Ohio University ImPRessions

Ohio University ImPRessions

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Staying True To Yourself During Your Internship Hunt

February 24, 2015

By: McKennah Robinson, @kennmilli

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Spring is fast approaching, and for a majority of students, that can only mean one thing – the hunt for internships has begun. It’s finally time to get that resume in tip-top shape and perfect the cover letter. We all know how important it is to impress a potential future employer, but it can be very easy to accidentally sell yourself short along the way.

I have found myself guilty of doing this. To keep myself from compromising who I really am to employers, I have made a mental list to ensure that I am putting my best and most true self out there. Here’s a few ways to ensure that you represent the true you throughout your internship search.

  1. Don’t be afraid to show that you excel in other skills besides journalism.

As journalists, we are all expected to be able to write and communicate well. What we aren’t expected to do is have other, outside-of-the-box skills, such as knowledge of programming. When trying to tailor yourself to a company, throwing these skills off to the side is easy to do. We justify it by thinking that the company doesn’t want to see a skill like that on your resume. However, I say put those types of skills on your resume, or in your cover letter. Not only does it show your capacity of knowledge in various fields, but it may also make you stand out in the long run.

2. Don’t mold yourself – online and offline – in to something that you’re uncomfortable with.

We have all heard the saying, “Don’t post it if you wouldn’t want a future employer to see it!” so many times that we could recite it in our sleep. I wholeheartedly agree with keeping Twitter, Instagram, etc. clean, but trying to gear your presence towards what you think an employer might like to see makes you lose your individuality. If you enjoy tweeting about the latest news, then do it. If you’re like me, and enjoy tweeting about the latest awkward moment in your life, then do it. Most likely, the company who has the personality that is closest to yours will love your social media presence and won’t expect anything else from you.

3. Like what you like – point blank.

It is extremely tough when you walk in to an interview and the first thing they ask is “So, tell us about yourself.” We all automatically jump to what we think the employer wants to hear, instead of actually telling them what we like. They already have our resumes and cover letters, so they know what we are capable of professionally. Tell them what hobbies you have or what show you spent way too much time watching on Netflix last semester. Having your little quirks that you’re proud of makes you a memorable person and gives the employers ample ways to connect with you outside of a desired career goal.

Being professional is important and helps get the job done. However, being an individual and showing employers what you’re proud of, and what your personality is like, is equally as important. May the PR force be with you.

Show Some Love for PR this Valentine’s Day

February 13, 2015

By: Jessica Carnprobst, @jess_carnprobst

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Valentine’s Day is almost here, and love is in the air. There are chocolates, teddy bears and roses everywhere, but this holiday is much more than all those things. It’s about celebrating all that you love, no matter what that is. So, for all you single ladies (and guys too, sorry Beyoncé forgot to include you) out there, don’t forget to love how we are in the public relations field.

We can do almost anything

Everyone needs public relations whether they realize it or not, which is great news for us. Whether you really love a food company, Disney World or a certain city, they can use your help! The sky is the limit for us, which gives us time to experiment and try new paths throughout our career. One thing is for sure, we will definitely never be bored.

We never stop learning

We are doing something new every day. We are constantly learning about a new client, or researching a specific product or service that a current client has, we will learn things throughout our lifetime that we never expected to learn. Also, we’re in a field that is constantly changing, forcing us to keep up on news, social media and emerging markets. We’re consuming new, relevant information, and it’s a true blessing to know that we don’t have to stop learning after we graduate.

It’s a very creative field with creative people

It’s so much fun to get to come to work each day and think up new, crazy ideas that are welcomed instead of scorned. Whether an idea is off the wall or not, it builds into something else. The people that hear this crazy idea will most likely think the same way, and it’s fun to all think up crazy ideas together.

Another plus to being in such a creative environment is the people. We get to work with unique, exciting people. This makes our job so much more enjoyable, plus, it’s nice to have cool work friends.

And last but certainly not least, the coffee. Don’t worry; I wasn’t about to forget that one. A field where people worship their Keurig is a beautiful idea. There are many reasons to love PR, and although you may not be rushing out to have a Valentine’s Day dinner in honor of public relations, it’s a field we know we can love throughout our entire career.

Expanding the Options of Campus Involvement

February 9, 2015

By: Allison Zullo, @allisonzullo

As students of the various majors in the Scripps School of Communication, we have been told, repeatedly, to get involved in student media and other organizations related to our field of study. As students interested in public relations, we were told that joining Scripps PRSSA and ImPRessions was crucial to the success of our future careers. We would learn essential skills, expand our networks and prepare ourselves for the professional PR world.

While its great to be so involved in strictly PR organizations, it is also important to branch out on campus. Joining different clubs can be a great way to meet people that aren’t majoring in strategic communication or journalism. It’s also a great way to learn new content and gain leadership experience, even if you are serving as a PR or marketing chair.

Getting more involved on campus may seem intimidating (and impossible, depending on your schedule), but here are just a few of the endless ways you can make it happen.

Professional Organizations

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Scripps PRSSA is a professional PR organization, but there are many other clubs on campus that help students develop professional skills, while building camaraderie among members and having some fun. If you’re getting a minor through the business school, you can join a business fraternity to meet other business students, polish your skills and expand your network. If you have a high GPA, consider joining an honors fraternity, where you can gain leadership skills while meeting people from different schools on campus. Finally, a small (shameless) plug for an organization I’m involved with, Student Alumni Board. It’s a professional organization that focuses on connecting current students with the Alumni Association and other OU alumni. All of these clubs are great ways to get even more involved on campus, while meeting new (non-PR) people, and building your network and skill set in preparation for the professional world.

Greek Life

Greek Life can be a great way to get more involved on campus and meet new people. Not only do you have a chance to befriend men and women from all different areas and majors, but you also have the chance to gain valuable experience by becoming a leader in your chapter. Nearly every sorority and fraternity has a vice president of PR, marketing, and/or event planning, which is a great way for PR majors to gain hands-on experience in their future career field. Each Greek organization even has a specified philanthropy event, which also allows you to get involved in the community as well as the campus. Plus, you immediately have a network of alumni across the country, and the world, which is pretty cool.

Non-Profit/Community Service Organizations

OU’s campus believes in service, giving back, and involvement in the community, so in turn, there are many organizations that focus on these values. The Make a Wish Foundation, OU End Slavery Movement, Relay for Life, and BobcaThon, are all organizations and events that focus on raising awareness and money for a particular cause. There are countless that aren’t even listed. In addition, service fraternities, such as Alpha Phi Omega, focus on performing community service, while also building leadership skills and fostering relationships. These types of organizations are for meeting people who are interested in, and passionate about, the same causes as you, or if you’re interested in pursuing a career in non-profit PR.

These are just a few examples of the many student organizations on Ohio University’s campus in which you can get involved. From professional organizations, to student government, to religious organizations, and so much more, there is a club for you, no matter what your passions and interests are.

Don’t be afraid to branch out and join a non-PR organization. You’ll end up meeting cool people, learn new skills, and fight for causes that you’re extremely passionate about. Isn’t that what college is about?

Starting 2015 right: Cleaning up your online PResence

January 21, 2015

By: Alexandra Corsi, @acorsi17

Twitter was full of blunders in 2014. Between DiGiorno Pizza’s insensitive tweet, in light of the Ray Rice domestic violence accusations, and U.S. Airways’s leak of a pornographic image. Poor online public relations decisions made headlines left and right this past year. Taking these PR fails into account, here are some ways you can start 2015 right by cleaning up your online footprint.

1. Think before you tweet.

Check out this infographic from Mashable. If you’re ever wondering whether you should post something, this is a good flowchart to help guide your decision. Almost 80 percent of employers will consider someone’s online presence before hiring them. Even if you’re not currently considering internships or job offers, thinking before you tweet, or even having two different social media accounts—one private for personal use and another public for professional use—is important for preventing future debacles.

2. Always do your research.

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The reason DiGiorno’s tweet came across so insensitively was their lack of researching the meaning behind #WhyIStayed. Instead of coming off as snarky and funny, the tweet was received by Twitter users as ignorant and insensitive. Hashtags often relate to current events, so even if you do keep up with the news, doing your research before using a hashtag can prevent your tweets from coming off as ignorant and being used incorrectly.

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3. Create a brand for yourself, and make sure your online profiles are consistent with that brand.

How do you want to come across to potential future employers? This is something I always keep in mind when I’m drafting a tweet. Nothing online is private anymore; between screenshotting and quote-tweeting, there are multiple ways to save someone’s tweet, even if they have deleted it. You, typically, don’t want to come across to a potential employer as a crazy party person, with the mouth of a sailor. If you want to brand yourself as a professional, hard-working public relation mastermind, make sure your social media is consistent with that brand too.

Let your 2015 resolution be to shape up your social media presence. I think that one of the main problems is that with phones and technology, people feel like they are invincible, when hiding behind a phone. Keep in mind that what you post online reflects upon you in person. Practice good personal PR and keep your social media clean!

How to Spend an Unconventional Summer (and still get some PR experience!)

January 19, 2015

By: Gentry Bennett, @Gen_andTonic

With so many options of opportunities to do between semesters in college, it can be hard to choose a path to take! Here are some not-so run of the mill ideas to set you apart from your colleagues.

1. Volunteer at a music festival

A great way to see some awesome music, but also get applicable skills for your future, is volunteering at music festivals, like Bonnaroo. A variety of jobs will be available, and some include speaking to industry moguls and artists. These types of connections could set you apart from other music-industry hopefuls, and even potentially secure a job.

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2. Get a customer service job

While it seems like it wouldn’t apply much to PR, customer service is a great way to brush up on your networking skills. While you might not meet someone that will jumpstart your career, you will learn many life lessons and see how marketing and PR work from the retail perspective. Sign up for the email list, follow the profiles of where you end up and watch to see the effects that email and social media have on the buying process.

3. Travel the world

While traveling the world seems like everyone’s dream, not everyone gets three months away from responsibilities or has the opportunity to make this experience happen. If you can make it happen, traveling will teach you about other cultures and how to be more respectful and inclusive in your career. Another global option is setting up an informational interview at a PR firm, or with the communications department, of a foreign company. Seeing the differences between the industry in America, as compared to abroad, will give you insight into potentially moving abroad.

4. Become a mentor

Leadership is extremely important in the communications field. Even as an intern, you never know when you’ll be asked to take charge of a project or client. Building up these leadership skills, and having the reward of seeing your mentee succeed, will help you in the long run.

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5. Shadow someone in your dream job

A lot of professionals, especially alumni of your University, are willing to help out young professionals. If you’re really inspired by the work of a specific firm or company, ask to shadow someone that works there for a day. This will allow you to see a window into your future, provide many networking opportunities, and pick up good tips and tricks of the trade.

6. Blog Weekly

If you do end up spending a conventional summer at an internship or working, blog about it! This will help your employer to see that you value your experiences with them, and that you want to spread the word about working there. Also, it never hurts to sharpen your writing skills, and it is great to have a personal set of writing samples.

How Fitness Apps Reshaped The Way We Workout

October 28, 2014 1 Comment

By: Emily Peterson @empeteee

appWe all know that it’s hard to stay fit in college. Between a full course load, a part-time job and a multitude of resume-building extra-curriculars, finding time to make it to the gym is next to impossible. However fitness is important, and there are now many options available to get in a quick 15-minute workout between classes. Nike is a front-runner when it comes to fitness apps, but there are many other apps that are not only helpful, but also free. After some researching, I found the three most user-friendly fitness apps for college students.

  1. Nike Running. If you love to be outside, this is the perfect app to keep track of your runs, routes and pace. Even if you only have 20 minutes, there is no excuse not to get outside and get your blood flowing. This app tracks your mileage and times, and bonus! lets you sign up and add friends. You can compare your runs to your friends’ to add some friendly competition that also makes you more motivated to go a little further on your next run.
  2. Nike Training Club. This app is full of 15-minute workouts that exercise different parts of your body. You can choose from cardio, strength training and circuit training. After each workout, you earn a certain number of points, and you can unlock different workouts once you have enough points. These workouts are usually based on the workout plans of famous athletes. They can be done anywhere, even in your dorm room, and they’re short enough to do between your 11:50 class and lunch.
  3. Lose It! This app is just as important as the other two, although it doesn’t offer workout tips. Instead, this app lets you monitor your daily calorie intake by logging your meals and workouts. This app is perfect for losing weight in a healthy way because it will put together a plan for you based on the amount you want to lose and how fast you want to lose it.

With so many different options available, there is no excuse to put off a workout. These apps have done much of the work for you, and are great at motivating you to stay healthy and on track with your exercises. Remember that as important as it is to get an A on that exam you’ve been cramming for, it’s just as important to stay healthy and take care of yourself.

Summer Reflection Series: Billy Hartman

September 26, 2014

By: Billy Hartman @billyhartman15

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This past summer I had the pleasure of interning the National Soccer Coaches Association of America, aka the NSCAA. This was one of the two World Cup trips offered by the E.W. Scripps School of Journalism. I had the pleasure of going to Amsterdam, Paris, Brussels, and Cologne – all to cover the World Cup from a European’s perspective.

I learned quite a lot this pat summer. I didn’t just learn about Sports Public Relations and Sports Journalism, but a lot about the different cultures from around the globe. We read about Paris and the Eiffel Tower, but it’s completely different when you’re walking underneath the Tower – such a cool experience, by the way!

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Three things that I learned this summer:

  1. Be Ready for Anything. Since we were in Europe, we didn’t have the pleasure of using 3G or 4G when out and about. Meaning, we had to put all of our trust in our hotel’s Wi-Fi. Let me tell you that did not go so well. In Paris, we crashed our hotel’s Wi-Fi because so many of us were trying to upload videos and stories. The challenge we faced was trying to post things in real time. We were 6 hours ahead in Europe – that meant when the USA game started at 6:00 pm in America, it was midnight in Paris. So, we were up extremely late and working with terrible Internet, but after a few days we adapted. That leads me into my second point…
  2. Be Adaptable. I served as the co-host of NSCAA’s coverage of the 2014 World Cup. Whatever the producer told me to do, I had to do – and do it quickly. In Paris everyone wanted to take group pictures with the Eiffel Tower; however, we only had 20 minutes. In those 20 minutes, I had to take pictures, and also bust out my intro and outro – in one take. It was stressful, but I adapted. I think being ready for anything and adapting quickly is something essential in the PR/Journalism world. Lucky for me, I didn’t have too much trouble with it because I loved what I was doing and who I was working with. Which again, leads to my next point…
  3. I love Sports, Journalism, PR, and the Students in the E.W. Scripps School of Journalism. Late nights, long days, no Internet, carrying camera bags and tripods, and laptops everywhere – none of that bothered me. I learned how much I love what I do. Not only did I get to cover the World Cup, go to Europe and experience things that some people may never experience, I got to do it was some of my best friends. To say we were stressed is an understatement. However, everyone on the trip got along and worked through the tough times together. I could not have asked for a better summer internship.

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Now, three goals I have for this semester:

  1. Increase the amount of likes on Facebook, followers on Twitter and Instagram! If you don’t already like all of Scripps’ social media outlets, GO LIKE THEM! #PersonalPlug
  2. Keep Dr. Stewart Happy. This is a HUGE one. This is my fourth year on the Scripps ImPRessions account and third as AE – I’m trying to keep Dr. Stewart happy by doing whatever he says.
  3. Kill It. It’s Fall Semester of my senior year, and I want my entire account to kill it – with whatever it may be! Do the best work we can possibly do, which I know is great work!

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#Trending on Social Platforms

July 18, 2014

By: Hannah Wheeless @tweetsonwheels

Jeeter Re2pect campaign is trending right now on Twitter

Jeeter Re2pect campaign is trending right now on Twitter

From flip phones to iPhones, G2G to BAE, and highwaisted shorts to- well back to high waisted shorts, the latest trend is something we’ve all strived to keep up with at some point in our lives. Trends tell us what’s new or popular so we can be a part of it.

By collecting the most mentioned topics, phrases and words in social media posts, different platforms can display them for all their users to see allowing the opportunity to engage with others in the online community.  With an opportunity like that, many social networks couldn’t pass up utilizing this trending concept.

HOW IT WORKS

Hashtags may be the first place your mind goes to when thinking of trends. The introduction of the hashtag on social media allows users to categorize their posts making popular or trending topics appear in a column on the newsfeed or home page. However, trends can be created with or without a hashtag. Using a specific word or phrase in a post categorizes it with any other users post that also includes that word or phrase. After enough users start chatting about that specific topic, it becomes a trending topic.

WHO DOES IT BEST

Twitter

Hashtags and Twitter go together like bricks and Court Street. The categorizing of trends through hashtags allows users to instantly engage in conversations with fellow tweeters about anything from the Scandal finale to record breaking brick wall, Tim Howard.  This hashtag concept has quickly been adopted by other platforms including Facebook, Vine, Pinterest and Instagram. Searching a word or phrase in theses platforms will lead you to a page that compiles photos, status updates or posts with that same topic.

 Instagram

Instagram uses trends the same way as its fellow social media friends. However, because Instagram is limited to only sharing images, they only have the “explore” page that displays images based on accounts you follow, images you’ve liked, as well as popular trending images within your area and around the world.

YouTube

Whether you’re on YouTube for some laughs from your favorite Jenna Marbles clip or to attempt learning the latest dance craze, Youtube keeps track of who’s watching what and how often. They find trending videos and display them on their home page, dividing them into categories from sports, cooking and music. You can also use a hashtag in the description of your uploaded videos to make them more easily found by others.

Reddit

Reddit is a website constantly being updated with anything from breaking news to goofy memes. The entire website is organized by up and down votes, likes and dislikes. Therefore, the top post has the most upvotes or is the highest trending post, followed by the next highest trending post and so on. This system allows trending topics to be easily available as well as become interactive.

At the end of the day, any website or social media platform is looking to find the most talked about topics and make them available to its users. Hashtag or not, when something big happens in the world or even just in your own town, social media platforms are the perfect place to get the details and join in on the movement.

 

 

 

Twitter Lessons from the A-List

December 2, 2013 2 Comments

As technology is evolving, so are the ethics of journalism. Part of the changing technology is the emerging presence and influence of social media. In 140 characters you can enhance or inhibit your professional career – so no pressure.

By having a presence on Twitter you are not only conveying your thoughts, ideas and work, but you’re building a brand that may be an employer’s first impression of you. And what better way to learn what to do, and not do, on Twitter than look at the people who arguably have the most influence on the Twitter community?

Here’s some lessons to take away from some of our favorite A-list celebrities.

Do show your personality. Oftentimes I will like, or dislike, a celebrity based on how funny and relatable I find their tweets. And yes, I do realize this may not be the best course of action.

Take Anna Kendrick for example. I saw her in Twilight and loved her in Pitch Perfect, but I never really thought twice about her until I found her Twitter, after which she instantly became one of my favorite celebrities.

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Do promote your work. Promoting your work is important and now with the influence of the Internet, we have more power than ever before to set ourselves apart and promote our work.

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Do connect with others. By reaching out to a firm or company before meeting with them, you have a great opportunity to set an amazing first impression. By connecting with others you can also promote collaborations. Jimmy Fallon does this before his show each night.

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Don’t get into Twitter feuds. This one’s for you Kanye. Getting into a fight with Jimmy Kimmel on Twitter…probably not the smartest idea. So if you’re having an issue with a friend, colleague or stranger, it might be best to not display your emotions on the Internet for everyone to see. A simple phone call or text message might suffice in this situation.

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Don’t drunk tweet. We get it, you partied, maybe drank a little too much. That doesn’t mean you have to turn to Twitter every time you have a crazy night. There are some things that are better left off the Internet, and drunken tweets are one of them.

LIamDon’t tweet only promotional things. When people only tweet promotional things to advance their careers, I get bored. It’s always more fun to follow people who spice up their promotions with some personality or fun anecdote.

-Carolyn Nachman is a junior studying strategic communication. Follow her at @CarolynNachman.

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