Ohio University ImPRessions

Ohio University ImPRessions

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A Day in the Life: PR Student

June 26, 2013

This is the final post of a three-part series detailing the daily life of a public relations professional, intern and student.

Kerry

Name: Kerry Tuttle

School: Ohio University

Location: Athens, OH

Hourly Snapshot

7 AM – Wake up, eat a protein bar for breakfast and head over to Ping to work out.

8:15 AM – Finished with my workout. Go home, take a shower and get dressed for class in business casual because of meetings and presentations. Have a last minute cram session before my first class because I have a quiz in it.

9:40 AM – First class of the day. Took the quiz and had a class discussion with a bunch of future journalists about how Twitter affects breaking news.

10:45 AM – On to the next class! I have a presentation that I’ve been practicing all night.

11:40 AM – Leave class and head to Baker to grab a bite to eat with friends. While at lunch, I’m scrolling through Twitter on my phone and checking out links to various PR blogs. Then, my Co-Account Executive for ImPRessions texts me and says that our client would like to have a quick meeting with us later in the day. I add that to my planner.

12:55 PM – My next class begins. It’s all lecture so I get busy taking notes.

1:50 PM – Class is over and I run to Café Bibliotech in Alden to grab a coffee since I’m starting to hit an afternoon lull.

2:00 PM – My PACE job begins. Today, I’m interviewing various faculty members in the Scripps College of Communication and putting together a spotlight piece for the website.

4:15 PM – Leave work and head over to Scripps Hall for a meeting with my ImPRessions client, Dr. Stewart, about an upcoming event my account is working on.

5:00 PM – Grab dinner up town with a friend. Charge my phone because it’s starting to die after excessive use all day.

6:00 PM – PRSSA meeting begins. Today, we have a speaker from a brand experience firm based in Columbus. During the meeting, I’m keeping up with my Twitter feed and adding the speaker on LinkedIn.

7:00 PM – I’m working on a huge research project with a group for one of my classes so I meet them in a group study room at Alden. We need to finalize our paper outline and begin putting our research into the form of a 20 page paper.

9:00 PM – After 2 hours of solid work, my group has had enough for the night. I find a spot on the second floor of Alden and finish some homework for some classes, which include reading two chapters in a book, creating a sample press release and submitting my marketing homework online.

10:00 PM – Meet with some other PR students to study for an exam we have in one our major classes the next day. We study half of the time and use the other half as social hour, of course.

11:30 PM – Leave Alden finally and head home. Sit on the couch with my roommates and veg out by watching some trashy reality television and eating my weight in chips and salsa.

1:00 AM – Get ready for bed, set my alarm for 7 AM and go over my notecards for my exam tomorrow before it’s lights out

-Kerry Tuttle is a junior majoring in public relations with specializations in marketing and international business. Keep up with Kerry at @kerrtut.

A Day in the Life: PR Intern

June 25, 2013 1 Comment

This is the second post of a three-part series detailing the daily life of a public relations professional, intern and student.

IMG_3186Name: Ashley Osborne

Company: The Original RICH Girls Inc., Brooklyn Bodega (Brooklyn Hip-Hop Festival) and Marie Theodore (special events intern)

Location: New York City, NY

Hourly Snapshot

8 AM: Wake up. Eat breakfast. Do a quick workout. Shower.

9 AM: Do computer work which includes phone calls, emails, researching venues, contacts, organizations and companies for partnership/sponsorship, etc. Build media lists, create press releases for an event, or attend meetings with Seto McCoy for The ORG Inc.

3 PM: Finish up with The ORG Inc. Eat finally.

3:30 PM: Begin heading to Brooklyn Bodega or find out what needs updated in their lists for the festival and update those. Handle the Twitter account and build a social media calendar. Assist with other tasks on the marketing agenda. I will do this until the festival’s final day (7/13).

7 PM: Leave Brooklyn Bodega or finish up that work on the computer.

7:15pm: Arrive home. Attend an event for work (if this happens I don’t stay at Brooklyn Bodega as long or attend work for them during the day) or attend an inexpensive concert or event happening. If neither of those happens, I chill with friends for the evening.

It’s hard for me to be extremely detailed because no day is the same but I learn and research a whole lot. I’ve met lots of people, saw some awesome concerts, enriched other people’s connections as well as my own, began building a network of contacts and I really am getting a nice feel of NYC culture. I love living in Brooklyn. And I love that Soho is literally a stop away on the Q train!

What is an example of a curve ball you may face during the day as a PR intern?
A curve ball I may face during a day as a PR intern is conflict of hours (needing to be in places back to back) and being in an unfamiliar area without getting to know my surroundings. Make sure you leave with well enough time to find your way to the location you need to be at, if you didn’t have time to do so before hand.

Outside of a typical day at the office, what are some off-site duties you may have?
Many of my offsite duties include working evening events, running errands, visiting and spacing/walking through venues and attending meetings and seminars.

What has the transition been like from PR student to PR intern?
The transition from PR student to PR intern has been amazing! I only do and learn PR related things during the hours I’d normally have class and I continue doing things that interest me after working. It’s win-win living. I’m constantly doing things I enjoy, learning new skills and meeting new people.

What experiences from your internship do you think you will be able to apply to your studies and future career?
Everything I’m doing right now is teaching me the skills I need to someday soon become a great publicist. I have a lot more to learn about PR but this is one side of it I am blessed to experience. I’ve made irreplaceable connections with genuine people who want to see me succeed. I am learning the place I plan to make my next move in life. Next to Costa Rica, it’s been one of the best experiences of my life!

-Kerry Tuttle is a junior majoring in public relations with specializations in marketing and international business. Keep up with Kerry at @kerrtut.

 

A Day in the Life: PR Professional

June 24, 2013

This is the first of a three-part series detailing the daily life of a public relations professional, intern and student.

DevinName: Devin Hughes

Company: Global Prairie

Location: Cleveland, OH

Hourly Snapshot

7:30 AM – Wake up, shower, and check Facebook/Twitter/News RSS Feed while eating a granola bar for breakfast. This includes both personal interest stuff (friends’ Facebook posts, sports scores) as well as work stuff (industry news/tweets)

8:30 AM – Arrive at work. Whole bunch of emails to sift through. Better make the first cup of coffee (in our Keurig!)

9:00 AM – A new team member has joined our office! We have a welcome breakfast to meet him and chat.

9:45 AM – Every week, we send a weekly media monitoring report to the client on Friday morning. I haven’t started on it yet. Guess I should get moving on that.

10:00 AM – Better make that second cup of coffee.

10:30 AM – Call with a major national organization about a partnership our client has with them. What can we do to enhance the partnership? How can we promote it?

11:00 AM – Call went well. Now, I have to take everything we discussed and build a formal strategic recommendation for our client to review. Better get started on that while it’s fresh on my mind.

11:30 AM – Or not. Now I have a different call, for the same client, for a totally different project. This time, we’re even working with another agency (that does event planning) to discuss how to coordinate our efforts.

12:00 PM – No time to debrief from that call. Now, we have an all-agency call; all of our regional offices and employees dial in for this one, where we go over agency-wide matters of importance.

12:30 PM – Another meeting on the calendar? This is the 5th one and I haven’t had lunch! Now, we’re brainstorming about how to improve a mobile app for our client. Some awesome new ideas bouncing around — ranging from major changes, to simple functionality tweaks.

1:00 PM – All right, a break! Grabbed a few coworkers and ran to the local market for a salad.

1:30 PM – Let’s dig back in and work on that media repo—oh never mind. Boss needs me to do quick research for a new business opportunity that just came up.

2:00 PM – Finished that up, and just got some feedback on a social media proposal I put together. Sweet! Really excited about this project. Let’s prioritize it. Incorporated those edits and sent back through to the team.

2:30 PM – Grab a Pepsi and work on that report I keep putting off, but not for long because…

3:00 PM – A brainstorm meeting! About Twitter! We’re creating an account for a client and are discussing the look and feel of the account. Graphic design team is on this call, always fun to work with them.

3:30 PM – Another call, this time about work one of our clients does with NASCAR. That’s pretty cool.

4:00 PM – Let’s wrap up that report, already. The document has literally been open on my computer all day.

4:30 PM – Call with a senior strategist at our firm to run through a PPT I put together. He really likes the plan! Sending to the client now

5:00 PM – Oh hello, mountain of emails I haven’t had a chance to reply to. Let’s catch up on those

5:30 PM – A few of us are actually going to a fundraising event for the National Kidney Foundation tonight. Pretty cool to do after-hours stuff with coworkers while also giving back.

8:00 PM – Home! Long day…let’s sit back and watch the Indians game (while tweeting of course)

11:00 PM – Bedtime. Can’t stay up late like I did in my OU days.

What is an example of a curve ball you may face during the day as a PR professional?
You can plan out your day all you want, but PR is driven by the news of the day, so be ready to get disrupted. For example, when I did PR for a grocery chain, anytime the news wanted to spontaneously come film at the store I’d have to drive out and meet them. One phone call from ABC was all it’d take to literally change the entire complexion of my day.

Do you find that you specialize in a certain area of PR or are your responsibilities more general?
Can I say “both?” I got into the agency world because I wanted to wear a lot of different hats and learn about any aspect of PR that I could. That said, I naturally gravitate toward social media and really enjoy doing that type of work, and my company has noticed that, so they’ve begun viewing me as more of a go-to person on social media matters. But, that doesn’t mean I’m not still doing all the other stuff! Best advice I can give is to be open to learning anything and everything, but also become conscious of what you really enjoy doing, and have dialogues with your manager about what those things are.

How many clients do you work with and what is it like transitioning between the different clients throughout the day?
It’s hard to quantify. There aren’t just different clients, but there’s different businesses within clients. So like, maybe your “client” is Toyota but you do some work for the marketing manager of the Toyota Camry; some for the Tundra marketing person; some corporate communications work; some general crisis consulting. It’s one “client,” but they have multiple billing codes and you report to different people.I actually really like transitioning between a bunch of different clients/types of work. Maybe I’m scatterbrained, but it helps keep me feeling fresh and energized. I think I’d go insane doing the same thing every day. The biggest challenge is juggling various client deadlines. I can’t tell one client that her work is less important to me than another client’s work. Luckily, our agency team is extremely supportive and when time crunches like this come up, anyone who can will jump in and help out.

What experiences from your days as a PR student and intern have helped you in your work as a professional?
I’ve said before that in a lot of ways, school is like its own PR agency. Your “clients” are your 5 classes, your 3 student organizations, your PACE job, etc. And you need to manage your time on all of these clients, prioritize assignments and get things done, while still having a social life. The running joke is that Scripps Kids tend to overextend themselves and sign up for everything; however, this actually prepares you really well for the demands of agency PR, if that’s a field you’re interested in.

-Kerry Tuttle is a junior majoring in public relations with specializations in marketing and international business. Keep up with Kerry at @kerrtut.

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