Ohio University ImPRessions

Ohio University ImPRessions

You can scroll the shelf using and keys

5 Clothing Companies Killin’ the Instagram Game

June 17, 2015

By: Ayla Apitsch, @AylaApit

These fashion accounts are becoming noticed through their strong Insta presence. Each account takes a slightly different approach, but all are still succeeding.

1. @FreePeople

Screen Shot 2015-06-16 at 11.27.13 PM

The perfect combination of nature, clothing inspiration and good vibes.  They value simplicity in showcasing their boho trends flaunting down the beach not just on models, but on their consumers too. A number of posts on their account features content sent in by fans of the clothing line.

2. @Nike

Screen Shot 2015-06-16 at 11.27.53 PM

@Nike features some awesome people completing some incredible feats in some pretty amazing places. From kids playing t-ball, to pro athletes, their Instagram showcases many ways you can #justdoit, all while sporting that famous Nike swoosh.

3. @MichaelKors

Screen Shot 2015-06-16 at 11.28.28 PM

It’s not just an Instagram account…it’s #InstaKors that sets this account apart from the rest.  You can like it, shop it, own it by registering for this easy, new way to scroll and shop the latests Michael Kors trends.

4. @Asos

Screen Shot 2015-06-16 at 11.29.14 PM

Their account features #tbt pictures of what inspires their vintage-renewed lines, as well as style guides and motivational pictures to get you through the workweek.  The @Asos Instagram account also features looks on, and by, the fashion stylists from their site, with advice tailored to you on the latest fashion trends.

5. @Burberry

Screen Shot 2015-06-16 at 11.30.01 PM

If you can’t indulge in their pieces on a college budget, at least you can feel a part of the experience with their behind-the-scenes looks that bring the brand to life.  From sketches to commercial sneak peaks, @Burberry lets you feel like a part of the action.

4 Ways to Make Instagram Meaningful for Your Brand

July 18, 2013 3 Comments

InstagramInstagram has pretty impressive statistics: over 130 million monthly active users, 16 billion total photos shared, 1 billion daily likes and 45 million photos per day. The numbers are only growing now that the owner, Facebook, has thrown video into the mix, crushing Vine in the process.

People with really interesting cups of coffee aren’t the only ones using Instagram; 54% of brands are on the site with 25% posting at least one photo a week. According to Simply Measured, the brands that have adopted Instagram as a platform in August 2011 have seen month-over-month growth, creating a huge gap between them and other brands that are not on the social site.

Here are a few tips on how to use Instagram for YOUR brand:

1. Get your followers involved

Put the social back into social media and interact with your fans. Ask them to share their own content and then #regram it or create contests to engage your audience. The brand Starbucks is a good example of a social brand. It says right in their Instagram bio to tag photos with #Starbucks, and over 3.5 million people have done so. Starbucks then shares the photos on their Instagram and Facebook pages to finish off the social loop.

2. Show how your product is made

This can apply to pretty much any brand. Show a t-shirt getting printed, someone roasting coffee beans or the creation of an engine. Take little snap shots of the product from start to finish and let the fans see just how much love goes into your product. Louisville Slugger does a good job of this. As you scroll through their Instagram photos you’ll see a block of wood, an unfinished baseball bat, a worker dipping the bat in color and then a major leaguer hitting a homerun with Louisville Slugger in hand. 

3. Give people a behind the scenes look

When people think they are getting an exclusive look at something, they will continue to come back for more. And if you put those exciting buzz words like “first look”, “exclusive” or “behind the scenes”; you’re doing even better. Burberry does a great job at giving fans an exclusive look. Their Instagram features images and videos from backstage at fashion shows, photo shoots and even the making of their collection.

4. Show the company culture

Give your fans a glimpse into your world and share your brand’s voice. Show them who your employees are, what your office looks like and even what snacks your team is having during break. If you let people in to your world they will better connect, engage and stay! Urban Outfitters does a great job of showing off their brand’s culture. The chill, down-to-earth vibe of their Instagram pictures has captured fans and gotten Urban Outfitters almost 850,000 followers.

As you can see, the social site can be used for more than filtered pictures of food and sunsets, it can be used as a platform for brands to engage with fans and show people what a company is all about. Images speak louder than words, so pick up your IPhone and start Instagram-ing some ‘like’ worthy images for your brand.

-Angela Martin is a senior studying strategic communication. Follow her on Twitter @_angelamartin.

 

Follow

Get every new post delivered to your Inbox.

Join 197 other followers