By: Annie Beard
Associate, ImPRessions Internal Account
November 17, 2011
The ImPRessions College Book Store account is getting creative on getting work done. They have come up with a new, easy way to be highly productive in a small amount of time. Want in on their secret?
They divide their account up into four separate groups that work on projects specific to their expertise. The four groups inside the CBS account are the design team, the writing team, the social media team, and the research team. They are all vital to the success of the account, and all work together in finishing projects.
Each team within the account has specific roles and jobs they must achieve. For example, the design team creates flyers, ads, and posters promoting events or sales that the College Book Store has going on. They did a lot to promote their Homecoming Weekend event, “Homecoming for the Homeless.”
The writing team creates press releases including things such as sales increases, CBS’s involvement in the community, and other topics along those lines.
The social media team really focuses on the CBS account’s Twitter and Facebook pages. They have recently been working on increasing friends and followers on both of these social media sites.
The research team is working on market research. For example, what do students want from College Book Store? Or what would make it easier to rent/ buy from CBS? Where else do students rent their books?
As you can see, breaking up into groups inside an account makes it easier to get more done. Alaina Martini, the CBS secretary said that, “We can accomplish many things at one time by delegating tasks to each group.”
They are all working towards the same goal of promoting their account, the College Book Store, while saving time. They use the weekly meetings to sit down and put all of their work together. Martini also said, “At the meetings all the groups fill each other in on what they have been doing. This is helpful because if someone on the writing team has a design idea, we can share it then.”
This is a technique that other accounts within ImPRessions could use, also. It is a genius way to keep your account ahead of the game, while learning everything you need to know about the PR world!