Ohio University ImPRessions

Ohio University ImPRessions

You can scroll the shelf using and keys

Saving Sabra: Tips for Managing Crisis

April 13, 2015

By: Elizabeth Papas, @elizabethpapas_

Sabra_logo

I woke up Wednesday morning and checked every single social media platform, before actually making the commitment to leave my bed. While I scrolled through my Twitter feed, I came across a tweet that truly struck my inner foodie. The tweet read RECALL, and was accompanied by the label of my favorite hummus brand. On Wednesday, Sabra Hummus sent out a press release explaining the company’s recall of 30,000 cases of its classic style hummus. The recall was a result of listeria contamination in a random sampling of their product. As a regular consumer of Sabra’s products, I was immediately concerned and felt mistrust toward the brand.

As aspiring PR professionals, we might be faced with a client crisis, similar to Sabra’s hummus recall. It can be imperative to our client’s business, and reputation, that we are able to handle crisis in an effective and timely manner. In order to prepare for crisis, we can familiarize our selves with these three crisis management tips.

1. Be Aware

Before sending out any information to the public, it is important to fully understand what the situation is and why it has happened. Being aware of the crisis can make explaining the situation to the public much easier. In addition, listen to the brand’s audience on social media, and gauging consumer’s reactions might help pin point the most effective way for the brand to address the crisis.

2. Be Honest

Once it becomes time to distribute information to the public, it is important for the information to be honest and accurate. Encouraging clients to remain transparent throughout the heat of the crisis can help maintain and restore trust with consumers. Honesty will also help in preventing the brand from attracting any additional problems.

3. Open Channels of Communication

After addressing the crisis to the public, be sure to encourage consumers to contact the company with questions or concerns. Opening the channels of communication between the company and consumers can ensure the public that the brand has nothing to hide. In addition, it might be helpful to address consumer’s concerns directly on social media. For example, returning a negative tweet regarding the crisis with a positive proactive comment.

It is true that crisis does and will occur; however, being prepared to act appropriately in the situation can save a client’s business. Therefore, if one is found in a moment of crisis it can be helpful to recall these three simple tips.

What Your Favorite ‘Parks & Recreation’ Character Says About Your PR Style

April 8, 2015

By: Lindsey Zimmerman, @lindseyzim716

5773__parks-and-recreation_parks-and-recreation-cast

This past February, fans of America’s favorite small-town government said goodbye to the characters and storylines that had become a modern television classic over the past seven seasons. Although we’ll never get to see the Parks & Rec crew embark on any new adventures, the messages of their stories extend far beyond the fictional city limits of Pawnee, Indiana. Due to the show’s workplace-centered plot, your favorite member of the Parks department could say a lot about your own personal work ethic, particularly in an industry like public relations.

Leslie Knope 

You get stuff done. You’re not afraid to work hard for what you believe in, even if it’s not the most popular choice. You’re the type to dream up a crazy, out-of-this-world, outrageous campaign and actually pull it off, because you have the drive to make it happen.

Ron Swanson 

You’re probably the strong, silent type, and might not be much for small talk, but your coworkers and friends have no doubt that you care about them. You’re a perfectionist and wouldn’t even dream of executing any part of a campaign unless you’re confident that it’s the best it can be.

Tom Haverford
You’re an optimist who sees potential in everything. For you, there is no idea too far-fetched and no client too difficult to handle, thanks to your innovative and creative mindset. You have a lot of passion for life in general and a particular knack for business.

Andy Dwyer
You’re a little kid trapped in an adult’s body, but as Andy demonstrates, that’s not necessarily a bad thing. You give everything 110 percent, even if it’s not something that you want to be doing, because you know that giving it your all is necessary to get you where you want to be. The word “jealousy” is not in your vocabulary – you are nothing but happy for your friends and coworkers when they achieve their goals.

April Ludgate
You’re crazy smart and sarcastic to a fault. Not one to waste time, you cut to the chase and make an impulsive decision if that’s what needs to be done. If you find yourself in a professional role that isn’t quite what you want to do, you work hard to create your own opportunities instead of thinking about what could be.

Ben Wyatt
A true data geek at heart, you’re the one who gets legitimately excited about campaign analytics and the numbers behind them. Despite your enthusiasm for the statistical side of things, you have a great imagination and work hard to turn your ideas into reality.

Chris Traeger 

You’re a natural leader, but you don’t let this get to your head, and you treat everyone with the respect they deserve. You are constantly trying to be the best version of yourself and this shows in your work as well.

Ann Perkins
Just like the show’s very own resident PR girl, you’re calm, cool and collected, and know how to keep your head on straight under pressure. Thanks to your ability to see the best in people and situations, you probably have a knack for crisis communications.

Donna Meagle
You are confident in your abilities and ideas and not afraid to tell it like it is. You know right away when something isn’t going to work and will try to put a stop to it rather than watching the potential disaster unfold. You’re extremely creative and have the smarts it takes to bring your ideas to life.

Jerry Gergich
Extremely devoted to your career, you come into work every day with a smile on your face and consider your coworkers to be like family. You might be a little accident prone, but you can own up to your mistakes and usually recognize what went wrong.

I’d consider myself to be mostly like Leslie with a little bit of April thrown in. Which character speaks to you PR style?

The New Scope Periscope Brings to News

April 7, 2015

By: Erin Golden,@eringolden

periscope_759

By now, everyone’s probably heard of the immediately popular, Twitter-created app, Periscope. Periscope allows people with a mobile device (and the app) to live-stream video content.

The Meerkat app, which was released first and was heavily funded right before Periscope, has failed miserably after Periscope launched. Periscope’s usage and downloads have recently spiked and passed the downloads and the rankings of Meerkat. A large difference between the two apps is that Periscope saves the content on the app for 24 hours after the first live broadcast.

We can use our phones to live-stream events straight to the Internet in real-time, so what?

An app like this, however, could drastically change the news industry for media and for brands as well.

Here’s what apps like Periscope could mean for the PR/media industry.

  • We (the people) become even more of a “citizen journalist.” Giving the public the ability to be the first to report on events with video is a big deal. Now, big-time news outlets like CNN or Fox have competitors when it comes to quickly broadcasting real-time news. People with their phones might be able to post the content and spread the news faster than a news crew can get there. This doesn’t mean the quality will be high – just like citizens posting incorrect information on Twitter and Facebook, live video can still be taken out of context. However, seeing is believing, which makes it easier for a developing story to tell itself through an app like Periscope.
  • Brands could be hesitant to dive into a live-streaming app. It’s been stated that Twitter probably won’t be able to filter all of the content coming through Periscope. This could mean events that weren’t scheduled or monitored could be out on the web before a brand’s communication team might even be aware. Crisis communication anyone?! For this reason, brands might be hesitant to invest and partner with live video streaming like Periscope.
  • Global connections are made even easier. Periscope seamlessly connects users to other users all over the world, therefore really focusing in on the “international connectivity” aspect of social media. When traditional media reports internationally, it’s often from the perspective of a journalist who is not a native of the country, possibly skewing the reporting or having a bias on the news. Periscope allows people all over the world to glimpse into another’s life and view it from their perspective; from all the way across the world to right down the street.

No one (even us PR pros) can predict the future of technology and the effects of every new app that comes on the market. But, apps like Periscope harbor the potential to possibly change the landscape of the public relations and media markets.

5 Traits All Successful Easter Advertisements Embody

April 6, 2015

By Mira Kuhar, @mirakuhar

Easter is a time for family, cute animals and yummy treats. Most companies, whether they sell Easter-related products or not, like to center their advertisements during this time on the fun and playful atmosphere that Easter brings. If you’re thinking about creating an Easter-related campaign, here’s a small list of qualities to keep in mind that all successful Easter advertisements encompass:

A Family-Friendly Nature

paas-easter-eggs

Since Easter is a holiday centered on family, most advertisements will capitalize on family time. Pictures of children on Easter egg hunts, family dinners and groups of happy church-goers, are frequently pictured in ads. The goal is to generate a feeling of family pride and tradition with consumers. Here is an advertisement by Paas, a company that produces egg dyes and other egg decoration materials. Their slogan is, “America’s Favorite Easter Tradition.” This ad uses family as a main focal point to show their commitment to tradition.

Pastel Colors

Target-Commercial

When you think of Easter, what colors come to your mind? Light pinks, blues, yellows and greens, right? Advertising companies understand that these colors produce a sense of nostalgia for Easter. Because of this, pastels are typically the normal color template used in advertisements. Notice the colors that Target chose to use in some of their 2015 Easter ads: all pastel colors including pink, purple and yellow. These colors are a great go-to in Easter ads, and incorporating them into even the simplest of ads can go a long way.

The Easter Bunny

zurich-happy-easter-small-93310

If there isn’t a bunny in there somewhere, can you even consider it an Easter ad? I guess so, but most companies wouldn’t dare forget to capitalize on Peter Cottontail. The Easter Bunny is a huge part of the holiday, and by incorporating it into advertisements, companies can bring out the fun and playful nature of Easter in a simple and cute way. McDonalds did a great thing in one of their ads to contribute to the Easter conversation. They took the top of their logo, the Golden Arches, and put it at the bottom of the page to make it look as if it were a pair of bunny ears peaking in. This is a brilliant example of how to relate your own brand and company to the Easter holiday.

Chickens and Eggs

5cf7ef59d0b4cc689ee3f400f28f1150

Baby chicks hatching out of eggs is an image that comes to people’s mind when they think of Easter. M&M used the two images together really well in this Easter advertisement. The M&M pictured is meant to represent both an egg and a chicken; the design on the yellow candy is a baby chick, and the crack is meant to represent a chick pecking its self out of the egg. This is a cute way to appeal to consumers of all ages during the holiday.

Chocolate

c77329d3cea18ead382fccbd50fa47ef

Candy companies have it easy during this time, since chocolate and sweets are a huge component of Easter. If a company doesn’t sell yummy candy, however, there are definitely ways that chocolate can be incorporated into the ad to give it an Easter-time feel. Heienken International, a Dutch brewing company, did this in a really simple and powerful way. They took their iconic green Heineken bottle and turned it into a chocolate beer bottle, much like the chocolate bunnies that are popular during the holiday. The ad pictures the foil coming off, revealing the chocolate underneath.

These ads are proof that no matter what a company sells, there’s a way to tailor their advertisements around the Easter holiday. As long as an ad incorporates one of these things, it can be a successful push to contribute to the conversation that happens around this holiday. Hoppy Easter!

Who in the World is Sarah Rachul?

April 3, 2015

By: Austin Ambrose and Sarah Rachul, @tex_ambrose and @SarahMRachul

_MG_2160

Sarah Rachul, current Junior Assistant Director and rising Executive Director of our PR firm ImPRessions. Outside of the professional realm, how much does anyone know about Rachul? Well, here’s an opportunity to get to know the woman in charge. We’re breaking down the barrier. Maybe you’ll have more in common than being in ImPRessions.

Where are you originally from and where did you go to high school?

I’m originally from Westlake, Ohio which is just outside of Cleveland. I was actually homeschooled through high school because I was a competitive golfer and traveled so much for that, and for trips with my family.

Why did you come to OU to study strategic communication?

Well obviously the E.W. Scripps School of Journalism has an amazing reputation, as does its faculty. But a big part of me choosing this school in particular, was the opportunity to join award winning PR programs like ImPRessions and PRSSA. I not only wanted classes that could prepare me for the real world but professional organizations that would help me get a job.

Why did you join ImPRessions and why have you stuck with it all these years?

After my first ImPRessions kick off freshman year, I knew that I wanted to be Executive Director and that became my goal for the next three years. Besides working to achieve that goal, I loved all the actual work I did for ImPRessions. Getting to work with three different clients and generate portfolio work was amazing. I love that ImPRessions can help you build your brand and your reputation as a rising PR star, while you’re still in college.

ChicagoTrip2015-69

What else do you do on campus?

In addition to my heavy involvement with ImPRessions and PRSSA, I am also a tour guide. Because of the time these commitments take, I don’t have a lot of time for other campus involvement. However, I was recently named the 2015-2016 Victoria’s Secret PINK campus ambassador so I look forward to my involvement with that next year.

What is your guilty pleasure movie?

My favorite guilty pleasure movie would be the BBC version of Pride and Prejudice. The total length of the movie is 5 hours so the guilty part is that I’ll make snacks and watch the entire thing straight through on Sundays.

When you think of middle school, what song comes to mind and why?

I would have to say the song “Into the Woods” from the musical of the same name. When I was in middle school, I was an actress/singer/dancer and often performed in musicals. When I performed in this particular musical, we would play the soundtrack (and this song in particular) every time we were in the car. We played it so much that even my 1 year old cousin had the chorus memorized.

You’re stuck on a desert island, who is the one person with you and the one item you have?

I would have James Bond and a deck of cards. I choose James Bond because I figure that if he goes missing then someone is going to try and rescue him and when they do I’ll get rescued too. The deck of cards is to entertain us while we wait for the helicopter.

Some know that you are a big fan of Disney, what makes you such a fan?

IMG_8714

Honestly there are many reasons Disney is so close to my heart. It’s the place my family has been visiting since I was a baby which means I’ve been able to gather 21 years worth of memories in Disney. When I think of my childhood, I think of every trip to Disney and when I think of my happy place, I think of walking down Main Street in the Magic Kingdom. I also admire Disney as brand. They consistently top the list of companies with the happiest employees and the happiest customers. I could go on  and on but I’ll just say that when they claim to be the place “where dreams come true”, it’s not a gimmick.

What is your favorite thing about being at OU?

My favorite thing about being at OU also happens to be my least favorite thing about OU. I love the small college town feel at this school. I was immediately charmed by the brick lined streets and the tiny coffee shops on my first college visit. Living at OU is like stepping into a post card. However, you realize it’s just a little too small when you have to drive 40 minutes to the nearest Target.

What advice would you give an incoming freshman?

Don’t only get involved in what you think you should be involved in. Get involved with as many things that interested you because that’s the only way you’ll know what you really want to do. Also, there is no such thing as being over involved. There is no such thing is reaching too far or too high. “Don’t tell me the sky is the limit when there are footprints on the moon!” – Brandt Paul.

Networking Trips 101: The Do’s and Don’ts

April 1, 2015

By: Morgan Borer, @MorganBorer

Networking 2

This weekend, I traveled to the city that’s just as famous for its deep-dish pizza and hot dog stands, as it is for the Sears Tower: Chicago. I arrived at the Felix Hotel late Thursday evening with four other members of PRSSA, tired and weary-eyed from the exhaustive drive. I quickly unpacked my bags, located my planner and itinerary and hopped into bed. I was eager for a full day of networking with Scripps PRSSA.

I have traveled to Chicago a few times prior to this weekend, but I found myself unprepared for this networking trip. For example, while walking downtown during our lunch break on Friday, I frantically called my dad pleading him to deposit money into my account, I had seven dollars.

I was also shivering and attempting to warm my hands, to no avail. I also failed to bring a decent winter jacket and gloves. It’s almost April, so it must be warm in the city, right? Wrong. Fortunately, I was surrounded by people who really had it together and helped make this weekend the experience of a lifetime, despite my poor planning!

After reminiscing on the trip, I’ve conjured up a few “Do’s” and Dont’s” of Networking in the City.

Do dress for the weather

Check the local weather at least one week in advance, and begin planning appropriate outfits and outerwear. If you’re traveling to a city, like Chicago, with cooler temperatures, pack extra gloves, hats, scarves, socks, tights and a warm coat. Also, bring appropriate shoes! Flats are much more comfortable for getting in and out of cabs than heels. Stash your heels in your bag to change into at your destination.

Do your research

Know the companies and professionals that you are visiting before you walk in the door. Visit the company website, read recent press releases, and be well-informed about what they are doing in the news. Come prepared to each meeting with intelligent, thoughtful questions. Professionals will be impressed when you show that you’ve done your homework.

Do soak it in

You’re a student, so act like a sponge and soak everything in. Listen closely to what each professional has to say. Oftentimes, they offer valuable interview tips and career advice. In Chicago, several of the professionals spoke about their own personal journey after college, and how they ended up working in public relations. Pay attention to the company culture and the environment and watch how employees interact with one another.

Do follow up

Bring your resume and business card to each place you visit, and be sure to collect business cards before you leave. After the visit, send each professional a personalized follow-up email. Thank them for meeting with you and discussing the company. You can always add a compliment, or mention something specific you liked about the company. For example, when I followed up with Groupon, I mentioned how I loved the Tiki bar in the middle of the office. Additionally, reach out to each professional on Twitter or LinkedIn and send them a message. These connections will be important during job hunting season.

Don’t be on your phone

Warning: If you’re like me and have an emotional and physical attachment to your iPhone, this will be difficult. However, it’s extremely important to stash your phone away and pay attention. Professionals will notice if you seem distracted or uninterested in the presentation and their company. At one of the agencies I visited, an employee blatantly pulled out his phone multiple times throughout the presentation, giving me a negative impression of the agency. Be polite and engaged.

Don’t feel like you have to have your life planned out

A networking trip is an opportunity to sample a little bit of everything from the buffet. You don’t need to know exactly what you want, or where you want to work. If you are set on working for a non-profit, that’s excellent, but keep your options open. One professional I spoke with told me that in college he never wanted to work in advertising or marketing, and that’s exactly what he does today. Don’t be intimidated by the young, cool, seemingly know-it-all professionals. They started out right where you are.

Don’t forget to smile

Finally, don’t forget to smile! Make good eye contact and smile at everyone you meet. You will likely grow tired, hungry, or in desperate need of a 3 p.m. Starbucks run. However, making an effort to stay upbeat and positive will make each visit more enjoyable. Display genuine kindness and people will definitely notice.

Memes that (almost) every PR pro can relate to

March 31, 2015

By: Elise Mills, @itsELISElove

With all the stress of papers, upcoming finals, and internships, it’s about time for all of us to have some good laughs. Even though there are many different forms of PR, these memes are universal to those of us who are in the strategic communication field.

1. “Welcome to PR, where everyone thinks you “spin storie and that tweets don’t matter.”

Drew Carey (1)

Whether it is your mom who watches Scandal, or the elderly neighbor who is constantly looking for your name in the paper, few understand exactly what the entire job entails and why it is even important.

2. “Content, it’s kind of a big deal.”

MEME-BLOG-content-its-kind-of-a-big-deal (1)

Content, it’s the peanut butter to great idea’s jelly. You have a campaign idea? Cool, but where’s the content? Wanna do a press release? Awesome, but what are you going to say after the opening paragraph? Make sure you have content.

3. “One does not simply appear in search engine results”

images (1)

No, typing your name 100 times isn’t going to put you on the first page of results. Although we all wish it were that easy, the facts tell us otherwise.

4. “Public Relations”

frabz-Public-Relations-What-your-friends-think-you-do-What-your-mom-th-7d3330 (1)

Enough said.

5. “I got 99 problems but a pitch ain’t one”

3c3f4d50ca18b386137904d60ddd8100 (1)

Life is crazy, you are drowned in student loans, and your favorite pair of shoes is out of commission, but you’ll always have the perfect pitch.

6. “Every day I start by hitting up Facebook, Twitter, tumblr, and Instagram.”

Tom-Haverford-Catherine-Limcaco

Us too Tom, us too.

Memes that (almost) every PR pro can relate to

March 31, 2015

By: Elise Mills, @itsELISElove

With all the stress of papers, upcoming finals, and internships, it’s about time for all of us to have some good laughs. Even though there are many different forms of PR, these memes are universal to those of us who are in the strategic communication field.

1. “Welcome to PR, where everyone thinks you “spin storie and that tweets don’t matter.”

Drew Carey (1)

Whether it is your mom who watches Scandal, or the elderly neighbor who is constantly looking for your name in the paper, few understand exactly what the entire job entails and why it is even important.

2. “Content, it’s kind of a big deal.”

MEME-BLOG-content-its-kind-of-a-big-deal (1)

Content, it’s the peanut butter to great idea’s jelly. You have a campaign idea? Cool, but where’s the content? Wanna do a press release? Awesome, but what are you going to say after the opening paragraph? Make sure you have content.

3. “One does not simply appear in search engine results”

images (1)

No, typing your name 100 times isn’t going to put you on the first page of results. Although we all wish it were that easy, the facts tell us otherwise.

4. “Public Relations”

frabz-Public-Relations-What-your-friends-think-you-do-What-your-mom-th-7d3330 (1)

Enough said.

5. “I got 99 problems but a pitch ain’t one”

3c3f4d50ca18b386137904d60ddd8100 (1)

Life is crazy, you are drowned in student loans, and your favorite pair of shoes is out of commission, but you’ll always have the perfect pitch.

6. “Every day I start by hitting up Facebook, Twitter, tumblr, and Instagram.”

Tom-Haverford-Catherine-Limcaco

Us too Tom, us too.

Why Podcasts are Making a Comeback

March 30, 2015

By: Allison Zullo, @allisonzullo

podcast_icon_250

When it comes to keeping up with the latest news and entertainment trends, PR pros tend to turn to the old reliables: Twitter, Netflix, iPhone news apps, etc. But, what about something “new,” like podcasts?

Podcasts are essentially episodes of radio shows that you can download and listen to. They have soared in popularity thanks to the craze that was created by the podcast “Serial”, late last year. “Serial” followed reporter Sarah Koenig (who also narrated the podcast) as she investigated and attempted to unravel the murder of Hae Min Lee, a Maryland high school senior. Her ex-boyfriend, Adnan Syed, was charged and eventually convicted of the crime, though he still claims his innocence. Koenig tells the true story of the crime, and her investigation over the course of the twelve-episode season, that can easily be binge-listened to in two days.

Ever since “Serial” took off, already-existing podcasts have grown in popularity, and new players have jumped into the podcast game. But why are podcasts all of a sudden making a comeback? Here are just a few reasons.

You can listen to them anywhere.

Downloading podcasts on your phone is super easy (on iPhones, there’s even an app that comes with your phone that allows you direct access), which means you can have tons of podcasts literally at your fingertips. Whether you’re driving to work, walking to class, working out, doing homework, or getting some spring cleaning out of the way, you can listen to a podcast. As much as we would love to do all of these things while binge-watching Friends on Netflix, sometimes that’s next to impossible (um, DRIVING). Listening to a podcast allows you to multitask by crossing items off your to-do list, while staying current with the news or expanding your knowledge.

You can learn new information and skills. 

Whether you’re into sports or music, history or science, there’s a podcast that coincides with your interests. There are plenty of ways you can learn something new. HowStuffWorks.com, a website that can literally tell you how anything works (seriously, check it out), has a few awesome educational podcast series. These series are “Stuff You Should Know,” which covers a huge range of topics, and “Stuff You Missed in History Class,” which covers little-known and super interesting topics that might have been skimmed over in your high school history class. Don’t worry, hosts John and Chuck (“Stuff You Should Know”) and Holly and Tracy (“Stuff You Missed in History Class”) keep it way more interesting than your teachers ever did.

You can gain insight into current events. 

Podcasts not only allow you to catch up on current events, but they also often bring in experts in the topics to analyze the situation, and break it down to a deeper (and sometimes, more entertaining) level than the typical news outlets. If you’re into sports, check out ESPN’s podcasts; pretty much all of their radio shows have one that can be accessed via iTunes or their own application, ESPN Radio. My personal favorite? “The Best of Mike & Mike,” which breaks down four hour radio shows into a 45 minute to an hour long podcast, with the major highlights from the day’s show and major sports news. Obsessed with pop culture? NPR has you covered with “Pop Culture Happy Hour.” In it, a panel of various guests and host, Linda Holmes, debate anything from books to television and movies. And, if you love NPR (National Public Radio), most of their radio shows also air as podcasts.

Whatever your interests, there’s a podcast that is right for you. If you haven’t listened to “Serial,” go listen to it pronto. If you’ve already binge-listened, try out another podcast. Check out iTunes’ top charts for podcasts, or do a Google search to find one that matches your interests. Happy listening!

3 Life Lessons Learned From “Unbreakable Kimmy Schmidt”

March 27, 2015

By: Melaina Lewis, @melaina_lews

Unbreakable. It’s a miracle. The ingenious mind of Tina Fey and Robert Carlock did it again – this time creating satirical dynamite on Netflix. Unbreakable Kimmy Schmidt released, to what feels like, instant popularity. Within days, people were binge watching the series, then telling their friends to do the same. As public relation professionals, we know word of mouth is the most powerful marketing tool. If a brand can gain the trust of one person, then it can easily gain the trust of ten more people. Let’s be honest, we all wanted to be the first person telling someone to watch Kimmy Schmidt. Like many, I watched 13 episodes over two days, and yes, I can see why this show was a strategically planned PR goldmine. However, Kimmy taught me more than just marketing skills. Here are three lessons I learned from watching the Unbreakable Kimmy Schmidt:

1. You are strong as hell.

anigif_enhanced-12747-1426358606-24_preview

As a former mole woman, Kimmy offers a handful of life advice throughout the series. Lesson one: Never allow anyone to make you think you’re garbage. When life gets tough, remember you can do anything for 10 seconds at a time. In all seriousness, you can overcome anything, it’s mind over matter. At times, we lose touch with what’s important in life, and get distracted by work, school or homework. Take a step back and readjust your priorities. Be surprised by your strength.

2. Achieve your dreams

kimmy

A speaker at Lead365 (a stellar conference for student leaders), told me if you write down your goals and look at them three times a day, you’re more likely to achieve success. You may have to zig more than you zag, but just like Kimmy, you can get friends, a job and an apartment in New York City, all in one day.

3. Don’t be afraid of the unknown

Unbreakable-Kimmy-Schmidt-Titus-does-the-Lion-King

Embrace it. Step out of your comfort zone, and then once you’re out, step again. Great experiences can come from the unknown. Tituss never stopped pursuing his broadway dreams. Like a true entrepreneur, he created his own generic version of Disney’s Lion King. Don’t talk yourself out of an opportunity. Apply for the internship or job in the city of your dreams. Remember, you’re unbreakable.

Follow

Get every new post delivered to your Inbox.

Join 195 other followers