Ohio University ImPRessions

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3 Reasons Why Your Blog Should Have A Theme

May 27, 2014 , , , , ,

By: Allison Rumsas @allisonrumsas

It seems that every time I check Twitter or go on Facebook I have another friend or follower that has recently created a blog. Blogs are no longer solely used as an outlet to share your opinions or the details of your everyday life, but are now great tools to enhance your portfolio, gain more writing experience and connect with a greater audience.

Starting a blog is relatively easy with help from websites such as WordPress, Tumblr, and Google+; the difficultly comes after the blog is created. It’s easy to get carried away with the hundreds of different possible backgrounds and layouts to choose from, not to mention perfecting your “About Me” header and uploading links to your resume and online portfolio. Once all these tasks are completed, the final step, and sometimes the hardest, is to decide what your blog’s theme will be.

I am a big fan of blogs having a theme. The theme doesn’t necessarily need to be narrowly focused, but it should be able to be used to describe the blog as a whole. If a reader stumbles upon the blog, they should understand this theme when reading the different posts. Deciding on a theme may take a while, but in my opinion, having a carefully chosen theme for your blog will prove beneficial in the end for both you as a writer and for the readers.


With millions of blogs accessible to anyone that has Internet access, originality is key and can be achieved by having a clear and creative theme. This is especially important if you plan on using the blog to help advance your professional career. As PR stars, it is given that we are all good writers and know how to reach and attract an audience, so it is important to have a creative and original theme to separate your blog from the millions of others. 


Having a theme, no matter how narrow or broad it may be is extremely beneficial when finding topics to write about and keeping your blog consistent. A theme makes it easier for you as the writer to decide what your posts should be about and which angle they should be written from. Most importantly, it keeps your blog organized and allows readers to read the posts in any order and still understand how they all tie together. 

Attract A Loyal Audience

We all have blogs we love and check daily or weekly. Why do we love them and continue to read their posts? Because we know what to expect in terms of content and writing style. When beginning a blog it takes a lot of work to spread the word and attract an audience. The easiest way to find readers that consider your blog a must read is to have a theme that generates posts and topics that readers expect you to write about.

If you weren’t always on board for blogs having a theme, hopefully these three reasons changed your mind or gave you something to think about! Good luck choosing a theme and happy blogging!



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-ImPRessions Website Editor

OU ImPRessions

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June 3, 2014

Allison, I’m a fairly new blogger and don’t know much about the blogging world. I created my blog for a school assignment at first, and we were required to create a theme for our blog. I am curious though, what happens if after this course there are more topics than just that one theme I want to talk about? There are so many things that are happening in the world, and sometimes it’s hard to find something that is going on in my particular theme that is worth writing about.


May 27, 2014

Hi, when first creating my blog I had a completely different idea of what I would write about before I was offered the opportunity to travel to Israel and blog about those experiences, so I know what it’s like to have a variety of topics you want to blog about! My advice and what I plan on doing with my blog once I return home is to create different tabs. For my blog, I have “About Me,” “Discover Israel,” and “Contact” tabs. When I return home and have a title for a new blog, since I won’t be in Israel anymore, I plan on just creating another tab to start those blog posts. In my “About Me” section I have a little intro for my “Discover Israel” blog and will do another intro for my other blog. If this isn’t something you’d want to do you can try creating another blog and see if you could link them together. However, I think if you just have different tabs for each blog it may be easiest and most beneficial for you and the readers!


OU ImPRessions

May 28, 2014

2 notes

  1. Making Time to Blog: Quality > Quantity | Ohio University ImPRessions reblogged this and added:

    […] out new things. I know that everyone says that your blog is supposed to have a theme and I agree to a point. I say write about whatever you want to write about in order to find your […]

  2. Blog Like a PRo: Best Blogging Practices for PR Students | Ohio University ImPRessions reblogged this and added:

    […] wouldn’t make sense to start posting about food or cars. You don’t necessarily have to have a theme for your blog, but it’s a good idea if you pick one that’s related to an area you’re particularly […]


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