ImPRessions invites community to “ButtOut”

By Sydney Cologie                                                                                                                                                                       Associate, ImPRessions account

The ButtOut Ohio account hosted "A Night Out to ButtOut: Salsa Dance Night" to raise awareness for the Ohio Department of Health campaign.

A Salsa dancing themed event was held by ImPRessions’ ButtOut Ohio account at The Pigskin Sports Bar and Grill last Wednesday, April 27 from 8 p.m to 11 p.m.

The goals for the event were just one piece of the puzzle to their larger campaign goals. The ImPRessions account aims to make ButtOut Ohio a widely known program and inform students of the resource. “Our goal is to make ButtOut Ohio known on campus.  It is a state-wide campaign, but if we can at least get it known here that would be a good start,” said Andrea Harless, account executive.

ButtOut Ohio is a fairly new program for the Ohio Department of Health, so ImPRessions needed to take the first steps for the campaign to get noticed on the Ohio University campus. The account’s challenge is to create awareness of the campaign in order to reach out to the rest of Ohio and consequently encourage the Department of Health to put more funding into the program.

The event was packed with food, contests, music and sombreros. “We had a lot of people dancing, participating in contests and actively asking questions about ButtOut Ohio. We had slides on one of the TV screens that had smoking facts on them which was a hit,” Harless said.

Local and well know Dj iShine kept the event feeling modern and upbeat. Along with the salsa music playing periodically, there was a good mix that kept people enjoying themselves. There was also free food, that was delicious I might add, and drink specials that were being served throughout the night. There were a variety of contests taking place, such as the best salsa contest and a game of limbo. There were also contests that pertained to the LGBT related smoking facts that were being shown on the TV, with a chance to win a prize.

Despite the crazy storm that took place that night, it did not keep ImPressions’ ButtOut Ohio account from having a positive attitude. Harless the said that although the turnout was not what she anticipated the quality was fantastic and many people were recognizing the smoking problems within the LGBT community. Overall the event was a success.

April associate of the month

By Rebecca Reif                                                                                                                                                                         Associate, ImPRessions account

Congratulations Sara Sloat, April Associate of the Month

Although she is busy, freshman Sara Sloat is happy that ImPRessions is a part of her hectic schedule. Sloat believes that being a member of ImPRessions has helped her develop a realistic picture of what working in the PR field is truly like.

“The hands-on experience I have received from being a member of ImPRessions has really helped my understanding of the field of public relations. ImPRessions has provided me with the kinds of experiences that you can’t have inside of the classroom,” Sloat said.

In addition to being an account associate for the ButtOut Ohio account in ImPRessions, Sloat is also an active member of PRSSA, PR Chair for the Western Equestrian Team and a member of the Sigma Kappa Sorority. She decided to join ImPRessions when she learned that as a member she would have the opportunity to plan real events and work with real clients.

“Being an account associate is hard work, but very rewarding.  I love doing PR, and being part of ImPRessions is a lot of fun,” Sloat said. “I have also learned some very valuable skills—like learning how to use the program InDesign as a freshman—and that is something that makes my experience with ImPRessions unique,” she said.

Sloat hopes to move to Washington D.C. after graduation, and is interested in doing public relations work for health care and hospitals. “I would also really like to study abroad in Spain next winter,” Sloat said.

Prescription for Prevention aims to educate through peer-to-peer

By Lexi Messenger,                                                                                                                                                                            Associate, ImPRessions account

The Prescription for Prevention account is teaming up with the Athens High School student advocacy committee, consisting of student council members, to bring awareness to their campaign.

The account’s peer-to-peer outreach goal is to create a comfortable environment in Athens County schools for students to educate their peers about the legal and lethal consequences of prescription drug abuse.  Athens County has been identified as an area of high risk prescription drug abuse and until recently little has been done to create awareness.  The Prescription for Prevention account is hoping to resolve this problem through their education campaign.

The campaign consists of recruiting school leaders, such as student council members and National Honor Society members, to advocate Prescription for Prevention.  These student leaders will plan events and speak to their peers about prevention prescription drug abuse.

Currently, the account is in the planning to sponsor a movie night at Athens High School, where they would distribute education materials.  At this event they would speak more in depth to the students about the problems of prescription drug abuse.

Later this quarter, Prescription for Prevention hopes to have an assembly at the high school to raise even further awareness.  Their peer-to-peer outreach goals also consist of possibly teaming up with Cardinal Health to organize an event on the Ohio University campus at some point further in their campaign.  Make sure you check out the Prescription for Prevention: Stop the Epidemic page to find out more facts about the effects prescription drug abuse.

ImPRessions to make impact in 2010-2011

By R. Devin Hughes

Ohio University students don’t know what is about to hit them next year (though hopefully, with our PR efforts, they will).

Last year, ImPRessions took part in its largest event ever, collaborating with the Black Student Council Programming Board, University Programs Council and Backdrop Magazine to put on the first MAYDAY event, a large outdoor concert featuring artists Clipse and Consequence. It was estimated that more than 800 people  attended. The success of this event opened our eyes to our potential to be a part of major campus and community events, an initiative we plan to continue next year.

The year has not even begun, and already some big ideas are flowing (I have to stress that these are ideas, so don’t yell at me if they are scrapped). Another MAYDAY (Backdrop). A drag show (ButtOut Ohio). A putt-putt tournament in the library (University Libraries). A dance marathon (Up til Dawn). Ohio University students will not be able to avoid the ImPRessions ImPAct next year; we will have our hands in too many fun things.

That’s not the only impact we will make, however. Let’s not forget the pro bono work we do. Raising awareness to the dangers of smoking (ButtOut Ohio). Fighting prescription medication abuse (Cardinal Health). Giving puppies a home (Athens Humane Society). Helping African children receive an education (Empower).

All told, there has never been a better time to get involved with ImPRessions, because our impact will be felt among Athens-wide, nationwide and worldwide audiences next year. By joining our firm, you won’t just be benefitting themselves from valuable PR experience—they’ll be making a difference.

Presenting the new ImPRessions website!

by R. Devin Hughes, CEO

I am delighted to write the introductory post for the new ImPRessions website, moved over from Blogger to WordPress. Aside from needing to fill out a few biographical segments in our Leadership section, the site is complete and ready for public viewing. As this is a new venture, we would really appreciate any comments and/or suggestions you have for the page; please feel encouraged to comment on this post or e-mail us at This website needs to accurately portray the excellence of our firm, so we welcome all constructive feedback that will help us to do so.

The creation of this new site dates back to last year, when I asked the ImPRessions account to analyze the websites of top-notch PR firms around the country to see what was traditionally done in the field. The team came through, presenting a list of suggestions for the design of a new ImPRessions website as well as producing some sample copy for the pages. Because of the various projects we were involved in,  I pushed the potential creation of the new website to the future, mentally storing the ideas the account members had suggested. Now, with the free time that summer offers, the ideas have become a reality.

Why model ourselves after these top PR firms? Because we are a top PR firm. The firm-wide oversight I had last year as assistant director showed me as much. We have a truly exceptional group of students with extraordinary amounts of enthusiasm, and time after time I heard reviews from clients who were extremely pleased with the work we had done for them. Stepping into the role of CEO, I realized it was time for the entire firm to own its potential.

This new website is a major step in a new way of branding ImPRessions. We are more than just a “student PR firm.” We are a credible, viable and exemplary public relations service. We provide tangible value to any client we take on. Looking at ourselves as just a “student PR firm” only creates psychological limitations within ourselves.

My vision for this firm is to move forward to a place where we are not just a great student PR firm; we are a great PR firm that happens to be employed of students. Re-branding ourselves as such removes the perceived qualitative and geographical limitations of our work; we can, in fact, go anywhere and do anything. This vision began to become reality in the past few months, when we chose to move from nine clients to 13, a 30 percent increase in client base.

We added a company that is #17 on the Fortune 500 (Cardinal Health), two clients that impact, oh, every student at Ohio University (University Libraries and the OHIO Performing Arts Series) and partnered with a firm that is a global leader in public relations (Fleishman-Hillard). Oh, and our work is so highly regarded that we added a client that is only the greatest journalism school on the planet (E.W. Scripps School of Journalism).

As ImPRessions steamrolls forward, we refuse to grow complacent with our already high-quality work or set any limitations on ourselves.  It is an exciting time to be involved with this firm and I cannot wait for next year to begin.

Alas, with only week two of summer vacation set to begin, we will have to settle for a new website for now. There will be blog posts throughout the summer so I encourage you to subscribe to our RSS feed or follow us on Twitter to stay up-to-date. Again, we would really appreciate any thoughts on the new page in the comments section, or e-mail us if you are shy.

With the introductory post complete, and by the powers vested in me by the Public Relations Student Society of America, I hereby pronounce this website open and operational. Happy visiting!