Twitter: Turning Annoyance into Engagement
May 23, 2014
— Annoying Tweets, Hashtag, National Conference, Professionalism, Retweet, Social Engagement, Twitter
By: Jess Carnprobst @jess_carnprobst
This question pops into everyone’s mind before hitting the “tweet” button: am I being annoying on Twitter? Is this tweet actually engaging? There is never a clear answer because everyone’s perspective is very different, but there are some general guidelines to follow for the next time you find yourself asking these questions.
Be mindful of what you share
I’m just going to get this one out of the way now. If you’re someone who continually complains on Twitter or shares needless details about your personal life, you may be seen as annoying. Of course, everything is fine in moderation. If you are continually getting a lot of unfollows, it might be time to change up your style.
Keep the retweets down
One general rule of thumb is not to retweet too many times a day. Instead of simply retweeting a bunch of tweets that you like, quote some tweets or if there is a link, tweet the link with your own statement or thought about it. This turns irrelevant content into engaging information that your followers will be more likely to enjoy.
Think of others
Think of others on your timeline. They don’t want to see 50 tweets about the same thing. Try to tweet about content that will be engaging to them, instead of something that only you find interesting. Along the same line, think of the people you are following. If you’re following people that have nothing to do with your interests and are not friends of yours, they may not be the best person to follow because they will most likely not be interested in what you have to say.
Help those who won’t be interested in your Twitter chat or conference
One thing I like to do if I know I am going to be tweeting a lot in a short time period (yes, I am referring to you National Conference) is tweet out the link that allows people to unfollow a hashtag. This way, they won’t have to see all of your tweets and you can still engage with everyone who will actually enjoy what you have to say. After all, we all know that the only time we will be off of Twitter at a conference or event is when our phones die.
Overall, don’t go rushing to change your style. No matter what you do, people are always going to unfollow you because you’re “annoying.” Some haters will never stop hating; it’s impossible to please everyone. Try to engage as many people as possible by posting original content with interesting information. Stay true to yourself and your character as you tweet. People enjoy seeing personality instead of a generated tweet. Keep it original and keep it engaging!