Ohio University ImPRessions

Ohio University ImPRessions

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#ImPRessThePros Twitter Chat Recap

March 27, 2014 1 Comment

Last night we had our first #ImPRessTheProsTwitter chat hosted by former CEO, Devin Hughes and his adorable puppy Winston. The chat consisted of five questions, all relating to jobs/internships (with a small debate on Coke vs. Pepsi). There was a total of 39 contributors, including Scripps PRSSA Professional Advisor Zach Wright, Former CEO Heather Bartman and students from other firms. Overall, the twitter chat was a success! So check out favorite tweets and the stats from last night’s #ImPRessThePros chat.

ImPRessions Twitter Chat

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Tips to Working Remotely

March 25, 2014 2 Comments

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More people now see working remotely as a positive and rewarding way to complete work. A typical misconception is that employees will goof off without supervision. However, in my experiences I have found that working remotely increases productivity because it eliminates office distractions.

During the past two years, I had the opportunity to work for my father’s company, Yerecic Label, remotely from Athens. In this time, I have made many mistakes and learned how to work at my full potential remotely. Here are my six tips to being a great remote worker

  1.  Make sure you are passionate about your job. The key to being successful working remotely is to be self-motivated. If you aren’t passionate about your job and the work you are doing, it is a lot easier to shirk responsibility and goof off.
  2. Set and keep your hours. My first year working for Yerecic Label, I tried to fit my work in around my classes, clubs and other activities. Bad move. Most of the time I ended up doing my work when almost everyone was out of the office. This year, I have carved out set hours that I am working during key work hours. My co-workers know the best times to reach me and I am much more efficient.
  3. Minimize the amount of emails you send for approval and submissions. Managers get dozens and sometimes hundreds of emails each day making it tough to get a quick response or feedback. Combining your submissions or work will make your supervisors’ life easier and it will also help you get quick complete responses. Find your happy place to get work done. Find a place without distractions where you work best. Whether that’s a local coffee shop, library or your kitchen table, work in a place that is going to help you focus and avoid tempting distractions.
  4. Use technology for easy collaboration. There are so many great tools to utilize when working remotely to help group work. Some of my favorites include Google Docs, GoToMeeting, and Skype. Whatever tools you use, try to incorporate video since you can get more discussed in a 5 minute conversation than 20 emails.
  5. If you can, show your face in the office as much as possible. It is easy for your supervisor and co-workers to forget to include you in a relevant project or new company happenings when you aren’t in the office daily. No matter how responsive and connected you are remotely, you can’t replace face-to-face interaction. Some of the best insight and ideas come from simple conversations, so make it a point to get into the office to spark your creativity and connect with your employer!

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Remote work is growing in almost every industry. Working remotely has significant benefits such as a decreased commute time and increased flexibility. Implementing good work practices can help you to the path to success. What tips do you have in your experience from working remotely?

Kristin Yerecic is a senior studying strategic communications and minors in business and economics. You can follow her on Twitter at @yerecick

8 Unlikely Jobs for a PR Major

June 2, 2013 1 Comment

In the world of PR, many people believe there are limits to the jobs you can hold upon graduation. You can be a PR specialist, some level of account manager, possibly an event planner and of course you must work at a PR firm. This could not be more inaccurate.

Public relations is a vast field that can get you in to almost anything. Especially with the background that E.W. Scripps provides you, as long as you are good at what you do and have lots of experience, your future career possibilities are truly endless.

An understanding of public relations shows that you can work with the public, understand their needs, the business’ needs and problem-solve. These are all extremely valuable assets to any company, not just PR companies.

Here are some off-the-beaten-path career routes you could end up in with your journalism/PR degree.

Suggestion: if you choose to take one of these routes, you will need to have some other qualifications in that specific field (specialization, minor or internship experience), since these aren’t just about PR.

1. Recruiter Recruiters (aka “headhunters”) get paid to stalk. They do background checks, interviews, meetings and they know every single piece of work the person they are stalking has ever done. Think of Mila Kunis in Friends with Benefits. She was an executive recruiter. After the stalking is complete, you sell this person to a company so they can bring that company hundreds of thousands of dollars and you can get your thousands. To become a recruiter, you need to have experience with recruitment (you could find this through an internship with an entertainment agency). Recruiter’s typically don’t have a specific field they graduate from, but most have a background in public relations, business and marketing.

2. Agent Agents are different than recruiters. Recruiters work for the business, agents work for the people they are representing. An agent will recruit talent to keep them, not to sell them.  Agents can also work at the agency, corporate or private level, similar to PR professionals. To become an agent you need to have the same background as a recruiter, as well as experience in the field which you can obtain through an entertainment agency. Recruiters and agents must be determined to create their own brand.

3. Consultant A consultant is great for those who enjoy a challenge because it can be very fulfilling. A consultant understands management and strategy involving a business problem and they find the best solution. So for you problem-solvers out there, this could be the job for you.

4. Buyer (Purchasing Agent) How would you like to go shopping for a living? A buyer is an awesome career for you somewhat-controlled shopaholics. Buyers must understand the consumer preferences and know all the latest trends because they will be stocking major department stores or a retail chain. They must also know how to manage a budget, seek out vendors and beat the competition. This normally requires a public relations, business or fashion background.

5. Lobbyist For those interested in politics, this is a dream job. Lobbyists contact members of Congress and other elected officials to persuade them to support legislation favorable to their clients. This job would pair well with a minor or specialization in political science. There is also a wide degree of creativity allowed.

6. Editor This is something a lot of people in journalism start out to have dreams of being, and then realize there’s more to journalism than just writing or reporting. An editor writes, edits and proofreads a variety of documents. An English minor or specialization would provide a great background for this. An editor typically reports to a supervisor or manager.

7. Funeral Director A little on the depressing side, but funeral directors make good money. This position requires a lot of planning, directing and coordinating. A business background would be great as well as public relations because the director must be able to determine prices as well.

8. Corporate Travel Manager This one is for the thrill seekers. This one requires a background in public relations as well as a background in business, travel or management. Travel managers make group travel arrangements for different companies as well as arrange flights and hotels for customers. Internship experience in the travel industry is essential to landing this position.

These are just a few of the many fields you can enter with a public relations background. Of course, as with any job, there are pros and cons to each of these and previous experience in the field is required. The important thing to remember is that you are not limited to PR firms once you graduate. Explore your options!

-Meagan Dixon is a senior studying public relations with a business minor and a sociology specialization. Follow her on Twitter @meagdixon

Tips for the Career Fair

February 14, 2013

By: Whitney Hatano 

If the warm weather and sunshine hasn’t been enough of a clue that spring is among us, then maybe the Spring Career & Internship Fair will be. The fair will be held on Tuesday, February 19, 2013 from 10:00am-3:00pm in Baker Ballroom. Most college students attend at least one career fair in their years at school. At first the concept of a career fair may seem extremely nerve racking and stressful but in the end it is a worthwhile experience. Try not to fret too much; here are a few tips for success at this year’s career fair!

A common piece of advice is to dress professionally! It doesn’t matter whether one is searching for a life long career or just attending the fair for the first time. Chances of a business taking you seriously while you’re still in your PJs are slim to none. First impressions are very crucial and you never know whom you’re going to meet. Being overdressed is more forgivable than being underdressed. The dressed up also does not mean putting on your going out outfit, make sure to clean up and look appropriate.

One of the most important tips is to do your research before the event. With long lines and packed rooms, it’s hard to scope out the entire fair without feeling even more overwhelmed than you probably already are. You also need to take into consideration that not every booth is suitable for you. Researching the companies present beforehand will make it easier for you to filter out which booths are worth stopping at. On the same note, be careful not to rule out any options because you may just be surprised about what a company has to offer. Research different companies by visiting their websites and reading their values and option positions to get a feel for their business. Social media is also becoming a great tool for companies, so try checking out their Twitter or like their Facebook page, too!

Maintaining a positive attitude throughout the day can be tiresome, but keep that smile and handshake firm. If you show you’re genuinely interested in the employer, then they’re going to be just as enthusiastic to give you more information about themselves. Bringing your resume is only half of the battle; you have to have an impressive personality too. Potential employers are not going to want to hire someone who isn’t going to add to their company rapport. Try not to sell yourself too much though, employers want to hear about the real you, not a pitch you’ve repeated to every other booth.

These are only a few tips that can be used to make your career fair experience successful. Just remember to look professional, do your research and bring you’re a-game. Career fairs shouldn’t be scary; they are here to assist students in meeting new people and creating a professional network for free! 

 

Working While in School, Weighing the Benefits of Campus Jobs

November 30, 2012

By: Kiley Landusky

I have long debated the idea of getting a campus job. There is of course the benefit of having more cash in your pocket, perhaps making a dent in tuition, but what else is there that would actually benefit me for my future? Shouldn’t I be focusing on school?

Well there are more benefits than just a little extra cash in your pocket. Having a campus job can greatly benefit your experience in a professional setting, sharpen your communication skills and even create friends. After talking to my friend, Kelly Mayer, I have warmed up to the thought of actually getting a job on campus. She works in Nelson dining hall, swiping people in for meals. From what I hear, campus jobs have done nothing but good for OU students.

“Having a campus job is beneficial because I get money and time management,” explained Kelly. She organizes her time more so than she would without this job because she doesn’t have as much of a luxury that other students have – an abundance of free time. From busying yourself, you become more productive and willing to finish tasks that come your way. I think that this is one of my problems; I need something to push me to get things done. Sitting around in my dorm all day makes me not want to do anything! A campus job would give me motivation to conquer all things that come my way, because I can’t afford not to.

Not only would students benefit right now during school, but this would also create a familiar structure to use once they have a career. Along with this, students could use their skills with customer service, since nearly every campus job involves communicating with peers and higher management. Kelly agrees, she said “I would use these skills in the future because I have more people skills. I used to be scared of talking to customers, but when you’re forced to, you get used to it”. A previous job of mine involved talking to customers furthering allowing me to understand how to address people when working and communicate properly, but for people who have not had this experience, it is crucial in getting yourself comfortable in a working setting. You’ll find that you have to have a certain tone when talking to customers, you have to show them that you’re there to please them and serve them and that they are important to you. I would not know how to do this unless I had a previous job.

Working a campus job ties students closer to the university and the people in it. “I’ve definitely met a lot more people, I recognize faces and have formed relationships,” explained Kelly. This continues the communication that helps in working with people. The social interaction is beneficial to any career field really, but helps especially in public relations. Networking is a huge part in being successful with public relations, so the more friends and connections, the merrier. I know that I should take advantage of the opportunity to meet people through work, you never know which connections may help in the future.

So for those like me that are questioning a campus job, I say go for it. That’s what I plan to do! Extra money, people skills, time management and networking definitely will enhance my growth as a PR star.

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