Ohio University ImPRessions

Ohio University ImPRessions

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Blogging – Your Own Blank Online Canvas

November 15, 2013 2 Comments

BrickIf I had a quarter for every time a class, professor or professional stressed the importance of being a good writer I’d be rich enough to have a closet full of Louboutins and Louis Vittons. (A girl can dream, right?!) From press releases to ad copy to news writing to social media lingo, a successful PRofessional is one who can creatively communicate and articulate a message to their audience.

Blogging allows you to demonstrate your strengths and style as a writer. Whether you’re writing for a company or trying to develop your own personal brand, a blog can be your blank online canvas. Plus, it’s a great way to create clips for your portfolio. Whether your blogging about the best blueberry pie recipes or a new fortune 500 company’s philanthropy initiative, a blog can help you be seen as a thought leader. In our ever-changing technological world, brands and businesses are even implementing blogging into their social strategies. In fact, businesses that blog average 55% more website visitors than those who don’t.

Over the years, I’ve blogged a little, writing posts here and there for an organization’s or internship’s website, but this semester I’ve upped the aunty on blogging. In a professional setting I’ve been blogging for my marketing 4900 class taught by Nate Riggs. In an effort to recruit students to next semester’s class, my peers and I have been contributing to our blog – Ohio Marketing Students. From case studies to podcasts to how-to’s and more, our blog showcases the world of content marketing.

Through the purchased version of WordPress, we’ve been utilizing different analytical tools to help gain the best SEO. For example, instead of creating clever or cheeky blog titles, we create titles based on actual search terms. We’ve love for you to join our conversation by subscribing to our blog.

On a personal level, this semester I’ve also started by own blog – One Brick at a Time. In an effort to make the most of my senior year, (because YOSO – you’re only a senior once). I’m blogging about all of my bucket list experiences. From Larry’s Dawg House to karaoke at the Smiling Skull to stealing an Athens brick, each post will follow my journey as I complete signature OU/Athens things that I haven’t done before I leave this special place. Although it’s somewhat of a silly topic, my blog not only gives me a creative outlet, but it also is a way for me to showcase my writing skills.

You too can become a blogger! Choose a topic your passionate about and go!

-Sara Lowenstein is a senior studying public relations with specializations in sociology and community health. Check her out at @SaraLowenstein.

Blogging 101: What Should I Call Me?

October 29, 2013 3 Comments

blogTrying to figure out the theme of a blog, let alone the name could take hours, weeks or months if you’re really stuck. It’s like the epitome of writer’s block but worse because there’s not a definite focus. What did I do when it came to creating my blog? I thought about what I liked, what I am passionate about and what I am going to do with my life. The first two were easier, but the last one helped me with what I was going to write. My advice, follow these steps and you’ll have your own blog in no time!

Step 1: Pick a website. If you look online right now you’ll see that there are more blog websites than you can count on your hands. If you’re going to pick a website, think about what you’re going to use this personal blog for. I do write about other things than PR, but I find WordPress to be geared more towards professionals so that’s what I chose. If you’re not a WordPress fan, check out other blog websites such as Tumblr and Blogger.

Step 2: Pick a theme. This means color theme, blog theme and layout. On WordPress I chose the ‘Suburbia’ theme because I really liked the layout. As for my color theme, since I want to go into fashion and I traveled I chose black, white and teal. My background photo is a picture I took in Dublin. It’s somewhat blurry but it’s a photo of postcards laid out and it creates a great background. When you think about what the theme of your blog is remember to think about what you like, what you are passionate about and what you think you want to do with your life.

Step 3: The Name. The last step is to think of the name of your blog… the dreaded name that could take you hours. I chose ‘High Heels High Hopes.’ My cover photo is a picture of high heels with the name in italics. I love fashion and I do own very high heels and my hopes in life are much higher than that. When you’re thinking about the name for your blog, don’t be afraid to do a little research. Look up favorite quotes, past times, etc. Do whatever you need to, to figure it out and once you find what you’re looking for, you’ll feel that ‘aha!” moment.

These are the basic steps to making your own personal blog. I guarantee you step three will take you the longest amount of time. However, if you are still stuck check out some popular blogs to gain inspiration, my favorites are NYC PR Girls, Literally Darling, the Career Kid and the PR Woman. Just remember one last thing, it’s not just about the words written but the writer behind those words.

Happy blogging!

“Blogging is a great way to show your talents and interests to prospective employers, while adding an edge to your resume. If you blog consistently it shows your dedication, passions and creativity – all of which are key attributes employers look for in job candidates.”

-Lauren Conrad

–Kelly Hayes is a junior strategic communications major with a specialization in German and a Global Leadership Certificate. Follow her at @kmshayes. 

How ImPRessions Supplemented my PRSSA Experience

August 12, 2013

Event planning, social media, InDesign, internal communications and blogging are all PR-related activities that I heard a lot about during my first year in PRSSA, but didn’t experience first-hand until I was a sophomore, actively involved with ImPRessions.Don’t get me wrong – PRSSA is a fantastic organization and I’ve learned so much through my involvement with it. However, ImPRessions really helped to supplement my experience as a young PR professional by allowing me to practice everything that I’d been preached about during my weekly PRSSA meetings.

As a sophomore at Ohio University I was placed as an account associate on the ImPRessions Internal Account. ImPRessions, as we all know, is a student-run public relations firm at OU that handles a wide variety of clientele and boasts 100+ members. With so many different accounts and clients, internal communication within ImPRessions could become complicated at times, and it was my job to help keep the organization organized.

The ImPRessions internal account handled the ImPRessions Twitter and Blog during the year. In order to let us all equally participate, our wonderful account executives assigned the duty of tweeting to each different associate in two-week intervals, and also assigned monthly blog posts. Although these activities were not strenuous, they really taught us to handle responsibility when it comes to running social media sites and relying on each other to always complete the job. When one person in an organization fails, it reflects poorly on the organization as a whole and conflicts with overall set goals.

Two of the most rewarding activities the Internal Account planned were the “PR for the Holidays: The Gift of Branding and Internships” all-firm event and the ImPRessions end of the year banquet. Both events brought the entire firm together to form new internal relationships and connect on a 935471_10151558065471195_1016741037_nprofessional level. Seeing weeks of planning come together in such a successful way was the best feeling, and we received many compliments from advisors and peers alike for our efforts. In addition, these two events offered the opportunity to see how the separate accounts operated throughout the year to benefit the organization and its holistic reputation.

Beginning my junior year I will be working on the Cardinal Health ImPRessions account as an assistant account executive and I am so excited about this opportunity! Working as an assistant account executive will place me in a higher role of responsibility within the ImPRessions organization, but on the other end of the spectrum. Instead of organizing the firm internally, I will be responsible for completing quality work for one of our most prominent clients. This opportunity is often unheard of in a college environment, but ImPRessions has made it possible.

For a public relations student at Ohio University, PRSSA is essential, but ImPRessions is essentially supplemental. One can only absorb so much from learning; the rest must come from doing. By participating in ImPRessions, students place themselves in an advantageous position when it comes to resume material and active college experience. Through PRSSA and ImPRessions, PR pros are born.

-Briagenn Adams is a junior studying strategic communications with a minor in French. Check her out at @Briagenn.

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