ImPRessions invites community to “ButtOut”

By Sydney Cologie                                                                                                                                                                       Associate, ImPRessions account

The ButtOut Ohio account hosted "A Night Out to ButtOut: Salsa Dance Night" to raise awareness for the Ohio Department of Health campaign.

A Salsa dancing themed event was held by ImPRessions’ ButtOut Ohio account at The Pigskin Sports Bar and Grill last Wednesday, April 27 from 8 p.m to 11 p.m.

The goals for the event were just one piece of the puzzle to their larger campaign goals. The ImPRessions account aims to make ButtOut Ohio a widely known program and inform students of the resource. “Our goal is to make ButtOut Ohio known on campus.  It is a state-wide campaign, but if we can at least get it known here that would be a good start,” said Andrea Harless, account executive.

ButtOut Ohio is a fairly new program for the Ohio Department of Health, so ImPRessions needed to take the first steps for the campaign to get noticed on the Ohio University campus. The account’s challenge is to create awareness of the campaign in order to reach out to the rest of Ohio and consequently encourage the Department of Health to put more funding into the program.

The event was packed with food, contests, music and sombreros. “We had a lot of people dancing, participating in contests and actively asking questions about ButtOut Ohio. We had slides on one of the TV screens that had smoking facts on them which was a hit,” Harless said.

Local and well know Dj iShine kept the event feeling modern and upbeat. Along with the salsa music playing periodically, there was a good mix that kept people enjoying themselves. There was also free food, that was delicious I might add, and drink specials that were being served throughout the night. There were a variety of contests taking place, such as the best salsa contest and a game of limbo. There were also contests that pertained to the LGBT related smoking facts that were being shown on the TV, with a chance to win a prize.

Despite the crazy storm that took place that night, it did not keep ImPressions’ ButtOut Ohio account from having a positive attitude. Harless the said that although the turnout was not what she anticipated the quality was fantastic and many people were recognizing the smoking problems within the LGBT community. Overall the event was a success.

April associate of the month

By Rebecca Reif                                                                                                                                                                         Associate, ImPRessions account

Congratulations Sara Sloat, April Associate of the Month

Although she is busy, freshman Sara Sloat is happy that ImPRessions is a part of her hectic schedule. Sloat believes that being a member of ImPRessions has helped her develop a realistic picture of what working in the PR field is truly like.

“The hands-on experience I have received from being a member of ImPRessions has really helped my understanding of the field of public relations. ImPRessions has provided me with the kinds of experiences that you can’t have inside of the classroom,” Sloat said.

In addition to being an account associate for the ButtOut Ohio account in ImPRessions, Sloat is also an active member of PRSSA, PR Chair for the Western Equestrian Team and a member of the Sigma Kappa Sorority. She decided to join ImPRessions when she learned that as a member she would have the opportunity to plan real events and work with real clients.

“Being an account associate is hard work, but very rewarding.  I love doing PR, and being part of ImPRessions is a lot of fun,” Sloat said. “I have also learned some very valuable skills—like learning how to use the program InDesign as a freshman—and that is something that makes my experience with ImPRessions unique,” she said.

Sloat hopes to move to Washington D.C. after graduation, and is interested in doing public relations work for health care and hospitals. “I would also really like to study abroad in Spain next winter,” Sloat said.