Ohio University ImPRessions

Ohio University ImPRessions

You can scroll the shelf using and keys

Summer Reflection Series: Billy Hartman

September 26, 2014

By: Billy Hartman @billyhartman15

IMG_2437

This past summer I had the pleasure of interning the National Soccer Coaches Association of America, aka the NSCAA. This was one of the two World Cup trips offered by the E.W. Scripps School of Journalism. I had the pleasure of going to Amsterdam, Paris, Brussels, and Cologne – all to cover the World Cup from a European’s perspective.

I learned quite a lot this pat summer. I didn’t just learn about Sports Public Relations and Sports Journalism, but a lot about the different cultures from around the globe. We read about Paris and the Eiffel Tower, but it’s completely different when you’re walking underneath the Tower – such a cool experience, by the way!

IMG_2261

Three things that I learned this summer:

  1. Be Ready for Anything. Since we were in Europe, we didn’t have the pleasure of using 3G or 4G when out and about. Meaning, we had to put all of our trust in our hotel’s Wi-Fi. Let me tell you that did not go so well. In Paris, we crashed our hotel’s Wi-Fi because so many of us were trying to upload videos and stories. The challenge we faced was trying to post things in real time. We were 6 hours ahead in Europe – that meant when the USA game started at 6:00 pm in America, it was midnight in Paris. So, we were up extremely late and working with terrible Internet, but after a few days we adapted. That leads me into my second point…
  2. Be Adaptable. I served as the co-host of NSCAA’s coverage of the 2014 World Cup. Whatever the producer told me to do, I had to do – and do it quickly. In Paris everyone wanted to take group pictures with the Eiffel Tower; however, we only had 20 minutes. In those 20 minutes, I had to take pictures, and also bust out my intro and outro – in one take. It was stressful, but I adapted. I think being ready for anything and adapting quickly is something essential in the PR/Journalism world. Lucky for me, I didn’t have too much trouble with it because I loved what I was doing and who I was working with. Which again, leads to my next point…
  3. I love Sports, Journalism, PR, and the Students in the E.W. Scripps School of Journalism. Late nights, long days, no Internet, carrying camera bags and tripods, and laptops everywhere – none of that bothered me. I learned how much I love what I do. Not only did I get to cover the World Cup, go to Europe and experience things that some people may never experience, I got to do it was some of my best friends. To say we were stressed is an understatement. However, everyone on the trip got along and worked through the tough times together. I could not have asked for a better summer internship.

IMG_2414

Now, three goals I have for this semester:

  1. Increase the amount of likes on Facebook, followers on Twitter and Instagram! If you don’t already like all of Scripps’ social media outlets, GO LIKE THEM! #PersonalPlug
  2. Keep Dr. Stewart Happy. This is a HUGE one. This is my fourth year on the Scripps ImPRessions account and third as AE – I’m trying to keep Dr. Stewart happy by doing whatever he says.
  3. Kill It. It’s Fall Semester of my senior year, and I want my entire account to kill it – with whatever it may be! Do the best work we can possibly do, which I know is great work!

IMG_2508

Summer Reflection Series: Morgan Brenner

September 25, 2014

PR Lessons while Waitressing

By: Morgan Brenner @morganbren

After getting through my first year as a full time college student, I decided to hold off on the stress of searching for an internship and find a job for the summer. I ended up being hired at a family owned restaurant as a server. At first it seemed like a total opposite experience from anything I could be learning about public relations in an internship. However, by the end of the summer I had more confidence in the field I was going into than ever.

Into the first few weeks of my new waitressing gig I realized how much I underestimated how difficult the job would actually be. Just when I had finished finals, I realized how much I would need to memorize to be able to do this job. The restaurant required every server to memorize and understand over 50 appetizers and entrees, as well as an extensive drink menu. Not only that, but I had to remember when my customers ordered their food and drinks so I could deliver them in a timely fashion.

It was overwhelming how much attention to detail mattered in the restaurant business – a lesson I believe can cross over into any career I may have in the future. Most people, whether it’s ordering food or planning an event, don’t think about every little detail. But if someone ordered a salad and didn’t tell me what dressing they wanted, they’d blame me for not asking.

Serving is one of the unique jobs where how well you do your job directly effects how much you get paid. There was a lot of times where I would be overwhelmed with the amount of tables I had, but I would still refuse to give my tables to other more experienced waitresses because I didn’t want to loose out on the cash. I ended up doing a bad job with more tables, and making less money, than if I had taken fewer tables and focused on making them happy. Taking on more than you know you can handle is a big no no. Everyone has a limit, and it’s important to know what that is.

One thing that stood out to me about some of the staff that differed from what I did, was a lot of people just told the customer what they wanted to hear. If I didn’t like something on the menu I would tell them (if my boss wasn’t near me), and customers really respected me for that. Of course you want to make money for whomever you’re working for, but you may lose a customer if you’re not honest with them. It’s all part of respecting people you’re working with even if they may not be your favorite person.

Despite there being many lessons that translated over to the PR world in waiting on tables, the biggest thing I learned this summer was that serving people food was not what I wanted to do for my whole entire life. I have a lot of respect for the people I worked with that do that for a living, and I am so grateful for the opportunities I have. So next time you’re at a restaurant, don’t forget to tip! (Seriously though, that’s just rude.)

Summer Reflection Series: Kelsey Miller

September 24, 2014

Don’t Judge an Internship by its Location

By: Kelsey Miller @Kelsey_65

marionWhen you live in a small city, the last thing that you want to do is stay there for an internship – I was no exception. Being from a small, rural community, Marion,OH was the last place I wanted to go to get internship experience for the summer before my junior year – but that was where I stayed. By the time I started looking for internships last year, I was out of luck in finding myself an internship. I did get interviews, but I kept getting the same feedback from them: we want someone older. Feeling discouraged and upset, I settled for a social media internship at my local visitors bureau in Marion.

I quickly realized that this was actually a blessing in disguise. My whole life I have been told that my hometown wasn’t a good place to live and had nothing to do. Working at the visitors bureau really opened my eyes to what my community really has to offer its people. Marion was actually rich with history and museums of all sorts that no one seems to recognize or even know about. I had friends coming to me for making plans because I always learned about events going on and new coffee shops that were opening.

The bureau had a summer campaign called “Marion’s Amazing Treasures” which featured about two-dozen places around Marion to visit. Every place that you visited would give out stickers to put on your grid. They let me do the Amazing Treasures activity, and had me blog and write for the Marion newspaper about my experiences at all of the different places. I became a better writer from all of the blogging that I had done, and had gotten my own blog as a result!

I was also able to do some great networking, as well as meet a lot of great people. One of the women that I blogged with working on the Amazing Treasures project, worked with the Ohio Historical Society for a long time, and has some great contacts with a lot of Tourism PR people – including a woman that does PR for the whole state of Ohio, which is the area of PR that I want to do! She also has great connections with Discover Ohio (the tourist magazine that Ohio puts on to attract business).

This was definitely a diamond-in-the-rough kind of internship, and I wouldn’t trade my experience for anything. The women that I worked with were incredible people inside and out, and taught me things outside of PR like the importance of family and love. My summer really showed me not to discredit any experience and make the most out of it – you never know what you may learn or whom you might run into.

Summer Reflection Series: Lindsey Zimmerman

September 23, 2014

The Tale of Two Internships

By: Lindsey Zimmerman @lindseyzim716

zimmerman

This summer, I had the unique experience of working not just one, but two communications internships. I worked full-time as a corporate communications intern at Battelle, a research and development company in my hometown of Columbus, and I also had a virtual social media internship with a site called College Tourist. Although managing two internships was not without its challenges, I learned so much about two very different industries and about communications as a whole throughout the summer.

I’ll admit that I was a little bit hesitant going into my internship at Battelle, which is known for its science and technology work, because I really don’t know much about science/tech at all. Without a doubt, the most important thing I learned throughout my time there was to ask questions. The first few times I was asked to interview one of our scientists or engineers about the various projects they were working on, I felt annoying asking them to clarify some of the technical jargon they were using because I had no idea what they were talking about. Although after a while I realized that most of them were aware of the fact that people outside their area of expertise might need more clarification, and they were happy to provide it.

One of my favorite things about my position at College Tourist was the fact that I was able to read all of the interesting articles on the site before posting them to social media. However, I quickly realized that some articles were more social media-friendly than others. In some situations, I wasn’t sure how to create engagement, which forced me to get creative. Sometimes that would involve tagging a business or restaurant that was mentioned in the article, or asking followers a question when I posted the link and encouraging them to respond.

With both internships, time management was a crucial skill. Even with only one position, knowing how to manage your time is extremely important. Procrastination is always tempting, especially when you have a computer and the internet at your disposal, but getting things done as soon as possible will save you a lot of time and frustration at the end of the day.

Now that fall semester is in full swing, it’s starting to hit me that all of this will be over soon. I’m graduating a year early this May, so these next few months are going to be extremely bittersweet. During the fall, I want to stick to a schedule that will allow me to get things done without being overwhelmed, help my ImPRessions account to accomplish all of our goals, and do something every day that will get me closer to where I want to be after graduation.

Summer Reflection Series: Laine Carey

September 22, 2014

What I Learned From My Experiential Marketing Internship

By: Laine Carey @snakesona_laine

I’ve been asked a lot recently, “What did you do this summer?” I say, “Well, I was a giant cookie.” Ummm it’s hard to explain. Just look:

Smiley, Eat N'Park's Mascot

Smiley, Eat’n Park’s Mascot

But honestly, I did a lot more than just prance around in a cookie suit. I drove the Cookie Cruiser, too!

cookie2

Needless to say, my internship was incredibly fun. But in all seriousness, I learned so much. Along with 4 other girls, I travelled all over Pennsylvania, West Virginia, and Ohio on behalf of Eat’n Park Hospitality Group. We were Eat’n Park Team Smiley, and we worked as travelling brand ambassadors. We went to places like parish festivals, baseball games, zoos, various benefit walks, etc. so Smiley could make an appearance – and so we could hand out free Eat’n Park Smiley Cookies!

Without getting too in-detail about the specific company, here’s what I learned about PR and marketing in general:

  • Know the brand like the back of your hand. (Hey, that rhymed!) I’ve worked for Eat’n Park since I was 16. When it came time to travel to Ohio and West Virginia (where there’s significantly less brand familiarity than in PA) clear, concise explanations of Eat’n Park’s brand were a necessity. Knowing everything about the company you’re working for makes a world of difference.
  • Never underestimate good old face-to-face interaction. Granted, we ran the Team Smiley Twitter and Instagram Accounts as well as the blog, which were important too. However, we also encouraged dialogue at our events – we talked to people about Eat’n Park, directed them to our website, promoted our Instagram contest, verbally promoted summer specials, etc. We also gained a lot of valuable feedback about Eat’n Park restaurants just from attending community events and being our regular, fun selves.
  • Have fun. Sorry this one’s so cheesey. I absolutely loved my job this summer, so this was easy. We were the face of the brand, out there interacting with the community. The second we arrived at the event and stepped out of the Cookie Cruiser, we had to be walking, talking, crazy balls of joy and fun – because that’s what Eat’n Park is all about. People, especially kids, are smart and perceptive. They would’ve known if we had been faking it. So, it’s a good thing I loved the heck out of my internship!

Summer Reflection Series: Alex Corsi

September 19, 2014

By: Alex Corsi @acorsi17

How to Figure Out Your Career Goal by Sitting on a Beach 

beachFor the past two summers, I’ve worked on the beach as a lifeguard. My duties include saving lives, handing out Band-Aids, sitting in my chair and knitting (but only on cloudy days when there is no one at the beach). This summer was so fun, and I worked with my four closest friends and established great relationships with the other guards on staff. Surprisingly, I learned a lot about myself and my professional strengths and weaknesses from my place on top of the lifeguard stand:

  1. I love to socialize, especially professionally. I’m a people-pleaser, something I’ve always known about myself – and I love to talk. But lifeguarding has shown me that interacting with people – from friendly people wondering about the tide chart to not-so-friendly-people who make us explain in detail why inflatables have to be Coast Guard-certified – is something that comes naturally to me. I’m going to work with all types of clients in a public relations career, and I’m going to have to deal with infinite different types of people, so being able to talk to everyone and anyone is a good thing.
  2. Jobs that look easy aren’t always as easy as they seem. Whenever I complain about something that happened at work, my non-lifeguard friends tell me to shut it because I have the easiest job ever. While at times it’s nice to sit back in my Tommy Bahama chair and tan when there’s no one at the beach, there is one bad day for every good day. One day, there is no one at all on the beach and I don’t do so much as spray a jellyfish sting with vinegar. But the next day the beach is packed with people on every square-inch of sand and first aids happening every five minutes.
  3. I thrive off of helping people. My proudest moment was this past summer when I helped a woman who was having a diabetic emergency and needed medical attention ASAP. I called 9-1-1 and guided the paramedics through the situation. I loved every minute of it. I felt so happy that I was able to help the woman and her family, and she ended up being just fine. Lifeguarding has taught me that I feel so much more complete when I brighten someone’s day, even if it is just giving a smile and saying, “Welcome to Anchor Beach!” in my cheeriest voice. Choosing a career that requires me to help people will make me the happiest.

This semester, I hope to “find my place” in the public relations world. I am taking on the role of assistant account executive of the Prescribe Change account here at ImPRessions, and I’m very excited to be putting into action the PR plan I helped write last semester as an associate. I want to help guide our account toward success, and I’m looking forward to meeting a lot of fresh, interesting faces this year. Whether it’s in public relations or lifeguarding, I know there will always be a place for me, and I’m so happy I have the opportunity to find it.

 

Summer Reflection Series: Jess Carnprobst

September 18, 2014

By: Jess Carnprobst @jess_carnprobst

IMG_5616

This summer, I spent my time in Pittsburgh interning at WordWrite Communications, a boutique public relations agency. Coming into the internship, I knew I would become certified in inbound marketing through HubSpot and I figured I would gain writing, event planning and social media experience as well as further insight into agency life. What I didn’t expect was a summer so amazing that I actually teared up as I left the office for the last time.

My entire summer was so great that I don’t even know where to begin. Most importantly, I found a family within the WordWrite team. I worked with six people and one fellow intern, so with an office that small I got to know everyone on a personal level. We celebrated birthdays together, had team bonding events and kept each other updated with our personal lives. I began and ended each day with a smile because I thoroughly enjoyed every moment with the WordWrite team.

I also gained so much more experience than I thought I would. Throughout the summer, I shot and edited videos, gained design experience, assisted in redesigning a website while adding new and interactive information, learned basic coding, started social media accounts from scratch, worked in HubSpot every day, connected with HubSpot professionals and met one HubSpot Professor (she was so inspirational!). I also had the opportunity to work directly with everyone in the office including the President and CEO of the agency. I gained so much experience that I wasn’t expecting, along with the experience I knew I would be getting. All of this experience helped to show me just how integrated our field has become.

Walking away from my internship, I’ve learned so much and feel better versed than I did in May. I have a better understanding of where I’d like to go after graduation and what I hope to be doing. WordWrite has taught me so much, both professionally and personally, and I wouldn’t trade my summer for anything.

Summer Reflection Series: Megan Newton

September 17, 2014

By: Megan Newton @_megannewton

Just Keep Swimming: Lessons learned as an aquarium PR intern

doryIt was a surprising summer full of unexpected opportunities. It all began in late April when I accepted an internship with the Greater Cleveland Aquarium. I know what you’re thinking: why on earth would you want to work for fish? I thought the same thing at first. I struggled to find an internship in Cleveland, and pretty much just took the aquarium internship because I was tired of searching. At the time, I had no idea of the unexpected under the sea adventure I was about to embark on.

I learned a lot throughout my time on the aquarium. The most prominent of many lessons being that PR isn’t always all the glamour and glitz it’s worked up to be. It probably hit me as I walked around downtown Cleveland during mid-July in a (wait for it) shark costume. It wasn’t your typical intern duty, but I think that’s what made my internship experience even that more special – because honestly, who else can say they’ve done that?

I hope to carry the same outlook about unexpected opportunities that I gained this summer back to my everyday life here at Ohio University. My goals from here on out are:

  1. To be a good mentor
  2. To apply the skills I gained at my internships
  3. To make an impact on the organizations that have made me who I am

If I walked away with one thing from my summer at the aquarium, it’s that you shouldn’t judge or take advantage of an opportunity before you actually experience it. Everyone who knows me, knows that my dream job is to work as a music publicist – so clearly I wasn’t so sure how writing about fish all summer would get me there. However, it turns out the old marketing coordinator at the aquarium now does just that in my dream city: Nashville, Tennessee. I’m now convinced you can find connections to your dream job anywhere, if you take every right opportunity that’s handed to you.

 

And always, just keep swimming.

Summer Reflection Series: Amanda Moline

September 16, 2014

By: Amanda Moline @mandamoline

This past summer I spent my days as a marketing and social media intern at E.E. Ward Moving & Storage Co. in Columbus, Ohio. I also spent most of my free time waitressing at a local Mexican restaurant in order to save up a little extra money. I was not only able to get some hands-on experience within my field, but also learn a little bit about myself. Here are three takeaways from my summer experiences:

  1. Don’t be afraid to suggest new ideas. At my internship I had full reign to go outside of the box in terms of opportunities for client outreach – such as email blasts, blog posts and social media. When I began the internship I was very timid, although I realized that the whole E.E. Ward team supported me in experimenting with the company’s normal design platform..
  2. Treat everyone with respect. I figured everyone learned this in grade school, however my experience as a waitress this summer showed me how many people seem to forget this golden rule.
  3. Be someone your coworkers and supervisors can rely on. Being on time, being honest, and following through on your promises will help you gain the trust of those around you and give you more opportunities down the road.

With these life lessons and experiences from the summer in mind, here are my three goals for this semester:

  1. Pay close attention to details. I want to not only make sure I don’t miss any necessary material for any of my classes, but I want to make sure all of my work for my student organizations is as flawless as possible in order to prepare for future career assignments and workloads.
  2. Absorb everything. Having had some time after my first year of college to reflect, I realized how many wonderful opportunities we have here at Ohio University. That being said, I want to attend many different events, listen to speakers and take in as much from these opportunities as I possibly can in order to grow as a person and in public relations.
  3. Never turn anything down for fear of not being knowledgeable enough. Though I certainly don’t know everything about my field, everyone has to start from somewhere. I plan to dive in first and face new challenges as they come.

I was able to grow within my field and as a person through my summer experiences, and I plan to apply these lessons as I continue on with my sophomore year here at Ohio University.

Summer Reflection Series: Erin Golden

September 15, 2014 2 Comments

By: Erin Golden @erinngolden

erinngoldenThis summer, I had the pleasure of interning at MediaSource in Columbus, Ohio. I was one of two Media Relations interns that received credit for a 10-week internship – and I truly believe that an internship experience is a must-do for anyone wanting to work in this fast-paced field.

When you complete an internship, the usual thought process then leads to: what exactly did I learn? So here are a few things I learned about the world of media relations.

  1. I don’t want to work solely in media relations. I think this part is extremely necessary coming out of any internship. Figuring out what you don’t love is just as important as determining what you do. Even though I wouldn’t mind working a bit in the media relations department, having a role that only consists of contacting/working with the media isn’t exactly where I see myself. I left MediaSource with the utmost respect for my co-workers – their job is hard!
  2. Building relationships is crucial. As I quickly found out, a client/agency relationship isn’t just based on results – it’s based on trust. My co-workers would assign each other calls and follow-ups with specific reporter or outlet just because they had previously pitched them many successful stories. Trust is essential, whether it be with an agency’s client or the media.
  3. Asking for help or an explanation really is good advice. Everyone has probably read blogs about starting an internship that all say “ask questions!” They are right. I never felt stupid or incompetent asking questions, and I know I learned so much more by asking for projects to do.

As the semester begins and most of us transition from internship back to schoolwork, I’ve made a few goals for myself:

  1. Be a good mentor to an underclassman. I know that most of what I’ve learned by being in PRSSA and ImPRessions has actually come from watching the upperclassmen and asking them their advice. I even ask advice from my fellow seniors all the time. The good thing about Scripps is that everyone around is smart and hardworking. I’d love to help someone else with their goals this year.
  2. Create a good foundation for the Fluff Bakery account. As the AE for Fluff this year, I’m excited to be given the opportunity to start a new client’s relationship with ImPRessions.
  3. Improve my resume – again and again. As all of us seniors started freaking out about jobs. I think it’s important to remember that as students, we are constantly gaining experience. Therefore I need to keep my resume updated. When spring rolls around, who knows who might be reading it!
Follow

Get every new post delivered to your Inbox.

Join 163 other followers