Ohio University ImPRessions

Ohio University ImPRessions

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5 Tips for Creating an Event

March 28, 2013 2 Comments

By: Morgan Blank

Being in Public Relations it is inevitable that we will be planning and putting on events.  The biggest trouble most people have with creating an event is how to make it unforgettable and stand out.  Here are five tips to help plan your event and keep all of your bases covered. 

1. The tip most PR superstars would give it to plan early.  Making a timeline and starting early can help fix problems you may run into later in the event planning process.   

2. Another tip that will help create a lasting impression is to pick a theme and keep it throughout the whole event, starting with the invitations all the way down to table centerpieces. 

3. No matter what kind of event, you need publicity, publicity, publicity.  The more publicity the better, you want to get you event out there, and you want the public talking about it as much as possible. 

4. Have a B plan for everything.  Someone will be late, something may not arrive at all, there is no event where everything goes exactly the way it was planned.  You never want to have to throw something together last minute because something did not pan out the way you wanted.  Try to predict what is more significant to your event and make a back up plan. 

5. Send a recap or overview out right after the event is over.  When the event is over, your job is not.  Within a day or so after the event send out a post event email.  A news letter with the best pictures from the event and a recap of the activities, talking about what a success it was, this will keep the guests chatting over what an awesome time they had. 

When creating an event you need to prepare for the worst and advertise the best.  Keep your guests wondering how you threw such a flawless party, and keep them talking about it.   

ImPRessions accepting applications for the new Board of Directors

March 26, 2013

The 2013-2014 ImPRessions administration is pleased to release the applications for three newly created positions on the Executive Board: Finance Director, Communications Director and Human Resources Director. Applications can be found here and details on each position can be found here.

 After the position addition of Creative Director in 2012, administration saw the value in creative and managerial oversight within the firm. With consistent growth within the firm, the administrative board plans to grow to fit the firm’s needs.

“This year, ImPRessions is stepping up our game with the motto ‘quality over quantity’,” said newly elected 2013 ImPRessions Director Daniel Mulvey. “We are constantly growing as a firm and we need to make sure our members are getting the proper experience.”

Along with the new director positions, ImPRessions will be dropping to approximately a dozen clients with 10 Account Associates per account. New contracts will be given to clients who provide ample work and sound structure for an account.

“This year is all about capitalizing on the strengths of ImPRessions,” said Senior Assistant Director Kristin Yerecic. “The 2012-2013 administration (Heather Bartman, Sienna Tomko and Daniel Mulvey) has put together a remodel that really focuses on helping members get the full benefits that ImPRessions has to offer.”

The clientele for next year will provide the chance for professional, hands-on experience in a student setting.  The full client list will be disclosed at the 2013 ImPRessions kick-off, which will take place in the beginning of next school year after account associates have been assigned. This will allow administration and accounts to come together to effectively plan for each client’s calendar year.

“I have learned so much from ImPRessions and am excited to watch the firm grow,” said Junior Assistant Director Melaina Lewis. “There are going to be numerous opportunities in ImPRessions and I encourage everyone to get involved and take advantage of what the firm has to offer.”

Mulvey, Yerecic and Lewis are excited for the many changes coming this year. Applications for the board of directors are due March 28 at 5pm. Information on account executive and supervisor applications will follow within the next week. Be sure to keep up with your ImPRessions updates through member emails or follow us on twitter at @OUImPRessions.

Beyond the Basics Regional Conference: A once-in-a-college-career opportunity

March 6, 2013 5 Comments

By: Marisa Dockum 

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Beyond the Basics, brought to you by Scripps PRSSA, is a Regional Conference that will unite motivating speakers with ambitious students to learn, network and discuss the latest industry trends.

Regional Conferences are designed for PRSSA Chapters and industry related students to learn about public relations, the communications industry, career development and social media.  This event is a great tool for those who may not be able to attend national events, such as National Conference or National Assembly. 

Taking place on March 16, 2013, Beyond the Basics has planned a jam-packed day of awe-inspiring speakers and break out sessions. 

Keynote speaker: Ben Lincoln, from GolinHarris.

Break out #1: The first break out session will explore social media, with Scripps PRSSA advisor Dan Farkas, industry professional Nate Riggs, and branding guru Ed Burghard. 

Break out #2: During the second break out session, students will learn to deal with crisis management, featuring presentations from the Ohio University Leadership Center and President of Regional Marketing Alliance of Northeast Ohio, Richard Batyko. 

Break out #3: The last break out session #PostGradPRoblems, students will hear from the Ohio University Career Services and industry professional, Demi Clark. 

A more detailed schedule can be found here: http://prssarcbeyond.com/speakers/speakers/

After absorbing an abundance of new knowledge, attendees will have the opportunity to network at the Opportunities Fair. Professionals from different companies and agencies will be there for students to connect with, many regarding prospective career or internship openings.

For updates and more information, visit the Beyond the Basics website: http://prssarcbeyond.com/

This is a once-in-a-college-career opportunity that is taking place right in our backyard.  If you haven’t registered, I strongly encourage you to do so today! The cost is $20 for PRSSA members, and $25 for non-PRSSA members.  Late registration fees will apply beginning after March 12.

Register here: http://prssarcbeyond.eventbrite.com/

Madonna Pushes Instagram Over the ‘Borderline’

March 1, 2013

By: Kiley Landusky

PR Daily recently posted an article on Instagram’s action toward Madonna’s racy pictures posted on its site. In an effort to tame her wild side it created more attention to the star’s account including her flagrant photographs. Madonna posted a screen shot of the email she received from Instagram on its own site. The email told Madonna that her account had violated Instagram’s community guidelines. This generated over 9,000 likes and unleashed over 2,000 comments criticizing how the site handled the situation. A few of the comments read: “Instagram people….really?” “Stupid @instagram,” and “and Rihanna’s photos are not violating?? Give me a break Instagram Team!”. It would appear that these comments were a negative for Instagram, but were actually only adding more attention to the already booming social media.

Was Instagram simply enforcing its community guidelines or just trying to spark attention? It seems to be the latter. The popular page of Instagram seldom lacks photos of girls posing with cleavage out and/or in minuscule bikinis. The fact that they chose to enforce their rules on a multi-decade sex symbol seems quite odd. The Instagram team may have successfully developed a way to build talk of the site and talk of its photos. 

We all know that public relations can get sleazy by use of questionable tactics, such as MTV’s decision to “hack” its own Twitter account. If Instagram is merely attempting to boost its popularity as MTV did, it is doing so in a much cleaner manner. No lies, no posing, no ridiculous scandal; simply enforcing its own rules. Sure, this causes a stir but not the kind of stir that ruins a reputation, just enough to get a few thousand more viewers and to prod its users to generate a lot of comments. With this success story, perhaps Instagram will crack down on celebrity icons breaking their rules more often.

Madonna Pushes Instagram Over the ‘Borderline’

March 1, 2013

By: Kiley Landusky

PR Daily recently posted an article on Instagram’s action toward Madonna’s racy pictures posted on its site. In an effort to tame her wild side it created more attention to the star’s account including her flagrant photographs. Madonna posted a screen shot of the email she received from Instagram on its own site. The email told Madonna that her account had violated Instagram’s community guidelines. This generated over 9,000 likes and unleashed over 2,000 comments criticizing how the site handled the situation. A few of the comments read: “Instagram people….really?” “Stupid @instagram,” and “and Rihanna’s photos are not violating?? Give me a break Instagram Team!”. It would appear that these comments were a negative for Instagram, but were actually only adding more attention to the already booming social media.

Was Instagram simply enforcing its community guidelines or just trying to spark attention? It seems to be the latter. The popular page of Instagram seldom lacks photos of girls posing with cleavage out and/or in minuscule bikinis. The fact that they chose to enforce their rules on a multi-decade sex symbol seems quite odd. The Instagram team may have successfully developed a way to build talk of the site and talk of its photos. 

We all know that public relations can get sleazy by use of questionable tactics, such as MTV’s decision to “hack” its own Twitter account. If Instagram is merely attempting to boost its popularity as MTV did, it is doing so in a much cleaner manner. No lies, no posing, no ridiculous scandal; simply enforcing its own rules. Sure, this causes a stir but not the kind of stir that ruins a reputation, just enough to get a few thousand more viewers and to prod its users to generate a lot of comments. With this success story, perhaps Instagram will crack down on celebrity icons breaking their rules more often.

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