Ohio University ImPRessions

Ohio University ImPRessions

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Working While in School, Weighing the Benefits of Campus Jobs

November 30, 2012

By: Kiley Landusky

I have long debated the idea of getting a campus job. There is of course the benefit of having more cash in your pocket, perhaps making a dent in tuition, but what else is there that would actually benefit me for my future? Shouldn’t I be focusing on school?

Well there are more benefits than just a little extra cash in your pocket. Having a campus job can greatly benefit your experience in a professional setting, sharpen your communication skills and even create friends. After talking to my friend, Kelly Mayer, I have warmed up to the thought of actually getting a job on campus. She works in Nelson dining hall, swiping people in for meals. From what I hear, campus jobs have done nothing but good for OU students.

“Having a campus job is beneficial because I get money and time management,” explained Kelly. She organizes her time more so than she would without this job because she doesn’t have as much of a luxury that other students have – an abundance of free time. From busying yourself, you become more productive and willing to finish tasks that come your way. I think that this is one of my problems; I need something to push me to get things done. Sitting around in my dorm all day makes me not want to do anything! A campus job would give me motivation to conquer all things that come my way, because I can’t afford not to.

Not only would students benefit right now during school, but this would also create a familiar structure to use once they have a career. Along with this, students could use their skills with customer service, since nearly every campus job involves communicating with peers and higher management. Kelly agrees, she said “I would use these skills in the future because I have more people skills. I used to be scared of talking to customers, but when you’re forced to, you get used to it”. A previous job of mine involved talking to customers furthering allowing me to understand how to address people when working and communicate properly, but for people who have not had this experience, it is crucial in getting yourself comfortable in a working setting. You’ll find that you have to have a certain tone when talking to customers, you have to show them that you’re there to please them and serve them and that they are important to you. I would not know how to do this unless I had a previous job.

Working a campus job ties students closer to the university and the people in it. “I’ve definitely met a lot more people, I recognize faces and have formed relationships,” explained Kelly. This continues the communication that helps in working with people. The social interaction is beneficial to any career field really, but helps especially in public relations. Networking is a huge part in being successful with public relations, so the more friends and connections, the merrier. I know that I should take advantage of the opportunity to meet people through work, you never know which connections may help in the future.

So for those like me that are questioning a campus job, I say go for it. That’s what I plan to do! Extra money, people skills, time management and networking definitely will enhance my growth as a PR star.

ImPRessions Account Spotlight: College Green Magazine

November 28, 2012

Marisa Dockum, ImPRessions Internal Account Associate

The College Green Magazine Account was selected to be this week’s Public Relations Student Society of America’s ImPRessions spotlight.  The magazine is an online publication that covers environmental issues facing Southeast Ohio. Account Executive, Natalie Foy, explained that their goal is to show College Green Magazine readers how thankful the magazine staff is for them.

Working with a team of seven, the account has been fundraising, preparing and planning for their upcoming Reader Appreciation party. “To fundraise, we planned events like coffee sales and trash-for-cash on campus. We promoted social media and campus outreach, and we also had to find a venue that could work with our budget for the party,” Foy said.

The account has powered over a few hurdles throughout the year while booking venues for their event.  However, nothing stopped them.  They have also done some brief advertising around election season.  College Green created a “Green Voters Guide” and asked the ImPRessions account to promote it.  Account Associates have found this account to be helpful in expanding their professional development.

“Working on the College Green Magazine account has given me lots of experience in working with social media. I run the Twitter account and post anything and everything from what’s new in environmental news to where our fundraisers and events are held,” freshman Gina Rossi said.

 
The College Green Magazine Account has a bright future. 
 
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PRSSA Celebrates Thanksgiving

November 22, 2012

Briagenn Adams

ImPRessions Internal Account, Account Associate 

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The Public Relations Student Society of America held their annual Thanksgiving Dinner on Sunday, November 18. This tradition is always an exciting event for PRSSA members because they get to spend time with friends and eat a delicious home-cooked meal.

Those in attendance enjoyed a spread of Thanksgiving favorites: turkey and stuffing, mashed potatoes, green bean casserole, and macaroni and cheese. For dessert, there was ice cream, cookies, and even warm brownies. It was good enough to keep even the biggest food-critic happy.

“The PRSSA thanksgiving dinner is such a fun way to network outside of our weekly meetings,” VP of Social Media Marisa Dockum said. “And, it made me extra excited to go home for a second Thanksgiving with my family!”

As they ate, the PRSSA members went around and announced what they were most thankful for. “This semester almost being over,” one member joked.

For sophomore Maria Snyder, this was her first time attending the event. As she loaded her plate with steaming food, she said, “Let’s do this every week!”

All in all, the PRSSA Thanksgiving Dinner was – once again – a great success.

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Account Spotlight: E.W. Scripps School of Journalism

November 20, 2012

Marisa Dockum

ImPRessions is lucky to have a top-ranked journalism school as a client.  The E.W. Scripps School of Journalism at Ohio University is nationally ranked and dedicated to developing free-thinking, critically analyzing journalists who are dedicated to the search for truth. The account’s goal is to help increase the number of applicants to the journalism school by using social media and blogging.

The Scripps Account has hit the ground running, improving all social media outlets, working directly with professors and conducting interviews for the J School webpage with Scripps alumni. “So far this year our account has been doing a great job with social media, especially Twitter. I believe @scrippsjschool has over 2,800 followers now. That’s about an additional 300-400 followers since spring quarter ended,” Account Executive William Hartman said.

Account Associates describe the account as a close group of friends who enjoy the hands on work it requires.  “I’ve learned a lot about social media and how to keep a professional image online through managing the Scripps Facebook, Twitter and blog,” sophomore Kerry Tuttle, Account Associate, said.

Looking into the future, the account is in the process of making a promotional video for Scripps that will be finalized by finals week fall semester. Hartman explained that this video is their big project for the semester and will also make a new one next semester.

We are all impressed by the E.W. Scripps School of Journalism ImPRessions Account.  Congratulations to all they have accomplished.

Tips For A Successful Internship Search

November 15, 2012

By: Whitney Hatano

After weeks of getting back into the swing of school, it’s officially that time of the year. And no, I don’t mean that time where students get to go home for Thanksgiving break. I’m talking about searching for internships! I know it doesn’t sound like an appealing thing to do while on a break from class, but trust me, it’ll be worth it when you do.

Your first question is probably, “Where do I look for an internship?” There are plenty of websites and outlets for you to browse around and see what works best for you. However, some websites are more helpful than others. There have been many good and successful stories from students who have used websites like www.vault.com, www.internqueen.com, www.internships.com, and www.internmatch.com. Each of these websites have so much information and reviews to help guide you in the right direction. These websites ask for keywords and locations that assist students in the matching of internships.

PRSSA members can utilize their membership by searching the PRSA database which houses hundreds of internships in different areas. Finally, simply talking with fellow classmates about past internships can connect you with your dream job. With these tools, finding an internship is as easy as typing the word into Google.

Working everyday over summer vacation does sound like a bit of a drag, but there are so many benefits of doing an internship that outweigh the only con. It’ll assist you in gaining valuable work experience, building your resume and networking. Internships will also provide real life experience that you may not get in the classroom. Internships are such a great learning experience and are too good to pass up.

Happy hunting!

Account Spotlight: GoBus

November 6, 2012

By: Marisa Dockum

At every Scripps Public Relations Student Society of America meeting, an ImPRessions account is selected to be a spotlight based on their accomplishments and efforts.  On Monday, November 5, the GoBus account was highlighted to all PRSSA members.  The Hocking Athens Perry Community Action’s GoBus is a non profit community based organization. The GoBus is a new federally funded transportation service that offers transportation from Athens to Cincinnati and Columbus with stops along the way.

“The goal of the OU ImPRessions GoBus account is to assess the current state of the GoBus brand positioning on the Ohio University campus and in the Athens area and to improve customer impact, loyalty, and reach through the application of strategic and creative PR tactics,” Account Executive Nicole Spears explained.  Account Associates have been working together to collectively assemble a PR Plan for the year, which has proved to be a learning experience for all.

After just 11 weeks, the account has done a lot that contributes to future tactics and current events. Account Associate David Homan says, “My favorite thing about the account is how the meetings are operated with ease in a productive manner.” The GoBus account conquers tasks outside of meetings as well. They collected survey responses from 271 OU students to learn about their use and knowledge of GoBus. The GoBus drove in the 2012 OU Homecoming parade, and to help maximize on this appearance, the account designed T-shirts to be thrown out to attendees. Furthermore, the account has explored the GoBus websites and offered advice on how to smooth communication with the company’s customers using this medium.

The GoBus account is now in the process of assembling a campus-wide Travel Safety campaign for the upcoming holiday season, look out for their flyers and tables at the Baker center! They hope to partner with the Ohio Department of Transportation for this project and also look forward to offering internal counsel for an upcoming company restructuring.

Congratulations to the GoBus account for their accomplishments, and keep up the good work!

Celebrating Halloween the Scripps Way

November 2, 2012

Briagenn Adams
Account Associate, ImPRessions Internal Account

Dressed in costumes and for the cold, Ohio University’s Public Relations Student Society of America and Advertising Association joined forces at the E.W. Scripps School of Journalism Amphitheater on Wednesday night to celebrate Halloween with their annual pumpkin-carving event.

This fairly new tradition is a great way for members from each club to network with each other, and create new friendships.

“I always have so much fun when we get together with Ad Club,” said sophomore Cidnye Weimer, VP of Social Affairs for PRSSA. “Pumpkin-carving is definitely one of my favorite events of the year.”

As the students sipped hot chocolate from Brennan’s Café and munched on festive sweet treats, E.W. Scripps School of Journalism professor Hans Meyer judged the winner of the costume contest to be Ad-Club member Carly Damman for her creative Beanie Baby ensemble. She was awarded with a $10 Chipotle gift card.

The finished pumpkins are now on display in the E.W. Scripps School of Journalism building. 

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