5 Tips for Creating an Event
March 28, 2013
— communications, E.W. Scripps School of Journalism, Event, Event planning, Journalism, List, Ohio University, PR, Scripps, tips
By: Morgan Blank
Being in Public Relations it is inevitable that we will be planning and putting on events. The biggest trouble most people have with creating an event is how to make it unforgettable and stand out. Here are five tips to help plan your event and keep all of your bases covered.
1. The tip most PR superstars would give it to plan early. Making a timeline and starting early can help fix problems you may run into later in the event planning process.
2. Another tip that will help create a lasting impression is to pick a theme and keep it throughout the whole event, starting with the invitations all the way down to table centerpieces.
3. No matter what kind of event, you need publicity, publicity, publicity. The more publicity the better, you want to get you event out there, and you want the public talking about it as much as possible.
4. Have a B plan for everything. Someone will be late, something may not arrive at all, there is no event where everything goes exactly the way it was planned. You never want to have to throw something together last minute because something did not pan out the way you wanted. Try to predict what is more significant to your event and make a back up plan.
5. Send a recap or overview out right after the event is over. When the event is over, your job is not. Within a day or so after the event send out a post event email. A news letter with the best pictures from the event and a recap of the activities, talking about what a success it was, this will keep the guests chatting over what an awesome time they had.
When creating an event you need to prepare for the worst and advertise the best. Keep your guests wondering how you threw such a flawless party, and keep them talking about it.