May 16, 2011
By Ashante Rone Associate, ImPRessions account
The Bob Evans account was entrusted with several responsibilities throughout the 2010 – 2011 school year. Fall quarter, the account was given their first task from the Bob Evans in Pickerington, OH.
“One of the major responsibilities we had was the very first thing we did fall quarter, when we created a competitive response plan to increase sales in Pickerington, OH because there were IHOP’s being built in the area,” said Rachel Csaszar, account executive of the Bob Evans account.
IHOP is one of Bob Evans competitors. Csaszar and the account created a well thought-out response plan, which was well received by the client according to Csaszar. One of the major tactics implemented from the plan was the Family Fun Night held October 25. The account helped plan and host the event for the Pickerington community. The turnout was huge and they successful raised awareness and sales in the area. Another responsibility for the Pickerington location was reaching out to booster clubs and keeping the local community informed of the restored restaurant.
Winter quarter, the account attended the opening of the Bob Evans in Mount Vernon, OH. “Another major responsibility we had, was just to attend the opening of a new restaurant in Mt. Vernon, Ohio. We were in charge of helping with the prize giveaway table,” Csaszar said.
Finally, during winter quarter, ImPRessions was asked to brainstorm ideas to bring awareness and inform target audiences in Jacksonville, FL of a new Bob Evans restaurant that was soon to open.
Bob Evans had a busy year, and as it comes to an end they are working out one final event. The account is teaming up with fellow ImPRessions client Up ’til Dawn to host a 5k with a breakfast buffet. For more details on this upcoming event see the Facebook event or our previous post Bob Evans and Up ’til Dawn collaborate for a good cause.