ImPRessions’ Cardinal Health Account Wins National PRSSA Best Campaign Award

Congratulations to the 2011-2012 Cardinal Health account for winning Best Campaign at PRSSA National Conference in October!

The campaign, entitled Dose of Reality, educated students on the dangers of prescription drug abuse. The account began in 2010 when Cardinal Health first approached ImPRessions with their GenerationRx Outreach Initiative. With the help of the GenerationRx toolkit, the account created the campaign in its entirety, from the name Dose of Reality to the ideas and tactics which formed such a successful campaign.

“After all the hard work, I am so proud of our team for receiving this national recognition,” said former Cardinal Health Account Executive, Caroline Allan. “I’m honored that our campaign could win such a prestigious award for Ohio University.”

It is hard to understand this accomplishment on a larger scale, but with more than 10,000 students in PRSSA, 300 chapters nationally and 33 nationally-affiliated student-run firms, the Cardinal Health team was recognized with the highest honor.

“I couldn’t be more proud of Ohio University’s ImPRessions team,” said M.J. Clark, ImPRessions’ professional adviser. “To win the national Best Campaign award from PRSSA is a prestigious honor. It shows that a lot of hard work and dedication to your craft can not only net you excellent experience for your career, but can also result in national recognition that is impressive on any resume. This award is very well deserved.”

News of the accomplishment also reached Dublin, OH, where the Cardinal Health headquarters are located.

“We congratulate the ImPRessions team on this well-deserved award! We were very impressed with the comprehensive and strategic campaign that the team put together, and we thank everyone for their hard work in promoting the GenerationRx program and bringing attention to this important issue,” said Stephanie Pavol, Cardinal Health’s Social Media Manager.

This is the first PRSSA award for ImPRessions since national affiliation, and hopefully it’s not the last.

The 2011-2012 Cardinal Health account included:
Account Executives — Sienna Tomko & Caroline Allan
Account Supervisor — Colleen Veeley
Account Associates — John Marvar, Susan Holzapfel, Anna Thompson, Marla Michaels, Lauren Nolan, Rachel Miller, Jasmine Garcia, Nicole Germano, Ashley Hetman, Alexis Evans, Jessica Holliday, Cassie Fait, Ann Watercutter
Administration — Nicole Bersani, Rachel Csaszar, Heather Bartman

Philanthropy Spotlight: College Book Store Homecoming for the Homeless

By: Klare Williamson

The new shirt you buy Homecoming weekend may not only look good on you, but it’s also doing good for others. During homecoming weekend locally-owned College Book Store will be sponsoring their 3rd annual philanthropy event “Homecoming for the Homeless”. College Book Store will donate 10% of all purchases made in-store to the Good Works Timothy House. Last year more than $1,000 was donated to Good Works Timothy House from Homecoming weekend. The house has provided to over 200 men, women and children with an estimated 4000 to 5000 nights of shelter.

Timothy House is the only shelter in 9 counties available to men, women, and children who are in an emergency and need a place to go. Anyone who calls ahead can stay, but this year the staff are experiencing a shortage of space.

“We did not have room for most of the people who called in 2012. So far this year we’ve helped 163 different people, but we’ve had to say no to 200 people over the phone because we didn’t have room to be able to move them in,” said Andrea Horsch, Director of Caregiving for Timothy House.

Horsch says financial donations like those given by College Bookstore are what keeps the house running, “Financial donations to Good Works and Timothy House go toward utilities like paying the electric bill, keeping the lights on, keeping the house warm and also paying staff salaries so that we have people here making sure that the house is running smoothly and that the people who are living in the house are safe and have a stable place to be.”

To support Good Works and the Timothy House students can participate in “Homecoming for the Homeless” by making a purchase at College Bookstore on October 14th – 16th or by visiting and clicking on volunteer opportunities.

Timothy House