Ohio University ImPRessions

Ohio University ImPRessions

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Using LinkedIn to find an internship or job

July 17, 2014

By: Annie Beard @annie_beard

dream jobLinkedIn is a great social platform that every student and professional should take advantage of. Not only is it great for connecting with other professionals, but it could also help you land a job.

There are plenty of scenarios that you could use LinkedIn for as your go-to job-search guide.

You are looking for an internship or job in a specific industry, but you don’t exactly know which company you would like to work for.

Do your research. Find big, medium and small agencies, corporations or organizations. Once you have found a few that spark your interest, find them on LinkedIn and follow their company pages. This will give you a better idea of whom the company consists of and who to connect with.

Once you figure that part out….

You have your dream job(s) and companies in mind, but you don’t know who to contact or how to land the job.

If you have a specific job and company in mind, make sure you are following its company page. Once you’ve done that, like I mentioned earlier, see whom the company consists of and connect with a few key employees who could help you.

When I use LinkedIn for job searches, I usually don’t try to connect with the CEO or President of a company. The reason I say this is because they have so many connections and they know so many people. They won’t be doing the hiring, and they won’t even remember declining your invitation because they will do it so fast. Find an entry-level employee who remembers how it feels to be in your shoes. Find the HR manager who does the hiring. Find someone relevant who can actually help you.

Once you have found the right people to contact…

You know who to reach out to for help landing the job, but you want to contact them in a professional, planned out fashion.   

Make sure you are saying the right thing. Don’t make yourself sound random or desperate. Explain to them who you are and why you are contacting them. Don’t jump right to asking for a job. Ask them if they know of any opportunities or other connections who could help you out. Ask them to keep their ears open, and to let you know if they hear of anything. Most people will be happy to help you out, as long as you sound friendly and professional.

Stand out.

If you are connecting with a fellow bobcat, let them know that you are a student at Ohio University. (Bobcats love to help each other out—I know from experience)! If they are a Reds fan, give Billy Hamilton a shout out. If they have a blog that you follow, talk about your favorite post. Find a way to relate to them and stand out.

Before you do any of this, however, you must make sure that your LinkedIn profile page is up to par. If you are reaching out to professionals, they expect you to be serious and might give your profile a look. Give them a good first impression with a good summary and be sure to highlight your strengths and experiences.

In the end, some professionals will ignore you, but some will help you. If you show the best version of yourself and reach out professionally, you are bound to end up with a few opportunities.

 

Good luck, and happy connecting!

How to be Nice to Reporters

May 16, 2014 2 Comments

By: Kate Schroeder @kschroeds7

reportprIt’s not a secret that journalists and public relations professionals tend to have a rocky relationship. Historically, both sides have held some preconceived stereotypes. One side believes those pesky PR people are trying to manipulate the news story and hide the facts. On the other side, those righteous journalists are always seeking a dramatic headline. One is the cat and the other is the dog. Each party is always trying to have the upper hand.

However, both need each other to be successful. Media relations is so important to a successful public relations firm – as public relations professionals we rely on our journalist counterparts to get our clients story out to the public.

So here lies the question on every budding media relations professional – how do you be nice to journalists? What are the ways to foster a rewarding relationship between you and your news counterparts? Coming from a news writing background myself, I have located some key tips that will bring some much needed love back into the PR and journalist dynamic.

1. Do your job and do it well

There is a reason that journalists get frustrated and short-fused with PR’s. According to an article by Forbes, the ratio of PR people to “pitchable” journalists is now estimated at 4 to 1. That means four times the amount of press releases filling up their mailboxes everyday.

One of the most important things in writing a press release is going straight to the point. Journalists are not looking for a novel to read. It is important to keep the most relevant information (including your contact information) right at the top of the press release. If the journalists cannot get an understanding of what you are pitching in the first couple sentences, they aren’t going to read further.

2. Research your contact

As public relations professionals, we have a vast amount of resources available to get media contacts. Even though you could send out a press release to every reporter in town does not mean you should. Make sure you research the reporter you are sending your press release to. Make sure what you are pitching correlates to what they typically write about.

3. Respect their time

Reporters are busy, busy, busy these days! It’s old news that journalism is not the same as it used to be. Today, journalists are required to produce more stories across many different specializations and mediums. This limits their time and puts them under immense pressure. Making it super important to respect their deadlines. News is always changing so journalist’s deadlines are not flexible. Make sure you stay to the point when speaking with them on the phone. If they are busy make sure you are open to reschedule a time to speak.

4. Be polite

This is the no brainer of my four steps of being nice to reporters. It may sound easy, but sometimes you might have to work with someone who might not respect you as a public relations professional. The only way to get through that is to be accommodating and polite. Before you make a call to a reporter make sure you have their first and last name memorized. Come up with a friendly opening remark and begin with a light and short conversation. One way to build your relationship with a reporter is to ask them what kind of future stories they would be interested in writing. This lets them know you are looking out for them and are a good resource for the future.

Now you are ready to cold call that reporter to market your pitch! Even though you won’t develop the perfect PR to journalist relationship every time, remember, you both rely on each other to get your jobs done.

 

 

 

The Professional Headshot: Displaying Professionalism

May 15, 2014

By: Allison Evans @Allison_Evans

images-1When students are states away from companies they dream of working for, online networking is key. A first impression is made with a quick glance at a profile with eyes searching for a visual item, i.e. your headshot.

The use of an unprofessional picture, or a “selfie” is a common mistake made by students. When networking online, it is the equivalent to wearing jeans to a networking event. With the increasing competitiveness in the industry, mistakes on your own profile can affect your employment status.

Professionals look to hire students who value professionalism and are ready to transition from student to employee. Companies that see the effort you put into your own profile is more inclined to trust you with their projects. Frank Tyger once said, “Professionalism is consistency of quality.”

A common misconception about headshots is that the photographer has to be a professional. False! The name “professional headshot” means that you, the subject, look professional and prepared for a picture. With DSLR cameras becoming more common, it is easier to grab a friend to take a picture of you.

Photojournalism or Visual Communication majors are also trained in this area, and are a valuable resource. It is possible they will charge for their services, but the quality of your photos will pay for itself. Always make sure you include a photo credit when the opportunity arises.

A headshot should display your professional self. Therefore, wear business professional clothing and find a neutral or scenic background for the picture. A profile photo on LinkedIn is usually from the shoulders up. It is wise to choose a basic colored outfit free from patterns, because they photograph better.

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While this seems like a superficial aspect of networking, the point of having a professional headshot is to make a good first impression, so employers delve deeper into who you are and the work you’ve done. Grab a camera savvy peer or friend, and show initiative with a professional headshot. Remember to smile!

 

 

 

 

 

Networking with Professors

April 15, 2014

professorAn average student has roughly five different professors in a semester. In a year, they probably have nine or ten. By the time a student graduates there is a good chance that they will have had 35+ professors. Each one has taught you something that you may or may not use in your profession, but are they here for more than being an instructor? The answer is yes.

They are here for you to network with, to help you potentially find an internship for the summer or a job after graduation. For some students it is intimidating to approach a professor. Students may not know how to network with a professor, or which professor to approach. To make the process a little easier, here are some guidelines to think about when starting to network with professors.

  • Find the right professor: This may seem difficult at times, but there are ways to tell which professor is right for you. Choose a professor that you like as an instructor and who has values you admire. Don’t pick one just because s/he is in your discipline, you have to be able to converse with him/her too.
  • Use your email: Sometimes the best first step is just sending a professor an email and asking them to meet you for coffee. You could also set up a meeting for their office ours. Just make an effort to get to know them.
  • Ask the questions: Be one of the students that actively participate in class, but be careful not to overdo it. Just be sure the professor is seeing your interest and knows your name.
  • Take small classes: This is easier said than done, but when possible take the smaller classes. The professor will get to know you better and vice versa. This allows for engagement in a more comfortable atmosphere.
  • Research the professor: Knowing more about your professor than just what they tell you in class is more beneficial than you think. This shows that you wanted to know a little more about them, and took an initiative to do so. Be cautious about coming off as a stalker.
  • Accept Advice: Be willing to accept the advice they give openly, many times they are just trying to help. Some information may really change your perspective.
  • Don’t Dine and Dash: Don’t be one of the students that takes advantage of your professors connections. Truly get to know them because you never know when they will be able to help in the long run.

These are just a few tips to consider when beginning to network. Don’t try to network with all your professors; it will get overwhelming and counterproductive. Remember to just take a leap of faith, because many professors want to help you. If you strikeout with one, move on to the next until you find the one you are proud to call a mentor.

Austin Ambrose is a freshman studying Journalism. You can follow him on Twitter at @tex_ambrose7.

Preparing for a Summer Internship (or Job) in a New City

April 14, 2014

Manhattan Office Vacancy Rate Drops In Second QuarterAs the school year is beginning to wind down and we’re preparing for the summer, you are probably thinking about the next steps with your upcoming internship in a new city. It’s exciting to explore a new city and discover more about yourself and how well you mesh with the city you are living in for the next three months. But with this move, you probably have a lot questions burning in your brain. Here are five tips that will ease your mind about the big move:

1. Where am I going to live?

There are a few ways you could seek out this answer: Start by asking co-workers, especially the hiring manager. They certainly know a thing or two about the best and safest places to look and with whom you can be put in contact. Also, check out nearby universities. For instance, if you have an internship in New York City, NYU has housing over the summer for interns coming in from out of state. If the city you’re moving to doesn’t have a university that rents out dorm rooms, check out the college student areas. Many students look to sublet over the summer! Don’t forget your smartphone. One app that I’ve recently discovered is called apartment list. It lets you search by zip code, bedrooms and price in order to narrow down what exactly you’ll need for the summer.

2.How am I going to pay for everything?

Budget, budget, budget. I don’t think I can stress that enough. Seriously though, when you’re moving to a new city that’s as expensive as Los Angeles or New York, expenses need to be at the forefront of your brain. Plan your budget ahead of time and think about what you’ll need to make it through the summer and stick to it!

3. I feel so alone! What should I do?

Don’t be afraid! Not knowing anyone, in my mind, is the most exciting part because you get a fresh start. You get to put the best version of yourself out there! Just because you aren’t in a dorm anymore with fresh, curious faces about this new world of college they’re about to face, doesn’t mean that you won’t make friends. It’s hard to be vulnerable, especially in a place where you don’t know anyone. Embrace your alone time, because pretty soon your phone won’t stop blowing up with people asking you to hang out.

4. How do I get around?

Take a couple days before you start your internship to navigate your way around the city. You DO NOT want to be late on your first day – mapping your way around your new surroundings will put you at ease and make you feel more comfortable about wherever are for the next three months.

5. I need to get out of the house, what can I do?

There many things you can do in this situation like ask your co-workers. They’ve lived in the city long enough to know some of the best hotspots in town and probably have some great insight into cool events that happen every summer! Your smartphone can once again come into play here, too. One app I love using is Fodor’s City Guides. The app lists off all of the important sights, restaurants, shopping, performing arts and nightlife that you should check out while you’re in town for the summer.

Ali Cupelli is a senior studying Strategic Communications. You can follow her on Twitter at @ali_cupelli.

Making ImPRessions in D.C.

March 10, 2014 2 Comments

IMG_1527No matter how old you are networking can be scary. Putting yourself out there to make connections can freak out anyone, the trick to it all is knowing how to network efficiently. However, sometimes LinkedIn and mixers just don’t cut it for college students, and that’s where the networking trip comes into place. What better way to make an imPRession than in person? This spring break, Assistant Junior Director Melaina Lewis made an imPRession in D.C. while on an individual networking trip to scope out the D.C. area and network with D.C. PR professionals. Want to know how to coordinate your own networking trip? Read our interview with our fabulous Assistant Junior Director herself.

Q: Why did you want to plan your own networking trip?
A: I’ve always loved D.C. It’s one of my top 2 places I want to live post grad. I was trying to think of where I had the most connections and DC won over Charlotte, N.C. I want to work for nonprofit or healthcare PR, and DC is a hub for those PR sectors.

Q: What were your first steps to planning?
A: I reached out to my Bobcat network and made some cold connections. I knew it was going to be harder to do the trip if I stayed at a hotel, so I reached out to Sienna Tomko who was recently hired at Children’s National and am staying with her.

IMG_1541Q: How did you reach out to the Bobcat network?
A: LinkedIn was a big one. I connected with Judy Dashiell at the National Fisheries Institute through LinkedIn messaging. I also spoke with Daniel Klein, whom works with the Tuberous Sclerosis Alliance. The rest of the Bobcat network were local connections I already had, and knew their agencies or organizations had offices in D.C. I also reached out to Devin Hughes and he connected me to someone. Sienna also has a huge network, even though she doesn’t believe it, she does. Oddly enough, I have a family friend from my hometown who works in a government department, and she helped me with connections as well.

Q: How long have you been planning this trip?
A: I would say I have been planning this trip for two FULL months. I decided to make the trip right after Christmas break in January. I would suggest plan a networking trip three or four months ahead, so you don’t feel rushed.

Q: Were there any hiccups?
A: Monday was a snow day for the D.C. area. Even the government workers didn’t go into work. So Sienna and I joined a planned snowball fight in Du Pont Circle. I was retweeted by a Washington Post blogger, so that’s exciting.

Q: Would you recommend an individual or group networking trip?
A:  Any networking trip is an opportunity and a business card. It is less hectic when you are alone, and you’re guaranteed one-on-one time, unlike in a group setting. Also when you’re doing it individually, you’re tailoring it around whom you want to meet and who has your skill set. I planned my networking trip all around nonprofit and healthcare PR.

IMG_1542Q: Are you planning on interning in D.C. this summer?
A: Fingers crossed. I want to, I want to. I have met with a lot of people and I don’t know if it’s going to happen but it’s my goal.

Q: You’re a huge Scandal fan. How is that playing into this trip?
A: I get to watch Scandal in the capital this week. That’s really exciting. Walking down the streets, I secretly tell myself I’m Olivia Pope. This is the life Olivia Pope leads.

Q: What is your day-to-day like during this trip?
A: I’m trying each day to meet with 1-2 people, and leave my late afternoons and early evenings open. I want to make sure I’m getting that aspect of living here in the trip. It’s a mix of networking and fun.

Q: Is there anything you would change about this trip?
A: I wish I would’ve started planning earlier. It just felt so rushed and I wanted to expand more of my connections. It’s been a really good trip so I wouldn’t change much.

Interview conducted over Google Hangout. Later in the day, Melaina planned to check out the Georgetown area and visit Georgetown Cupcakes.

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Interviewee: Melaina Lewis is a junior studying Strategic Communications with specializations in Global Leadership and Marketing. You can follow Melaina on Twitter at @melaina_lewis.

Interviewer: Kelly Hayes is a senior studying Strategic Communications with specializations in German and Global Leadership. You can follow Kelly on Twitter at @kmshayes.

What if Bobcats started their own PR Firm?

January 28, 2014 1 Comment

bobcatsThere have been many times that my friends and I have had discussions on how it would be if there were a PR firm that was owned and operated by Ohio University alumni? The answer: amazing!

We are already on a good start since there is our student-run PR firm, ImPRessions. So we have that going for us.

The mornings would most likely start out with the playing of the fight song or the alma mater to get our day going on the right foot, followed by sweet treats catered by Fluff Bakery.

Just about every desk would have an Athens brick, a “Pubs of Athens” poster, an Ohio University coffee mug, thermos and water bottle, and pictures of dear friends that we celebrated many nights with on the hallowed streets of Athens.

burritoLunch would be filled with the scent of Goodfellas pizza, and Burrito Buggy would have its own parking space.

There would be cubicle shuffles.

East, West and South Greens would designate different departments in the office.

There would be our own Scripps statue to give associates luck before client pitches.

Casual Fridays would most likely be, “wear your OU hoodie day.”

There would be an office cat named Rufus.

And of course, there would be a bar for the office with Jackie O’s on tap, where happy hour would be a regular occasion with recordings from The Bob Stewart band on repeat.

Working with only Ohio University alumni would give clients the opportunity to work with the most fun and driven people in the industry. If there is one thing that students in Athens know is how to work just as hard as they play.

Because of ImPRessions, students already have a small grasp on what it is like to be in an agency. We have around 100 colleagues and now 12 clients. We know how to support different clients to better the agency as a whole. ImPRessions is a group of students with high ambitions that know how to push each other in a positive way. With the backing of a journalism education and a think tank of bright, young Bobcats, in a real PR firm we would be an unstoppable firm with clients just as fun and hard working as we are.

- Ben Clos is a junior studying Strategic Communications. Follow Ben on Twitter at @BenClos1

Your Internship Fell Through…Now What?

November 26, 2013 3 Comments

My freshman year was coming to a close and I couldn’t have been happier with my first year at Ohio University. I had made great friends in my dorm, joined a sorority and PRSSA, and done well in all my classes. As sad as I was to leave Athens, I was so excited to be heading home to Cleveland for a summer internship I had gotten through a family friend.

Then the unthinkable happened: about a month before break began I was notified the company’s funding for interns was taken away and I was left with an internship-less summer.

I’m not the first student to experience this situation, and I can promise that I won’t be the last.  After some panicked calls to my mom and some too-little, too-late internship applications I decided that if I wasn’t going to have an internship over the summer, I still needed to do any, and everything possible to grow myself—and my resume.

If you find yourself at the last minute without an internship, don’t let it keep you from exploring other opportunities. Here’s what I didn’t to make my summer as productive as possible.

1. Work. I had worked at a local flower shop for several years prior to going to college and my boss was the second person (after my mom of course) that I called when my internship fell through. I was welcomed backed to my old stomping ground with open arms and I was able to save up money..

Whether it is returning to the part-time job in high school or mowing your neighbor’s lawn, find some sort of job. At the end of the day, you’re still a student with lots of student loans. If you are having trouble growing your resume, try to grow your bank account. Employers would ratherGardner see that you were doing something with your summer rather than nothing.

2. Network. Even though I was lacking in the internship department, I still wanted to network and learn about the PR industry. I got in contact with the director of communications at Progressive Insurance and was given the opportunity to not only job shadow an event, but meet with the entire communications department including their public relations and social media teams.

I was able to talk extensively about the different job roles and get a better understanding of corporate PR. I walked away from my job shadowing opportunity with advice, business cards and many promises of helping me find internships in the future.

Just because you don’t have an internship doesn’t mean that you can’t play in the PR sandbox. Talk to your family and friends. Everyone knows someone and it just takes one person to put you in contact with the right person. Find a company or agency whose work you admire and get in contact with them. They may not be able to offer you a full internship, but you can still grow a relationship with the people and the company.

3. Learn. I didn’t have an internship which meant I had plenty of time. I might not have been in school, but that didn’t mean that I couldn’t learn. Throughout my summer I explored some of the things I had heard about in my PRSSA meetings, but never had the time to explore – Hootsuite, cleaning up my resume and updating my LinkedIn page.  

If you’re going to sit at home over the summer catching up on the latest Netflix series, bring your laptop with you. Spend time that you don’t have during the school year looking up and creating. Google, google, google. If you heard something mentioned multiple times throughout the year and have no idea what it is, find out. Your computer can’t judge you for asking the same question five times so take the time to really dig deep into topics you aren’t familiar with.

If you find yourself with a less than ideal summer, don’t panic. There is always something you can do to improve the situation and it is up to you to make the best of every situation. Learning to adapt is one of the best skills you can have in life and nothing will test your ability to adapt more than losing an internship.

-Sydney Gardner is a sophomore studying strategic communication. Follow her at @SydneyGardner.

Bobcat Network: The Gift That Keeps on Giving

July 9, 2013 6 Comments

We hear it all the time – Bobcats are everywhere and willing to help you out. I always believed it when I heard those words, but this summer I got to experience it firsthand.

Over winter break this past year, I went on interviews and received an internship at a small agency in Cincinnati. I was ecstatic considering this would be my first internship, I had it lined up early and I wouldn’t have to worry about it anymore. Rawr

As the end of the school year was approaching I had been in contact with my boss and several of the employees. However, I began to feel uncomfortable with some of the comments that my boss had been saying to me (we will just leave it at that) so I made the VERY tough decision to quit. Keep in mind that it was the first week of May when this was all happening.

So, I went into panic mode as I began to search for a new summer internship. I emailed Professor Gerl and Professor Stewart, and they immediately emailed me back with suggestions and references. It was awesome to see how willing they were to help a student out. As I was searching through the references, I realized that two of the internships had Bobcat connections! I interviewed with both of them, and they both immediately pointed out how amazing their experiences had been at OHIO. I had so much in common with people whom I had never even met!

Long story short, I got offered both of the internships! I took a corporate route with Hobsons, an educational services company in Cincinnati, and I couldn’t be happier! Now, I have met even more Bobcats in the office, making it feel like home. It is a good feeling to have that connection with people that I work with. I’ve had conversations revolving around OHIO sports, Scripps and even Court Street. There are not many bonds stronger than a Bobcat bond, and this summer I got to experience it firsthand.

-Annie Beard is a junior studying public relations. Follow her at @annie_beard.

How To Network Using Social Media

January 31, 2013 8 Comments

Marisa Dockum

LinkedIn and Twitter serve as better networking tools than you might think.  The power of networking is endless, especially now with easy access to professionals via Twitter and LinkedIn. Here are a few tips to improve your online visibility and build a network:

  1. Never send a generic LinkedIn connection invite.  In order to stand out and make things personal, you must take the time to write a nice blurb on how you know them or explain why you would like to connect with them.
  2. Clean up your Twitter account to make sure it is appropriate before you begin attracting professionals.
  3. Don’t have full-blown conversations on Twitter.  Make an initial connection with a tweet, but then continue the conversation via email or direct messages.
  4. Use hashtags such as #intern, #internships, #HAPPO, #PR,etc. and directly tweet at companies or people who work there about news/events that are happening at those companies.  When you express interest in what that agency is actually doing, you will get noticed.
  5. Don’t get to the point right away, start by asking about the professional’s experience or for advice.  PR people love to talk about themselves and want to feel like they’re helping someone out from their expertise. So, allow them to do that and they will be more likely to then talk about a job or internship opportunity.
  6. Join Twitter chats, ask questions and share your answers.  Your questions could get noticed by a professional looking for an intern, and your active online presence will impress professionals.
  7. Make sure your LinkedIn profile is up to date and error free at all times, especially before you connect with professionals.
  8. Utilize the LinkedIn headline in a creative way.  For example, “PR major seeking internship in NYC,” and be active in different LinkedIn groups.

As a pre-professional, it is your job to seek out professionals, companies, PRSA young professionals and alumni on Twitter and LinkedIn.  Let your personality shine online, and do what we do best: communicate.  Actively tweet about PR news, tweet at professionals and companies, use hashtags, and connect on LinkedIn with personal messages.  These tips will allow you to network with the industry and establish a solid online presence, but most importantly it will highlight YOUR brand.

Go forth young professionals, use social media networking to your advantage!

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