September 15, 2014
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By: Erin Golden @erinngolden
This summer, I had the pleasure of interning at MediaSource in Columbus, Ohio. I was one of two Media Relations interns that received credit for a 10-week internship – and I truly believe that an internship experience is a must-do for anyone wanting to work in this fast-paced field.
When you complete an internship, the usual thought process then leads to: what exactly did I learn? So here are a few things I learned about the world of media relations.
- I don’t want to work solely in media relations. I think this part is extremely necessary coming out of any internship. Figuring out what you don’t love is just as important as determining what you do. Even though I wouldn’t mind working a bit in the media relations department, having a role that only consists of contacting/working with the media isn’t exactly where I see myself. I left MediaSource with the utmost respect for my co-workers – their job is hard!
- Building relationships is crucial. As I quickly found out, a client/agency relationship isn’t just based on results – it’s based on trust. My co-workers would assign each other calls and follow-ups with specific reporter or outlet just because they had previously pitched them many successful stories. Trust is essential, whether it be with an agency’s client or the media.
- Asking for help or an explanation really is good advice. Everyone has probably read blogs about starting an internship that all say “ask questions!” They are right. I never felt stupid or incompetent asking questions, and I know I learned so much more by asking for projects to do.
As the semester begins and most of us transition from internship back to schoolwork, I’ve made a few goals for myself:
- Be a good mentor to an underclassman. I know that most of what I’ve learned by being in PRSSA and ImPRessions has actually come from watching the upperclassmen and asking them their advice. I even ask advice from my fellow seniors all the time. The good thing about Scripps is that everyone around is smart and hardworking. I’d love to help someone else with their goals this year.
- Create a good foundation for the Fluff Bakery account. As the AE for Fluff this year, I’m excited to be given the opportunity to start a new client’s relationship with ImPRessions.
- Improve my resume – again and again. As all of us seniors started freaking out about jobs. I think it’s important to remember that as students, we are constantly gaining experience. Therefore I need to keep my resume updated. When spring rolls around, who knows who might be reading it!