Ohio University ImPRessions

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5 Public Relations Twitter Tips

May 26, 2012

By Annie Beard

Internal ImPRessions Account

There is always room for improvement when it comes to using social media for Public Relations, and knowing a few tips and tricks can help you get ahead of the game. Here are five tips that will put you on your way to becoming a Twitter expert:

 1.    Be relevant
In order to be relevant, you must know your audience. Be sure to know your company’s specialization and focus your tweets around it. It is helpful to hashtag main subject words so that your audience can easily search Twitter for your tweets. 

 2.    Have two accounts
Do not mix your personal tweets with your professional tweets. Be sure to have separate accounts: one giving helpful business information and one for your own personal interests. Make sure that your usernames are very different so that your audience does not get them confused.

 3.    Do your homework
Know what is happening in the news and revolving around your company’s specialties. Bring the news to your audience, instead of letting the news come to you. Retweet or link any news that you may find.

 4.    Follow the right people
Follow Twitter accounts that are relevant to your business. That ensures you will get the right kind of news as quickly as possible, and you will stay up to date with any sudden changes.

 5.    Have fun
Twitter is a place for entertainment, and humor will go a long way with your audience. Although business is a serious subject, your audience will enjoy reading a tweet with a light mood that is still on topic and relevant to your business. This tip will ensure that you receive more followers and create a name for yourself.

If you follow those tips you are sure to be successful on Twitter. A few simple changes will go a long way! 

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2 notes

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