Best Practices For Your LinkedIn Summary
June 2, 2014
— Authenticity, Elevated Summaries, Employers, Internships, Jobs, Linkedin, public relations
By: Annie Beard @annie_beard
As we all know, first impressions are important. A LinkedIn summary can make or break you by determining the first impression you give potential employers who are visiting your profile. In order to create the first impression that you want, consider these five steps:
- Be authentic. While writing your LinkedIn summary, be sure that your personal story shows through. This is your opportunity to be creative and define yourself the way you want. What makes you stand out? What are you an expert at? What are you proud of? These are questions that should be answered in your summary in order to give potential employers an idea of who you are. And always write in first-person. Writing about yourself in third-person can give your summary the opposite impression that you are looking for by making it seem impersonal.
- Keep it short. Just like anything else these days, it is important to get to the point in your LinkedIn summary. While you need to tell your story, do it in a concise and simple way. Employers see many resumes and LinkedIn profiles each day, and it is crucial that they be impressed quickly before they get bored or distracted by their busy schedules. Keeping it short will ensure that they read everything you have to say. Another good idea is to break it up. If you feel like you have a lot of information you want to include, break it up into smaller paragraphs to make it easier and quicker to read.
- Include key words. The types of key words that should be included in your summary are ones that describe what your strengths are and what your expertise includes. I don’t mean key words such as “hard working” or “determined.” A good list of key words could include strategic communications, market research, creative, analytics, entrepreneur, etc. When an employer sees that you are knowledgeable in certain areas that they need, it will make you more marketable.
- Add a call to action. At the end of your summary, include a call to action that lets people know what to do next. It could be as simple as, “If you want to get to know me more, email me at ________.” Or it could be, “Reach out to me if you want to talk social media, SEO, or shopping.” There are plenty of ways to get an employer to reach out to you. Make sure that your call to action stands out and gets their attention.
- Write what you would want to read. Perhaps the most important tip of them all. Write a LinkedIn summary that you would enjoy reading if you stumbled upon it, yourself.