Ohio University ImPRessions

Ohio University ImPRessions

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Who let the Dogs and Cats out?

March 20, 2014

Moms weekend

Drinking a variety of wine with your loving mother, all while supporting animals in need. Can you think of a better way to spend your Friday evening? I don’t think so.

The Athens County Humane Society’s ImPRessions team is holding their annual wine tasting fundraiser, Woof n’ Wine, this upcoming Mom’s Weekend! The team of upcoming PR pros is carrying on the tradition that started last year, in hopes to raise not only funds, but also awareness for the Athens County Humane Society.

The ACHS is a non-profit organization that receives no funding from the National Humane Society. Their mission is to promote better care and compassion for animals, as well as provide spay and neuter assistance, and education to reduce local abandonment and euthanasia rates of healthy animals. They currently have no shelter, and all their staff works on a volunteer basis.

The event is open to all Ohio University students and their mothers. An assortment of five different wines will be served throughout the night, accompanied by Murray’s cheese. Plus, all guests will receive a quick lesson about each wine they taste from our wine educator. Live music from Ohio University’s acappella groups will entertain you and your mom while sipping on some merlot. Not to mention all of the other fun activities to do such as decorating your own wine charm or snapping a few quick pictures in the photo booth with your mom! Did I mention the awesome prizes you could win at the silent auction?

Kroger helps make all of this possible by donating wine glasses for each guest to take home, as well as the time of the wine educator. The event is taking place at 7 pm on Friday, April 4th, 2014.

So by now you are dying to bring your mom to the coolest event of the weekend, and you’re not alone! Last year Woof n’ Wine sold out within 24 hours, so do not miss your chance. Tickets are on sale now! Click here to purchase.

The ACHS ImPRessions team has been hard at work all semester planning and executing to make this event nothing short of perfect. We plan on growing the event to be double the size of last years, and twice the fun as well! We broke up into four smaller teams, each one having a step in the planning process to focus on. Each member of the ACHS account has proven to be a crucial part in making this event successful, and as a whole we are not only executing a stellar event for our client, but having fun and learning so much while doing it.

If you want to find out more, follow Athens County Humane Society on Twitter and Facebook. Checkout last year’s video if you want an inside peek of Woof n’ Wine!

Logan Trautman is a junior studying Strategic Communications and Marketing. You can follow her on Twitter at @logantrautman.

AVW Week: Planning for Perfection

March 14, 2014 1 Comment

AVW WeekAs the anticipation of AVW Week approached, the ImPRessions AVW Productions account was hard at work, planning for perfection. AVW Week is happening this week and will continue through Sunday. As the Account Executive, I worked closely with Elyse Freeman, the Assistant Account Executive, and Thomas Sinard, the Marketing Manager of AVW. Our wonderful and hard-working associates are Alex Davies, Angela Keane, Brooke Robinson, Carolyn Nachman, Erica Stonehill, Jill Kata, Kat Safreed, Megan Valentine, Rachel Fleig and Rachel Shehy.

The week of events has included the release of the new AVW website on Monday, commercial releases on Tuesday and producer interviews on Wednesday. On Thursday, AVW hosted an AVW Fair in Baker 226 from 3 p.m. to 7p.m. so students can learn more about the organization. Tonight, AVW will have a premiere in the Bobcat Student Lounge from 5:30 p.m. to 8 p.m. where members can see a new and collaborative episode from AVW Newstime and Fridays Live. On Saturday, students around campus will be participating in AVW’s newest show, TOUR. You can follow them with the hashtag #TOUREP1. AVW Week will wrap up with the video game tournament hosted by Tech Heads starting at 11:30 a.m. on Sunday in Baker 240.

In order to plan and execute these events in the best way possible, we decided to split our associates up into two teams: event planning and media relations. Our two teams worked to complete and pitch a press release, make a flyer, pitch to classes throughout the week, talk to businesses in order to get food and prizes donated, brainstorm ideas and event names, social media and anything and everything else we asked them to do. It has been amazing to watch each of our associates step up to the plate and complete each and every task above and beyond the expectations we had set.

Events such as AVW Week allow students to create, pitch and implement their own ideas, helping them to grow further in love with their major. We have seen so many associates grow as leaders throughout the planning of AVW Week, and can’t wait to see what the rest of the week brings!

You can follow #AVWweek on AVW’s Twitter, Facebook and new Instagram account.

Promoting Outside the Box: Innovative PR Stunts

November 19, 2013 2 Comments

Public relations professionals are always on their toes, anticipating what’s next. PR is an industry that is constantly on the verge of change and perpetually in motion. Today’s consumer market is so highly competitive, it forces PR brains to extend beyond traditional promotional tactics and stand out innovatively. Teams work to creatively break through a clutter of brands targeting the same audiences by staging PR stunts.

Small Girl PromTake Small Girls PR’s 30 Days of Prom stunt, for example. Two small girls delved into the glamorous, glittery world of prom by wearing a different Tiza.com prom dress every day for 30 days.  Fashion-crazed, prom-ready teens could follow the activities on a tumblr page to explore prom tips and tricks, and maybe even participate in the challenge themselves. The stunt concluded with a prom event hosted my Styleite, Tumblr, and Tiza.com.

Girls all over the country fell in love with prom again. 30 Days of Prom was even featured in Elle Girl, Glamour and The Gloss, just to name a few. This genius PR stunt created major buzz and hyped the anticipation for girls to find their perfect prom dress via Tiza.com. 30 Days of Prom caught the attention of many, and made Tiza.com stand out as a leading prom dress supplier.

Other mastermind PR stunts include Chevy’s aerial attraction, where Chevy sent a new Sonic sedan out of an airplane and streamed a video of its airborne free-fall on YouTube, generating millions of views. Someone please tell me that they would not be curious to see this?

As young professionals, here’s how we can get our creative wheels turning.

1. Think outside of the box. Tear down all the boundaries that box-in traditional PR tactics. Think beyond city limits, beyond American culture and beyond objectives. Think big and get creative.

2. Recognize that no idea is stupid. Anything can lead to something big and great. Pitch all your ideas, even if you think they’re stupid, because there is always a possibility that your small, silly and underdeveloped idea will snowball into something buzz-worthy.

3. Use your resources. Pull from all angles that are available to you to either create or implement a stunt. What lies in your bag of resources? Printing, street festivals, influential people, college libraries, anything at all can help exponentially.

4. Find what engages your audience and run with it. Hosting PR stunts will only get you so far. Along with a head-turning stunt, take the conversation online. Facilitate a dialogue that engages the audience with your brand, placing the stunt at the center of conversation.

Everyday brands pull out their swords and battle against the cluttered market population to win the hearts of consumers, especially within the plethora of logos, slogans, billboards and blogs. Attracting attention demands innovative, out-of-the-box PR stunts. Brilliant PR stunts can work wonders for your brand’s reputation and recognition, and it all begins with out-of-the-box, innovative thinking.

-Marisa Dockum is a junior communications studies major with a global leadership certificate. Follow her at @MarisaDockum

AMplified Communication Founded From NYC Inspiration

November 7, 2013

While being alone in different environments for all of 2013, I’ve gained a great sense of confidence and growth within myself. I’ve always known I wanted to some day own my own PR firm or agency, collaborating with clients who needed my expertise. I’ve always been aware of my appreciation for the arts, expression and our rising media culture.

As time progressed, I noticed more and more of my friends and peers expressing themselves through their creative art outlet. Whether it’s music, fashion or creating a fresh, new product with a brand, the people I’m surrounded by are some of the most creative and innovative youth! With my passion for public relations, media, connecting and helping others, I decided it was time to create something to begin practicing for what I want to do in the near future.

1146671_10151775824449176_1029182539_nThroughout the summer, Malindi Robinson worked on a NYC young entrepreneur networking party, hosted by Collegiate Crown. I met the founder of Collegiate Crown through a previous internship and also volunteered my time to help planning the event. Malindi was assigned the task of sponsorship outreach and found herself securing over half of the event sponsors, all from Ohio. It was in that moment we realized all of the curators in our surroundings who don’t get enough recognition.

At a very special point near the end of my summer, I was connected with a young NYC entertainer by the name of Nigel Scott Morris. A lover of music being a part of my description in the referral, Nigel invited me to judge and attend auditions for his main music event, The Dean’s List Tour.

The Dean’s List Tour is a concert catered to underground artists, performers and entrepreneurs who are looking to gain exposure in the collegiate consumer market. During the concert, aside from performing their set, performers will have the opportunity to network and mingle with other artists, designers and other young entrepreneurs from Ohio and the East coast – specifically NYC! The concert is sponsored by popular mainstream brands Reebok and Def Jam Records and will be attended by talent scouting reps from C&C Entertainment and other music industry professionals from NYC checking out our underground talent!

I rode the train to midtown Manhattan, on the west side, and got to witness some awesome audition acts! So much talent; singers, rappers and dancers all came out to earn a spot on this tour. After learning about my background, Nigel offered me the position of the Ohio Representative and wanted me to host a stop of The Dean’s List Tour at Ohio University.  Tremendously honored and excited, I accepted the offer almost blindly.

By the end of the summer, Malindi and I both agreed we wanted to create a student organization catered to our specific passions and interests within the public relations field. We decided our organization would be for the students, by the students, and that The Dean’s List Tour would be our first big event.

From August until October, I ran around campus like a chicken with my head cut off trying to figure out the foundation I needed to lay to make this organization and concert happen. With the collaboration of a few of my awesome colleagues, I finally got AMplified Communication registered as a student organization. Also, with the support of Ohio University Association of Black Journalists, I booked Baker Theater to be the venue of Ohio University’s first student-run concert, The Dean’s List Tour.

I am so blessed to have the courage to embark on a personal journey that can only bring growth to so many people besides myself. With three weeks into this organization, there has been a vast amount of support and interest. I’m excited to be able to assist my colleagues in helping them AMplify their platform for their passions as well as connecting them amongst each other to rise to success. I hope to have started an organization that will last at Ohio University even after I’ve graduated. I believe we need more supporting platforms like AMplified Communication because my generation is at the forefront of our culture. Networking and building are the keys to success in society and AMplified is the door where both fit at Ohio University.

AMplified Communication meets Thursday’s at 7:30 p.m. in Ellis 024. For more information on AMplified Communication click here.

-Ashley Osborne is the co-founder and president of AMplified Communication and is a junior studying strategic communication with a Spanish minor. Follow her at @Simply_AO.

PR, Music and Culture Merge with AMplified Communication

November 7, 2013 1 Comment

Amplified

About: 

AMplified Communication is a full service public relations, media and event planning organization. Our mission is to connect and expose student brands at Ohio University and throughout Ohio in the industries of art, entertainment, entrepreneurism and lifestyle. We want our clients to gain full potential of their brand’s exposure and positive recall right now and in the future.

Uniquely, AMplified will integrate media platforms in campaign and branding strategies. All clients will be college-aged students, looking to create and build their personal brand. Helping these students effectively reach their goals will be their colleagues who are looking for experience in brand development. Our organization is based on a value of “students helping students.”

We provide a multitude of public relations and branding services for independent, young entrepreneurs and their brands.

Our services include:

  • Public relations research
  • Development of public relations campaign for client brands
  • Brand building and consulting
  • Social media management and marketing
  • Event planning

We combine all these services with our passion for entertainment, media and lifestyle and our dedication to assisting clients in reaching their ultimate goal. We believe in working in conjunction with our client’s team. We focus on bringing visions to fruition with emphasis on a collective effort that helps shape unique brands.

We meet Thursday’s at 7:30pm in Ellis Hall 024 and members are able to join throughout the year.

Nature of General Body meetings:

  • Planning for company and client events (The Dean’s List Tour)
  • Members of organization recommended to be involved with PRSSA or ImPRessions
  • Branding workshops
  • Seminars with professional speakers from the targeted industries
    • Entertainment, lifestyle, fashion, entrepreneurship

Organization members will be organized into groups or accounts that will handle organization clients. Account members will collectively handle press and media relations, strategic brand implementation, and event planning for their client.

Twitter: @AMplifiedOU
Facebook: AMplified Communication

A Night of #SwingsNWings with the Copperheads

October 28, 2013 3 Comments

Swings N WingsWednesday night the Copperheads ImPRessions account held their first event of the semester. The Swings ‘N Wings World Series Watch Party, held at Buffalo Wild Wings, was a real hit.

Attendees watched the Boston Red Sox and the St. Louis Cardinals battle it out in the first game of the 2013 World Series while snacking on delicious wings and other appetizers. Raffles were called between every inning as well, where Copperheads shirts, hats and bobble heads were up for grabs. Insomnia Cookies also graciously donated prizes to the event including gift cards, pens, magnets and hats. Homer, the snake wrangling bear and the official mascot of the Copperheads, even made an appearance.

The Copperheads ImPRessions team put a lot into the preparation of this event. Before anything could be planned, the team had to first contact BW3’s to make sure the event could be held there. Some team members also made pitches to local Athens businesses for prize donations. This was a great way for them to gain some experience in writing a pitch letter and then actually executing the pitch to real businesses.Wings 2

A big part of the event preparation was promotion via social media. With a focus largely on twitter, all members were encouraged to use the original hashtag “#SwingsNWings” created by Colin Madigan, a freshman on the team this year.

Instagram and Vine, social media outlets fairly new to the Copperheads, were utilized as well. In addition, the team made a promotional flyer for the event. The team was highly successful in the promotion of this event, making it a great start to what is going to be a successful year.

Not only was this event great for the attendees, but it was an incredible way for the ImPRessions team to bond as well. It was a great night for Cardinals fans, Red Sox fans and the ImPRessions team members alike!

Make sure to catch all the happenings of the Copperheads accounts!

Twitter: @Copperheads

Facebook: Southern Ohio Copperheads

Instagram: @copperheadsbaseball

Vine: Southern Ohio Copperheads

-Mira Kuhar is a sophomore studying strategic communication. Follow her at @mirakuhar.

How ImPRessions Supplemented my PRSSA Experience

August 12, 2013

Event planning, social media, InDesign, internal communications and blogging are all PR-related activities that I heard a lot about during my first year in PRSSA, but didn’t experience first-hand until I was a sophomore, actively involved with ImPRessions.Don’t get me wrong – PRSSA is a fantastic organization and I’ve learned so much through my involvement with it. However, ImPRessions really helped to supplement my experience as a young PR professional by allowing me to practice everything that I’d been preached about during my weekly PRSSA meetings.

As a sophomore at Ohio University I was placed as an account associate on the ImPRessions Internal Account. ImPRessions, as we all know, is a student-run public relations firm at OU that handles a wide variety of clientele and boasts 100+ members. With so many different accounts and clients, internal communication within ImPRessions could become complicated at times, and it was my job to help keep the organization organized.

The ImPRessions internal account handled the ImPRessions Twitter and Blog during the year. In order to let us all equally participate, our wonderful account executives assigned the duty of tweeting to each different associate in two-week intervals, and also assigned monthly blog posts. Although these activities were not strenuous, they really taught us to handle responsibility when it comes to running social media sites and relying on each other to always complete the job. When one person in an organization fails, it reflects poorly on the organization as a whole and conflicts with overall set goals.

Two of the most rewarding activities the Internal Account planned were the “PR for the Holidays: The Gift of Branding and Internships” all-firm event and the ImPRessions end of the year banquet. Both events brought the entire firm together to form new internal relationships and connect on a 935471_10151558065471195_1016741037_nprofessional level. Seeing weeks of planning come together in such a successful way was the best feeling, and we received many compliments from advisors and peers alike for our efforts. In addition, these two events offered the opportunity to see how the separate accounts operated throughout the year to benefit the organization and its holistic reputation.

Beginning my junior year I will be working on the Cardinal Health ImPRessions account as an assistant account executive and I am so excited about this opportunity! Working as an assistant account executive will place me in a higher role of responsibility within the ImPRessions organization, but on the other end of the spectrum. Instead of organizing the firm internally, I will be responsible for completing quality work for one of our most prominent clients. This opportunity is often unheard of in a college environment, but ImPRessions has made it possible.

For a public relations student at Ohio University, PRSSA is essential, but ImPRessions is essentially supplemental. One can only absorb so much from learning; the rest must come from doing. By participating in ImPRessions, students place themselves in an advantageous position when it comes to resume material and active college experience. Through PRSSA and ImPRessions, PR pros are born.

-Briagenn Adams is a junior studying strategic communications with a minor in French. Check her out at @Briagenn.

5 Tips for Creating an Event

March 28, 2013 2 Comments

By: Morgan Blank

Being in Public Relations it is inevitable that we will be planning and putting on events.  The biggest trouble most people have with creating an event is how to make it unforgettable and stand out.  Here are five tips to help plan your event and keep all of your bases covered. 

1. The tip most PR superstars would give it to plan early.  Making a timeline and starting early can help fix problems you may run into later in the event planning process.   

2. Another tip that will help create a lasting impression is to pick a theme and keep it throughout the whole event, starting with the invitations all the way down to table centerpieces. 

3. No matter what kind of event, you need publicity, publicity, publicity.  The more publicity the better, you want to get you event out there, and you want the public talking about it as much as possible. 

4. Have a B plan for everything.  Someone will be late, something may not arrive at all, there is no event where everything goes exactly the way it was planned.  You never want to have to throw something together last minute because something did not pan out the way you wanted.  Try to predict what is more significant to your event and make a back up plan. 

5. Send a recap or overview out right after the event is over.  When the event is over, your job is not.  Within a day or so after the event send out a post event email.  A news letter with the best pictures from the event and a recap of the activities, talking about what a success it was, this will keep the guests chatting over what an awesome time they had. 

When creating an event you need to prepare for the worst and advertise the best.  Keep your guests wondering how you threw such a flawless party, and keep them talking about it.   

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