By: Annie Beard
The college basketball season has come to an end as Ohio University has gotten national attention with their Sweet 16 run; the furthest Ohio has gotten in the NCAA tournament since 1964.Students flocked the bookstores in search of t-shirts to wear proudly and represent their school. College Book Store’s Sweet 16 t-shirts gained popularity quickly, and before you could say “Sweet 16”, sales were through the roof.
According to The Athens Messenger, “Monday’s online sales of OU apparel were triple what the business sees during its busiest holiday shopping days.” These shirts became so popular that College Book Store was mentioned in USA Today, an honor that any PR pro would dream of; our own book store in rural Athens, Ohio gets recognized by a national publication!
This was huge news, and is exciting for College Book Store, as well as ImPRessions. Our beloved Bobcats ended the season ranked #25 in the nation, and we couldn’t be more proud.
Here is the link if you want to check out the USA Today article: