Ohio University ImPRessions

Ohio University ImPRessions

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Everything you need to know about The Fluff (and maybe even a little more)

March 11, 2015

By: Maddy Plaster, @maddyrose1620

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*Correction/Clarification: The Fluff will no longer be serving dinner until further notice, due to staffing changes, but still stop in to try the breakfast and lunch menus. Be on the lookout for the resumption of the dinner menu.

I’m sure there are some of you who are wondering what I’m talking about when I say The Fluff.  Some might ask if I’m referring to the Fluff Bakery, home to fabulous baked goods that top your grandma’s secret recipes. The rest of you may be completely clueless. Well, I am here to help explain what The Fluff is.

The Fluff Kitchen Bakery and Drinks previously known as Fluff Bakery, combines two fabulously different ranges of food: bakery and Thai cuisine. Yes, I know, the combination seems a bit mystifying, but I assure you it works. Who am I kidding, it goes beyond just working. You just can’t beat Fluff’s impeccable execution in tying together creative Thai dishes with delectable desserts.

The Fluff started as Fluff Bakery and Catering. After several years, the bakery decided to merge with Rickshaw Thai, a popular Thai restaurant in the Athens area. The joint menu now incorporates an assortment of curries, scrumptious burgers, and even a homemade meatloaf.

Fluff has become one of my favorite Athens spots; it’s especially unique because it is great any hour of the day. A cup of their Silverbridge coffee and a cinnamon twisty is the perfect way to jumpstart any morning. The lunch and dinner menus are out of this world, with a multitude of options that cater to both the picky and adventurous eater.

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My personal favorite on the dinner menu is the peanut curry over jasmine rice, with a side of warm and toasty garlic naan bread. For those who may be hesitant about trying Thai food, the peanut curry is the dish for you. It has just enough kick, while still maintaining the sweet and creamy flavor of the peanut sauce. For those who are more adventurous, you can kick up the heat and add more hot chili sauce.

The meatloaf, another one of my favorite dishes, is mouthwatering and packed with flavor. Served with smooth mashed potatoes, and a crisp bahn mi salad, this dish is at the top of my list. The lunch menu for fluff is just as delicious as the dinner menu, with sandwich options, and make-your-own salads, if you are looking for something lighter.

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Besides their widespread food menu, The Fluff also offers an excellent alcoholic beverage menu for those special students who are 21+.  Just when you thought it couldn’t get better, it did! The Fluff has an array of beers including many from our very own Jackie O’s Brewery and Pub, as well as some more unique choices like the Tiger Lager and the Kombucha Ginger beer.  All in all, you can’t go wrong with anything you get from here. It’s the perfect place to go when dining halls and Easy-mac just aren’t cutting it, and all you want and need is a home-cooked meal filled with love.

For all you students who can never think of a good sit down restaurant for when your family comes to visit, I have found your new spot. The Fluff has earned its ranking in my heart as the best restaurant, AND bakery, in Athens. Next time you’re uptown, make sure to stop in, so it can become yours as well.

Five Most Underused Social Media Tools

March 10, 2015

By: Gentry Bennett, @Gen_andTonic

With so many social media sites these days, it can be hard to learn the ends and outs of all of them. There are some hidden tools and features that can extremely help improve your experience. Without further ado, here are the five most underused social media tools…

1. Mute on Twitter, Unfollow on Facebook

Whether it’s your uncle on Facebook that likes to share his political views, or that one professor on Twitter that tweets at least once an hour, sometimes your feed needs a little “spring cleaning.” The mute and unfollow options on Twitter and Facebook, respectively, help you to stay connected with whomever you please. If the people you want to connect with aren’t improving your social media experience, silence is a simple click away. To activate these features, go to the selected account’s profile page. From here, on Facebook click where it says “Following” or on Twitter click the “Settings” gear, and unfollow or mute away!

2. Reading List on Twitter, Saved Links on Facebook

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This feature will come in handy for those with a tendency to click on the longest articles when they don’t have time to read. If you fall into this category, and want to save that Buzzfeed article for your morning commute or walk to class, your bookmark bar is waiting for you. The days of cluttered bookmark bars and a million open tabs on your browser are over: enter Saved Links and Reading List. iPhone users can send articles found on Twitter to their Safari “Reading List,” while Facebook users can use the “Save Link” feature. Simply open the article of your choice and tap the arrow coming out of the box icon to save or send to your List.

3. Discover on Instagram

It’s easy to scroll through the photos on Instagram and then close out of the app. Just one tab over from your home feed is the search tab where you can also find Instagram’s most popular photos. These photos range from a Kardashian selfie to traveling photographers. This is a great way to find new people and companies you can follow to help diversify your feed.

4. Pinned Posts

Pinned tweets and Facebook posts (most often used in Groups) can be extremely helpful for the social media user with a lot of content on their profiles or Groups. Pinned posts allow you to pin one post that you find important, or has pertinent information, to the top of your profile. All other content following will be organized as it normally would. This is especially helpful for an upcoming event or contact information that a user viewing the profile or Group may need.

5. Relationship Notes on LinkedIn

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Use this hidden feature to privately remember where you met someone or a reminder about a conversation you had once. Below the photo on a LinkedIn profile, click “Relationship.” From here, you can add any notes you want about the person. The best part is, the notes are completely hidden to anyone except you.

March Madness brings booming opportunities

March 9, 2015

By: Gabby Gamad, @GabrielleGamad

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The big NCAA basketball tournament causes literal March madness for those interested in watching people shoot hoops, or make a little money off picking the winning teams. I may not be your go-to girl when it comes to player’s statistics, or whose on top in what division. However, when selection Sunday rolls around March 15, you better believe I’ll be in on the action. There is no denying the grandeur of March Madness, especially when it was reported that the 2014 championship game between Connecticut and Kentucky drew in 21.2 million TV viewers.

By acknowledging all of the hype for college basketball, companies have the ability to create a creative media campaign strategy that could really help their businesses boom in the month of March. Two restaurants have taken the initiative and will be using the tournament to their advantage this year: Buffalo Wild Wings and Smokey Bones.

Buffalo Wild Wings just introduced their new campaign “#WingWisdom,” which encompasses their love for food, sports and fandom. The hashtag and campaign will allow the restaurant to engage in timely, fun conversations about the games with customers and fans. Conversations will be created to allow those who filled out bracket(s) to hear experts’ opinions and analyses for upcoming games.

Aside from the social media campaign, Buffalo Wild Wings will be running advertisements online and on TV throughout March Madness. They will deliver their own #WingWisdom content to viewers to help fill out the bracket. This campaign is meant to draw in more customers to watch games at the restaurant and bar, opposed to other locations in the area.

Brokaw, a Cleveland based advertising agency, is currently helping Smokey Bones (another sports bar and grill) help convince the public to sneak out from work, and watch whatever tournament game is on at the closest Smokey Bones.

They are doing this by creating YouTube videos featuring Smokey Bone’s legend “Skip Hooky.” He is there to help all of the office jockeys fib to their bosses, or fake doctor’s note, to get to the more important things in life, like college basketball. These videos are made to be humorous, but they get the point across that Smokey Bones is the place to be for all NCAA tournament games.

Keep a look out for #WingWisdom, Skip Hooky and other ways marketing and PR strategists can use huge events, like March Madness, to help advertise for their clients.

Advertising Takes Progressive Steps Forward

March 5, 2015

By: Austin Ambrose, @tex_ambrose7

The image of ‘dad’ is different for everyone. The media are no exception to this, even they have their own perception of what it looks like to be ‘dad.’ For many years, advertisers believed they couldn’t have a commercial with a dad unless the dad was goofy and ended up being talked down to by his wife for making a mistake.

An accurate representation of ‘dad’ has been absent from the media, and advertisers are prime culprits. The Super Bowl, one of the most viewed TV event each year, places some of the best commercials. The commercials may attract a large majority of the viewers.

This year, however, the Super Bowl commercials took a turn from the usual gut-grabbing laughter and sexy models tactics. This time, the commercials were designed to inspire and jerk on the emotional side of people. Who was the focus? Good ole dad.

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Having the focus on dad was a shift that consumers wanted to see. Many fathers agreed that the representation of dads were inaccurate, and they wanted to see a more accurate telling of the role of a child-rearing dad.

Why was this so impactful? The providers listened to their consumers. This shows a great change in advertising. Instead of trying to guess what people want to see, they are listening to the people and presented them with the images they want. Bravo to these companies. Dove being one of the first to jump on the movement.

What else made this such a memorable set of commercials? They started to move away from long-standing stereotypes, creating a new norm for commercials. This was also seen in the new fem-vertising model, showing women in a more realistic light. The media is starting to catch on that consumers are not attracted to harmful stereotypes.

People want to see accurate representation of what the world looks like. Honey Maid had their wholesome families commercial, which included many alternative styles of families not normally seen in the media. The times are changing, and advertisers are starting to catch on to these new trends.

Finally, these advertisements made a big splash because they connected to the viewers emotions, instead of just trying to sell them a product. The commercials might not have pushed buying a product, but it opened the doors to allow viewers to see what these companies care about, it showed their values. In the long run, this could create a longer and stronger brand loyalty, since the viewers can connect with the company on a more intimate level.

We are starting to see a progressive mindset in advertising, and this could be good for both the companies and consumers. Let’s hope that next year, the Super Bowl keep up the streak of progressive advertisements, as we saw with the dad commercials this year.

How Snapchat’s Updates Have Rocked The Future of Advertising and Journalism

March 4, 2015

By: Rachel Hartwick, @rachel_hartwick

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I still remember the day that I started using Snapchat. A friend introduced me while sitting at the high school cafeteria table. I added 4 of my closest friends. After school, I used the low-quality camera of my iPod touch to send blurry, 3-second pictures of my cat.

The app, which was originally made so people could share embarrassing pictures with each other without repercussion, has made huge steps for the future of media. Over the years, Snapchat evolved from a picture-messaging app to a platform for something much, much bigger.

Snapchat updated the app and made it have the ability to send videos, and soon after, the introduction of “The Story.” A Snapchat story allows users to post pictures and videos to their own story for all their Snapchat friends to see. The story is viewable as often as desired for 24 hours, and then they’re erased for good. The introduction of “The Story” was also a huge step for celebrities, who could now quickly and easily share life moments with fans.

Not long ago at OU, an account called “OhioUSnaps” was created by a student. This account allows for students across the campus to share funny dorm-room videos, or studying selfies, with upwards of 6,000 people who have added the account to their Snapchat friends.

OhioUSnaps is changing the way that we advertise at college. Besides just silly snaps, students post pictures of lost keys or ID’s and upload flyers of club events to gain publicity. Today, any company can create Snapchat accounts for consumers to add to their friend list. The consumers are exposed to creative marketing that often don’t feel like traditional ads.

Snapchat completely changed the game with their “Discover” update on January 27. (Many people may remember this as the update that removed our loved-and-hated “best friend” feature.) With just a swipe right, the “Discover” feature shows eleven media outlets, ranging from CNN to Cosmopolitan to National Geographic. Every 24 hours, these companies release a new set of content to view.

For instance, if I click on CNN, I’m able to scroll through 6 headlines accompanied by a moving picture or video in the background. If I swipe up, I can read the full story or watch the video. If my sound is on, I can hear a synopsis of the story or even music to accompany it.

It’s handheld and targeted to younger audiences that desire instant gratification and, as Wired noted, doesn’t often connect with traditional media.

Snapchat said on its blog, “This is not social media. Social media companies tell us what to read based on what’s most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what’s important.”

Far too often, I see Twitter accounts tweeting out some story or some facts without credible—or any—sourcing. Too many of my Facebook friends and Twitter followers believe everything they see online, regardless of the source. Snapchat Discover teaches us what’s important because we’re trusting the experts. Snapchat Discover allows young people to get credible information from an app that they’re using every day anyway.

From both the journalism and the advertising industry, Snapchat, you’re making huge steps for the future of media, and we’re excited to see what else you’ll do. Props!

Keeping Your Personal Brand Safe Over Spring Break

February 27, 2015

By: Sophia Ciancone, @sophiaciancone

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Spring break is finally here. Ping has been packed and the salad bar line long. Students are ready to set off and enjoy a week of carefree relaxation and fun. It’s important, however, that students keep in mind a lecture we’ve heard time and time again: brand yourself. From professors to professionals, everyone in the field promises that if we just create our brand, we are set. Sometimes, adventurous trips like spring break can put our brand at jeopardy. In order to make sure that does’t happen, here are some tips to keep things clean while you’re soaking up the sun and having a blast with your friends.

  1. Put the phone down. Sun, sand and water make a dangerous combination when it comes to smartphones. Despite the fact that you want to capture memories of your trip, it may just be best for your phone and your brand if you keep the phone in a safe, secure location. Don’t bring out your professional self, if there is a chance someone could ruin your professional image. Bring it out only for small periods of time.
  2. Steer clear of social media. This could be a good week just to take a short break from social media all together. Log out of your Twitter and Instagram, or maybe only check it a few times a day. Once something is posted, it can never come down.
  3. Take fun, clean pictures. When you step away from the party for a bit snap some fun, beach pictures with your friends that are social media friendly. These are the pictures you can share with your followers that will keep your brand clean and pristine.

Keep these simple tips in mind while you’re soaking up the sun, and when you return back to reality, your brand will be exactly the way you left it.

How to Up Your PR game Over Spring Break

February 26, 2015

By: Elise Mills, @itsELISElove

Are you going on an amazing trip for spring break? Yeah, me neither, but don’t worry! For those of us who don’t have trips planned, there is still plenty for us to do. With the spare time, here are some simple things to do to up your PR game.

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1. Update your LinkedIn.

Yes, most of us have one by this point, and we can all admit it could look better. Spend some time making sure your biography really reflects your personality or spend some time actually writing about your volunteer work with Habitat for Humanity, instead of only having the standard name and date.

Goal: Try to reach ‘Expert’ or even ‘All-Star’ on your profile bar.

2. Remember that you have a blog.

Oh yeah, that thing you created when you bored. It’s time to hash out some new ideas. A blog is only as effective as you allow it to be, and if you only post once every couple months, it’s not truly showing your creativity or dedication to the craft.

Goal: Post once at the beginning of break and once at the end, it’ll help get those creative juices flowing and remind you why you started blogging in the first place.

3. Check out PR Daily (prdaily.com).

They are chalked-full of articles from crisis communications, to social media, to writing and editing. The latest post I read? “6 ‘House of Cards’ quotes that apply to PR.”

Goal: Read a couple of articles throughout the week. Not only are they fun, but informational.

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4. Look up internships.

If you are trying to get an internship then this is not new to you, but for those who have yet to start looking, this is the best time. Take an hour or two and look up some of the places you could see yourself applying to in the next few years and look at what it takes to be an intern there. Not only does it give you a sample of what you’ll be doing soon, but also it shows you areas to improve or what you could be doing now.

Goal: Look up a couple internships and ask yourself, am I on the right track? If not, what could I do to get there?

Don’t Worry, You’re in the Right Major

February 25, 2015

By: Elaine Carey, @snakesona_laine

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You have decided to major in Strategic Communication. Congratulations! Now what? What happens after graduation? Sometimes I wonder why I didn’t just pick something concrete to major in like engineering or biology! Then, I remember that I hate math and science, and that writing is my world. I have to admit that I’m jealous of my peers who have those skills that are completely foreign to me, and will be able tell everyone, for the rest of their lives, that they’re engineers or doctors. Us PR folks, well, we’re writers, and communicators, and social media moguls, and email connoisseurs, and branders and planners. There’s a high chances we’re going to have a million job titles over the course of our careers.

A Google Image search of “PR jobs” reveals that we will be doing a lot of standing, wearing suits, and giving thumbs up. Not helpful.

A Google Image search of “PR jobs” reveals that we will be doing a lot of standing, wearing suits, and giving thumbs up. Not helpful.

My friends are going to apply to jobs or graduate programs in engineering and biology. Neat! I’m going to apply to any job vaguely resembling something in PR. I’m pretty unsure of what my future holds. But guess what? I wouldn’t have it any other way. Every once in a while, I need to remind myself of one very important fact: Everyone’s different.

I am a Strat Comm major, with no desire to work at a huge PR agency. Of course, that’s subject to change. I know some people who are going to KILL IT when they get their crazy awesome dream job at a top agency in NYC, but I’m still figuring out what my perfect job is and how to get there.

I know some other people who are going to be pretty amazing engineers and doctors. Those hours and hours spent studying are going to pay off, and I’m so thrilled for them.

As for me, I’m going to make a pretty great something-or-another one of these days.

I am a writer, a communicator, and a lover of people and I can never make up my mind. I’m in the right major. I absolutely know this. The next step is figuring out what comes next, but that’s all part of the fun, and there’s no rush.

Staying True To Yourself During Your Internship Hunt

February 24, 2015

By: McKennah Robinson, @kennmilli

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Spring is fast approaching, and for a majority of students, that can only mean one thing – the hunt for internships has begun. It’s finally time to get that resume in tip-top shape and perfect the cover letter. We all know how important it is to impress a potential future employer, but it can be very easy to accidentally sell yourself short along the way.

I have found myself guilty of doing this. To keep myself from compromising who I really am to employers, I have made a mental list to ensure that I am putting my best and most true self out there. Here’s a few ways to ensure that you represent the true you throughout your internship search.

  1. Don’t be afraid to show that you excel in other skills besides journalism.

As journalists, we are all expected to be able to write and communicate well. What we aren’t expected to do is have other, outside-of-the-box skills, such as knowledge of programming. When trying to tailor yourself to a company, throwing these skills off to the side is easy to do. We justify it by thinking that the company doesn’t want to see a skill like that on your resume. However, I say put those types of skills on your resume, or in your cover letter. Not only does it show your capacity of knowledge in various fields, but it may also make you stand out in the long run.

2. Don’t mold yourself – online and offline – in to something that you’re uncomfortable with.

We have all heard the saying, “Don’t post it if you wouldn’t want a future employer to see it!” so many times that we could recite it in our sleep. I wholeheartedly agree with keeping Twitter, Instagram, etc. clean, but trying to gear your presence towards what you think an employer might like to see makes you lose your individuality. If you enjoy tweeting about the latest news, then do it. If you’re like me, and enjoy tweeting about the latest awkward moment in your life, then do it. Most likely, the company who has the personality that is closest to yours will love your social media presence and won’t expect anything else from you.

3. Like what you like – point blank.

It is extremely tough when you walk in to an interview and the first thing they ask is “So, tell us about yourself.” We all automatically jump to what we think the employer wants to hear, instead of actually telling them what we like. They already have our resumes and cover letters, so they know what we are capable of professionally. Tell them what hobbies you have or what show you spent way too much time watching on Netflix last semester. Having your little quirks that you’re proud of makes you a memorable person and gives the employers ample ways to connect with you outside of a desired career goal.

Being professional is important and helps get the job done. However, being an individual and showing employers what you’re proud of, and what your personality is like, is equally as important. May the PR force be with you.

GoBus Says Go Safely!

February 23, 2015

By: Amanda Moline, @mandamoline

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Spring break is almost upon us, even if the weather says otherwise. When you’re a student at Ohio University, spring break is more of a late-winter break, since it lands one or two weeks ahead of many other universities in Ohio. But no matter; it’s still a break off of school!

Whether you’re heading home, or to a sunny destination, your spring break is most likely going to involve a lot of driving, often in poor weather conditions. That’s why GoBus is here to provide you some facts to keep in mind before getting behind the wheel this spring break.

  1. Tempted to drive after having a few drinks? Take a second to reconsider. Every day, 28 people die in America due to drunk driving. 23.4 percent of drunk driving rates are made up of 21 to 25 year olds, and 2/3 of people will be involved in a drunk driving crash at some point in their lives. Avoid drinking and driving by calling AAA at 1-800-AAA-HELP to get a lift!
  2. Didn’t finish that text? Don’t do it while behind the wheel. 3000 teens die each year from texting and driving, making it the leading cause of teen deaths. Make sure you have a designated texter to send messages for you while you’re behind the wheel.
  3. Click it or ticket! Seatbelts have saved over 300,000 lives since 1975. Of the teens killed in an automobile accident, 58 percent were not wearing seat belts.
  4. Not sure if you can handle driving during inclement weather conditions? Wait it out! 7,000 deaths, 800,000 injuries, and 1.5 million vehicle crashes occur each year due to poor weather. 15 percent occur when it’s snowing or sleeting, 13 percent occur due to icy pavement, and 11 percent occur due to snow or slushy pavement.
  5. Prepare for driving mishaps by making an emergency kit to keep in your car. This should include a scraper, a flashlight with extra batteries, water, snacks, matches and small candles, first aid kit with a pocket knife, blankets, road salt or cat litter for traction, emergency flares, and a small shovel.

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Keep your guard up and don’t get behind the wheel if you don’t feel safe. When you’re headed out of Athens for spring break, GoBus is a safe alternative to risking the snowy roads yourself. Stop by our table on the first floor of Baker this Tuesday from 4-5pm and Thursday from 3-5pm to learn more about safe driving and score some free stuff!

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