June 25, 2014
By: Angela Keane @angela_keane
Instagram is growing quickly and hasn’t shown any sign of slowing down. There are about 200 million monthly active users and more than 75 million daily Instagram users. Although the app is pretty straight-forward, most users won’t attract thousands of followers. Many users simply don’t know how to optimize Instagram to the best of their ability but I have a few tips and tricks to get you there.
Connect your Instagram with Facebook
A few months ago Facebook bought Instagram for a billion dollars and now it’s easier to integrate your photos into Facebook. Having your Facebook account connected to your Instagram opens you up to all your Facebook followers who see your photos and are more likely to follow you on Instagram. Here’s a hint, Instagram allows you to auto-follow or “follow all” of your Facebook friends!
Think of quality not quantity
Do not post more than five times a day. People get annoyed when someone is taking up their entire newsfeed. When taking photos with your Instagram, pay attention to angles and where you are placing the camera. Use filters! That is why Instagram became so popular so fast. Filters give each photo an inspirational or memorable appeal and people will be more likely to engage with your photo.
Hashtag, Hashtag, Hashtag
Use hashtags to your advantage but don’t be excessive and post more than two or three per insta-photo. It is important to always use relevant hashtags because people use it to search for interesting photos. *Note: General hashtags receive more views
Engage with your followers
Don’t treat Instagram as a one way communication tool. Treat others the way you’d like to be treated. If you want to get a lot of likes, comments and followers you should be engaging with your followers. Like and follow other users to gain a following. Be active. The more active you are, the more exposure you will get and more potential to gain more followers.
Combine multiple photos
These type of Instagram posts can tell a story. Use apps like PicStitch or Instasize to combine photos to make it more engaging. Make sure it is a great picture/story – good content is key!