May 12, 2011
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By Rebecca Reif Associate, ImPRessions account
Looking to supplement her classroom learning with some hands-on experience in the public relations field, sophomore Kate Willse found that joining ImPRessions was a great way to make this happen. Willse, a public relations major and a business minor, heard about ImPRessions during a PRSSA meeting her freshman year.
“I thought joining ImPRessions would help me gain knowledge as to how public relations is incorporated into a business or organization. I wanted to get the opportunity to expand my skills and work with other people in the PR field,” Willse said.
Willse currently works as an account associate for the College Green Magazine account with ImPRessions. She said that her experience as an account associate has helped her learn more about how PR campaigns work, as well as expand her credentials as a public relations professional.
“Being an account associate has taught me that failing is not always a negative thing. You can work for weeks on a campaign only to find that it is not successful, or that your client changes what they want. I have learned that this is okay. A true professional will use their failures as motivation to make their future work bigger and better,” Willse said.
In addition to her involvement with ImPRessions, Willse is currently the Executive Vice Chair of the University Program Council and a member of the Sigma Kappa sorority. In her free time, she enjoys spending time with her friends, reading and participating in 5k races. She will be interning with the Great Lakes Science Center in Cleveland, Ohio next winter intersession, and would love to intern with a public relations firm before she graduates. Willse hopes to be the CEO of her own public relations firm someday.