Pinning for your Personal Brand
March 7, 2014
— boards, Content vs. Context, Personal branding, pinning categories, Pinterest, Pinterest addicts, social media
Most girls love Pinterest for the style tips, craft ideas and wedding planning. However, not many people think about using Pinterest as a way to strengthen their personal brand. No matter what your brand is, it’s time to start thinking of Pinterest as a part of it.
Pin things that matter
Start pinning crafts that you will actually do. If you love fashion or interested in going into fashion PR, pin fashion from your favorite brands, designers, cute clothes, etc. If you are environmentally conscious, make a board about eco-friendly ideas and products. For all of you food lovers out there – don’t forget your food board. You can also make a board about things that catch your eye or interest you; whatever describes you. These tips don’t mean that you have to log in and delete your wedding board right now. If you’re someone that would openly talk about weddings at work or are hoping to work in wedding planning, this board is perfect for strengthening your personal brand.
Creating your own content
Many people forget that you can create your own board. If you’re really ambitious, you could upload your resume and portfolio pieces then upload them on their own board. It’s eye catching and original. If you like travelling, create a board with pictures and locations of places you’ve traveled. Pinterest has a lot of great pins in their travel category, but adding in your own content adds to the fun. Remember, you don’t have to stick within the categories Pinterest has set for you – the opportunities are endless.
It’s time to stop looking at Pinterest as a personal site, and start looking at it as another social media site that you can use to strengthen your online presence and improve your personal brand. Pin anything and everything that it is interesting and describes you. It’s ok to have a few professional boards, or to mix them with fun or inspirational boards. As long as your Pinterest describes you and gives others an idea of what you are like, your doing it right.
Jess Carnprobst is a sophomore studying Strategic Communication. You can follow her on Twitter at @jess_carnprobst.