The Bob Evans account was entrusted with several responsibilities throughout the 2010 – 2011 school year. Fall quarter, the account was given their first task from the Bob Evans in Pickerington, OH.
“One of the major responsibilities we had was the very first thing we did fall quarter, when we created a competitive response plan to increase sales in Pickerington, OH because there were IHOP’s being built in the area,” said Rachel Csaszar, account executive of the Bob Evans account.
IHOP is one of Bob Evans competitors. Csaszar and the account created a well thought-out response plan, which was well received by the client according to Csaszar. One of the major tactics implemented from the plan was the Family Fun Night held October 25. The account helped plan and host the event for the Pickerington community. The turnout was huge and they successful raised awareness and sales in the area. Another responsibility for the Pickerington location was reaching out to booster clubs and keeping the local community informed of the restored restaurant.
Winter quarter, the account attended the opening of the Bob Evans in Mount Vernon, OH. “Another major responsibility we had, was just to attend the opening of a new restaurant in Mt. Vernon, Ohio. We were in charge of helping with the prize giveaway table,” Csaszar said.
Finally, during winter quarter, ImPRessions was asked to brainstorm ideas to bring awareness and inform target audiences in Jacksonville, FL of a new Bob Evans restaurant that was soon to open.
By Samantha Caulfield Associate, ImPRessions account
ImPRessions’ Bob Evans and Up ’til Dawn accounts are proud to announce an exciting collaborative event. The two accounts are coming together to to promote the “Up ’til Dawn 5k, Helping St. Jude One Step at a Time.” All proceeds from the race will go to St. Jude Children’s Research Hospital.
The Up ’til Dawn account wanted to host the 5k to help with fund raising. At St. Jude no child is denied treatment based on race, religion or a family’s ability to pay according to their website. The account invited Bob Evans to help with promotion and add an extra appeal for participants.
“This will provide some great advertising for the Bob Evans restaurant down here in Athens,” said Rachel Csaszar, Bob Evans account executive.
The accounts are also excited to announce that DJ Pro Bono will be at the end of the race, helping the participants through the last stretch to the finish line.
The race will be May 22 starting at 10 a.m. at Ping Recreation Center. The race will finish at the Walter Hall lawn where a breakfast buffet will be provided by Bob Evans. Registration is $15 which includes a t-shirt and the breakfast buffet. To register email firstname.lastname@example.org. Checks can be dropped off to 111 Irvine Hall, on West Green.
Allison Jordan attributes much of her knowledge and passion for public relations as a product of the experiences she has had as an account associate in ImPRessions.
A sophomore public relations major in the E.W. Scripps School of Journalism, Jordan first heard about ImPRessions during her freshman orientation and again during her Journalism 101 course. “I figured I should attend a couple of meetings to see what PR was all about,” she said.
Jordan is an account associate for the Bob Evans account. The account is currently focusing on planning family fun nights and partnering with high school booster clubs in order to promote the Bob Evans restaurant in Pickerington, OH. In addition to planning these events, Jordan has also had the chance to write press releases and create PR plans for her account. This is Jordan’s second year as a member of ImPRessions; and she said that “ImPRessions has taught me absolutely everything I know about public relations.”
Jordan is from Jackson Township, which is near the Akron, OH area. Some of her hobbies include: traveling, attending concerts, and spending time with friends.
Jordan sees an ambitious and adventurous future for herself. She said, “I foresee myself working in Chicago, Boston, or any large Mid-West/East Coast city and traveling…A LOT!”
On Oct. 26 Bob Evans of Pickerington, Ohio hosted a Family Fun Night for children of all ages. The event was a huge success.
Family Fun Night consisted of several activities ranging from face painting, pancake decorating, a coloring contest and others. The pancakes and face painting were the main focus of the event. The children could decorate their pancakes with orange whip cream, sprinkles and other toppings. Children were also encouraged to wear costumes.
Allison Jordan, an Associate on the Bob Evans account, noted how well the event went, “We took probably over 100 pictures.” Some of the account members for Bob Evans took pictures of the children after their face painting.
The activities were separated into two time slots. The morning session was for toddlers, and lasted from 8 a.m. to 10 a.m. This session did not have as large of a turnout as the evening session, which was for older children and teenagersand took place from 6 p.m. to 8 p.m.
The promotion andplanning for the event was done by Rachel Csaszar, Account Executive for Bob Evans, and her Account Associates. The account had some help from a few others to make this event successful. The Bob Evans account’s ultimate goal is to help maintain the amount of costumers, and maintain and increase sales for Bob Evans in Pickerington. Thanks to the efforts of the Bob Evans team, the event was a wonderful family-fun filled night.
With only a week left before classes start, we are preparing to hit the ground running with ImPRessions. After meeting with our Bob Evans contacts, it has become clear that the account needs to get started as soon as possible. That being said, we would like to find two or three associates to start work on the account ASAP and will be accepting applications immediately. Anyone is welcome to apply, though previous experience in ImPRessions or PR is preferred.
Those who apply should be prepared to meet the first week of classes and ready to work hard. The Bob Evans account has big things planned for this year and will be an amazing learning experience for everyone involved.