February 24, 2014
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With internship hunting season upon us, it can be easy to get overwhelmed when attempting to reach out and contact employers. However, as students in the field of public relations, we have an advantage. While you’re scrolling through your Twitter feed before, during and after your daily activities, remember that our most-loved social media network can be utilized. While you’re using Twitter to make connections, employers are using it to look for potential internship candidates – chances are they know and understand just how important social media is in our industry and they will be highly responsive. Here are just a few tips on how to lessen the stress of finding an internship by using Twitter effectively.
Update your Twitter bio. This might not seem that important, but Twitter is offering you 140 characters to explain yourself. Make those 140 characters into a small resume and list the basics of your education, activities and organizations. This way when you do make contact with a potential internship employer, they have information readily available. You do not want to reach out to an employer and then present an unprofessional profile. It’s also important to tag organizations in which you may be involved in your bio – creating a quick and easy way for the employer see the Twitter accounts of the organization as well. (e.g., @OUImPRessions!)
Do research and analyze other accounts. It’s important to follow companies or agencies that you might be interested in working for. Read articles they may post, and make notice of how the brand is utilized on Twitter. Also look at the content of the posts and evaluate the type of industry represent and if you could be an asset. This could be useful when you’re writing your own tweets, or looking to reach out in the future.
Reach out to employees. Research the employees at the company as well. Another great thing about being a Bobcat is that our alumni network is large and strong. Bobcats are loyal to their school – so look for current employees that might be an Ohio U alum! Reach out to them for suggestions or recommendations. If there are no Ohio connections at your dream internship, look for other current employees who seem to be knowledgeable and responsive on their Twitter page. Ask for advice, reply to posts that interest you, etc.
Use Twitter chats and hashtags to get involved. When PRSSA National conducts Twitter chats, use the hashtag and get involved in the conversation. You never know who you might meet that could be a networking connection in the future. It also creates professional content for your Twitter page and could help employers pick you out.
Twitter is quick, manageable, and effective. In the world of communications, we know this better than anyone. Use it to your advantage!
Erin Golden is a junior studying Strategic Communication and minoring in Spanish, with a specialization in Marketing. Follow her on Twitter at @erinngolden.