Ohio University ImPRessions

Ohio University ImPRessions

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Hey, Jack! Follow Me @DuckDynastyAE

May 29, 2013

We can all learn a little something from A&E’s hit television show, Duck Dynasty. Their social media team has done a stellar job with creating two-way communication between the self-described “redneck” cast and their dedicated followers, and their numbers are proof.  Duck Dynasty has moveduckd its way up to being A&E’s highest rated reality show and AMC’s number 2 series behind Walking Dead.

For those who are unfamiliar with this duck-obsessed family, the Robertson’s are a beard boasting family hailing from West Monroe, Louisiana. Their claim to fame is due to the patriarch of their clan, Phil Robertson. Phil perfected his duck call while he was young and founded his company, Duck Commander. Phil’s son, Willie Robertson has served as CEO of the company for the past decade, transforming it into a multi-million dollar business. 

But one of the things people are buzzing about is the social media accounts that have popped up in support of the show. Most popular are the Twitter accounts, which feature actual and parody accounts of the cast.

Twitter

The @DuckDynastyAE official twitter handle boasts 781,000 followers but these numbers didn’t happen by accident.  The Duck Dynasty social media team has worked overtime in making sure their content is top notch and the fans are eating it up.

Last season, the official Duck Dynasty account would live tweet during weekly airings, sharing hilarious quotes and memorable moments from the show. Each show would feature a creative hashtag to get the avid fans or “Duckaholics” involved. Examples of hashtags include #AlohaRobertsons for the Season 3 finale where the Robertson’s took a family vacation to Hawaii, and #Yuppies, Phil’s favorite phrase to describe upperclass people.

Many of the Duck Dynasty cast members have their own twitter accounts which they update on a regular basis. This gives the fans a chance to follow their favorite cast members and feel as though they have a behind the scenes look into to lives of their favorite duck calling family. Much of the content is based on humor and the bold personalities, the driving force behind the show’s popularity.

Here a list of some of the most popular Duck Dynasty accounts and their number of followers:

@williebosshog (Willie Robertson) 908,492

@JaseDuckman (Jase Robertson, older brother of Willie) 861,650

@bosshogswife (Korie Robertson, wife of Willie) 515,617

@Duck_Commander (Official Duck Commander account) 370,003

@JepDuckman (Jep Robertson, younger brother of Willie) 356,506

The show has even sparked parody accounts using the patriarch figures of Phil Robertson, and the comical Si Robertson, the youngest brother of Phil. Accounts such as @WiseManPhil and @WiseManSI tweet inspirational messages which add to the family’s focus on faith within the show.

Make sure to tune into Season 4 of Duck Dynasty and see what their social media team has in store for another happy, happy, happy season!

-Jasmine Garcia is a senior studying public relations with minors in Spanish and business. Follow the Duck Dynasty-crazed fan at @JasmineRGarcia

Wait…I Have to Vine This

May 28, 2013 2 Comments

VineIn the fast-paced world of social media and PR, it is important to stay up-to-date on emerging trends. In January 2013 Twitter introduced Vine as the newest form of social media. Since the launch, Vine hasn’t left the top 20 list in the iOs app store.

So what is Vine? It is an app that allows users to create a series of short video frames which are then looped together to create a six-second video which can be shared on Vine, Twitter and Facebook.

When the app first appeared it was primarily used as a way for people to share cute videos of their pets (guilty), but brands soon realized that the social media site could be used for much more. A few months later Vine emerged as a way for brands to connect with customers, when done correctly.

Here are a few Do’s and Don’ts of Vine and ways that you make the social site work for your brand.

DO have compelling content

The first step in having compelling video is having compelling content!  So give the viewer a behind-the-scenes look at your office, show your product being made or announce something new and exciting! Let the viewer feel like they have access to exclusive content, and they will keep coming back for more.

Taco Bell used Vine to announce the release date of their Cool Ranch Dorito Locos Taco. Although the video could use cleaned up a bit, the concept is there and it was a successful post: https://vine.co/v/bvlaYggdIiU

DO focus on something other than yourself

It gets annoying when someone only talks about themselves. This is true in life and in Vines. So change it up once in a while and talk about something else! If it’s homecoming weekend at OHIO, have a Vine of the parade. If it’s April Fool’s day, show a little humor in your post! Put the focus on ‘we’ not ‘me’.

Take General Electric (my favorite brand on Vine) for example. It was pi day so they kept it simple but compelling with this post: https://vine.co/v/bd1xMduMTp9

DON’T try to put a lot of ideas into a little time

Remember that you only have six seconds to get your brands message across. Focus on one idea for each Vine and deliver the message to your audience.

American Apparel tried to fit too many things into one Vine here, and the result was a video that made me dizzy: https://vine.co/v/bdMFaxbpi9Y

DON’T over-pace your video

Pacing is everything in video. If you have too slowly of a pace, then your viewer will get bored and click away. If the pace is too fast, then the viewer will get confused and, again, click away. Keep the pace steady and look to use 3-5 frames in a single Vine.

NASCAR has over-paced this video and tried to cram 18 frames in the 6-second Vine: https://vine.co/v/b6lAOTIFVn1

With Vine still being a newer social media outlet, it is hard to say whether it is here to stay. However, as PR stars it is important that we know the simple Do’s and Don’ts to create compelling posts for our brands

-Angela Martin is a senior studying strategic communication. Follow her on Twitter @_angelamartin.

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