Ohio University ImPRessions

Ohio University ImPRessions

You can scroll the shelf using and keys

Promoting Outside the Box: Innovative PR Stunts

November 19, 2013 , , , , , ,

Public relations professionals are always on their toes, anticipating what’s next. PR is an industry that is constantly on the verge of change and perpetually in motion. Today’s consumer market is so highly competitive, it forces PR brains to extend beyond traditional promotional tactics and stand out innovatively. Teams work to creatively break through a clutter of brands targeting the same audiences by staging PR stunts.

Small Girl PromTake Small Girls PR’s 30 Days of Prom stunt, for example. Two small girls delved into the glamorous, glittery world of prom by wearing a different Tiza.com prom dress every day for 30 days.  Fashion-crazed, prom-ready teens could follow the activities on a tumblr page to explore prom tips and tricks, and maybe even participate in the challenge themselves. The stunt concluded with a prom event hosted my Styleite, Tumblr, and Tiza.com.

Girls all over the country fell in love with prom again. 30 Days of Prom was even featured in Elle Girl, Glamour and The Gloss, just to name a few. This genius PR stunt created major buzz and hyped the anticipation for girls to find their perfect prom dress via Tiza.com. 30 Days of Prom caught the attention of many, and made Tiza.com stand out as a leading prom dress supplier.

Other mastermind PR stunts include Chevy’s aerial attraction, where Chevy sent a new Sonic sedan out of an airplane and streamed a video of its airborne free-fall on YouTube, generating millions of views. Someone please tell me that they would not be curious to see this?

As young professionals, here’s how we can get our creative wheels turning.

1. Think outside of the box. Tear down all the boundaries that box-in traditional PR tactics. Think beyond city limits, beyond American culture and beyond objectives. Think big and get creative.

2. Recognize that no idea is stupid. Anything can lead to something big and great. Pitch all your ideas, even if you think they’re stupid, because there is always a possibility that your small, silly and underdeveloped idea will snowball into something buzz-worthy.

3. Use your resources. Pull from all angles that are available to you to either create or implement a stunt. What lies in your bag of resources? Printing, street festivals, influential people, college libraries, anything at all can help exponentially.

4. Find what engages your audience and run with it. Hosting PR stunts will only get you so far. Along with a head-turning stunt, take the conversation online. Facilitate a dialogue that engages the audience with your brand, placing the stunt at the center of conversation.

Everyday brands pull out their swords and battle against the cluttered market population to win the hearts of consumers, especially within the plethora of logos, slogans, billboards and blogs. Attracting attention demands innovative, out-of-the-box PR stunts. Brilliant PR stunts can work wonders for your brand’s reputation and recognition, and it all begins with out-of-the-box, innovative thinking.

-Marisa Dockum is a junior communications studies major with a global leadership certificate. Follow her at @MarisaDockum

About these ads

What do you think?

Please keep your comments polite and on-topic.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

comments

Reblogged this on Marisa Dockum.

marisadockum

November 19, 2013

1 notes

  1. Brands That Are Taking Over Twitter | Ohio University ImPRessions reblogged this and added:

    […] a cookie”. Not anymore. @Oreo has created a real personality for itself on Twitter and has had a lot of fun doing it. Their tweets are usually witty, sometimes poking fun at other types of snacks like Kit Kat. They […]

Follow

Get every new post delivered to your Inbox.

Join 144 other followers

%d bloggers like this: