June 6, 2011
By Jenny Chufar
Associate, ImPRessions account
Over the course of this past school year, Grace Naugle and Jackie Bavaro worked hard with their team members promoting their ImPRessions client Cardinal Health. One big project the team took on was the Generation Rx campaign, which promotes prescription drug abuse prevention.
Bavaro said the biggest challenge the team faced was the time constraints. During fall quarter the team did a lot of brainstorming while prepping the ground for the basis of their campaign. The Generation Rx campaign, which they titled, “Dose of Reality”, was then implemented during this past winter quarter.
Throughout spring quarter, the team was busy at work as they took on a new project that was centered on social media for Cardinal Health. While doing the social media project for Cardinal Health, the team was also analyzing their “Dose of Reality” campaign results and preparing a trip to the Cardinal Health headquarters, in Columbus, to present to the client.
Although it has been a hectic year, Bavaro said that she was really proud of her team for, “Pulling together and tackling ideas.”
Naugle agrees, saying, “I’ve enjoyed the dedication of each team member on the account the most. They are extremely hard workers and smart people.”
Overall, both Bavaro and Naugle enjoyed working for Cardinal Health. Bavaro appreciated the creativity Cardinal Health gave to them. “I really liked how they gave us a lot of freedom,” she said.
Naugle appreciated the experience she gained in working for Cardinal Health. “They are teaching us the reality of working in the fast-paced public relations field and hold us accountable for our deadlines. Overall, it’s been a wonderful learning experience,” Naugle said.
As one year ends another begins, and for that reason, Bavaro and Naugle would like to congratulate the new executive board especially Caroline Allen and Sienna Tomko, who will be taking over the Cardinal Health account next year.
Bavaro said, “Don’t be afraid to have crazy ideas and think outside of the box. Just go with it.”