October 26, 2011
By: Ali Fortney
Associate, ImPRessions Account
The scene was typical, a sea of newly accepted Ohio University students in Templeton-Blackburn Memorial Auditorium opening weekend. Hundreds of freshman Scripps students sat anxiously in silence, waiting for the introductions of the various JSchool related organizations on campus. There was something for every major: public relations, magazine journalism, broadcasting, etc. As the executives of each organization presented, they were overwhelmingly excited and made you really want to be a part of their chapter. However, there was one organization that made a strong “impression” on me—ImPRessions.
Being a freshman with absolutely no background in PR, I was naturally nervous to attend the first meeting. My anxiety soon subsided as I and the other attendees were able to choose the accounts that we wanted to work with from the eighteen ImPRessions accounts. I was thankful to receive my first choice, and became an account associate on the Internal ImPRessions account.
I decided to work with the ImPRessions Internal account because we have access to each one of the eighteen separate accounts. It is our job to interact and keep up with the different accounts in order to keep the public up to date with many incredible things going on within the firm. The internal account is in constant contact with all accounts, keeping up on any current projects, events and promotions unique to each client.
As word spreads about ImPRessions, our firm is constantly adding new clients. Among them this year was retail clothing giant, Express. The Express ImPRessions team currently has been working diligently to report and analyze different sectors of Express, figuring out ways to possibly make their brand marketing more effective. What a great opportunity for college students at OU to gain real world PR experience with such a well recognized, profitable company.
Each ImPRessions client relies on and trusts student associates to make their company more successful. At ImPRessions, we strive to make each client more effective and widely recognized than they were before using our public relations firm.
As an account liaison, it is such a rewarding experience to see the impact that ImPRessions has on its clients. From planning and promoting events, to research and marketing the various account brands, the firm plays a critical role in the success of their client’s business. ImPRessions associates are exposed to a wide array of public relations that will undoubtedly be useful in future internships and careers outside of Ohio University.