PRSSA National Affiliation: resume building

By Nicole Bersani, CEO

Every month or so, the leaders in various PRSSA Nationally Affiliated student-run firms from around the country gather to talk about ways to make their firm better. The most recent call on Tuesday, Feb. 21 covered resume building with organizer, Jessica Noonan, PRSSA National Vice President of Professional Development, and  guest, Joe Clarkson, PRSSA National VP of Internships/Job Services. Both gave great advice that I would like to share with the rest of our members…

  • While some students might not have agency internship experience but want to intern or work at agencies, joining a student-run firm is a great way to showcase your experiences and display that you have work that could mirror agency experience (via Jessica). In ImPRessions for example, members can work on various accounts throughout their four years at Ohio University — some even work on more than one per year.
  • “There is no real magic formula for resumes.” -Joe. Try to demonstrate specifics such as using the number of media outlets that covered your client during a certain release, the amount of money you raised in fundraising for your client’s event or the increase in retweets, mentions, etc. while you did social media for your client.
  • Avoid being vague (via Joe). You might not have all the specific information/results from your client about the work you did, but try to gather as much information you can, ask your client if they can share their results and/or approve the results you have.
  • Be specific but also explain — don’t assume everyone knows what you’re talking about on your resume (via Joe). On my resume, I have it listed as “ImPRessions, PRSSA Nationally Affiliated student-run firm, CEO.” Because I also mention my involvement in PRSSA, I mention that organization in a separate line as “Public Relations Student Society of America, Hugh M. Culbertson Chapter, Executive Board Member” and therefore do not need to write out PRSSA twice. Also, make sure to label that you are an account associate, account executive or account supervisor for Express, Cardinal Health, etc. and not ImPRessions unless you are on the internal account. For example, Sam Barlett is the account supervisor for the E.W. Scripps School of Journalism, College Book Store and ButtOut Ohio accounts in ImPRessions. If you have a sub-title such as social media coordinator, graphic designer, etc. then make sure to make that clear as well but also mention that role was while you were an account associate.
  • Highlight key terms and content (via Joe). Key words such as “team,” “community,” and “leader” are good examples of words to add. Also, any certain names of companies, events and software programs can be excellent key terms. Check also the company’s website that you are applying to — copy words they mention in their mission statement and on the application if it’s applicable to your resume.

If you ever need help with how to display your ImPRessions work on your resume, please do not hesitate to contact me at nicolebersani@gmail.com, our firm at ouimpressions@gmail.com, stop in our office hours on Wednesdays or reach out to our professional adviser, M.J. Clark at mjclark@wowway.com. Also, more resume tips specific to ImPRessions members can also be found in our 2011-2012 Brand Standards Manual.

If you ever have any questions for Jessica, Joe or anyone else on the PRSSA Naitonal Committee, their contact information can be found on the PRSSA National website.

Members, alumni, professors…any additional tips you recommend?

#AskOUrPRos Twitter chat a success

It was @OUImPRessions’ first ever Twitter chat with PR professionals and students from @ScrippsPRSSA to @CentralOhioPRSSA and beyond. Great thanks to @mjclark, our professional adviser, for helping us host the event and spreading the word. And of course, thank everyone who participated in the Corporate vs. Agency #AskOUrPRos Twitter chat!

Join us February 29 at 7:30 p.m. EST for our next #AskOUrPRos chat!

Please check out our Twitter chat review below. Students and pros, what was your favorite part?

http://storify.com/OUImPRessions/at-ouimpressions-askourpros-twitter-chat

ImPRessions welcomes 2011 – 2012 leadership

By Rebecca Reif                                                                                                                                                                                  Assocaite, ImPRessions account

ImPRessions will begin next school year under the new leadership of Nicole Bersani as CEO, Rachel Csaszar as VP of operations, and Heather Bartman as VP of administration. Bersani, Csaszar and Bartman have all been involved in ImPRessions since their freshman years, and they are excited for the firm’s future.

After receiving national affiliation from PRSSA last quarter, ImPRessions wants to continue establishing solid connections through their national recognition.

“Because PRSSA has asked ImPRessions to be a mentor to other student-run public relations firms across the country, we plan to keep our message strong and consistent. Right now, we are in the transition stage between ImPRessions’ old executive board and the new one, so as the new CEO I am trying to learn as much as I can to assure that our firm continues to run smoothly,” Bersani said.

As the new CEO of ImPRessions, Bersani will handle day to day activities within the firm, interact with the firm’s client base, work on recruiting new clients for the firm and assure that each account is interacting effectively with their client. Bersani also plans to help ImPRessions apply for PRSSA’s nationally-affiliated student organization awards and the Teahan awards.

Csaszar, like Bersani and Bartman, started out as an account associate in ImPRessions and has worked her way up to her new position as VP of Operations. In her new position, she will be working internally within the firm to assure that each account is staying consistent with the firm’s goals.

“I’m most excited about having a more in-depth role in ImPRessions, and getting to work more with our firm’s adviser, M.J. Clark,” Csaszar said.

As a sophomore and the youngest of the new leadership, Bartman said she is excited to learn from Csaszar and Bersani and is thrilled to be ImPRessions’ new VP of administration.

“ImPRessions is such a prestigious firm and I am proud to say I am a part of such a wonderful student organization. Since joining ImPRessions last year, I have watched the firm grow and succeed. It’s going to be hard to improve a firm that is doing so well, but I am looking forward to the challenge,” Bartman said.

ImPRessions is currently accepting applications for account executive and account supervisor positions. Everyone is encouraged to apply! Please fill out the application and return it to the PRSSA mailbox no later than 5 p.m. on May 6. Electronic submissions will not be accepted.

College Book Store prepares to launch Sibs Weekend campaign

By Carly Damman                                                                                                                                                                    Associate, ImPRessions account

College Book Store is sponsoring Big Brothers Big Sisters during Sibs Weekend. PHOTO PROVIDED BY COLLEGE BOOK STORE

As the College Book Store account prepares for the brothers and sisters of Ohio University students to flood the streets of Athens this weekend, they are beginning to wrap up their Sibs Weekend campaign. The account has been hard at work this quarter designing fliers and t-shirts and coming up with creative ways to gain awareness for their event.

The College Book Store account will soon be asking local businesses to hang up a poster in their store front and if they agree their name will be listed as a sponsor on the College Book Store’s Website. Fliers will also be posted in residence halls. On Friday, the College Book Store team will be distributing fliers at the Convocation center to OU siblings as they arrive on the alumni association buses.

This week the account will be sending out a press release informing local businesses and organizations about the College Book Store event. Account executive, Alexis Sweet, comments on sending out the press release saying, “We will be making media follow-up calls to give our group some practice and make sure they are aware of our event.” The College Book Store account is giving their associates valuable experience by improving their communication and public relation skills, while also promoting their campaign.

On Saturday, the account plans on setting up a game outside College Book Store to attract OU students and their siblings to the store as they spend time uptown. They just have an idea but have not come up with the exact plan yet. The account will finalize their ideas during this week’s meeting. The College Book Store account awaits the success of the event and hopes all their hard work will pay off.

Campaign Spotlight: College Book Store

Will Harris, Co-Account Executive of the College Book Store account, hands out fliers to students outside Baker Center.

By Carly Damman                                                                                           Associate, ImPRessions Account

The College Book Store account has been hard at work promoting their campaign throughout fall quarter. Their primary focuses have been increasing awareness for the Homecoming for the Homeless event and planning promotion ideas for Sibs Weekend.

During Homecoming weekend, the College Book Store held an event called Homecoming for the Homeless, where a portion of sales went towards Good Works, a local homeless shelter. The College Book Store ImPRessions account helped out with the event by displaying posters in local businesses and passing out fliers around campus and at the parade.

“College Book Store was very pleased with the results and Good Works Inc. is also very thankful for the philanthropy by College Book Store,” said Will Harris, co-account executive.

The College Book Store account can accredit the success of the event to promotional efforts. The store was packed throughout Homecoming weekend, showing the hard work by the account paid off.

After wrapping up Homecoming activities, the College Book Store account started brainstorming ideas for Sibs Weekend. Co-account executive Alexis Sweet described a theme idea saying, “We are thinking of promoting it with a kind of Las Vegas theme, since it will give off that forbidden feeling as many students will be hiding what happens from their parents and it will look cool to their friends.”

The account is also thinking about a new tee-shirt design and other creative ways to promote Sibs Weekend 2011.

Parade watchers stand along court street with their "Homecoming for the Homeless" balloons passed out by ImPRessions members.

Noting a change in their audience Sweet said, “Our audience has changed from mostly alumni to younger siblings of college students so that is shifting our focus of promotional ideas, as we will especially be working more on promoting our event in the dorms.”

The College Book Store account is excited about the development of new promotional ideas and a potential theme for Sibs Weekend.

The College Book Store account has also utilized social media, like Facebook and Twitter to promote their campaign.

“We just made a Twitter account where we will be promoting our events and posting updates, you can follow us @CBS_ImPRessions, and we would love it if the other accounts and account members would follow us,” said Sweet. Social media websites allow the College Book Store account to effectively get the word out about events and gain recognition.

As the fall quarter comes to a close, the College Book Store account wraps up a busy schedule. They will continue reaching for their campaign goals and preparing for another successful Sibs Weekend during winter quarter.

ImPRessions sees large increase in associate involvement

By Myranda Owca                                                                                                                                                                    Associate, ImPRessions Account

This year ImPRessions is thrilled to have a big increase in members from previous years. Currently, ImPRessions has around 160 members on board, which is a jump from having about 100 last year.

Although a gain in numbers was expected when more clients were added on, the firm isn’t stopping there. ImPRessions is up four accounts since the end of last year to make the new total of thirteen, and the firm is still looking to expand.

When wondering who receives praise for all this success, CEO Devin Hughes does not hesitate to share the glory. “I credit an exciting new batch of clients combined with our extremely supportive returning clients, but also know we wouldn’t be where we are today without the incredible leadership of our account executives and supervisors.”

Even new members know that this gain in membership is a huge step in the right direction for ImPRessions. Junior Justin Lackey, a political science major, thinks ImPRessions is highly beneficial even for those not going into a public relations field.

“ImPRessions is great because people can experience PR even if it’s not your major. You gain a lot from being a member. You get exposure to different backgrounds and a lot of diversity while learning PR at the same time,” said Lackey.  

Lackey’s thoughts are reflected throughout the firm’s associates. Most students want to get involved and may have heard about ImPRessions through the Involvement Fair. Soon after joining though, ImPRessions shows that the organization is much more than just a way to be involved on campus.

“That’s what this organization is all about. I am honored to be supported by a team of executives that I know I can trust to position us as a top-notch student public relations firm,” said Hughes.

Top reasons to join ImPRessions

By Ashley Showen
VP, Operations

As the school year quickly approaches, we are preparing for a great year with ImPRessions. With 13 clients, seven of which are brand new, there is no doubt that this year will be a successful one.

There is plenty of room for students to get involved with the addition of four more clients than last year. We would love to have more members and encourage anyone interested to join.

Here are the top reasons why you need to be a part of ImPRessions:

  1. Real world experience from day one. Whether you’re a freshman who barely knows what PR is or a senior looking to get an extra boost before graduating, joining ImPRessions will allow you to get hands-on experience that cannot be simulated in class.
  2. Great way to meet fellow students. Once you are assigned to an account, you will be working closely with a group of five to 10 other members. You will get to know each other well and learn a lot from each other. Members are not required to be PR majors, so you will get the chance to meet students outside of your major as well.
  3. Prepare you for internships. You will get the opportunity to write press releases and PR plans, create promotional materials, plan events, pitch stories to the media, and much more. Learning the basics of so many different things will give you the experience you need to be a superstar at your first internship.
  4. Get experience in a field you’re interested in. ImPRessions serves clients in entertainment, health care, non-profit, consumer services, public service campaigns, small businesses and more.

We can’t wait to get started and hope you will join us as we work hard to get results for our clients.

Account executives and supervisors for the upcoming year: Encourage everyone you know who may be interested in ImPRessions to contact us or come to an informational meeting.

If you are looking to join as an associate, either as a rookie or veteran, we invite you to attend one of two informational meetings in the beginning of the quarter to learn about each client in detail, meet the account executives and supervisors and sign up for an account!

Tuesday, Sept. 14, Scripps 111, 7 p.m.
Wednesday, Sept. 15, Scripps 111, 7 p.m.

If you would like more information or have any questions, please contact us at ouimpressions@gmail.com.