Social Media Plan
The ImPRessions Social Media Plan was updated in September 2013 and it includes our goal, analysis, types of audience, objectives, strategies, goals, evaluation and appendices for the 2013-2014 school year.
Brand Standards Manual
The ImPRessions administration and professional adviser created a Brand Standards Manual in order to create stronger communication, consistency and structure throughout the entire firm. The manual includes topics on ethics, graphics and professionalism. It also includes a human resources plan to handle difficult situations and appendices for PR plan, press release, media list and :30 PSA templates.
Case Study: Athens County Humane Society
The Athens County Humane Society account completed a campaign recap for the 2012-2013 year. Events put on throughout the year included Luck of the Like, Caroling by Candlelight and Woof & Wine. Overall, the account raised over $2,000 and accumulated more than 53,000 impressions.