Tag Archives: Campaign Spotlight

June 6, 2011 · 11:04 AM

Cardinal Health finishes up a successful year

By Jenny Chufar
Associate, ImPRessions account

The Cardinal Health account went to visit the client headquarters in Columbus last October to present their public relations plan for the year.

 

 

 

 

 

 

 

 

 

 
Over the course of this past school year, Grace Naugle and Jackie Bavaro worked hard with their team members promoting their ImPRessions client Cardinal Health.  One big project the team took on was the Generation Rx campaign, which promotes prescription drug abuse prevention.

Bavaro said the biggest challenge the team faced was the time constraints.  During fall quarter the team did a lot of brainstorming while prepping the ground for the basis of their campaign.  The Generation Rx campaign, which they titled, “Dose of Reality”, was then implemented during this past winter quarter.

Throughout spring quarter, the team was busy at work as they took on a new project that was centered on social media for Cardinal Health.  While doing the social media project for Cardinal Health, the team was also analyzing their “Dose of Reality” campaign results and preparing a trip to the Cardinal Health headquarters, in Columbus, to present to the client.

Although it has been a hectic year, Bavaro said that she was really proud of her team for, “Pulling together and tackling ideas.”

Naugle agrees, saying, “I’ve enjoyed the dedication of each team member on the account the most. They are extremely hard workers and smart people.”

Overall, both Bavaro and Naugle enjoyed working for Cardinal Health. Bavaro appreciated the creativity Cardinal Health gave to them. “I really liked how they gave us a lot of freedom,” she said.

Naugle appreciated the experience she gained in working for Cardinal Health. “They are teaching us the reality of working in the fast-paced public relations field and hold us accountable for our deadlines. Overall, it’s been a wonderful learning experience,” Naugle said.

As one year ends another begins, and for that reason, Bavaro and Naugle would like to congratulate the new executive board especially Caroline Allen and Sienna Tomko, who will be taking over the Cardinal Health account next year.

Bavaro said, “Don’t be afraid to have crazy ideas and think outside of the box.  Just go with it.”

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May 23, 2011 · 12:35 PM

AVW reaches out to students through social media

By Clare Lanning                                                                                                                                                                        Associate, AVW Productions account

Upon starting spring quarter, our goal for AVW Productions was to continue generating ways to extend their network using social media. Since Greek Week is one of the most anticipated weeks of the year for Greek life on campus, with around 10 percent of the student body participating, our ImPRessions team thought that there would be no better event to cover to bring more publicity and awareness to AVW, particularly Ohio Sports Zone (OSZ).

Eager and excited to participate in the annual Greek activities, we began to brainstorm how OSZ could be incorporated into the events and get the student body involved and intrigued by AVW. After discussing it with the AVW productions team, we decided to dedicate a whole OSZ show to Greek Week that would capture all the events of the week.

The most popular event of Greek Week is Air Bands. We aimed to capture the spirit of the event and create a competition. Starting April 17, anyone who “liked” the AVW Productions Facebook page could participate in the Greek Week Competition and vote for their favorite air band team by “liking” the team’s album cover. The winning team who had the most “likes” by April 28, would receive a professionally made DVD of their Air Band performance.

Members of the AVW ImPRessions team spread the word about the competition and it started off very successful with hundreds of students liking the page. OSZ was filming throughout the entire Greek Week and had planned on putting clips of the highlights on the AVW Facebook page daily to generate more interest for the show. Also, the producer of OSZ, Mike Zorbas, was going to select his favorite team from each event and that team will be featured in a segment called “Producer’s Pick.”

Everything was executed and planned to perfection until the middle of the competition when we were informed that the Greeks were no longer willing to cooperate. Our efforts to generate positive publicity for OSZ and AVW were not appreciated by the Greek committee. They viewed the competition as becoming “too competitive” and as an event that was taking the spirit out of Greek Week. This was no our intention as we were trying to work with the Greek organization in a positive way. As an account in ImPRessions, we would like to see this competition possibly continue in the upcoming years, but it is obvious that better communication must take place. It was obvious, from the student body responses and reactions to the competition, that contact with the Greek committee must start at the beginning of the year in order for everything to run smoothly.

Although our plan and creativity was extremely beneficial, we could have used a back-up plan and done further research with the Greek committee to prevent the unfortunate series of events that occurred. Overall this was a major learning experience for our account and something we hope other ImPRessions teams can learn from as well.

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May 16, 2011 · 1:12 PM

Bob Evans account brings awareness throughout Ohio and beyond

By Ashante Rone                                                                                                                                                                                  Associate, ImPRessions account

The Bob Evans account hosted a family fun night in Pickerington, OH, just one of the many locations ImPRessions was responsible for promoting this year.

The Bob Evans account was entrusted with several responsibilities throughout the 2010 – 2011 school year. Fall quarter, the account was given their first task from the Bob Evans in Pickerington, OH.

“One of the major responsibilities we had was the very first thing we did fall quarter, when we created a competitive response plan to increase sales in Pickerington, OH because there were IHOP’s being built in the area,” said Rachel Csaszar,  account executive of the Bob Evans account.

IHOP is one of Bob Evans competitors. Csaszar and the account created a well thought-out response plan, which was well received by the client according to Csaszar. One of the major tactics implemented from the plan was the Family Fun Night held October 25. The account helped plan and host the event for the Pickerington community. The turnout was huge and they successful raised awareness and sales in the area. Another responsibility for the Pickerington location was reaching out to booster clubs and keeping the local community informed of the restored restaurant.

Winter quarter, the account attended the opening of the Bob Evans in Mount Vernon, OH. “Another major responsibility we had, was just to attend the opening of a new restaurant in Mt. Vernon, Ohio. We were in charge of helping with the prize giveaway table,” Csaszar said.

Finally, during winter quarter, ImPRessions was asked to brainstorm ideas to bring awareness and inform target audiences in Jacksonville, FL of a new Bob Evans restaurant that was soon to open.

Bob Evans had a busy year, and as it comes to an end they are working out one final event. The account is teaming up with fellow ImPRessions client Up ’til Dawn to host a 5k with a breakfast buffet. For more details on this upcoming event see the Facebook event or our previous post Bob Evans and Up ’til Dawn collaborate for a good cause.

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May 5, 2011 · 11:59 AM

ImPRessions invites community to “ButtOut”

By Sydney Cologie                                                                                                                                                                       Associate, ImPRessions account

The ButtOut Ohio account hosted "A Night Out to ButtOut: Salsa Dance Night" to raise awareness for the Ohio Department of Health campaign.

A Salsa dancing themed event was held by ImPRessions’ ButtOut Ohio account at The Pigskin Sports Bar and Grill last Wednesday, April 27 from 8 p.m to 11 p.m.

The goals for the event were just one piece of the puzzle to their larger campaign goals. The ImPRessions account aims to make ButtOut Ohio a widely known program and inform students of the resource. “Our goal is to make ButtOut Ohio known on campus.  It is a state-wide campaign, but if we can at least get it known here that would be a good start,” said Andrea Harless, account executive.

ButtOut Ohio is a fairly new program for the Ohio Department of Health, so ImPRessions needed to take the first steps for the campaign to get noticed on the Ohio University campus. The account’s challenge is to create awareness of the campaign in order to reach out to the rest of Ohio and consequently encourage the Department of Health to put more funding into the program.

The event was packed with food, contests, music and sombreros. “We had a lot of people dancing, participating in contests and actively asking questions about ButtOut Ohio. We had slides on one of the TV screens that had smoking facts on them which was a hit,” Harless said.

Local and well know Dj iShine kept the event feeling modern and upbeat. Along with the salsa music playing periodically, there was a good mix that kept people enjoying themselves. There was also free food, that was delicious I might add, and drink specials that were being served throughout the night. There were a variety of contests taking place, such as the best salsa contest and a game of limbo. There were also contests that pertained to the LGBT related smoking facts that were being shown on the TV, with a chance to win a prize.

Despite the crazy storm that took place that night, it did not keep ImPressions’ ButtOut Ohio account from having a positive attitude. Harless the said that although the turnout was not what she anticipated the quality was fantastic and many people were recognizing the smoking problems within the LGBT community. Overall the event was a success.

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April 28, 2011 · 10:04 AM

College Book Store account anticipates Mom’s Weekend success

Carly Damman                                                                                                                                                                                    Associate, ImPRessions account

College Book Store will be selling Mom's Weekend t-shirts to raise money for My Sisters Place. PHOTO PROVIDED BY COLLEGE BOOK STORE

As Mom’s Weekend quickly approaches, the College Book Store account wraps up last minute preparations for the event. From handing out fliers to designing graphics for this year’s Mom’s Weekend t-shirt, the College Book Store account hopes for another successful event.

The account was successful in the past but co-account executive, Alexis Sweet hopes to be even more successful this year saying, “We’re really excited about this [weekend] and hope it will bring in more money than last year, especially since Mom’s Weekend is traditionally one of the biggest events, and we have really been improving our promotional efforts since last year”.

The College Book Store account made a few changes from last year’s Mom’s Weekend event. Similar to Sib’s Weekend, the College Book Store account will set up a Plinko game board outside the store from 10 a.m. to 12 p.m. Saturday afternoon to draw in customers.

Sweet said, “I am most excited for the Plinko board we will have outside of the store. It was a lot of fun last time, and drew tons of people into the store, so I’m hoping there will be an even greater response this time, especially since we have improved it a lot!” In addition, the account will provide fliers to local hotels to hand out to moms as they check in. They hope to include the fliers in the hotel’s “welcome packet” that they give to each customer highlighting local attractions and activities as well.

In terms of preparation, the College Book Store account will be hanging posters around campus this week similar to their other major events. They have also been working on refining the Mom’s Weekend press release and hope to circulate that to local news organizations this week.

“Our account has been doing a great job planning the promotions, such as designing our posters and fliers and getting those out to businesses and hotels. We also wrote the press release as a group, and the associates will make media follow-up calls next week” Sweet said. Each account associate has been working hard to make Mom’s Weekend a success.

With Mom’s Weekend right around the corner, the College Book Store account awaits the arrival of Bobcat Moms for one of the biggest events of the year. They hope their promotional improvements will attract more customers to the store and bring more success to the event.

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