College Book Store Gives Back to Athens Youth This Sibs Weekend

sibs_2014_tee_impr-1It’s been a crazy couple of weeks at Ohio University! With holidays and two school closings, we have yet to have a full week of classes, since week one of the semester. Last Tuesday, the College Book Store ImPRessions account was suppose to be working hard in Scripps 116 to prepare for their Sibs weekend event. Instead, the account was stuck as home after the first weather related closing since 2009. As Queen Elsa would say, the cold never bothered us anyway! Our account worked from home to relay College Book Store’s message of giving back to the community this Sibs Weekend.

For the fifth year in a row, College Book Store will be donating a portion of their Sibs weekend sales to Big Brothers Big Sisters of Athens County. The locally owned store, located on Court Street across from College Gate, donates 20 percent of each Sibs Weekend T-shirt sold to BBBS of Athens County as a way to give back.

Big Brothers Big Sisters is a donation-supported organization that relies on community contributions in order to carefully match mentors with local youth. Since 1986, BBBS of Athens County has made a difference in the lives of children and mentors through their volunteer program.

This is the fifth year the College Book Store will be making a donation to the worthy organization. It is our account’s goal to drive up store traffic resulting in the largest donation to date. Give thanks for the sibs that are here in your life by giving back to the children of Athens. Purchase a Sibs Weekend t-shirt at College Book Store for just $9.99 and $2 will be donated directly to this worthy cause.

Hopefully the weather will clear up this weekend when the Sibs come to town, but if not, you can bet that the College Book Store account will still be hitting the bricks promoting the message of giving back. Make sure to visit us this weekend and treat your guest (or yourself) to a Sibs Weekend t-shirt. Feel good about your purchase and give back to the community that is home to us all.


Angela Martin is a senior studying Strategic Communications. You can follow her on Twitter at @_angelamartin.

5 Tips for Creating an Event

By: Morgan Blank

Being in Public Relations it is inevitable that we will be planning and putting on events.  The biggest trouble most people have with creating an event is how to make it unforgettable and stand out.  Here are five tips to help plan your event and keep all of your bases covered. 

1. The tip most PR superstars would give it to plan early.  Making a timeline and starting early can help fix problems you may run into later in the event planning process.   

2. Another tip that will help create a lasting impression is to pick a theme and keep it throughout the whole event, starting with the invitations all the way down to table centerpieces. 

3. No matter what kind of event, you need publicity, publicity, publicity.  The more publicity the better, you want to get you event out there, and you want the public talking about it as much as possible. 

4. Have a B plan for everything.  Someone will be late, something may not arrive at all, there is no event where everything goes exactly the way it was planned.  You never want to have to throw something together last minute because something did not pan out the way you wanted.  Try to predict what is more significant to your event and make a back up plan. 

5. Send a recap or overview out right after the event is over.  When the event is over, your job is not.  Within a day or so after the event send out a post event email.  A news letter with the best pictures from the event and a recap of the activities, talking about what a success it was, this will keep the guests chatting over what an awesome time they had. 

When creating an event you need to prepare for the worst and advertise the best.  Keep your guests wondering how you threw such a flawless party, and keep them talking about it.