April 21, 2011
By Samantha Caulfield Associate, ImPRessions account
Last Tuesday, the Ohio Performing Arts Series welcomed the highly anticipated Broadway Musical Avenue Q to the Templeton-Blackburn Alumni Memorial Auditorium.
The play is a hilarious story of a bright-eyed college graduate who finds himself living in New York City on Avenue Q with some nice, yet interesting, neighbors. Together they search for jobs, dates and their purpose in life. The play consists of a mixture of actors and puppets, though it is directed towards an adult audience, making it all the more exciting to watch.
In preparation for the play, the ImPRessions Ohio University Performing Arts Series (OUPAS) account began coming up with ideas to spread the word of the touring Broadway Musical.
Rebecca Goodburn, one of the OUPAS account executives, felt that the account came up with lots of great strategies to promote the event, and was pleased with the results.
“We worked hard on promotion for Avenue Q for about four months, so it was extremely rewarding to finally finish up and see how we did,” Goodburn said.
They hosted an event at The Pigskin Sports Bar & Grille in which they had cut-outs of Avenue Q characters, and the first students to post pictures of themselves with the “face-in-hole” posters won free tickets to the show.
Goodburn was very pleased with the turnout, and the way the account went about the planning. “Everyone on the account really started to come together on this project, which was fun and exciting to be a part of that collaboration.”
Overall, the event went great and the account was very pleased. Co-account executive John Marvar was excited about the experience the account gained from promoting such a large event.
Marvar said, “We were happy with the work we did and the results we saw, which was a huge deal, since the ROI on this project was on us.”