Tag Archives: College Book Store

April 5, 2013 · 7:37 AM

Philanthropy Spotlight: My Sister’s Place

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By: Allison O’Brien, Account Associate, College Book Store

This year, College Book Store will be celebrating its 5th annual Moms
Weekend philanthropic event by donating 20% of Moms Weekend t-
shirt sales to My Sister’s Place. During Moms Weekend April 5-7 Ohio
University Moms can pick up a green or purple shirt to support My
Sister’s Place.

My Sister’s Place has been providing for women and children abuse
victims since 1977. They provide outreach counseling for the women
and children as well as providing a court advocate to handle legal
matters. The shelter features a 24-hour crisis hotline that anyone
can call to seek guidance and advice. My Sister’s Place also provides
emergency food, hygiene products, and clothing to their residents.
Donations from outside sources such as the Mom’s Weekend event
assist in the purchasing of these items. Most importantly, all goods and
services provided by My Sister’s Place are completely free of charge.

T-shirts are $9.99 each and you can pick one up from College Book
Store now through Moms Weekend or stop by the booth from 11 a.m.-
3 p.m. at the Moms Market this Saturday at Ping. At the Moms Market
booth you can also get a flyer for a free Ohio University moms pin to be
redeemed at the store. Go out and buy a t-shirt for you and your Mom,
and help benefit My Sister’s Place along the way!

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October 8, 2012 · 4:39 PM

Philanthropy Spotlight: College Book Store Homecoming for the Homeless

By: Klare Williamson

The new shirt you buy Homecoming weekend may not only look good on you, but it’s also doing good for others. During homecoming weekend locally-owned College Book Store will be sponsoring their 3rd annual philanthropy event “Homecoming for the Homeless”. College Book Store will donate 10% of all purchases made in-store to the Good Works Timothy House. Last year more than $1,000 was donated to Good Works Timothy House from Homecoming weekend. The house has provided to over 200 men, women and children with an estimated 4000 to 5000 nights of shelter.

Timothy House is the only shelter in 9 counties available to men, women, and children who are in an emergency and need a place to go. Anyone who calls ahead can stay, but this year the staff are experiencing a shortage of space.

“We did not have room for most of the people who called in 2012. So far this year we’ve helped 163 different people, but we’ve had to say no to 200 people over the phone because we didn’t have room to be able to move them in,” said Andrea Horsch, Director of Caregiving for Timothy House.

Horsch says financial donations like those given by College Bookstore are what keeps the house running, “Financial donations to Good Works and Timothy House go toward utilities like paying the electric bill, keeping the lights on, keeping the house warm and also paying staff salaries so that we have people here making sure that the house is running smoothly and that the people who are living in the house are safe and have a stable place to be.”

To support Good Works and the Timothy House students can participate in “Homecoming for the Homeless” by making a purchase at College Bookstore on October 14th – 16th or by visiting http://www.good-works.net and clicking on volunteer opportunities.

Timothy House

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April 28, 2011 · 10:04 AM

College Book Store account anticipates Mom’s Weekend success

Carly Damman                                                                                                                                                                                    Associate, ImPRessions account

College Book Store will be selling Mom's Weekend t-shirts to raise money for My Sisters Place. PHOTO PROVIDED BY COLLEGE BOOK STORE

As Mom’s Weekend quickly approaches, the College Book Store account wraps up last minute preparations for the event. From handing out fliers to designing graphics for this year’s Mom’s Weekend t-shirt, the College Book Store account hopes for another successful event.

The account was successful in the past but co-account executive, Alexis Sweet hopes to be even more successful this year saying, “We’re really excited about this [weekend] and hope it will bring in more money than last year, especially since Mom’s Weekend is traditionally one of the biggest events, and we have really been improving our promotional efforts since last year”.

The College Book Store account made a few changes from last year’s Mom’s Weekend event. Similar to Sib’s Weekend, the College Book Store account will set up a Plinko game board outside the store from 10 a.m. to 12 p.m. Saturday afternoon to draw in customers.

Sweet said, “I am most excited for the Plinko board we will have outside of the store. It was a lot of fun last time, and drew tons of people into the store, so I’m hoping there will be an even greater response this time, especially since we have improved it a lot!” In addition, the account will provide fliers to local hotels to hand out to moms as they check in. They hope to include the fliers in the hotel’s “welcome packet” that they give to each customer highlighting local attractions and activities as well.

In terms of preparation, the College Book Store account will be hanging posters around campus this week similar to their other major events. They have also been working on refining the Mom’s Weekend press release and hope to circulate that to local news organizations this week.

“Our account has been doing a great job planning the promotions, such as designing our posters and fliers and getting those out to businesses and hotels. We also wrote the press release as a group, and the associates will make media follow-up calls next week” Sweet said. Each account associate has been working hard to make Mom’s Weekend a success.

With Mom’s Weekend right around the corner, the College Book Store account awaits the arrival of Bobcat Moms for one of the biggest events of the year. They hope their promotional improvements will attract more customers to the store and bring more success to the event.

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February 17, 2011 · 10:45 AM

College Book Store prepares to launch Sibs Weekend campaign

By Carly Damman                                                                                                                                                                    Associate, ImPRessions account

College Book Store is sponsoring Big Brothers Big Sisters during Sibs Weekend. PHOTO PROVIDED BY COLLEGE BOOK STORE

As the College Book Store account prepares for the brothers and sisters of Ohio University students to flood the streets of Athens this weekend, they are beginning to wrap up their Sibs Weekend campaign. The account has been hard at work this quarter designing fliers and t-shirts and coming up with creative ways to gain awareness for their event.

The College Book Store account will soon be asking local businesses to hang up a poster in their store front and if they agree their name will be listed as a sponsor on the College Book Store’s Website. Fliers will also be posted in residence halls. On Friday, the College Book Store team will be distributing fliers at the Convocation center to OU siblings as they arrive on the alumni association buses.

This week the account will be sending out a press release informing local businesses and organizations about the College Book Store event. Account executive, Alexis Sweet, comments on sending out the press release saying, “We will be making media follow-up calls to give our group some practice and make sure they are aware of our event.” The College Book Store account is giving their associates valuable experience by improving their communication and public relation skills, while also promoting their campaign.

On Saturday, the account plans on setting up a game outside College Book Store to attract OU students and their siblings to the store as they spend time uptown. They just have an idea but have not come up with the exact plan yet. The account will finalize their ideas during this week’s meeting. The College Book Store account awaits the success of the event and hopes all their hard work will pay off.

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November 15, 2010 · 6:21 PM

Campaign Spotlight: College Book Store

Will Harris, Co-Account Executive of the College Book Store account, hands out fliers to students outside Baker Center.

By Carly Damman                                                                                           Associate, ImPRessions Account

The College Book Store account has been hard at work promoting their campaign throughout fall quarter. Their primary focuses have been increasing awareness for the Homecoming for the Homeless event and planning promotion ideas for Sibs Weekend.

During Homecoming weekend, the College Book Store held an event called Homecoming for the Homeless, where a portion of sales went towards Good Works, a local homeless shelter. The College Book Store ImPRessions account helped out with the event by displaying posters in local businesses and passing out fliers around campus and at the parade.

“College Book Store was very pleased with the results and Good Works Inc. is also very thankful for the philanthropy by College Book Store,” said Will Harris, co-account executive.

The College Book Store account can accredit the success of the event to promotional efforts. The store was packed throughout Homecoming weekend, showing the hard work by the account paid off.

After wrapping up Homecoming activities, the College Book Store account started brainstorming ideas for Sibs Weekend. Co-account executive Alexis Sweet described a theme idea saying, “We are thinking of promoting it with a kind of Las Vegas theme, since it will give off that forbidden feeling as many students will be hiding what happens from their parents and it will look cool to their friends.”

The account is also thinking about a new tee-shirt design and other creative ways to promote Sibs Weekend 2011.

Parade watchers stand along court street with their "Homecoming for the Homeless" balloons passed out by ImPRessions members.

Noting a change in their audience Sweet said, “Our audience has changed from mostly alumni to younger siblings of college students so that is shifting our focus of promotional ideas, as we will especially be working more on promoting our event in the dorms.”

The College Book Store account is excited about the development of new promotional ideas and a potential theme for Sibs Weekend.

The College Book Store account has also utilized social media, like Facebook and Twitter to promote their campaign.

“We just made a Twitter account where we will be promoting our events and posting updates, you can follow us @CBS_ImPRessions, and we would love it if the other accounts and account members would follow us,” said Sweet. Social media websites allow the College Book Store account to effectively get the word out about events and gain recognition.

As the fall quarter comes to a close, the College Book Store account wraps up a busy schedule. They will continue reaching for their campaign goals and preparing for another successful Sibs Weekend during winter quarter.

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