Ohio University ImPRessions

Ohio University ImPRessions

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Summer Reflection Series: Megan Newton

September 17, 2014

By: Megan Newton @_megannewton

Just Keep Swimming: Lessons learned as an aquarium PR intern

doryIt was a surprising summer full of unexpected opportunities. It all began in late April when I accepted an internship with the Greater Cleveland Aquarium. I know what you’re thinking: why on earth would you want to work for fish? I thought the same thing at first. I struggled to find an internship in Cleveland, and pretty much just took the aquarium internship because I was tired of searching. At the time, I had no idea of the unexpected under the sea adventure I was about to embark on.

I learned a lot throughout my time on the aquarium. The most prominent of many lessons being that PR isn’t always all the glamour and glitz it’s worked up to be. It probably hit me as I walked around downtown Cleveland during mid-July in a (wait for it) shark costume. It wasn’t your typical intern duty, but I think that’s what made my internship experience even that more special – because honestly, who else can say they’ve done that?

I hope to carry the same outlook about unexpected opportunities that I gained this summer back to my everyday life here at Ohio University. My goals from here on out are:

  1. To be a good mentor
  2. To apply the skills I gained at my internships
  3. To make an impact on the organizations that have made me who I am

If I walked away with one thing from my summer at the aquarium, it’s that you shouldn’t judge or take advantage of an opportunity before you actually experience it. Everyone who knows me, knows that my dream job is to work as a music publicist – so clearly I wasn’t so sure how writing about fish all summer would get me there. However, it turns out the old marketing coordinator at the aquarium now does just that in my dream city: Nashville, Tennessee. I’m now convinced you can find connections to your dream job anywhere, if you take every right opportunity that’s handed to you.

 

And always, just keep swimming.

Summer Reflection Series: Erin Golden

September 15, 2014 2 Comments

By: Erin Golden @erinngolden

erinngoldenThis summer, I had the pleasure of interning at MediaSource in Columbus, Ohio. I was one of two Media Relations interns that received credit for a 10-week internship – and I truly believe that an internship experience is a must-do for anyone wanting to work in this fast-paced field.

When you complete an internship, the usual thought process then leads to: what exactly did I learn? So here are a few things I learned about the world of media relations.

  1. I don’t want to work solely in media relations. I think this part is extremely necessary coming out of any internship. Figuring out what you don’t love is just as important as determining what you do. Even though I wouldn’t mind working a bit in the media relations department, having a role that only consists of contacting/working with the media isn’t exactly where I see myself. I left MediaSource with the utmost respect for my co-workers – their job is hard!
  2. Building relationships is crucial. As I quickly found out, a client/agency relationship isn’t just based on results – it’s based on trust. My co-workers would assign each other calls and follow-ups with specific reporter or outlet just because they had previously pitched them many successful stories. Trust is essential, whether it be with an agency’s client or the media.
  3. Asking for help or an explanation really is good advice. Everyone has probably read blogs about starting an internship that all say “ask questions!” They are right. I never felt stupid or incompetent asking questions, and I know I learned so much more by asking for projects to do.

As the semester begins and most of us transition from internship back to schoolwork, I’ve made a few goals for myself:

  1. Be a good mentor to an underclassman. I know that most of what I’ve learned by being in PRSSA and ImPRessions has actually come from watching the upperclassmen and asking them their advice. I even ask advice from my fellow seniors all the time. The good thing about Scripps is that everyone around is smart and hardworking. I’d love to help someone else with their goals this year.
  2. Create a good foundation for the Fluff Bakery account. As the AE for Fluff this year, I’m excited to be given the opportunity to start a new client’s relationship with ImPRessions.
  3. Improve my resume – again and again. As all of us seniors started freaking out about jobs. I think it’s important to remember that as students, we are constantly gaining experience. Therefore I need to keep my resume updated. When spring rolls around, who knows who might be reading it!

National PRSSA Recognition

November 7, 2011

Over the last month, PRSSA National has recognized ImPRessions for reaching 200 members and creating a social media plan. Those recognitions are important not only because they received national attention, but also because they signify the accomplishments of our goals and of ImPRessions’ growth over the years.

The success of ImPRessions is not the work of a few; it the teamwork of many. First, the foundation and support of the E.W. Scripps School of Journalism has provided our firm with the guidance to reach for excellence. Without currently and previously driven ImPRessions and PRSSA executives and members, these accomplishments would have been impossible. We work closely with our Hugh M. Culbertson chapter of PRSSA, which has developed strong relationships and learning opportunities, especially with its executives and faculty adviser, Dan Farkas. With the help of the Amanda J. Cunningham Leadership Center at OHIO and student leadership manager, Scott Eardley, our members gained valuable managerial skills. And last but not least, our professional adviser, M.J. Clark, has given us invaluable direction. Her support raises our confidence to try new things and set new goals.

Improving upon successes is never easy, but is always necessary. With a strong executive board and these early accomplishments, ImPRessions has a strong foundation for the rest of the academic year and for years to come.

New school year brings a new slogan, clients, leaders and goals

June 28, 2011

By Nicole Bersani
CEO, ImPRessions

Posting for the first time as the CEO of ImPRessions, I have a “tall” order to fill. Devin Hughes, Janelle Huelsman and Courtney Cooper — the past three CEOs — must be around 5’7″. I’m 5’4″. However, it’s not as much about the height of course as it is about their accomplishments as CEOs. Looking back at the firm’s successes when they were CEO, I have set new heights.

Last year alone, there were a lot of accomplishments in the 2010-2011 school year: an increase in clients and members, a PRSSA National Affiliation student-run firm recognition and of course all the successful accounts! To check out last year’s portfolio, please click here. Now, ImPRessions is looking to continue the success of last year and move into a new year, bringing with it a new slogan, clients, leaders and goals.

New slogan

First, we are incorporating our new slogan, “Build a brand. Shape your future,” into all our materials, especially our blog. If you have visited our blog before, you might have noticed it has a different style. We wanted our logo and new slogan to stand out, or in other words, make an imPRession. Please read a previous post by Devin Hughes, 2010-2011 CEO, unveiling the new slogan and the significance it holds for our firm.

New clients & leaders

For the 2011-2012 school year, we have five new clients. At the annual banquet, four were revealed: Express, ROTC, GoBus and Bird Ice Arena. Most recently, another one has been included: Student Senate. The accounts continuing from last year are Cardinal Health, E.W. Scripps School of Journalism, Athens County Humane Society, Backdrop Magazine, College Book Store, AVW Productions, Up ’till Dawn, College Green Magazine, OHIO Performing Arts and ImPRessions internal. Overall, we have 15 clients and are excited for our accounts to hit the ground running for the 2011-2012 school year. Please see our full list of clients here.

There are 33 members on the executive board (some in more than one exec position), with a CEO, two VPs, 10 supervisors and 23 account executives. Please check out all of our leaders here and see which account(s) they are involved with for the upcoming school year.

New goals

One of my main goals before starting this school year was to create a more diverse line of clientele. From retail, public affairs, transportation, sports and governmental as new clients, adding to the already strong list of national, regional and local clients in healthcare, restaurant, business/organization, entertainment and nonprofit, we can mark that goal as accomplished.

Next up on the list:

  • to increase membership by 25%
  • to standardize our social media brand and to increase our outreach and efforts
  • to structure our brand and image with templates, how-to’s and the like (especially with the new slogan)
  • to host quarterly events for all members (e.g. “PR 101, leadership series and creative workshops)
  • to secure a PRSSA award for best campaign, best tactic or a Teahan Chapter Award for Chapter Firm

These goals will only be reached with the combined effort of each of our members working to write press releases, create fliers, connect on social media and plan events for our clients. It is the team work of our members working to successfully reach their client’s audiences. And it is the clients providing real-world and hands-on PR opportunities for our members. The new slogan “Build a brand. Shape your future.” is a motto for not only our firm as a whole, but also every single member and client within our firm.

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