Ohio University ImPRessions

Ohio University ImPRessions

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#Trending on Social Platforms

July 18, 2014

By: Hannah Wheeless @tweetsonwheels

Jeeter Re2pect campaign is trending right now on Twitter

Jeeter Re2pect campaign is trending right now on Twitter

From flip phones to iPhones, G2G to BAE, and highwaisted shorts to- well back to high waisted shorts, the latest trend is something we’ve all strived to keep up with at some point in our lives. Trends tell us what’s new or popular so we can be a part of it.

By collecting the most mentioned topics, phrases and words in social media posts, different platforms can display them for all their users to see allowing the opportunity to engage with others in the online community.  With an opportunity like that, many social networks couldn’t pass up utilizing this trending concept.

HOW IT WORKS

Hashtags may be the first place your mind goes to when thinking of trends. The introduction of the hashtag on social media allows users to categorize their posts making popular or trending topics appear in a column on the newsfeed or home page. However, trends can be created with or without a hashtag. Using a specific word or phrase in a post categorizes it with any other users post that also includes that word or phrase. After enough users start chatting about that specific topic, it becomes a trending topic.

WHO DOES IT BEST

Twitter

Hashtags and Twitter go together like bricks and Court Street. The categorizing of trends through hashtags allows users to instantly engage in conversations with fellow tweeters about anything from the Scandal finale to record breaking brick wall, Tim Howard.  This hashtag concept has quickly been adopted by other platforms including Facebook, Vine, Pinterest and Instagram. Searching a word or phrase in theses platforms will lead you to a page that compiles photos, status updates or posts with that same topic.

 Instagram

Instagram uses trends the same way as its fellow social media friends. However, because Instagram is limited to only sharing images, they only have the “explore” page that displays images based on accounts you follow, images you’ve liked, as well as popular trending images within your area and around the world.

YouTube

Whether you’re on YouTube for some laughs from your favorite Jenna Marbles clip or to attempt learning the latest dance craze, Youtube keeps track of who’s watching what and how often. They find trending videos and display them on their home page, dividing them into categories from sports, cooking and music. You can also use a hashtag in the description of your uploaded videos to make them more easily found by others.

Reddit

Reddit is a website constantly being updated with anything from breaking news to goofy memes. The entire website is organized by up and down votes, likes and dislikes. Therefore, the top post has the most upvotes or is the highest trending post, followed by the next highest trending post and so on. This system allows trending topics to be easily available as well as become interactive.

At the end of the day, any website or social media platform is looking to find the most talked about topics and make them available to its users. Hashtag or not, when something big happens in the world or even just in your own town, social media platforms are the perfect place to get the details and join in on the movement.

 

 

 

Twitter Lessons from the A-List

December 2, 2013 2 Comments

As technology is evolving, so are the ethics of journalism. Part of the changing technology is the emerging presence and influence of social media. In 140 characters you can enhance or inhibit your professional career – so no pressure.

By having a presence on Twitter you are not only conveying your thoughts, ideas and work, but you’re building a brand that may be an employer’s first impression of you. And what better way to learn what to do, and not do, on Twitter than look at the people who arguably have the most influence on the Twitter community?

Here’s some lessons to take away from some of our favorite A-list celebrities.

Do show your personality. Oftentimes I will like, or dislike, a celebrity based on how funny and relatable I find their tweets. And yes, I do realize this may not be the best course of action.

Take Anna Kendrick for example. I saw her in Twilight and loved her in Pitch Perfect, but I never really thought twice about her until I found her Twitter, after which she instantly became one of my favorite celebrities.

Anna

Do promote your work. Promoting your work is important and now with the influence of the Internet, we have more power than ever before to set ourselves apart and promote our work.

Mindy

Do connect with others. By reaching out to a firm or company before meeting with them, you have a great opportunity to set an amazing first impression. By connecting with others you can also promote collaborations. Jimmy Fallon does this before his show each night.

Jimmy

Don’t get into Twitter feuds. This one’s for you Kanye. Getting into a fight with Jimmy Kimmel on Twitter…probably not the smartest idea. So if you’re having an issue with a friend, colleague or stranger, it might be best to not display your emotions on the Internet for everyone to see. A simple phone call or text message might suffice in this situation.

Kimmel

Don’t drunk tweet. We get it, you partied, maybe drank a little too much. That doesn’t mean you have to turn to Twitter every time you have a crazy night. There are some things that are better left off the Internet, and drunken tweets are one of them.

LIamDon’t tweet only promotional things. When people only tweet promotional things to advance their careers, I get bored. It’s always more fun to follow people who spice up their promotions with some personality or fun anecdote.

-Carolyn Nachman is a junior studying strategic communication. Follow her at @CarolynNachman.

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