Ohio University ImPRessions

Ohio University ImPRessions

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Fall semester is just around the corner, are you ready?

August 15, 2014

By: Jess Carnprobst @jess_carnprobst

048_ohiouYesterday it hit me – I only have a week left before I go back to school. What?? How did summer go by so fast? I’m sure many of you are feeling the same way, and may even be going back sooner than I am. Of course, we’re all excited to go back to the beautiful home we call Athens, but there’s still a lot left to do before the summer ends. Here are some of my tips to help make that to do list seem less daunting.

1. Rethink everything you wanted to do when summer began

Did you make a list at the beginning of the summer? If so, then go through and check off everything you’ve already done. If the list was mental, write it all down then do the same. You should already feel much better. Now breathe, and make a separate list of everything you still want or need to do. Whether this includes going on some crazy adventure or updating your resume, write it down and don’t hesitate to get started.

2. Remember that a lot can be done in just seven days

If you’re looking at your packing list and your new to do list thinking there’s no way, don’t worry it can be done! Prioritize your list and start checking things off. If your list still seems too daunting after a few days, look over it again. Is everything really that urgent? It might be a good idea to save some not-so-urgent things for fall semester. Now that you’ve reminded yourself what is most important, make it happen! Go on a wild adventure, hang out with your friends and family one last time, maybe start packing the car. In a week’s time, you’ll be glad you crammed it all in, making your last week one of the best weeks of the summer.

3. Get ready for Athens!

Both mentally and physically, prepare yourself for the upcoming year because it’s going to be a great one! If you’re a planner, set some goals for yourself. If you enjoy channeling your creativity, make some crafts for your dorm or apartment. If you’re feeling very creative, feel free to share the love and teach me a craft or two (I’m trying to decorate my apartment, but I don’t want to end up with my fingers glued together). Whatever it may be, get yourself ready for your best year yet! If you go in feeling prepared and accomplished, there will be nothing stopping you from an outstanding semester!

 

Now it’s time for me to take my own advice and prepare for my move in less than one short week. Even though it seems like I have month’s worth of things to do, it will somehow all be done by the time I see those beautiful bricks yet again. I can’t wait to see you all there, let’s make this year fantastic!

Should it Stay or Should it Go? Summer Jobs on a Resume

August 14, 2014

By: Morgan Brenner @morganbren

HelpwantedAs the self proclaimed queen of minimum wage summer jobs, having had a different one every summer for the last 5 years, I would like to think every job has taught me something. However, if I were to put all of them on my resume most employers would just think I can’t hold a steady job or that I’m not consistent. Three of the places that I worked at shut down and another one turned out to be paying me below minimum wage – but who really wants to explain all that? Summer jobs sometimes clutter a resume and might make it seem more juvenile if you don’t have enough professional experience to outshine the fast food experience. But on the other hand, a summer job can add to a resume if you put the right ones on there. I like to go by a few rules when picking from my lengthy list.

Don’t use more than one or two

Maybe even 3, but that might be pushing it. You don’t want to make it seem like you jump from job to job, even if you were only in high school at the time. It seems that in today’s world an employer wants you to have been professional from the womb to when you’re working under them. If it relates in any way to the job that you are applying for now, then it would be a definite necessity on your resume. Use some of the other tips to figure out which job you want to add.

Use if you’ve held a position

This also works if you’ve gotten a raise, award or were recognized in any way at your job. Being a team leader instead of a cook shows qualities that go beyond what you put in your list of skills. If you were employee of the month or received a raise, it shows that you really cared about the work that you were doing when most other high school employees were only concerned with making money (even if you were too).

Use if your boss loved you

In a few of my jobs I got to know my boss really well. Even if they’re just the general manager of a Five Guys, they could make a great reference. I guess love is a strong word, but if the person you were answering to showed that he or she appreciated the work you were doing over others, then that might be a great job to keep on your resume if only for the reference.

Don’t use if you hated the job

This one could go a few ways. If you get asked about your summer job that you put on your resume, you don’t want to lie and say it was the best experience of your life when it may have been one of your worst. At the same time, even if it was a terrible experience you may have learned a lot that you might want to show off. It also really shows a lot that you stayed and tried to make better of a situation that was not in your favor. But if it was that awful of an experience that you’re only going to say negative things about it then please don’t put it on your resume.

Summer jobs can be a good filler on a resume, but it can’t just be any job. If you haven’t had a summer job that’s been enjoyable or hasn’t taught you any life lessons, that’s ok! Summer jobs are definitely not a must have on your list of achievements. The key to a resume is to highlight the best parts about you, sometimes 3 months of work at Panera Bread doesn’t do that, trust me I know.

How to reintroduce your personal brand

August 13, 2014

By: Hannah Wheeless @tweetsonwheels

reintroduceWhether you’re the CEO of Apple or a grandparent struggling to figure out the latest iPhone, you have a personal brand. The way you present yourself both online and in person is what others use to define who you are to them. For those of you who didn’t realize this until after a stream of inappropriate tweets and embarrassing Saturday nights as a college freshman, here are some tips on reintroducing yourself to the world as the upstanding member of society you truly are.

  • Understand your personal strengths. We all have our own talents, skills and traits worth highlighting. The first step in reintroducing yourself is figuring out which of those talents, skills and traits will set you apart from everyone else. Try making a list of what you’re good at and what you’ve improved on in your life up until now. Just make sure whatever you choose is truly you, not who you’re pretending to be.
  • Flaunt what you got. Once you know what you can bring to the table, bring it! The most efficient way to reintroduce your new self is through the power of social media. Redesign your bios to include clubs and activities you’re involved in. Connect with others interested in the same hobbies or career paths through LinkedIn. Starting up a blog is also very helpful in sharing your story in an interesting and creative way
  • Stay consistent. Once you’ve released your new brand to the world, it is important to make sure it’s easily recognizable to keep people coming back. Keep profile pictures consistent throughout all social media platforms or maybe create your own personal logo to put on your blog and resume.

Don’t forget to always highlight your strengths both online and in person so your personal brand can continue to develop and impress. Now get out there and show everyone the new and improved you!

 

 

Why You Should Have a Personal Blog

August 12, 2014 1 Comment

By: Jess Carnprobst @jess_carnprobst

jess cI recently wrote about why I love blogging for myself on my personal blog. After writing this, I continued to think about all of the ways creating my own blog has benefited me. I feel that everyone should create his or her own blog, and you should do it completely for yourself.

Express yourself

If you haven’t already, it’s time to create your own blog because it’s a creative way to express all of your passions and interests. Sometimes I don’t even know what I’m thinking until I write it down. Having the ability to write and publish whatever I want, when I want is a huge benefit for myself.

Having a personal blog is also a great way to showcase your portfolio. You can feature work you’ve done on other blogs or websites, as well as create a page with a link to your online portfolio (providing you have one). This organizes all of your work and makes it much easier for potential employers to see what you’re up to and what kind of work you’ve done.

Once you’ve created your blog your SEO (Search Engine Optimization) will significantly increase, especially if your title or subtitle includes your name. When people Google your name, your blog will be one of the first things to show up – leading them to your amazing work!

As I said before, the most important reason to have your own blog is to share whatever you’re thinking. When your assignments limit you to so many words on a certain topic that’s not necessarily interesting you, there’s no fun  in writing anymore. After a long day or week, nothing feels better than to come home and write down all of your thoughts. It feels even better when people start commenting on your blog with similar experiences.

Blogging helps you join in on the many conversations on the Internet. Nowadays, posting a blog isn’t the end of the conversation – it’s just the beginning. Moments after you post your blog you might see another with a similar topic. Tweet at or email the person or company and start a conversation about your similar blog post! People will be able to find your posts and link to them in their own blog. People love reading other people’s work and relating back to it, so why shouldn’t you? Join in on the conversation and speak to what it truly means to you.

Summer Spotlight: Kathleen Marincic

August 11, 2014 1 Comment

By: Kathleen Marincic @KathMarincic

photo 1As all summers seem to go, this summer flew by. It feels like just weeks ago, my parents were down in Athens helping me pack up my old house to move it all into my new apartment and I had close to 4 months of freedom in front of me.

With the exception of it going too fast, this summer was by far one of the best! After being bedridden for almost a week straight after a slow and painful wisdom teeth removal process, I was on the go with family, friends, work and other summer fun activities.

Most of my time was dedicated to my internship with Cleveland’s iconic West Side Market through the Cleveland Foundation. There were 16 interns in the Cleveland Foundation’s program that were all placed at difference nonprofits throughout the City of Cleveland. We would get together once a week and visit a different organization to learn what our fellow interns were up to and to experience the world of Great Cleveland nonprofits.

I worked directly with the manager of the West Side Market and created content for their bi-monthly newsletter, updated their brand new website, oversaw their social media efforts and developed a social media packet for vendors to implement in their own social networks.

I got the chance to sell merchandise from one of the stands inside the Market and even climbed the metal-mesh staircase to the top of the 137-foot-tall clock tower (in wedges I might add).

photo 2Another highlight of my summer was a family vacation to the glorious beaches of Oak Island, North Carolina. 16 of my relatives plus a two-year-old and a 4-month-old baby shared a five bedroom house with the ocean as its back yard for a week straight. We even made t-shirts and tank tops with our family crest proudly displayed front and center (yes, we are THAT family)!

Besides spending the majority of our time on the beach, we traveled to Wilmington, North Carolina to visit some of the popular filming locations of One Tree Hill and rode a ferry over to Bald Head Island, where there are relatively few cars on the island as every resident drives a golf cart.

After a summer full of wonderful memories and new work experiences through my internship, I feel fully prepared to return to Athens and conquer my senior year of college.

 

Is Having Two Part-Time Internships Good or Bad?

August 8, 2014

By: Elaine Carey @snakesona_laine

multitaskingAs far as dilemmas go, having two part-time internships to choose between is not too shabby. In fact, congrats! Whether one or both are virtual, or they’re both part-time and in the same city, you might not have to choose just one.

It’s not an uncommon scenario: You applied to plenty of internships, you went to a bunch of interviews and you worked your butt off! And great news – two of your top choices want you to work for them. Not readily willing to sacrifice one of those opportunities? Maybe you can do both, but there’s a lot to consider before you commit.

  • What else will you have on your plate? If you have to worry about a part-time job or classes in addition to the two internships, be absolutely certain that you can handle a hectic schedule.
  • Make sure you’re not spreading yourself too thin. If you won’t be able to do an outstanding job at both internships at the same time, pick one.
  • Take a look at past experience. Remember that one semester when you worked 2 jobs, took 6 classes, kept up with your blog and still had time for friends? Yeah, you can handle two internships. On the other hand, if you’re the kind of person who prefers a slower pace and gets stressed easily, there’s no shame in that. You know yourself better than anyone else. Make a decision based on that.
  • What kind of internships are they? Resume building is great, but is working two social media internships at the same time really beneficial? Not only would doing the same thing at both gigs get tedious, it wouldn’t give you a glimpse into other aspects of your future career. However, a virtual blogging internship that requires 10 or so hours of at-home work paired with an experiential marketing internship that requires travelling might work out perfectly!

There is no clear-cut solution to the age-old “two internship” problem. The answer lies within! Don’t drive yourself crazy, but don’t be afraid to challenge yourself either. Good luck!

Scripps College vs. Scripps J School [infographic]

August 7, 2014

By: Kerry Tuttle @kerrtut

Instead of writing about the differences between the Scripps College of Communication and the E.W. Scripps School of Journalism, Kerry Tuttle put it all in an infographic.

Scripps_ImPR

For all the Incoming Scripps Kids

August 6, 2014

By: Kelly Hayes @kmshayes

ohiou1
It’s almost here: the day when you finally walk through College Green and are officially a Bobcat. We are one giant happy family, with a few mishaps here and there. However, for all of you freshman new to the Scripps school, you made the right choice. Welcome to the happiest place on earth.

As a senior entering my last semester at Ohio University, I can only enter it with bittersweet feelings. This summer I spent my time interning at Ogilvy & Mather in Chicago, ready to enter the adult world… boy will I miss Scripps.

What to expect your first few weeks

You are going to go to many, many meetings. I encourage you to go to as many as you want. Sign up for every email list possible, because to find your niche in Scripps you have to try. I signed up for four email lists when I was a freshman – Thread Magazine, PRSSA, ImPRessions and RTDNA. I stuck with two: PRSSA and ImPRessions.

Don’t feel pressured

You do not have to stick to one track. If you want to write for the post and work with WOUB, go for it! The amazing thing about Scripps is that you have the advantage to do what you want to. You’re not stuck in one place because that’s the norm, we all have different paths within the Scripps school – and it’s made us better journalists, writers, editors, PR professionals, advertising gurus and broadcast anchors because of it.

Speak up and try

You won’t know if you like something until you try. Volunteer if it sounds interesting to you. I volunteered for so much in the beginning and it started to overwhelm me a little, but many people will be in the same position as you. And for all the seniors – we’ve been there and won’t bite. Scripps kids stick together.

Talk to your professors, they are much cooler than you think

I would give a shout-out to all of my favorite journalism professors right now, but I’d just be listing all of them. I’ve never had a bad professor, and they give amazing advice. When I had my phone interview for Ogilvy & Mather, I went to Professor Farkas asking for advice –it definitely was great advice because here I am, eight weeks into my dream internship.

Say Hi

Again, we seniors don’t bite. I always love meeting new people in Scripps and helping them out with anything they need. If you’re a freshman, say hi. I was a shy person my freshman year at those PRSSA and Thread meetings, but eventually I just said hi and it all worked out.

Be prepared for the best three to four years of your life

2014-07-10 18.09.06I say three to four because I’m graduating a semester early, but I wouldn’t be where I am today without Scripps. I’ve accomplished so much in my college career with the help of ImPRessions, PRSSA, my professors and friends. I will be very, very sad to leave this place in December, but I know I can always come back and visit the place that helped me get to where I am today: The E.W. Scripps School of Journalism.

 

Should I add Personality into my Resume?

August 5, 2014

By: Kate Schroeder @kschroeds7

resume

Resume building and writing cover letters has to be the most daunting and dreadfully boring tasks of the job or internship search process. Personally, I would rather sit in an extra hour of interviews than to summarize my skills on an 8 ½ x 11 sheet of paper. However, this process still stands as one of the most important in the application process. I admit I am not an expert; I still reference my how to guides and our awesome ImPRessions blog for hints and tips. Nevertheless, using the cut-and-dry formats and the basic structures I realized that none of my personality was shining through. How are future employers going to know who I am and how I can better there company without being creative and expressive? This is why I believe that putting personality in your resume is the secret ingredient to go from a contender to “I got the job!”

So why do we need to put personality into a resume? Don’t employers just want to see if you have the necessary skills to do the job well? Well yes … and no. It is essential to have the skill set to be successful at the job you are applying for. It is also important to show you fit into the job you are applying for. Employers are looking for someone who is going to better their company and enhance their employee atmosphere. Are you an outgoing person, or are you quiet and reserved? If your personality shines through your resume, you will be more likely to be asked back for an interview. Also, it’s a benefit to you. You want to be sure you get a position at a company is right for you!

You may ask, “But how do I put my personality into my resume? Where is there room?” The biggest opportunity for showcasing your personality is through the design of your resume. I try and re-design my resume for each position I apply for (granted I have the time). Have one basic resume you can hand out on the fly that best describes your personality through over-all design. When applying for specific positions feel free to take create and alter your design to fit that position, just like you alter your resume’s content to fit your position. This past school year I applied for a position in the Women’s Panhellenic Association. I took that opportunity to add more bright, girly colors and quirky shapes. I also visually represented more skills instead of typing them out. If you are creative let it show! This will show potential employers that you don’t just talk the talk, but walk the walk as well.

If design is not your forte it’s okay! There are many other ways to show your personality through your resume! One way to do that is to write how you speak in your cover letter and resume. You should still stay formal since it is a professional piece of writing, but you don’t need to fill in the blanks from every how to guide. Instead of saying, “In reference to the recent opening at company XYZ” say, “I was thrilled to learn that the such-and-such position at company XYZ because it is exactly the job I want to apply for. “ Don’t be coy or shy. Say outright if you have certain qualities that fit the job position and let your potential employer know you and no one else is the right person for the job!

 

Is it Weird for a Potential Employer to Follow Me?

August 4, 2014

By: Amanda Moline @amandamoline

Picture that little (1) next to the PR lover’s favorite little bell, sounding a new Twitter notification. You rush to check who will now be updated with the glorious 140-character proverbs that are your daily Tweets, when you realize that the person you just recently interviewed with, your potential employer, is now following you on Twitter. So…is that weird?

You’ve used social media to connect with friends from classes, student orgs, or even people you’ve met online, but what about a potential employer? When used professionally and carefully, social media can be utilized to maintain connections and allow others to get to know you. If you’re considering interacting with a potential employer on Twitter or any other social media site, make sure to keep these tips in mind.

-Follow the company in general, rather than the specific employer, and follow them hard. If you’re truly interested in working for a company, it’s helpful to know about their culture and their online content.

-If you connect with anyone related to the company whatsoever, make sure your Twitter is Grandma-approved. This means not having anything on your pages that you’d be embarrassed having your Grandmother see. Keep it clean or it could cost you the job.

-Be sure to use your social media accounts to equally push out valuable information and connect with others. Of course it’s a great idea to share a relevant article that you feel your Twitter followers may enjoy as much as you did, but continuously being a “news feed” is bland and overdone. Create and share original content, especially if you have your own blog.

-Don’t thank your interviewer over Twitter, that’s just lame and lazy. Write them an actual thank you note or thank you email – it does wonders.

The verdict: as long as you keep it clean and have valuable interactions, it can actually be valuable to have your potential employer follow and interact with you.

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