March 7, 2011
By Ashante Rone Associate, ImPRessions account
The Backdrop account worked hard this quarter to promote and raise awareness for the magazine. Early in February, account members hosted an awareness week to reach out to more students leading up to the release of the magazine. ImPRessions helps host events such as the Backdrop Bazaar as well as the release party.
Backdrop held their release party on Wednesday, Feb. 23 at the Pigskin bar on Court Street. According to Hollie Amato, Backdrop Account executive, the turn out was better than expected.
“Pig skin was an awesome venue to have the party at and I think that the location alone made it more successful than past release parties,” Amato said.
The party was held a day after the release of the magazine. The Backdrop account hopes to continue to raise support for the next issue.
ImPRessions also worked on a re-branding campaign for Backdrop .The logo is now a big and bold lower case letter b. Backdrop faced the challenge of making the magazine more student friendly, and widening their demographics to more than the usual group already reading the magazine . Creating a new logo will help to reshape the image of Backdrop and reach out to more students.
“The re-branding defiantly helped to reach out to more students and widen the demographics in which the magazine reached,” Amato said. The new logo is unmistakable, so whenever you see the big, black b, think Backdrop.