Ohio University ImPRessions

Ohio University ImPRessions

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Is Pinterest Effective for Your Brand?

June 9, 2014

By: Annie Beard @annie_beard

Social media has become one of the most important strategies that a brand can adopt in order to engage with their consumers. Along with Twitter and Facebook, many brands have turned to Pinterest. Some are successful, while others struggle to find any relevance.  It is important to know whether or not Pinterest is effective for your brand, and there are a few ways to tell.

Before you can gauge your brand’s relevance on Pinterest, you have to know and understand the demographics that Pinterest reaches. The following info graphic illustrates some “Pinteresting” findings.

pinteresty

Key takeaways:

  • 68.2 percent of users are women. While men do have a small representation, women basically run Pinterest, so it is important that your brand can appeal to women on some level.
  • The largest age demographic represented on Pinterest is 25-34 year olds with 27.4 percent of users.
  • The average annual household income of Pinterest users is $100,000+. This is one of the highest household incomes on any form of social media.

Now that you have an understanding of Pinterest’s audience, you must determine if your brand’s audience fits with it.  Is your brand attractive and marketable to these demographics? You also must decide if your audience would be interested in engaging and communicating through visual posts, like photos and videos. Are there compelling images that are associated with your brand? Great images are what will get your post pinned and shared.

One example of a brand that has found success on Pinterest is Whole Foods Market. They post recipes, health tips, as well as seasonal food and meal ideas. With images of food and drinks, their posts are compelling and attract a lot of consumers to engage with their brand.

Another successful brand on Pinterest is Target. They have such a wide variety of products, which makes them relevant to many users. Target pins home decor, fashion tips, quotes, and they even have a board that includes how Target is getting involved in the community.  These boards are appealing to their consumers and allow them to converse successfully.

Now that you have an understanding of Pinterest’s demographics, you have to decide if your consumers would fit into them. From there, think about the images that they would be interested in sharing. Could your consumers learn something from or be entertained by your pins? If so, then Pinterest could be perfect for your brand. So, do your research, and happy pinning!

A Lesson from Warby Parker: How to Use Instagram Effectively

April 22, 2014 2 Comments

Warby Parker is an amazing eye-glass company that sells unique and stylish frames for $95 (yes that also includes the lens)! In addition to the amazing price point for every pair that is sold, a pair is given to someone in need. Aside to being known for its trendy glasses, outstanding customer service and exceptional prices, Warby Parker is also known for its social media – namely its Instagram account.

Warby Parker has mastered the use of Instagram and is a perfect example of a company who uses the platform effectively.

Culture

Looking at Warby Parker’s Instagram account gives a customer not only a look at their product, but an insight into what the company and its employees are like. It showcases their interests in books, favorite places to dine and amazing scenery from the company travels.

Instagram provides an all-access pass into WP’s company headquarters by documenting days at the office. Snapshots focus on behind the scenes work at photo shoots, company uniforms for WP’s “Spirit Day” and office pot lucks!

Promoting Events

Any event that WP is attending or hosting is usually featured on Instagram, accompanied with an awesome photo and unique hashtag.  There have been many events, such as The Warby Parker Class Trip (#wpclasstrip). Employees were sent on a road trip across the country in a renovated school bus to bring WP glasses to areas where there aren’t any showroom locations. Photos of their road trip were featured on Instagram – allowing users to follow along with them as they made their journey across the U.S.A. Other events and promotions have included #whereswarby and #warbyegg.

Earlier this year, WP celebrated another milestone: its 4th birthday. To commemorate the company’s birthday, its Instagram was filled with pictures capturing employees and the four founders when they were 4 years-old.

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2Promoting the Product

The ultimate goal of brands being active on social media platforms is to push their products. WP is no exception. However, its advertising is not as obvious or in-your-face as most brands. Photos of the glasses often appear on its Instagram surrounded by numerous other items such a books, newspapers, food, candles, coffee, etc. For these Instagram photo shoots, WP tries placing the glasses in an environment that they would typically appear in if a consumer had them.

People may feel uneasy about buying glasses online and that is why WP lets you pick out 5 pairs of frames, ships them to you for free and gives you five days to try them on and decide which frame you like best. This can be a tough decision! WP uses social media as a way to connect with its consumers who are struggling to select a trendy frame. Customers can upload pictures of themselves in the different frames, and by using the hashtag #pickapair, WP specialists will step into help! WP also features employees who are stuck deciding between frames and allows the customers to give their input.

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WP has even been praised by Business Insider and IMPACT Inbound Marketing Agency for its content on Instagram and other social media platforms like YouTube and Facebook. The company has set the standards for brands on social media, and given them a model to aspire toward.

Follow WP on Instagram: @warbyparker 

Kathleen Marincic is a junior studying Strategic Communications. You can follow her on Twitter at @KathMarincic.

Five steps to the perfect pitch

April 9, 2014

pitchWhether it is an internal request or cold calling, pitching can be a nerve-wracking and difficult task. Basically, you have to convince someone to add something to their to-do list, or take out his or her wallets and donate to a cause. However, it has been done, and done successfully. Here are five steps to nail the perfect pitch:

Do your research. Find ways to integrate your pitch into the person or company’s culture or lifestyle. Bringing up past connections is always helpful, along with a positive reminder of that experience. The ties that bring them closer to your pitch will help you get a meeting with them or get them initially interested.

Be friendly. Once you get a chance to talk or meet, be sure you have a friendly and positive attitude about the interaction. When asking someone to take time out of his or her day for you, it is polite and makes the conversation enjoyable and easygoing.

Prepare. Anticipating possible questions, having details ready to go and knowing your pitch inside and out can make the meeting successful and smooth. Think of yourself as an ambassador for your company or organization, in that you need to know important details and how to answer questions. If you are leaving your meeting with a bunch of unanswered questions or unclear details, your contact will be unsatisfied and probably not follow through.

Be clear. Have your key message points ready to go. Tell the person why this is important, the relevance to them and their company, the benefits it can provide and how they can participate. These are all points your contact will want to know, and will make them feel secure with the partnership. Leave something tangible behind so the contact can look over your materials, and think about your pitch thoroughly.

Follow-up. No matter the outcome of the pitch meeting, be sure to follow-up with your contact. A thank you if they accepted, along with an inquiry insuring success. A follow-up is obviously required if your contact is still pondering the decision to offer any more insight or answer any questions. If the contact rejects the pitch right away, follow-up to keep the conversation going in order to help with future pitches.

Though no pitch can be completely predicted or broken down to an exact science, the research, personality, planning, clarity and follow-up can make all the difference when making your perfect pitch.

Allison Evans is a junior studying Strategic Communications. You can follow her on Twitter @Allison_Evans.

Twitter Lessons from the A-List

December 2, 2013 2 Comments

As technology is evolving, so are the ethics of journalism. Part of the changing technology is the emerging presence and influence of social media. In 140 characters you can enhance or inhibit your professional career – so no pressure.

By having a presence on Twitter you are not only conveying your thoughts, ideas and work, but you’re building a brand that may be an employer’s first impression of you. And what better way to learn what to do, and not do, on Twitter than look at the people who arguably have the most influence on the Twitter community?

Here’s some lessons to take away from some of our favorite A-list celebrities.

Do show your personality. Oftentimes I will like, or dislike, a celebrity based on how funny and relatable I find their tweets. And yes, I do realize this may not be the best course of action.

Take Anna Kendrick for example. I saw her in Twilight and loved her in Pitch Perfect, but I never really thought twice about her until I found her Twitter, after which she instantly became one of my favorite celebrities.

Anna

Do promote your work. Promoting your work is important and now with the influence of the Internet, we have more power than ever before to set ourselves apart and promote our work.

Mindy

Do connect with others. By reaching out to a firm or company before meeting with them, you have a great opportunity to set an amazing first impression. By connecting with others you can also promote collaborations. Jimmy Fallon does this before his show each night.

Jimmy

Don’t get into Twitter feuds. This one’s for you Kanye. Getting into a fight with Jimmy Kimmel on Twitter…probably not the smartest idea. So if you’re having an issue with a friend, colleague or stranger, it might be best to not display your emotions on the Internet for everyone to see. A simple phone call or text message might suffice in this situation.

Kimmel

Don’t drunk tweet. We get it, you partied, maybe drank a little too much. That doesn’t mean you have to turn to Twitter every time you have a crazy night. There are some things that are better left off the Internet, and drunken tweets are one of them.

LIamDon’t tweet only promotional things. When people only tweet promotional things to advance their careers, I get bored. It’s always more fun to follow people who spice up their promotions with some personality or fun anecdote.

-Carolyn Nachman is a junior studying strategic communication. Follow her at @CarolynNachman.

Wait…I Have to Vine This

May 28, 2013 3 Comments

VineIn the fast-paced world of social media and PR, it is important to stay up-to-date on emerging trends. In January 2013 Twitter introduced Vine as the newest form of social media. Since the launch, Vine hasn’t left the top 20 list in the iOs app store.

So what is Vine? It is an app that allows users to create a series of short video frames which are then looped together to create a six-second video which can be shared on Vine, Twitter and Facebook.

When the app first appeared it was primarily used as a way for people to share cute videos of their pets (guilty), but brands soon realized that the social media site could be used for much more. A few months later Vine emerged as a way for brands to connect with customers, when done correctly.

Here are a few Do’s and Don’ts of Vine and ways that you make the social site work for your brand.

DO have compelling content

The first step in having compelling video is having compelling content!  So give the viewer a behind-the-scenes look at your office, show your product being made or announce something new and exciting! Let the viewer feel like they have access to exclusive content, and they will keep coming back for more.

Taco Bell used Vine to announce the release date of their Cool Ranch Dorito Locos Taco. Although the video could use cleaned up a bit, the concept is there and it was a successful post: https://vine.co/v/bvlaYggdIiU

DO focus on something other than yourself

It gets annoying when someone only talks about themselves. This is true in life and in Vines. So change it up once in a while and talk about something else! If it’s homecoming weekend at OHIO, have a Vine of the parade. If it’s April Fool’s day, show a little humor in your post! Put the focus on ‘we’ not ‘me’.

Take General Electric (my favorite brand on Vine) for example. It was pi day so they kept it simple but compelling with this post: https://vine.co/v/bd1xMduMTp9

DON’T try to put a lot of ideas into a little time

Remember that you only have six seconds to get your brands message across. Focus on one idea for each Vine and deliver the message to your audience.

American Apparel tried to fit too many things into one Vine here, and the result was a video that made me dizzy: https://vine.co/v/bdMFaxbpi9Y

DON’T over-pace your video

Pacing is everything in video. If you have too slowly of a pace, then your viewer will get bored and click away. If the pace is too fast, then the viewer will get confused and, again, click away. Keep the pace steady and look to use 3-5 frames in a single Vine.

NASCAR has over-paced this video and tried to cram 18 frames in the 6-second Vine: https://vine.co/v/b6lAOTIFVn1

With Vine still being a newer social media outlet, it is hard to say whether it is here to stay. However, as PR stars it is important that we know the simple Do’s and Don’ts to create compelling posts for our brands

-Angela Martin is a senior studying strategic communication. Follow her on Twitter @_angelamartin.

PR For The Holidays: The Gift of Branding and Internships Event Recap

December 5, 2012

By: Kiley Landusky, Internal Account Associate

On a cold, rainy day on December 2nd the OU ImPRessions holiday party, “PR for the Holidays: The Gift of Internships and Branding” brought together account supervisors, executives and associates from the seventeen accounts for warm holiday cheer, warm wishes from fellow members and of course, warm food. The guests were greeted with a nametag and agenda listing the speakers that would later give valuable advice and praise of the spectacular PRSSA-affiliated group.

The party was kicked off with various potluck foods provided by members of ImPRessions. An introduction by Heather Bartman, Sienna Tomko and Dan Mulvey created excitement for the student guest speakers. Heather, Sienna and Dan stressed the importance of ImPRessions, their joy of its success and their gratitude for everyone being together before the terror of final exams.

We are quite lucky to claim the PR stars Hollie Amato, Nicole Spears and Sam Tischler as our own and even luckier that they agreed to present their successes and experiences in their internships after the friendly introduction from Heather, Dan and Sienna. Sam started by sharing her PACE employment experience and tied it to her experience in ImPRessions as well as her classes at Ohio University. She took pride in being a member of ImPRessions and said “this will teach you how to work in a group setting,” similar to how you would work in an internship. She encouraged the group to value every part of our experience as OU students and said, “Everything you do should be taken as a learning experience”.

Nicole Spears took the spotlight after Sam and let us in on her experience of interning in France. She gave us advice on what to do prior to any foreign internship. A commonly overlooked process before applying to foreign internships was translating your resume to the appropriate language of the country you choose to visit. Although the language barrier was the most difficult thing for her, Nicole was firm on stating that her experience was a great one and encouraged all to travel abroad. She said “you’ll meet a lot more people with global backgrounds,” which will help greatly in the new environment students will have to embrace in internships and careers.

After Nicole, Hollie Amato spoke about her work during an internship with Akhia, a public relations and marketing communications agency. She emphasized her use of ImPRessions on her resume, stating, “definitely brag about ImPRessions because it’s worth bragging about” and ImPRessions “gave me hands-on experience and examples”. She also told her fellow ImPRessions members to archive their work as they go for use in a future portfolio.

The guest speakers gave great advice for the current ImPRessions accounts and how to translate it to a professional setting in the future.

The accounts then gave us a short summary of their accomplishments thus far as well as their goals for spring semester. Just about every account discussed their social media activity and goals to enhance and increase their social media in the upcoming semester.

Some highlights from the account summaries were, the E.W. Scripps School account has 2,842 Twitter followers and the College Bookstore upped their followers from around 120 to 220! The Athens County Humane Society also gained 182 likes on Facebook. For the most part the accounts shared a common goal of reaching out to more people via social media.

Another common activity was the use of surveys to track the progress and outreach of accounts such as the GoBus account, which received 271 survey responses, nearly reaching their goal of 300. ImPRessions accounts seriously appreciate their audience and are always looking to give back to OU students as well as the Athens community.

Listening to all of the successes of ImPRessions members and their drive to be even greater as a firm and as separate accounts secured the pride of being an OU student. Bringing everyone together for this event made for a great welcome back from Thanksgiving break and a warm goodbye and seasons greetings before traveling home for the holiday break.

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New school year brings a new slogan, clients, leaders and goals

June 28, 2011

By Nicole Bersani
CEO, ImPRessions

Posting for the first time as the CEO of ImPRessions, I have a “tall” order to fill. Devin Hughes, Janelle Huelsman and Courtney Cooper — the past three CEOs — must be around 5’7″. I’m 5’4″. However, it’s not as much about the height of course as it is about their accomplishments as CEOs. Looking back at the firm’s successes when they were CEO, I have set new heights.

Last year alone, there were a lot of accomplishments in the 2010-2011 school year: an increase in clients and members, a PRSSA National Affiliation student-run firm recognition and of course all the successful accounts! To check out last year’s portfolio, please click here. Now, ImPRessions is looking to continue the success of last year and move into a new year, bringing with it a new slogan, clients, leaders and goals.

New slogan

First, we are incorporating our new slogan, “Build a brand. Shape your future,” into all our materials, especially our blog. If you have visited our blog before, you might have noticed it has a different style. We wanted our logo and new slogan to stand out, or in other words, make an imPRession. Please read a previous post by Devin Hughes, 2010-2011 CEO, unveiling the new slogan and the significance it holds for our firm.

New clients & leaders

For the 2011-2012 school year, we have five new clients. At the annual banquet, four were revealed: Express, ROTC, GoBus and Bird Ice Arena. Most recently, another one has been included: Student Senate. The accounts continuing from last year are Cardinal Health, E.W. Scripps School of Journalism, Athens County Humane Society, Backdrop Magazine, College Book Store, AVW Productions, Up ’till Dawn, College Green Magazine, OHIO Performing Arts and ImPRessions internal. Overall, we have 15 clients and are excited for our accounts to hit the ground running for the 2011-2012 school year. Please see our full list of clients here.

There are 33 members on the executive board (some in more than one exec position), with a CEO, two VPs, 10 supervisors and 23 account executives. Please check out all of our leaders here and see which account(s) they are involved with for the upcoming school year.

New goals

One of my main goals before starting this school year was to create a more diverse line of clientele. From retail, public affairs, transportation, sports and governmental as new clients, adding to the already strong list of national, regional and local clients in healthcare, restaurant, business/organization, entertainment and nonprofit, we can mark that goal as accomplished.

Next up on the list:

  • to increase membership by 25%
  • to standardize our social media brand and to increase our outreach and efforts
  • to structure our brand and image with templates, how-to’s and the like (especially with the new slogan)
  • to host quarterly events for all members (e.g. “PR 101, leadership series and creative workshops)
  • to secure a PRSSA award for best campaign, best tactic or a Teahan Chapter Award for Chapter Firm

These goals will only be reached with the combined effort of each of our members working to write press releases, create fliers, connect on social media and plan events for our clients. It is the team work of our members working to successfully reach their client’s audiences. And it is the clients providing real-world and hands-on PR opportunities for our members. The new slogan “Build a brand. Shape your future.” is a motto for not only our firm as a whole, but also every single member and client within our firm.

Build a brand. Shape your future. Leave an ImPRession.

June 2, 2011

By R. Devin Hughes, CEO

For the last time, I am writing a blog post with the “CEO” title, as I am soon to graduate and hand the role over to Nicole Bersani. As I do so, ImPRessions is unveiling its new slogan, “Build a brand. Shape your future.” Having spent four years with the firm, four years which I consider the best of my life, I feel qualified to say that this slogan more accurately represents what ImPRessions, at its core, is all about. For my “swan post”as ImPRessions CEO, I would like to walk you through this new slogan, including my insights over the past four years and an overall summation of the value of ImPRessions.

At its core, ImPRessions does two things: we help our clients by giving them quality, free PR efforts, but we also help ourselves, engaging in real-world PR work that will qualify us for internships and jobs. In selecting a new slogan, we wanted something that encompassed both of these elements, doing justice to everything that ImPRessions is.

Build a brand

On the surface, this is what we are doing for our clients. We help shape their brands and engage in PR strategies and tactics designed to improve their standing with their target audiences.

But those aren’t the only brands we build in ImPRessions: we also build personal brands. Using a conservative estimate, if you work on one account all four of your years at OU, you’re going to meet between 30-40 people. And you aren’t just meeting them; you’re spending an entire year working closely with them. These are people that are going to graduate and go into the same field as you, and ImPRessions gives you the opportunity to show them what you’re all about.

I have accepted a post-graduate internship for this summer. The person who encouraged me to apply was my account supervisor during my sophomore year with ImPRessions. She went on to work with a major PR agency, and wrote to me when an internship opened up. If I had been a complete screwup, do you think she would have done that? This is proof of where ImPRessions can take you: she was two years older than me; we didn’t run in the same social circles or have the same classes. We met through ImPRessions, period. This firm was the one chance I had to brand myself in front of someone, and she apparently liked what she saw.

Shape your future

Again, on the surface this can refer to our clients: obviously, if we brand them well it will have a positive impact on their future performances. At the core, though, it comes back to the students, just like “build a brand.” In my example, I effectively shaped my future by coming across a post-graduate internship through someone I worked with in ImPRessions. You can too.

Those hiring for jobs can get hundreds of resumes for one posting. Your best chance is to have an “in,” someone who can advocate for you and get your name to the top of the list. I have met some of the smartest, most hardworking people I know through ImPRessions, and if they told me they were applying for a job where I worked, I would make it a point to badger the hiring manager, advocating for these people. This has actually already happened–despite just being a student, super low on the totem pole, I have had managers ask me who I recommend for positions, and these people have gotten hired.

But not everyone chooses to shape their future positively. When it’s winter quarter, it’s cold, and you’re snuggled under your blanket at home, you might not feel like going to that ImPRessions meeting at the library. I guarantee you, though, that your execs will notice if you do. I was an account executive; I felt immense gratitude to those I could consistently count on showing up to meetings and getting their work done on time. I would do anything I could now to get those people hired.

As a student, you can shape your future by working hard in classes and getting good grades. However, I think people forget about the network they are building around them. In my opinion, the best way to effectively shape you future is by learning from and imPRessing your peers. They’ll remember you, and that could end up going much further than a high GPA. Which brings me to my final point…

Leave an ImPRession

This is not part of the official new slogan, but it goes with the overall theme and you may see it thrown in there from time to time. You’ve got four years to leave a positive ImPRession on as many students as you can. I can candidly say that I know there are students who would recommend me if they got the chance because of my work with ImPRessions. I can candidly say that there are students I would recommend because of their work with ImPRessions.

Setting yourself apart is easy. It doesn’t involve being the smartest or the most creative or having the most Twitter followers. It simply involves showing enthusiasm, a willingness to learn and volunteering for as many things as you can. As CEO, when I was hiring executives, my line was always that I looked for attitude more than brains. You’re a student; nobody is expecting you to be a PR expert. We just want someone who is dependable, and ready to learn.

I’ve been an account associate, an account executive, an account supervisor, an assistant director (that position doesn’t even exist anymore!) and a CEO. I’ve played all the roles, and I’ve heard so many stories. Stories from students who got internships almost solely because of their ImPRessions work. Stories from clients who love our work and want to hire an OU student.

People like to tell stories, and that’s how your network grows. I’ve actually never directly worked with our incoming vice presidents on an ImPRessions account, but I know how qualified they are because other people tell me good things about them. Conversely, I’ve had executive candidates described to me as “hot mess train wrecks.” You hear these things. When you leave ImPRessions, you will have left an ImPRession.

So you can choose to be known as the hardworking, organized associate or you can choose to be known as the hot mess train wreck. Personally, I would try my best to make it a good one.

This is your chance: Build a brand. Shape your future. Leave an ImPRession.

Alumni reach out to ImPRessions to take on new client

May 26, 2011 2 Comments

By Carly Damman                                                                                                                                                                       Associate, ImPRessions account

This college porch is just one of many pages featured in the new prodcut being promoted by ImPRessions. PHOTO PROVIDED BY THE COMPLETELY UNAUTHORIZED OHIO UNIVERISTY COLORING BOOK.

As spring quarter comes to a close, ImPRessions welcomes a new client. The clients, Liz and Erik, are alumni of Ohio University and requested ImPRessions help promoting their product. The product, an Athens coloring book titled, The Completely Unauthorized Ohio University Coloring Book, focuses on places that Athens and Ohio University are known for, both academically and recreationally. The book is geared towards anyone who loves OU including current students, families of students and alumni.

ImPRessions CEO, Devin Hughes is thrilled to be working with alumni. He said, “Some of our best opportunities come from former Bobcats who are looking to get students involved. We have created quite a culture of alums giving back to ImPRessions, something I hope to instill in graduating seniors every year.”

Not only does working with alumni give ImPRessions the opportunity to give back to past students, but it also allows ImPRessions to gain valuable experience and become a better firm. “I will stress that this is far from charity–all of our clients who are alums have emailed me to say how thrilled they have been with our work. As ImPRessions grows in size and reputation, more and more individuals will realize the valuable results we can bring to their communication needs,” Hughes said.

The new account members hopes to give back to former students by implementing effective marketing strategies for their client’s coloring book. The client hopes ImPRessions will generate some excitement for the coloring book through Facebook, Twitter and their online website.

The new ImPRessions account is currently working on promotions for the book. They created a Facebook page to generate awareness and hope Tweeters will follow them on Twitter at @OUColoringBook. The account hopes to offer giveaways and promotions through Facebook and Twitter. Additional information can be found on their website including samples of the pages, price information and an online ordering option. The Completely Unauthorized Ohio University Coloring Book went on sale May 20 and can be ordered online anytime at oucoloringbook.com.

ImPRessions and the account continue working hard to bring success to the sale of the coloring book. Producing quality work for alumni is important for ImPRessions in  order to gain additional valuable clients in the future.

Hughes said, “I am happy that ImPRessions has fostered such great relationships with alumni, and hope it continues to do so far after I am gone.”

New issue, new look, new celebration

March 7, 2011

By Ashante Rone                                                                                                                                                                                  Associate, ImPRessions account

Backdrop's new logo and new location resulted in success for the magazine. PHOTO PROVIDED BY BACKROP MAGAZINE

The Backdrop account worked hard this quarter to promote and raise awareness for the magazine. Early in February, account members hosted an awareness week to reach out to more students leading up to the release of the magazine. ImPRessions helps host events such as the Backdrop Bazaar as well as the release party.

Backdrop held their release party on Wednesday, Feb. 23 at the Pigskin bar on Court Street. According to Hollie Amato, Backdrop Account executive, the turn out was better than expected.

“Pig skin was an awesome venue to have the party at and I think that the location alone made it more successful than past release parties,” Amato said.

The party was held a day after the release of the magazine. The Backdrop account hopes to continue to raise support for the next issue.

ImPRessions also worked on a re-branding campaign for Backdrop .The logo is now a big and bold lower case letter b. Backdrop faced the challenge of making the magazine more student friendly, and widening their demographics to more than the usual group already reading the magazine . Creating a new logo will help to reshape the image of Backdrop and reach out to more students.

“The re-branding defiantly helped to reach out to more students and widen the demographics in which the magazine reached,” Amato said.  The new logo is unmistakable, so whenever you see the big, black b, think Backdrop.

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