Ohio University ImPRessions

Ohio University ImPRessions

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The newest place on the block: West Side Wingery

February 19, 2015

By: Ashley Ince, @ashley1nce

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From the owners of Fluff Bakery on Court Street, one of ImPRessions’ lovely clients, a new, local Athens restaurant is already becoming a big hit. Opening only a few weeks ago, West Side Wingery is a place to check out. Not only does West Side Wingery have great wings, but they have killer tacos, burritos, and sandwiches.

Here are three reasons why you should go:

1. Different than most wing restaurants

West Side Wingery is located on 9 N. Shafer Street. Its affordable and stylish, with its graffiti walls and decorated signs. You can expect a diverse selection of wings and there are many unique options for you to choose from.

2. The menu has variety

It may be called West Side Wingery, but that’s not all that they specialize in. Not feeling wings? That’s fine, there are also tacos and burritos for those who want to change it up. The specials they offer add a different kind of eating experience, like their basil and beat taco with caramelized onions, or their BBQ rib burrito.

3. Down to earth atmosphere

Great service, and friendly employees definitely make any dining experience better. The workers here are very casual and will help you decide what to get because there are so many great options.  Its smaller size makes it very comfortable and intimate. You can enjoy your meal without having to talk over the people eating around you.

If you like wings and want to try something different, West Side Wingery may be the new place for you. Check out their Facebook page to see some more of their specials!

Do as I say, not as I do – senior advice on my freshman mistakes

February 18, 2015

By: Logan Trautman, @logantrautman

Sincerely-Seniors

It could be the fact that the final semester of my final year at OHIO is quickly coming to a close, but recently I’ve been reflecting back on the last four years. As I try to plan my post-grad life, when I’m not hyperventilating, I catch myself thinking what I would have done differently in the years leading up to these final months to better prepare myself for what lies ahead.

Internships are not for upperclassmen only

I have held three internships since being in college; all three took place within my junior and senior years. It is easy to think that you have endless time at OU, but please, go explore the world of internships early. You probably won’t get the internship of your dreams as a sophomore, but gain the experience now that will help you secure that dream internship as a senior. Plus, why wouldn’t you rather do a fun, worthwhile internship, rather than a summer job passing out free samples at Costco? I’m not sure either, ask my underclassman self.

Seniors are not scary

As a freshman, I was terrified of seniors. Who wouldn’t be? They looked like they were ten years older than me, they beamed professionalism, and they could drink… legally. As a senior, I love freshmen. In fact, the freshmen on my ImPRessions team are a few of my favorite people in Athens. As a freshman, you are encouraged to network, but approaching someone who is soon to graduate while you still have the “greatest four years” ahead of you is intimidating and easily avoided. As a senior, I welcome any underclassman that allows me to ramble about college. A bobcat is a bobcat, regardless of class rank.

Do not underestimate the power of a good schedule

Every semester, we all face the same slightly irritating routine of scheduling classes. As much as you want to take classes with newly made friends, in buildings that are only a five-minute walk, choose wisely. The hard truth is that some professors are better suited for you than others, and some courses will teach you more than you expected. Do your research, talk to upperclassmen, and take classes that will benefit your learning experience. I know taking a course in scuba diving is tempting, but think about your future!

There are clubs that exists outside the Scripps world

The world of Scripps is fascinating. It presents you with such a diverse group of people and opportunities. You know what other world is fascinating? The business world, or fine arts, or even the engineering world! It’s easy to get caught in the Scripps bubble, but explore! Join organizations comprised of people in all different majors. After all, in PR, it’s your job to know EVERYONE!

Introducing the Administration: Senior Director Kerry Tuttle

January 23, 2015

Have you ever wondered, “Who are these people that send me emails from the OUImPRession’s Gmail?” Well, here’s a chance for you to get to know those names, and not just what their position is in the firm! Kerry Tuttle is the first of the administration to offer herself as tribute. See what she is all about, you may realize you both never left seventh grade (in your music taste).

Kerry

1. Where are you from? 
I’m from Macedonia, a suburb 25 minutes south of Cleveland. I went to Nordonia High School and graduated in 2011​.
 
2. Why did you choose Ohio University?
I made the mistake of visiting Ohio University first and no other college even came close after that. I actually committed to a school to play volleyball, but my heart was always set on Ohio University so I retracted my commitment at the last minute and came to Athens. Best decision I’ve ever made.
 
3. How did you end up at ImPRessions?
I joined ImPRessions the winter quarter of my freshman year after realizing getting involved with major-related activities would probably be a good idea. I honestly can’t remember how I learned about it, but I do know that I had so much fun starting out on the Scripps account. It’s been my favorite student organization all four years.
 
4. What are your guilty pleasures?
If you put a bag of chips and a jar of salsa in front of me, both of them would be gone in less than ten minutes. I also have a deep love for early 2000’s rap and hip hop, so I am queen of all the middle school throwbacks. I’ve basically been listening to the same music since seventh grade.
 
5. Where do you hope to be in five years?
In five years, I hope to be in Chicago doing meaningful work at a company I love (and that pays for my MBA). I hope that I’m able to travel frequently, laugh often and pay all my bills on time.
Be on the lookout to learn more about the other administration members! 

For all the Incoming Scripps Kids

August 6, 2014

By: Kelly Hayes @kmshayes

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It’s almost here: the day when you finally walk through College Green and are officially a Bobcat. We are one giant happy family, with a few mishaps here and there. However, for all of you freshman new to the Scripps school, you made the right choice. Welcome to the happiest place on earth.

As a senior entering my last semester at Ohio University, I can only enter it with bittersweet feelings. This summer I spent my time interning at Ogilvy & Mather in Chicago, ready to enter the adult world… boy will I miss Scripps.

What to expect your first few weeks

You are going to go to many, many meetings. I encourage you to go to as many as you want. Sign up for every email list possible, because to find your niche in Scripps you have to try. I signed up for four email lists when I was a freshman – Thread Magazine, PRSSA, ImPRessions and RTDNA. I stuck with two: PRSSA and ImPRessions.

Don’t feel pressured

You do not have to stick to one track. If you want to write for the post and work with WOUB, go for it! The amazing thing about Scripps is that you have the advantage to do what you want to. You’re not stuck in one place because that’s the norm, we all have different paths within the Scripps school – and it’s made us better journalists, writers, editors, PR professionals, advertising gurus and broadcast anchors because of it.

Speak up and try

You won’t know if you like something until you try. Volunteer if it sounds interesting to you. I volunteered for so much in the beginning and it started to overwhelm me a little, but many people will be in the same position as you. And for all the seniors – we’ve been there and won’t bite. Scripps kids stick together.

Talk to your professors, they are much cooler than you think

I would give a shout-out to all of my favorite journalism professors right now, but I’d just be listing all of them. I’ve never had a bad professor, and they give amazing advice. When I had my phone interview for Ogilvy & Mather, I went to Professor Farkas asking for advice –it definitely was great advice because here I am, eight weeks into my dream internship.

Say Hi

Again, we seniors don’t bite. I always love meeting new people in Scripps and helping them out with anything they need. If you’re a freshman, say hi. I was a shy person my freshman year at those PRSSA and Thread meetings, but eventually I just said hi and it all worked out.

Be prepared for the best three to four years of your life

2014-07-10 18.09.06I say three to four because I’m graduating a semester early, but I wouldn’t be where I am today without Scripps. I’ve accomplished so much in my college career with the help of ImPRessions, PRSSA, my professors and friends. I will be very, very sad to leave this place in December, but I know I can always come back and visit the place that helped me get to where I am today: The E.W. Scripps School of Journalism.

 

Facebook Metrics for New PRos

July 3, 2014 1 Comment

By: Melaina Lewis @melaina_lewis

While Facebook seems to be a dwindling marketing platform the ever-important question is why metrics matter. The answer, regarding any social media, is metric means everything. It’s a way to calculate return-on-investment, impressions, reach, frequency and clicks, all of the metrics mentioned before matter more than clicks. The value in Facebook metrics remains with impressions, reach and frequency.

Facebook Head of Measurement and Insights Brad Smallwood says, “Specifically, 99 percent of sales came from users who saw an ad, but did not interact with it.”

Smallwood also said campaigns that optimized ads for reach were 70 percent more effective at driving ROI. So, think about Facebook advertising. By paying a small chunk of change to increase reach of the ad, more consumers invest in the product. Smallwood reported campaigns optimized for frequency had a 40 percent increase in ROI, meaning if the ad appeared at optimized hours more consumers invest in the product. With that in mind here’s a crash course in measuring Facebook metrics.

First things first, know these three things:

  1. What you posted
  2. The number of impressions
  3. The percent feedback

Percent feedback= total number of comments + likes / the number of impressions.

Impressions can be misleading, but overall you want the percent feedback to increase. Because you want people to engage with your content, not just see it.

Thinking about what analytics to use? Facebook provides great insights.  Facebook measures page likes, post reach and engagement, while comparing it against weekly ratings and competitors.

reach

Keep in mind, impressions is the number of times your content was “rendered in the stream.” This means the content displayed on fan page walls, shown in newsfeeds, commented on or liked all counts in impressions. Three breakdowns of impressions include organic, paid and viral impressions. Reach measures the unique set of people that see it. In strategic planning, know your target demographic before designing Facebook content.

Organic Impressions: Number of times content was displayed in a Facebook user’s newsfeed or page.

Paid Impressions: Number of times your paid content was displayed.

Viral Impressions: Number of times content was associated with your page was displayed in a story published by a friend, which can include liking, commenting or sharing on your page, answering a question or responding to an event.

 

It’s important to grow organic impressions as it represents the number of engaged fans of your page.

Successful Scrippsters

May 27, 2014 4 Comments

By: Sydney Gardner @sydneygardner

E.W. Scripps is more than a person or a school – it’s a state of mind. Students have studied at Ohio University’s Journalism school for decades, but it isn’t what they did in their four (or five) years at Ohio University that sets them apart. It’s what they did when they graduate that truly shows why Scripps is a name that carries prestige. I wanted to take a moment to highlight some recent and not so recent grads of Scripps that have found success beyond the bricks of Athens.

Aaron BrownAs a proud member of the Scripps’ Public Relations Student Society of America, no list of mine would dare to start without Aaron Brown. Aaron graduated from Ohio University in 2001 and has been a PR Success ever since. While at Ohio University Aaron was a proud PRSSA member and had internships at Ogilvy Public Relations Worldwide and Babcock & Wilcox. In 2008, Aaron joined the team at Fahlgren Mortine Public Relations as an Associate Vice President. His hard work and Scripps-bred work ethic allowed him to rise to his current position of Senior Vice President. Aaron Brown has traditionally been the speaker at the first Scripps PRSSA meeting of the school year in the fall, so make sure to stop by and meet this success this fall!

Amanda Stefanik graduated from E.W. Scripps in 2012 and has been succeeding ever since. During her years at Ohio University, Amanda was a member of PRSSA, ImPRessions, AVW and Alpha Gamma Delta sorority. She also held various internships including one with the Miss Universe Organization. Upon graduation, Amanda accepted a job at PR Newswire where she currently works as Business Development Representative. Her role includes working with business across all industries to better their marketing and communication efforts.

Devin BartolottaDevin Bartolotta graduated from E.W. Scripps in 2013 with a focus in broadcast journalism. While at Ohio University, Devin interned with WABC-TV’s investigative unit in New York, NY, and with WTAE-TV in Pittsburgh Pennsylvania. Devin was also a member of Omicron Gamma chapter of Delta Zeta Sorority, and part of the winning team at the first Scripps Innovation Challenge. After graduating Devin accepted a Weekend Anchor Position at Rochester, Minnesota’s NBC affiliate, KTTC-TV. Within her first year in a brand new state, Devin survived winter, adopted a puppy and won the Associated Press’ first place award in the 2013 Minnesota Broadcast contest for her “Hearts of Hope” story. Devin’s work at KTTC and her ability to move and make the most out of a career in a new place demonstrates exactly why she is successful Scrippster in my eyes.

I met Allison Jordan at the first PRSSA meeting of the 2012 school year. Even then, I, and many others, knew Allison would do great things. As the 2012-2013 president of Scripps PRSSA, Allison was able to show that she was already a professional and a leader even before graduating. While at Ohio University, Allison was able to leave her mark on Scripps though her commitment to PRSSA and her willingness to mentor any and every underclassmen that reached out to her. Upon graduating in Spring 2013, Allison moved to Chicago to work for Zocalo Group, but has recently accepted and Account Executive position at Global Prairie in Cleveland. Her hard work and attitude truly exemplifies what it means to be a Scripps success and a Bobcat Alumni.

Narrowing down the list of Successful Scrippsters was no easy task, but that’s what makes Scripps so special. The fact remains that there are so many graduates of Scripps that I and many others consider successful. Scripps breeds success, and it’s only for the sake of word count that this list ends at four of them.  Make the most of your years at OU – you never know where those experiences will take you, and good luck to all of our 2014 Scripps grads! (Even though you probably don’t need it.)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

#ImPRessThePros Twitter Chat Recap

March 27, 2014 1 Comment

Last night we had our first #ImPRessTheProsTwitter chat hosted by former CEO, Devin Hughes and his adorable puppy Winston. The chat consisted of five questions, all relating to jobs/internships (with a small debate on Coke vs. Pepsi). There was a total of 39 contributors, including Scripps PRSSA Professional Advisor Zach Wright, Former CEO Heather Bartman and students from other firms. Overall, the twitter chat was a success! So check out favorite tweets and the stats from last night’s #ImPRessThePros chat.

ImPRessions Twitter Chat

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cokevpepsi allison

 

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#HideAndGoBus proves to be a success

March 5, 2014

GObusThroughout the last few months, our GoBus account has been hosting a promotional contest, in the hopes of increasing campus outreach as well as strengthening the relationship between client and customer.

The contest, titled #HideAndGoBus, gives students the opportunity to win a free round trip ticket on any GoBus route, simply by participating in social media.

But, how does one win? It’s quite simple, actually. Each week the associates of the account discuss where they would like to hide the prize, typically debating between popular campus locations. Once the location is decided, the account puts together the winning prize – a GoBus backpack with a congratulatory letter inside, which is then hidden somewhere on campus.

Now comes the fun part – participatory social media! The GoBus twitter account (@ridegobus) tweets out a picture with a clever caption as a hint to where to find the bag. For example, the caption for a previous event was: “Craving a salad from Shively? Lettuce give you a free ride home!” the prize was hidden in Shively Dining Hall.

Once a student finds the bag, the letter instructs them to tweet back a picture of the bag as well as the hashtag #HideAndGoBus. The voucher number is then sent to the winner via direct message. This method prevents students from just walking off with the prize, and encourages followers to participate on social media.

So far rides have been found in Ping Recreation Center, The Front Room coffee shop and Alden Library.

The contest has proved to be a huge success for the GoBus account. Not only has it given the associates real world experience in doing social media for a client, but it has also helped GoBus connect better with their riders. Sometimes, GoBus isn’t seen in the best light by students, but this contest helps the company to redeem themselves and gain more student approval.  It has also become quite an exciting thing on campus, based on the reactions from students.

Jack McCann, winner of the very first #HideAndGoBus contest, exclaimed, “Wait, is this real? I can just take this?” via twitter when coming across the prize. All of the backpacks have been found within the first 10 to 15 minutes of being tweeted.

As the Assistant Account Executive for GoBus, I am very proud of everything our account has been able to accomplish for our client through this project. I feel as though each member of the account, including the executives, have all gained something great from this campaign because we developed it from the very beginning.

One of the many things I love about Public Relations is the opportunity to see your creative ideas come to life. For us #HideAndGoBus started out as just a simple hashtag and has now developed into an actual participatory promotion, and not only that, but it has also been successful.

I cannot stress enough how much we as an account have to thank ImPRessions and GoBus for allowing us the experience to create and implement something like this. It has been an experience I know I will take with me throughout the remainder of my college career working with ImPRessions and beyond.

Megan Newton is a sophomore studying Strategic Communication and specializes in Anthropology and Visual Communication. You can follow her on Twitter at @_megannewton.

ImPRessing potential employers

March 4, 2014

standing outIt’s difficult to stand out to a potential employer, and it’s especially difficult to stand out amongst a community of overachievers like yourself. Sure, your GPA practically denotes you as a genius and you’ve been involved in extracurricular activities since the beginning of your college career. You’re so involved that you can’t even fit all of your experience on your resume. On paper, you look hirable AND desirable. But here’s the catch: Everyone else does too.

So, how are you going to stand out?

It’s easier said than done, but there are ways to set yourself apart from the crowd that just might land you your dream job or internship.

  1. Request informational interviews. Although less formal and more conversational than the standard job interview, informational interviews give you a chance to chat with a company’s employers, ask questions and soak in the company’s atmosphere. You’ll be asked questions, but it won’t be as nerve wrecking, because you’ll also be expected to ask questions. These interviews will put you a step above people who are simply applying for the job because it will demonstrate your interest in learning about the company and dedication to making connections with the employees.
  2. Use social media to your advantage. You’re on your phone 24/7 anyway, so you may as well use your social media addiction to your advantage. Before going to a company, firm or corporation, tweet at them and express your excitement to visit. Use appropriate hashtags and tweet at the company, along with any employees you are expected to meet. In addition to this, take the time to “like” the company’s Facebook page and “follow” its LinkedIn and Twitter sites. Showing interest in a company can be as simple as a touch of the screen.
  3. Be prepared. There’s almost no quality more attractive in an employee than being prepared. Research the company and write down questions to ask them. Express curiosity in what they do and show interest in what they say. Be prepared to listen. It’s seemingly impossible to actually listen to someone when your heart is beating a mile a minute, your palms are sweating and you’ve completely blanked on your next question. But remember to actually listen to their responses. Take what they tell you and refer to their advice or anecdotes later when you follow up.
  4. Follow up. Be traditional. Instead of sending a follow up email, hand write a thank you note and connect with the employer on LinkedIn. When you ask to connect with him or her, make sure you include a personal message instead of using LinkedIn’s automated message. It’ll make you stand out above others that didn’t take the time to personalize a message. As said above, take something the employer said and refer back to it, whether it’s something candid, informational or simply memorable. Just make sure it’s noteworthy.
  5. Be yourself. Don’t be afraid to let your personality shine through your work, including homework assignments, projects, your resume, LinkedIn profiles or social media accounts. Don’t let being professional obscure your uniqueness, individuality or even your sense of humor. Most importantly, remember: It’s possible to be both personal and professional.

Standing out among other overachievers isn’t an easy feat, but the difference between receiving or losing a job can be as simple as a handwritten letter. Take advantage of all of the opportunities you can, and don’t lose your dynamic personality despite pressures of the professional world.

Allison Barwacz is a senior studying Magazine Journalism. You can follow her on Twitter at @abarwacz.

College Book Store Gives Back to Athens Youth This Sibs Weekend

February 6, 2014 1 Comment

sibs_2014_tee_impr-1It’s been a crazy couple of weeks at Ohio University! With holidays and two school closings, we have yet to have a full week of classes, since week one of the semester. Last Tuesday, the College Book Store ImPRessions account was suppose to be working hard in Scripps 116 to prepare for their Sibs weekend event. Instead, the account was stuck as home after the first weather related closing since 2009. As Queen Elsa would say, the cold never bothered us anyway! Our account worked from home to relay College Book Store’s message of giving back to the community this Sibs Weekend.

For the fifth year in a row, College Book Store will be donating a portion of their Sibs weekend sales to Big Brothers Big Sisters of Athens County. The locally owned store, located on Court Street across from College Gate, donates 20 percent of each Sibs Weekend T-shirt sold to BBBS of Athens County as a way to give back.

Big Brothers Big Sisters is a donation-supported organization that relies on community contributions in order to carefully match mentors with local youth. Since 1986, BBBS of Athens County has made a difference in the lives of children and mentors through their volunteer program.

This is the fifth year the College Book Store will be making a donation to the worthy organization. It is our account’s goal to drive up store traffic resulting in the largest donation to date. Give thanks for the sibs that are here in your life by giving back to the children of Athens. Purchase a Sibs Weekend t-shirt at College Book Store for just $9.99 and $2 will be donated directly to this worthy cause.

Hopefully the weather will clear up this weekend when the Sibs come to town, but if not, you can bet that the College Book Store account will still be hitting the bricks promoting the message of giving back. Make sure to visit us this weekend and treat your guest (or yourself) to a Sibs Weekend t-shirt. Feel good about your purchase and give back to the community that is home to us all.

 

Angela Martin is a senior studying Strategic Communications. You can follow her on Twitter at @_angelamartin.

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