Ohio University ImPRessions

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Super Bowl XLVII: The Best and Worst of 2013

February 8, 2013

Briagenn Adams

Not only is the Super Bowl the biggest night for American football fanatics, but it’s also one of the biggest events for PR superstars and advertising addicts alike. During the 2013 Super Bowl this past Sunday, one 30-second advertisement went for as much as a record $4 million. Or – in other terms – about $133,333 per second of TV time. That’s almost enough money to pay for an Ohio University education seven years over. Whoa.

So, which companies spent their money wisely, and who would have done better investing elsewhere? PR daily named three of the best and three of the words advertisements this year.  

Let’s start with the worst. Honestly, who didn’t cringe during the GoDaddy.com kiss commercial? For many, that camera angle was a bit too close for comfort. The now-notorious lip lock that lasted a whopping 10 seconds took up 1/3 of the entire commercial, and cost the company almost $1.4 million. Talk about an expensive date!

Also in the running for worst commercial of 2013 was Beck’s Beer Sapphire advertisement, singing beta fish and all. There might have been an inside joke hidden in the ad somewhere, but we’re not getting it. Beta luck next time, Beck’s!

Last but not necessarily least was the Wonderful Pistachios “Gangnam Style” ad. Although this song has had its share of international acclaim over the past year, people were not pleased by its reappearance during the Super Bowl XLVII.

On a more uplifting note, other companies spent their money very, very well.  PR Daily has praised Audi, Best Buy and Taco Bell for having the best Super Bowl commercials of 2013.

Audi immortalized the secret dream of every teenage boy – to steal the Prom Queen’s heart and impress his entire school – during their 60-second time slot. The hashtag, #BraveryWins was tweeted over 3,000 times following the memorable commercial. Viewers couldn’t help but cheer with the boy as he drove his father’s Audi off into his own sunset of eternal high school glory.

Next on the list of best Super Bowl commercials was Best Buy’s hilarious escapade with comedian Amy Poehler.  Although anything Amy does is bound to be brilliant, Best Buy’s ad provided some much-needed and appreciated comedic relief during the nail-biting Super Bowl game.

And finally, Taco Bell’s, “Viva Young” commercial was a top rated ad. We all knew this was coming! The endearing performance of senior citizens going wild and living up the night could have made even the biggest fast-food hater crave nachos.

Some other memorable ads included Budweiser’s classic reunion story of a Clydesdale horse and his loving owner, Volkswagen’s controversial “Get In, Get Happy” Jamaican ad and Doritos’ makeup-clad, “Fashionista Dad” getup.

No matter the actual outcome of Super Bowl XLVII, the advertisements were, for the most part, all winners that night. 

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