Ohio University ImPRessions

Ohio University ImPRessions

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College Bookstore throws Successful Mom’s Weekend T-shirt Sale

April 11, 2014

banner_moms_2014

Another Mom’s Weekend has come and gone here at OU and it’s ok to let out a little sob, we are all sad. On a happier note, the College Book Store account worked with the store in their sixth annual philanthropic event to raise money for My Sister’s Place – a local shelter for abuse victims.

The College Book Store designed a special shirt to represent this year’s Mom’s weekend. Each shirt purchased added $2.00 to the check that the store owner will send to the organization. Last year there was a whopping 528 shirts sold, 57 of those being from the Mom’s Market and the account hopes they beat that number this year!

Preliminary numbers show that shirt sales were up, but the account is still waiting for the final numbers to come in. To ensure a larger turnout, the account hung posters around campus and uptown, as well as ran a table at the Mom’s Market in Ping. The number of shirts sold at the market this year trumped last year’s.

To encourage moms to wear their new gear, College Book Store tried a side event: Get Carded! Mom’s who wore the shirt on Saturday had a chance to win a $9.99 gift card. Account members were roaming the campus and carding mothers sporting the new attire.

Thanks to all of the mom’s and their OU students who participated to help College Book Store with raising money for My Sister’s Place. We will release the final sales numbers when we receive them. 

Austin Ambrose is a freshman studying Journalism. You can follow him on Twitter at @tex_ambrose7.

College Book Store Gives Back to Athens Youth This Sibs Weekend

February 6, 2014 1 Comment

sibs_2014_tee_impr-1It’s been a crazy couple of weeks at Ohio University! With holidays and two school closings, we have yet to have a full week of classes, since week one of the semester. Last Tuesday, the College Book Store ImPRessions account was suppose to be working hard in Scripps 116 to prepare for their Sibs weekend event. Instead, the account was stuck as home after the first weather related closing since 2009. As Queen Elsa would say, the cold never bothered us anyway! Our account worked from home to relay College Book Store’s message of giving back to the community this Sibs Weekend.

For the fifth year in a row, College Book Store will be donating a portion of their Sibs weekend sales to Big Brothers Big Sisters of Athens County. The locally owned store, located on Court Street across from College Gate, donates 20 percent of each Sibs Weekend T-shirt sold to BBBS of Athens County as a way to give back.

Big Brothers Big Sisters is a donation-supported organization that relies on community contributions in order to carefully match mentors with local youth. Since 1986, BBBS of Athens County has made a difference in the lives of children and mentors through their volunteer program.

This is the fifth year the College Book Store will be making a donation to the worthy organization. It is our account’s goal to drive up store traffic resulting in the largest donation to date. Give thanks for the sibs that are here in your life by giving back to the children of Athens. Purchase a Sibs Weekend t-shirt at College Book Store for just $9.99 and $2 will be donated directly to this worthy cause.

Hopefully the weather will clear up this weekend when the Sibs come to town, but if not, you can bet that the College Book Store account will still be hitting the bricks promoting the message of giving back. Make sure to visit us this weekend and treat your guest (or yourself) to a Sibs Weekend t-shirt. Feel good about your purchase and give back to the community that is home to us all.

 

Angela Martin is a senior studying Strategic Communications. You can follow her on Twitter at @_angelamartin.

College Book Store Celebrates Homecoming with Charity

October 8, 2013

Homecoming Flyer

College Book Store will be celebrating its fifth annual Homecoming for the Homeless with a donation to Athens Good Works.

College Book Store will be ringing in Homecoming Weekend for the fifth year in a row with giving back to the community. The College Book Store ImPRessions account has been hard at work in Scripps 116 every Tuesday night preparing for Homecoming Weekend. Ohio University hosts Central Michigan for the annual Homecoming football game, but more importantly, Athens will welcome families, alumni and visitors alike.

College Book Store will be hosting their fifth annual “Homecoming for the Homeless” event.  Students and alumni will be able to help give back to the community by purchasing Bobcat apparel at College Book Store on Court Street and Union Street Friday through Sunday. Not only will you pick up some sweet Bobcat swag, but you’ll be giving back to the Athens community at the same time. College Book Store is donating 10% of total profits this weekend to Athens Good Works, a shelter for those in need.

Good Works strives to empower and change lives, offer shelter for the homeless and provide life-changing opportunities to those who they serve. Those struggling with poverty and homelessness in the rural Appalachian region look to Good Works as a safe place of hope.

In preparation for this event, three teams were designated from the CBS account:

The Design & Research Team investigated what Athens Good Works accomplishes for the community, and designed a snazzy flyer that has been distributed across the campus and community.

The Social Media Team has been tweeting their thumbs off in order to generate some attention for College Book Store. Follow them @CBS_imPRessions!

The Writing Team wrote a press release and pitched it to local news sources for media coverage.

The account will also be handing out balloons at the parade on Court Street Saturday morning. Make sure to stake a good spot and say hi to the College Book Store account! They’ve been hard at work to raise the largest donation for Good Works yet- so help them out by shopping at College Book Store this weekend for all your Bobcat apparel. Have a fun and safe Homecoming Weekend!

-Gentry Bennett is a strategic communications major and an account associate for College Book Store. Follow her at @gen_andtonic.

Philanthropy Spotlight: My Sister’s Place

April 5, 2013

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By: Allison O’Brien, Account Associate, College Book Store

This year, College Book Store will be celebrating its 5th annual Moms
Weekend philanthropic event by donating 20% of Moms Weekend t-
shirt sales to My Sister’s Place. During Moms Weekend April 5-7 Ohio
University Moms can pick up a green or purple shirt to support My
Sister’s Place.

My Sister’s Place has been providing for women and children abuse
victims since 1977. They provide outreach counseling for the women
and children as well as providing a court advocate to handle legal
matters. The shelter features a 24-hour crisis hotline that anyone
can call to seek guidance and advice. My Sister’s Place also provides
emergency food, hygiene products, and clothing to their residents.
Donations from outside sources such as the Mom’s Weekend event
assist in the purchasing of these items. Most importantly, all goods and
services provided by My Sister’s Place are completely free of charge.

T-shirts are $9.99 each and you can pick one up from College Book
Store now through Moms Weekend or stop by the booth from 11 a.m.-
3 p.m. at the Moms Market this Saturday at Ping. At the Moms Market
booth you can also get a flyer for a free Ohio University moms pin to be
redeemed at the store. Go out and buy a t-shirt for you and your Mom,
and help benefit My Sister’s Place along the way!

Philanthropy Spotlight: College Book Store Homecoming for the Homeless

October 8, 2012

By: Klare Williamson

The new shirt you buy Homecoming weekend may not only look good on you, but it’s also doing good for others. During homecoming weekend locally-owned College Book Store will be sponsoring their 3rd annual philanthropy event “Homecoming for the Homeless”. College Book Store will donate 10% of all purchases made in-store to the Good Works Timothy House. Last year more than $1,000 was donated to Good Works Timothy House from Homecoming weekend. The house has provided to over 200 men, women and children with an estimated 4000 to 5000 nights of shelter.

Timothy House is the only shelter in 9 counties available to men, women, and children who are in an emergency and need a place to go. Anyone who calls ahead can stay, but this year the staff are experiencing a shortage of space.

“We did not have room for most of the people who called in 2012. So far this year we’ve helped 163 different people, but we’ve had to say no to 200 people over the phone because we didn’t have room to be able to move them in,” said Andrea Horsch, Director of Caregiving for Timothy House.

Horsch says financial donations like those given by College Bookstore are what keeps the house running, “Financial donations to Good Works and Timothy House go toward utilities like paying the electric bill, keeping the lights on, keeping the house warm and also paying staff salaries so that we have people here making sure that the house is running smoothly and that the people who are living in the house are safe and have a stable place to be.”

To support Good Works and the Timothy House students can participate in “Homecoming for the Homeless” by making a purchase at College Bookstore on October 14th – 16th or by visiting http://www.good-works.net and clicking on volunteer opportunities.

Timothy House

College Book Store account anticipates Mom’s Weekend success

April 28, 2011

Carly Damman                                                                                                                                                                                    Associate, ImPRessions account

College Book Store will be selling Mom's Weekend t-shirts to raise money for My Sisters Place. PHOTO PROVIDED BY COLLEGE BOOK STORE

As Mom’s Weekend quickly approaches, the College Book Store account wraps up last minute preparations for the event. From handing out fliers to designing graphics for this year’s Mom’s Weekend t-shirt, the College Book Store account hopes for another successful event.

The account was successful in the past but co-account executive, Alexis Sweet hopes to be even more successful this year saying, “We’re really excited about this [weekend] and hope it will bring in more money than last year, especially since Mom’s Weekend is traditionally one of the biggest events, and we have really been improving our promotional efforts since last year”.

The College Book Store account made a few changes from last year’s Mom’s Weekend event. Similar to Sib’s Weekend, the College Book Store account will set up a Plinko game board outside the store from 10 a.m. to 12 p.m. Saturday afternoon to draw in customers.

Sweet said, “I am most excited for the Plinko board we will have outside of the store. It was a lot of fun last time, and drew tons of people into the store, so I’m hoping there will be an even greater response this time, especially since we have improved it a lot!” In addition, the account will provide fliers to local hotels to hand out to moms as they check in. They hope to include the fliers in the hotel’s “welcome packet” that they give to each customer highlighting local attractions and activities as well.

In terms of preparation, the College Book Store account will be hanging posters around campus this week similar to their other major events. They have also been working on refining the Mom’s Weekend press release and hope to circulate that to local news organizations this week.

“Our account has been doing a great job planning the promotions, such as designing our posters and fliers and getting those out to businesses and hotels. We also wrote the press release as a group, and the associates will make media follow-up calls next week” Sweet said. Each account associate has been working hard to make Mom’s Weekend a success.

With Mom’s Weekend right around the corner, the College Book Store account awaits the arrival of Bobcat Moms for one of the biggest events of the year. They hope their promotional improvements will attract more customers to the store and bring more success to the event.

College Book Store prepares to launch Sibs Weekend campaign

February 17, 2011

By Carly Damman                                                                                                                                                                    Associate, ImPRessions account

College Book Store is sponsoring Big Brothers Big Sisters during Sibs Weekend. PHOTO PROVIDED BY COLLEGE BOOK STORE

As the College Book Store account prepares for the brothers and sisters of Ohio University students to flood the streets of Athens this weekend, they are beginning to wrap up their Sibs Weekend campaign. The account has been hard at work this quarter designing fliers and t-shirts and coming up with creative ways to gain awareness for their event.

The College Book Store account will soon be asking local businesses to hang up a poster in their store front and if they agree their name will be listed as a sponsor on the College Book Store’s Website. Fliers will also be posted in residence halls. On Friday, the College Book Store team will be distributing fliers at the Convocation center to OU siblings as they arrive on the alumni association buses.

This week the account will be sending out a press release informing local businesses and organizations about the College Book Store event. Account executive, Alexis Sweet, comments on sending out the press release saying, “We will be making media follow-up calls to give our group some practice and make sure they are aware of our event.” The College Book Store account is giving their associates valuable experience by improving their communication and public relation skills, while also promoting their campaign.

On Saturday, the account plans on setting up a game outside College Book Store to attract OU students and their siblings to the store as they spend time uptown. They just have an idea but have not come up with the exact plan yet. The account will finalize their ideas during this week’s meeting. The College Book Store account awaits the success of the event and hopes all their hard work will pay off.

Campaign Spotlight: College Book Store

November 15, 2010

Will Harris, Co-Account Executive of the College Book Store account, hands out fliers to students outside Baker Center.

By Carly Damman                                                                                           Associate, ImPRessions Account

The College Book Store account has been hard at work promoting their campaign throughout fall quarter. Their primary focuses have been increasing awareness for the Homecoming for the Homeless event and planning promotion ideas for Sibs Weekend.

During Homecoming weekend, the College Book Store held an event called Homecoming for the Homeless, where a portion of sales went towards Good Works, a local homeless shelter. The College Book Store ImPRessions account helped out with the event by displaying posters in local businesses and passing out fliers around campus and at the parade.

“College Book Store was very pleased with the results and Good Works Inc. is also very thankful for the philanthropy by College Book Store,” said Will Harris, co-account executive.

The College Book Store account can accredit the success of the event to promotional efforts. The store was packed throughout Homecoming weekend, showing the hard work by the account paid off.

After wrapping up Homecoming activities, the College Book Store account started brainstorming ideas for Sibs Weekend. Co-account executive Alexis Sweet described a theme idea saying, “We are thinking of promoting it with a kind of Las Vegas theme, since it will give off that forbidden feeling as many students will be hiding what happens from their parents and it will look cool to their friends.”

The account is also thinking about a new tee-shirt design and other creative ways to promote Sibs Weekend 2011.

Parade watchers stand along court street with their "Homecoming for the Homeless" balloons passed out by ImPRessions members.

Noting a change in their audience Sweet said, “Our audience has changed from mostly alumni to younger siblings of college students so that is shifting our focus of promotional ideas, as we will especially be working more on promoting our event in the dorms.”

The College Book Store account is excited about the development of new promotional ideas and a potential theme for Sibs Weekend.

The College Book Store account has also utilized social media, like Facebook and Twitter to promote their campaign.

“We just made a Twitter account where we will be promoting our events and posting updates, you can follow us @CBS_ImPRessions, and we would love it if the other accounts and account members would follow us,” said Sweet. Social media websites allow the College Book Store account to effectively get the word out about events and gain recognition.

As the fall quarter comes to a close, the College Book Store account wraps up a busy schedule. They will continue reaching for their campaign goals and preparing for another successful Sibs Weekend during winter quarter.

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