in the fall, so make sure to stop by and meet this success this fall!

Amanda Stefanik graduated from E.W. Scripps in 2012 and has been succeeding ever since. During her years at Ohio University, Amanda was a member of PRSSA, ImPRessions, AVW and Alpha Gamma Delta sorority. She also held various internships including one with the Miss Universe Organization. Upon graduation, Amanda accepted a job at PR Newswire where she currently works as Business Development Representative. Her role includes working with business across all industries to better their marketing and communication efforts.

Devin BartolottaDevin Bartolotta graduated from E.W. Scripps in 2013 with a focus in broadcast journalism. While at Ohio University, Devin interned with WABC-TV’s investigative unit in New York, NY, and with WTAE-TV in Pittsburgh Pennsylvania. Devin was also a member of Omicron Gamma chapter of Delta Zeta Sorority, and part of the winning team at the first Scripps Innovation Challenge. After graduating Devin accepted a Weekend Anchor Position at Rochester, Minnesota’s NBC affiliate, KTTC-TV. Within her first year in a brand new state, Devin survived winter, adopted a puppy and won the Associated Press’ first place award in the 2013 Minnesota Broadcast contest for her “Hearts of Hope” story. Devin’s work at KTTC and her ability to move and make the most out of a career in a new place demonstrates exactly why she is successful Scrippster in my eyes.

I met Allison Jordan at the first PRSSA meeting of the 2012 school year. Even then, I, and many others, knew Allison would do great things. As the 2012-2013 president of Scripps PRSSA, Allison was able to show that she was already a professional and a leader even before graduating. While at Ohio University, Allison was able to leave her mark on Scripps though her commitment to PRSSA and her willingness to mentor any and every underclassmen that reached out to her. Upon graduating in Spring 2013, Allison moved to Chicago to work for Zocalo Group, but has recently accepted and Account Executive position at Global Prairie in Cleveland. Her hard work and attitude truly exemplifies what it means to be a Scripps success and a Bobcat Alumni.

Narrowing down the list of Successful Scrippsters was no easy task, but that’s what makes Scripps so special. The fact remains that there are so many graduates of Scripps that I and many others consider successful. Scripps breeds success, and it’s only for the sake of word count that this list ends at four of them.  Make the most of your years at OU – you never know where those experiences will take you, and good luck to all of our 2014 Scripps grads! (Even though you probably don’t need it.)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Instagram: To be Professional or Not to Be

May 22, 2014 2 Comments

By: Morgan Peterson @mopeeeezy

instagramWith summer in full swing, I know everyone is happy to get a little loose, and with this comes a surge of Instagram photos to document the fun times. Just like the average college kid, I have a lot of trouble trying to distinguish what is appropriate to post on my Instagram and what is not. To me many of these lines are blurred, making it hard to separate the two especially working within Public Relations. The battle with being authentic is where many people get into trouble. Even though social media is for you to express yourself, sometimes every moment isn’t “shareable” on the Internet. Here are a few tips on how to manage your instagram personally and professionally.

Define Your Personal Brand

Your personal brand is what people are going to know you by when they see you on the Internet, so be cautious but yourself. Everyone’s personal brand is different, so once you know what yours is, it’ll be easier to know what’s appropriate for Instagram. Instagram pictures help make and enhance your personal brand. Remember, just because someone else posts something that you don’t agree with doesn’t necessarily mean it’s wrong, that might simply be how he or she wants to be portrayed.

If you don’t want your Mom to see it, don’t post it

I think this is a really good rule of thumb. Essentially you want to post things that you want to be known for. So if you don’t want to be known as a party girl, don’t post pictures of you always at a bar. I know sometimes that can hard considering a lot of Ohio University social life is centered around Court Street and fest season. You want to post a picture of you having a good time, but it’s not always the right thing to do. If you feel like you could be hindering yourself from getting a job or internship then don’t take the risk. Another option is to just make your Instagram private.

Show your work

Instagram is a great tool to show others what you’re working on! Lifestyle pictures are great but also try using Instagram as a marketing tool to show people your talents. For example, one of my friends is an artist and all they use instagram for is to promote their artwork. This shows companies that you’re serious about what you do, and you made it easy for them to view it.

Be yourself!

Be mindful of things that you post on the Internet, but at the end of the day the right job or internship will find you. If you feel like you can’t be professional and personal on Instagram, then that might not be the right platform for you to use. If you feel like you’re too scared or restricted on Instagram, then try and find a platform that fits you where you feel like you can be yourself while being professional.

Hope some of these tips help! Happy posting!

Things to cross of yOUr OU Bucket List

May 1, 2014 1 Comment

IMG_2126I guess it’s about time I admit it. After all admitting you have a problem is the first step, right? I don’t want to leave this magical place we call Athens, Ohio. It has been a yearlong mission to cross off my OU bucket list items one by one. With only a few days left and a few more checks to make, I feel it is only fair to pass along some of the favorite things I’ve done during my years at old OU. If I can save one bobcat from missing the hidden gems of Athens, then I will call this a success. So here we go!

Go Stargazing

There have been several times that my friends and I have bundled up, climbed one of the beautiful Athens’ hills and looked at the stars for hours. The conversations you will have while surrounded by a star filled sky will leave you amazed and laughing. It’s even better to head out when there is a meteor shower that evening. In case this sounds appealing, the next meteor shower will be May 5!

Get Chicken and Waffles

You can find Chicken and Waffles at the Uptown Grill located on Union Street across from Jackie O’s.  They serve take-out only and have a lot of great late night options. My favorite, and an OU necessity, is the Chicken and Waffle. It is two fluffy waffles with bacon, chicken fingers and a special sauce that ties it all together. Check out their Facebook page to see the times that they’re open.

Attend thIMG_1799e Pawpaw Festival

A little outside of Athens in Albany, Ohio you will find the annual pawpaw festival. The pawpaw is North America’s largest native tree fruit and has a creamy texture with a tropical taste. It’s also the state fruit! At the festival you can find live bands, local businesses and foods that utilize the fruit (try the pawpaw pizza). The festival lasts three days in the fall and will take place September 12-14 in 2014. Go and check out our native fruit.

Get Mac and Cheese Bites at 2 am

Whoever said nothing good ever happens after 2am never knew about Union Street Diner. They are located around the bend of Union Street and are open 24/7. After a long night of exploring campus, you can count on USD to supply the perfect ending. Their menu is filled with delicious food, but the Mac and Cheese bites are a must. I always order extra ranch too, but that’s just me.

Knock on your neighbor’s door

Put yourself out there and meet new people. I have made some amazing friends by simply knocking on the door and asking if they want to sit outside with me. You never know whom you will meet; they may change your life forever. I know that was the case for me.

I encourage all of you to take advantage of the time you have here. It goes by faster then you would ever expect. As author J.K. Rowling said, “it is a strange thing, but when you are dreading something and would give anything to slow down time, it has a disobliging habit of speeding up”. Don’t let college pass you by. Go out there and enjoy the magic of Athens so that when you graduate you can say, “mischief managed”.

Angela Martin is a senior studying Strategic Communications. You can follow her on Twitter at @_angelamartin.

Networking with Professors

April 15, 2014 2 Comments

professorAn average student has roughly five different professors in a semester. In a year, they probably have nine or ten. By the time a student graduates there is a good chance that they will have had 35+ professors. Each one has taught you something that you may or may not use in your profession, but are they here for more than being an instructor? The answer is yes.

They are here for you to network with, to help you potentially find an internship for the summer or a job after graduation. For some students it is intimidating to approach a professor. Students may not know how to network with a professor, or which professor to approach. To make the process a little easier, here are some guidelines to think about when starting to network with professors.

  • Find the right professor: This may seem difficult at times, but there are ways to tell which professor is right for you. Choose a professor that you like as an instructor and who has values you admire. Don’t pick one just because s/he is in your discipline, you have to be able to converse with him/her too.
  • Use your email: Sometimes the best first step is just sending a professor an email and asking them to meet you for coffee. You could also set up a meeting for their office ours. Just make an effort to get to know them.
  • Ask the questions: Be one of the students that actively participate in class, but be careful not to overdo it. Just be sure the professor is seeing your interest and knows your name.
  • Take small classes: This is easier said than done, but when possible take the smaller classes. The professor will get to know you better and vice versa. This allows for engagement in a more comfortable atmosphere.
  • Research the professor: Knowing more about your professor than just what they tell you in class is more beneficial than you think. This shows that you wanted to know a little more about them, and took an initiative to do so. Be cautious about coming off as a stalker.
  • Accept Advice: Be willing to accept the advice they give openly, many times they are just trying to help. Some information may really change your perspective.
  • Don’t Dine and Dash: Don’t be one of the students that takes advantage of your professors connections. Truly get to know them because you never know when they will be able to help in the long run.

These are just a few tips to consider when beginning to network. Don’t try to network with all your professors; it will get overwhelming and counterproductive. Remember to just take a leap of faith, because many professors want to help you. If you strikeout with one, move on to the next until you find the one you are proud to call a mentor.

Austin Ambrose is a freshman studying Journalism. You can follow him on Twitter at @tex_ambrose7.

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