By: Will Gibbs @w_gibbs
It’s no secret that the music industry is changing. Album sales are down and streaming services have become high priorities for many in the industry. However, musicians still have to market their new projects and there is several ways artists get their name out in hopes of boosting sales.
Drunk in love with Queen Bey
Last December, Beyoncé dropped her self-titled album with no previous promotion or announcement. It sold over 600,000 copies in three days. Now, it is important to consider the fact that Beyoncé is Beyoncé, and not just anyone can release an album out of nowhere and expect it to do well commercially. She is one of the most successful musicians today and has garnered a big enough fan base to generate buzz quickly.
Won’t you stay with me?
Newcomer Sam Smith has charmed his way into the hearts of listeners around the world with his smooth and soulful voice, but before his album In The Lonely Hour debuted at number 2 on the Billboard 200 chart, he performed on Saturday Night Live and Late Night with Jimmy Fallon. Smith used guest appearances on other songs, Naughty Boy’s “La La La” and Disclosure’s “Latch” to develop a following before his debut album came out in May.
Making deals with iTunes
Irish rock band, U2, partnered with Apple to release their new album, Songs of Innocence, to every iTunes store customer for free. The deal was exclusive to Apple products and non-Apple users had to wait to buy the album until it was physically released over a month later. The announcement was made at a highly publicized Apple Co. event, and the company has reportedly spent $100 million on U2’s marketing campaign.
It’s more than Summertime Sadness
Lana Del Rey decided to take a “less is more” approach when promoting her new album, Ultraviolence, this year. While she debuted the first single off the album, “West Coast” at the Coachella Music Festival – even with an overwhelmingly positive response, she did not do any television performances or interviews before the album was released. While she has been known for her mysteriousness and exclusivity in the past, it is rather interesting that with very little promotion, her album was able to sell 182,000 copies in its first week of release.
With the changing music landscape, artists have to be more creative and think outside the box when it comes to promoting their albums. Some prefer to let the music speak for itself and remain out of the public eye, while others, like Taylor Swift, participate in a very busy marketing campaign in order to sell albums.
like Taylor Swift, participate in a very busy marketing campaign in order to sell albums.